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Tesla Model Y production at Giga Berlin will redefine ‘Elon Time’
Tesla has made strides in terms of adjusting the timeline of Model Y deliveries. From Fall of 2020, Elon Musk and his team moved it up to Summer this year. During the company’s Q4 2019 earnings call, the carmaker announced that the initial delivery of the much-awaited electric crossover will actually happen this March. This says a lot on how the Silicon Valley-based carmaker has matured through the years.
Tesla began limited production of the Model Y at its Fremont factory and it has also started building the next phase of Giga Shanghai meant for the production of the crossover SUV. Giga Berlin would be the next big thing and with its learnings from the Model Y program in Fremont and Shanghai, the production of the Model Y in Germany may help Tesla redefine “Elon Time.”
Biggest Room For Improvement
Tesla is undeniably the leader in the electric vehicle industry. Even automotive giants have acknowledged that Tesla is the standard that they need to catch up to.
Tesla has great products and a CEO with great vision but if there’s one aspect of business all loyal followers would love to see, it’s in the timely delivery of its vehicles. Depending on how efficient ongoing production is and how many standing preorders are to be served, waiting times could be a few weeks, to a month, to a few months, or even a year or so for products that are yet to be produced. Delays, such as those experienced by reservation holders of the Model X, have even inspired the meme-worthy moniker of “Elon Time,” a reference to the CEO’s optimistic target timeframes.
Tesla’s logistics does not depend on any third-party franchise dealerships like other automakers but rather its own stores and delivery centers. Elon Musk has continually strived to improve delivery times and part of the strategy is by bringing Tesla’s car factories to its customers. Thus, Giga Shanghai is set to give a strong foothold in the biggest automotive market in the globe. Then, there’s Giga Berlin that would cater to Germany and the rest of Europe.
“It kind of makes sense. But what we’re doing — or have been doing in the past was really pretty silly in making cars in California and then shipping them halfway around the world to Asia and Europe. And this created a lot of cost, because you got to ship those cars, so they got lot of finished goods, sitting on the order or waiting at the port or going through customs, you got tariffs, transport,” said Musk. This also addresses the complexity of fulfilling the build according to the regulations of different regions.
Tesla’s Transformation as a Mature Car Manufacturer
The Tesla Giga Berlin groundbreaking is expected to happen this March and Elon Musk hopes to flick the switch on of the first Gigafactory in Europe by July 2021 to begin the production of the Model Y for Germany and the rest of Europe.
Tesla has proven itself capable of sticking to timelines when it comes to building its Gigafactories. For example, It practically turned a muddy field in China into an operational car factory in 10 months. In Germany, it has been cooperating with federal and local authorities and has addressed concerns of environmental groups to get closer and closer to laying the first brick of Giga Berlin in Grunheide.
The more interesting thing to take note of is how Tesla outlined its goals for Giga Berlin.
“Phase 1 will focus on production of Model Y, with a target capacity of 10,000 vehicles per week. We estimate that during Phase 1, we will employ up to 12,000 people, with roles being filled by local residents and employees from wider Europe,” the Giga Berlin website reads.
Manufacturing cars is far from making pancakes. Tesla’s Fremont factory has a current capacity of producing 400,000 combined Model 3 and Model Y units per year. Giga Shanghai, meanwhile, aims to do 150,000 vehicles annually. To do 10,000 units per week is a gargantuan task but realizing that Elon Musk has been underpromising and over-delivering when it comes to the Model Y, perhaps Tesla has indeed started using advanced manufacturing techniques that the CEO hinted at during a Model 3 event in Shanghai.
“Model Y will also have some advanced manufacturing technology that we will reveal in the future. I think it will be exciting to show the kind of manufacturing technology associated with the Model Y and it will be exciting to learn about these technologies,” Musk said.
No one exactly knows what these manufacturing technologies are but there are speculations that the Model Y will heavily rely on casting to quickly and efficiently produce the vehicle’s essential parts. This is also what’s suggested by earlier patents of the company.
The Model Y could be the first vehicle that demonstrates the company’s improving efficiency. It unveiled the Model Y prototype in March 2019 and it’s delivering the first units this month to consumers. This could partly be due to the Model Y sharing about 75% of its DNA with its Model 3 sibling, but it reflects Tesla’s manufacturing advancements nonetheless.
New Elon Time
If Giga Berlin remains on schedule and Tesla starts Model Y production in Germany, a country that highly values punctuality, on time, it could give its sales books a good boost as the vehicle is perfectly timed for Europe’s crossover growth. Sales of compact SUVs are forecasted to be flat this year with LCM Automotive predicting only about 2 million units in the segment as carmakers transition from older vehicles to electric vehicles. As Giga Berlin begins production of the Model Y, there is an expected uptick in demand with sales rising to 2.4 million units per year to about 2.8 million by the mid-2020s.
Beyond earnings, the redefinition Elon Time by a timely Model Y production and delivery will help Tesla gain the respect of other car manufacturers, the market, and investors. The new Elon Time would further prove why Tesla has the loyal following, and why it will be like that for a foreseeable future.
Elon Musk said today on X that Teslas will start to learn your individual preferences. This is something that he seemed to hint toward earlier this month when he said parking was by far the biggest reason drivers intervene with Full Self-Driving.
Musk made the comment in response to notable Tesla influencer Whole Mars, who said that his vehicle will sometimes disobey the settings he has enabled for his car. He responded to the post, stating that “The car will start to remember your specific interventions and match each person’s individual preferences.”
