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Tesla’s next-gen Roadster will have a rival when it enters production, and it’s German-bred
Just like the Model S and the Model 3, Tesla’s next-generation Roadster has the potential to disrupt an industry. In the case of the Roadster, this would be the supercar market — a segment dominated mainly by premium, high-performance vehicles from Europe. With its specs and its price, the Roadster would likely start making waves among supercar enthusiasts once it enters production sometime in 2020.
If recent reports from Germany are any indication, though, a legitimate rival to Tesla’s “hardcore smackdown” to gasoline cars would be waiting for it when it starts rolling off the production floor. In an announcement earlier this month, German automaker Audi noted that it would be bringing its next-generation PB18 e-tron all-electric supercar to low-volume production. With just around 50 units of the vehicle expected to be built, the PB18 e-tron would likely arrive at the market just in time, or even ahead, of the next-gen Tesla Roadster.
Audi’s PB18 e-tron supercar was unveiled last summer, with the German carmaker hyping the vehicle as a car equipped with the best technologies available today, such as an 800-volt charging system and solid-state batteries that can be fully charged in 15 minutes. At the recently-held Mission Zero Event in Amsterdam, Audi boss Bram Schot announced that the supercar, which was initially speculated to be a one-off prototype, would actually be entering low-volume production.
In a press release for the PB18 e-tron, Audi noted that the supercar would be equipped with three electric motors that deliver a power output of 150 kW to the front axle and 350 kW to the rear. Maximum output for the vehicle is 500 kW, though drivers can boost this to 570 kW during operation. Thanks to the electric motors’ combined torque of up to 830-newton meters (612.2 lb-ft), the German-bred electric supercar can accelerate from 0-60 mph in “scarcely more than 2 seconds.”
While certainly impressive, though, Audi’s upcoming all-electric supercar does fall short when compared to some of the next-generation Tesla Roadster’s specs. The Audi PB18 e-tron, for one, comes with a 95 kWh battery pack, which the company states will give the vehicle 500 km (310 miles) of range per charge. The next-generation Tesla Roadster, on the other hand, is equipped with a 200 kWh battery pack that gives the vehicle a range of 1000 km (620 miles) per charge. That said, Audi’s upcoming all-electric supercar is also capable of 350 kW charging, which should make up for the vehicle’s otherwise average range.
Tesla’s next-generation Roadster. (Photo: Tesla)
Performance figures aside, the Audi PB18 e-tron would likely be priced higher than the Tesla Roadster. With a limited production of just 50 vehicles, Audi could charge top dollar for its all-electric supercar. Thus, it would not be surprising if the PB18 e-tron ends up commanding a price closer to the Rimac C_Two (also a low-volume all-electric supercar priced at $2.1 million) than its Silicon Valley-bred rival. In this sense, the next-generation Tesla Roadster would still be far more attainable than the PB18 e-tron, considering the vehicle’s starting price of $200,000 for the base variant.
Elon Musk notes that the next-generation Tesla Roadster is a supercar designed to take away the halo effect that gas cars have in the performance segment. In classic Elon Musk form, though, the Tesla CEO has announced some pretty crazy ideas for the upcoming vehicle, including a “SpaceX package” that would allow the Roadster to have “hovering” abilities. The base version of the next-gen Tesla Roadster already boasts a 0-60 mph time of 1.9 seconds and a top speed above 250 mph. With the SpaceX package, the vehicle’s specs would likely look, quite literally, out of this world.
Watch Audi’s teaser for the PB18 e-tron supercar in the video below.
https://youtu.be/el-4dupoIWg
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
