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Tesla’s next-gen Roadster is ushering in the automotive industry’s ‘Megacar’ era
Elon Musk is a man driven by his limits. The man behind electric car maker Tesla, Musk has led the company from its small Silicon Valley startup days to its current status as a $50 billion automaker with a market cap that rivals that of Ford and GM. With each vehicle that Musk releases, Tesla disrupts an industry, and with the next-generation Roadster, the CEO is aiming to create a true halo car.
Christian von Koenigsegg is a man driven by his passion. The man behind the small, exclusive supercar company Koenigsegg, Christian is known for pushing the limits of the vehicles he releases. Koenigsegg might be far smaller than supercar makers like Ferrari and Lamborghini, but the few cars that it makes shake the automotive world. The Koenigsegg Agera RS, for one, currently holds the title as one of the fastest cars in the world after it reached speeds of 278 mph. The Koenigsegg One:1, named for its equal power-to-weight ratio, also packs 1,341 horsepower, or the equivalent of one megawatt of power. Koenigsegg’s cars are so powerful that some of them actually qualify as a hypercar instead of a supercar.
When Christian von Koenigsegg heard the specs of Tesla’s next-generation Roadster, his entire company’s roadmap for the coming years was shaken. In a recent statement to Top Gear, Koenigsegg admitted that his company was completely thrown off course by the listed specs of the all-electric supercar, even admitting that the experience itself was “frustrating.”
“We kind of had our future mapped out, and then we heard about the new Tesla Roadster and its insane acceleration numbers, and we thought ‘damn that’s put the gauntlet down.’ Sure, it must be really heavy, but that kind of acceleration? That’s frustrating!” he said.
https://www.instagram.com/p/BnDT8v1hKJH/?tagged=teslaroadster
Christian noted that one of the biggest revelations by the arrival of the next-generation Tesla Roadster was that Elon Musk’s quoted specs for the vehicle were actually possible. In order to respond to the arrival of an electric car designed to deliver a “hardcore smackdown” to gas-powered vehicles, Koenigsegg and his engineers came up with a strategy that would allow one of its cars to give the Roadster some good competition.
“We thought, ‘this is not OK.’ We wondered whether it was possible, and yeah, it’s possible. Then we thought, ‘OK how do we deal with it? This is embarrassing.’ In two days we’d thought of a few things. The simplest way of putting it is like this: it’s combining direct drive, with the hybridization we have in a different format with free-valve engine technology, in a peculiar layout,” he said.
The concept that Koenigsegg and his team came up with is pretty much the fossil fuel-powered counterpart of the next-generation Tesla Roadster — one that is beyond a hypercar, perhaps even a “megacar” of sorts. Christian noted that he was partly annoyed at himself, for “needing a kick in the head to start thinking” about improving his vehicles’ acceleration.
“We’re talking 0-250 mph in 14 seconds, or something like this. It’s like, black marks all the way up to 250 mph (400 kph), pushing the combustion engine into the wall to try to make it more power dense than an EV for as long as possible. What we see with our engines, we’ve noticed that we’re just scratching the surface of what we can achieve,” he said.
https://www.instagram.com/p/BnHiOO4FYQv/?taken-by=koenigseggnewportbeach
Elon Musk threw the gauntlet at legacy automakers when he unveiled the next-generation Tesla Roadster last year, and if Christian von Koenigsegg’s reaction to the vehicle is any indication, it appears that the all-electric supercar is doing precisely what it was intended for — it is forcing automakers to see electric cars as a formidable force, and it is driving them to adapt and come up with ways to make their vehicles even better and faster.
Interestingly, such a sentiment has been echoed by Tesla’s test driver for the next-generation Roadster, Emile Bouret, earlier this year. In a segment with YouTube’s VINwiki channel, Bouret, who drove the all-electric car the whole night during its unveiling, encouraged the auto community to support projects and vehicles like the next-generation Roadster, stating that the existence of such vehicles would affect the auto industry in a positive way as a whole.
“I love that I live in a world where all these cars exist. You have Koenigseggs and Paganis and Ferraris and Lamborghinis and McLarens and Porsches and Rimacs and Teslas. So, I know there’s a lot of hate out there, but I just don’t understand it. If you’re a car person, wouldn’t you root for everybody? I’m definitely rooting for them because the world will be a better place if that car does get built and it gets on the road because other people are gonna build cars to beat it — and we’re gonna win,” he said.
Considering that Koenigsegg appears to have come up with a solution to match the next-gen Roadster, it seems that Buoret’s words are coming true. As the Tesla Roadster and Koenigsegg’s upcoming vehicle are released to the market, the era of megacars could very well begin.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
Elon Musk
SpaceX (SPCX) IPO is live today at $135: Here’s exactly what you need to know
SpaceX priced its historic IPO at $135 per share today, raising a record $75 billion.
SpaceX officially priced its initial public offering at $135 per share, offering 555,555,555 shares of Class A common stock and raising $75 billion in what is the largest IPO in stock market history. Shares are set to begin trading on the Nasdaq Global Select Market on Friday, June 12, under the ticker symbol SPCX. The previous record holder was Saudi Aramco’s 2019 offering at $29 billion, followed by Alibaba’s $22 billion offering in 2014.
At $135 per share and roughly 555.6 million shares, the implied valuation sits near $1.75 trillion, which would make SpaceX roughly the seventh largest company in the United States, just above Tesla’s current market cap. Regular investors can request shares at the IPO price through Robinhood, Fidelity, Charles Schwab, SoFi, and E*TRADE, though the deal is heavily oversubscribed and most retail allocations will be partial or unfilled. Once trading opens June 12, anyone with a brokerage account can buy SPCX on the open market.
SpaceX’s amended S-1 is sparking a major Tesla merger conversation
The valuation is anchored primarily by Starlink. Starlink crossed 10 million subscribers as of February 2026 and is adding 750,000 to 1.5 million new users per month, with the connectivity segment already posting a $1.19 billion profit last quarter. The offering also bundles in xAI following SpaceX’s all-stock merger earlier this year, adding Grok and the Colossus supercomputer to the investment thesis. As Teslarati reported, Starlink ended 2025 with $10 billion in revenue, a figure analysts project could reach $24 billion by end of 2026.
Wedbush analyst Dan Ives has been vocal in his support. “I think the time is right,” Ives said, adding that the offering expands the Elon Musk ecosystem rather than competing with Tesla. An average 12-month price target of $165 per share represents roughly 22% upside from the IPO price. Not everyone agrees – Motley Fool noted xAI is spending $1 billion per month playing catch-up to OpenAI and Anthropic.
Musk founded SpaceX in 2002 with a single stated purpose. “Elon founded SpaceX with a goal to change humanity, to make us a multi-planet species,” CFO Bret Johnsen said in the company’s retail roadshow video this week. Musk himself has been more direct: “We are building the systems and technologies necessary to provide global connectivity on Earth and beyond, to understand the true nature of the universe, and to extend the light of consciousness to the stars.”
Musk’s biggest bettor Ron Baron reveals massive SpaceX IPO bet
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