The car will start to remember your specific interventions and match each person’s individual preferences
— Elon Musk (@elonmusk) July 18, 2026
This is something that could be perhaps one of the biggest ways Tesla could minimize or even work closer toward eliminating interventions altogether. While FSD does a lot of things really well, many people intervene a vast majority of the time not due to major or critical safety errors.
Instead, many take over because the car is doing something that they do not like as a preference; it might park in a parking spot that is not preferred by the driver, it might linger too long in the left lane on the highway (a personal favorite), or it could even take a route that the driver does not like.
These all lead to interventions, but they are not triggered by a major safety issue. Instead, it’s just preference.
READ OUR REVIEW OF TESLA’S LATEST FSD VERSION:
Tesla Full Self-Driving v14.3.5 Early Impressions: new features and early performance
If Teslas could start to learn the personal preferences of the person who owns them, interventions will truly begin to be less frequent. Some of this is already pretty evident, in my opinion. Teslas use a neural network to learn behaviors and accumulate data to improve performance.
For months now, we’ve tracked FSD’s performance at “Except Right Turn” stop signs, something that is very common in Pennsylvania, but many of our readers located in other parts of the U.S. have never heard of. FSD handles one Except Right Turn stop sign very well, one that I travel past frequently. Others that I do not navigate through as often do not have as confident a performance. It seems like the cars might already be doing this to an extent.
🚨 Tesla Full Self-Driving v14.3 proceeds through an Except Right Turn Stop Sign pic.twitter.com/YemRSlens7
— TESLARATI (@Teslarati) April 8, 2026
That example is also for something that is a street sign and not necessarily a driver preference; however, I still feel it is worth mentioning because it only handles that commonly passed Except Right Turn stop sign with true confidence. Others it still seems to struggle with.
This could be one of Tesla’s big moves toward full autonomy, and it could be a pathway to truly unsupervised driving. Every day, millions of cars on the road travel at a human driver’s personal preferences with no incident. Why can’t autonomous vehicles still cater to a passenger’s preferences while being autonomous? Tesla seems to have the idea that it would be possible.
Florida Governor Ron DeSantis has sharply criticized legacy media outlets for what he describes as selective and biased reporting on vehicle accidents involving Tesla. In a recent X post, DeSantis questioned why headlines routinely spotlight the Tesla brand in crash stories, even when human error is the clear cause, while similar incidents with other automakers often receive generic treatment.
A prime example is the June 19, 2026, fatal crash in Katy, Texas. A Tesla Model 3 driven by Michael Butler struck a brick home at high speed, killing 76-year-old Martha Avila inside. Initial reports and headlines prominently featured “Tesla crash” and referenced the driver’s claim that an automated driving-assistance system was engaged.
Many outlets quickly speculated that Full Self-Driving or Autopilot were the cause of the crash, immediately blaming the suites for the accident shortly after it happened.
However, Tesla responded shortly after the accident with vehicle data that showed Butler manually overrode the system by pressing the accelerator to 100 percent, reaching 73 MPH in a residential area, more than double the speed limit. The accelerator remained floored after impact.
Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration
The National Transportation Safety Board (NTSB) later confirmed these findings, and Butler now faces manslaughter charges. His phone searches also included queries like “Tesla FSD too timid,” suggesting he may have intervened aggressively. Despite this, many headlines continued to center Tesla’s technology rather than the driver’s actions.
DeSantis highlighted a Washington Post headline, which was labeled, “Newly released photo shows wreckage of Tesla crash that killed grandmother.”
Do legacy media outlets typically use headlines involving the make of a car in a crash or is that only for Tesla?
It would be one thing if the self-driving malfunctioned but the crash was purely human-induced.
Seems like these outlets want to associate Tesla with crashes as… pic.twitter.com/EmfyeYiuv6
— Ron DeSantis (@RonDeSantis) July 17, 2026
The subheadline noted the driver overrode assistance and floored the accelerator, yet the brand name dominated the framing. He asked whether legacy outlets typically name the make of a car in routine crashes or reserve that treatment for Tesla to push a narrative.
This pattern appears widespread. Crashes involving Ford, Chevrolet, or Toyota vehicles frequently appear as “pickup truck slams into home” or “fatal car crash kills pedestrian” without brand specifics, especially absent new technology angles.
High-profile Ford F-150 or Chevy Silverado incidents tied to large sales volumes often escape brand-callout scrutiny. In contrast, Tesla stories consistently lead with the manufacturer, amplifying perceptions of risk despite data showing strong overall safety performance:
🚨 Why do Tesla Owners get so defensive over the narrative of crashes involving Teslas? https://t.co/aX7ogtjTCR pic.twitter.com/KO4QWaLOKl
— TESLARATI (@Teslarati) June 24, 2026
Tesla’s own 2025 Impact Report indicates vehicles using FSD logged 0.19 major incidents per million miles, roughly eight times fewer than the U.S. average. Models like the Model Y also rank among the safest in IIHS and NHTSA testing for occupant protection. Critics argue disproportionate coverage ignores these statistics and driver behavior factors, such as younger or more aggressive Tesla owners in some studies.
DeSantis frames this as part of a broader political agenda against innovative American companies like Tesla. By consistently naming Tesla while downplaying others, media outlets risk eroding public trust and shaping perceptions detached from the evidence of human error in most cases.
As autonomous technology evolves across the industry, consistent and factual reporting will be essential to separate real safety concerns from narrative-driven coverage.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
Elon Musk says your Tesla will start to learn your individual preferences
Ron DeSantis calls out media bias in Tesla crash coverage
