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Tesla’s next-gen Roadster will have a rival when it enters production, and it’s German-bred
Just like the Model S and the Model 3, Tesla’s next-generation Roadster has the potential to disrupt an industry. In the case of the Roadster, this would be the supercar market — a segment dominated mainly by premium, high-performance vehicles from Europe. With its specs and its price, the Roadster would likely start making waves among supercar enthusiasts once it enters production sometime in 2020.
If recent reports from Germany are any indication, though, a legitimate rival to Tesla’s “hardcore smackdown” to gasoline cars would be waiting for it when it starts rolling off the production floor. In an announcement earlier this month, German automaker Audi noted that it would be bringing its next-generation PB18 e-tron all-electric supercar to low-volume production. With just around 50 units of the vehicle expected to be built, the PB18 e-tron would likely arrive at the market just in time, or even ahead, of the next-gen Tesla Roadster.
Audi’s PB18 e-tron supercar was unveiled last summer, with the German carmaker hyping the vehicle as a car equipped with the best technologies available today, such as an 800-volt charging system and solid-state batteries that can be fully charged in 15 minutes. At the recently-held Mission Zero Event in Amsterdam, Audi boss Bram Schot announced that the supercar, which was initially speculated to be a one-off prototype, would actually be entering low-volume production.
In a press release for the PB18 e-tron, Audi noted that the supercar would be equipped with three electric motors that deliver a power output of 150 kW to the front axle and 350 kW to the rear. Maximum output for the vehicle is 500 kW, though drivers can boost this to 570 kW during operation. Thanks to the electric motors’ combined torque of up to 830-newton meters (612.2 lb-ft), the German-bred electric supercar can accelerate from 0-60 mph in “scarcely more than 2 seconds.”
While certainly impressive, though, Audi’s upcoming all-electric supercar does fall short when compared to some of the next-generation Tesla Roadster’s specs. The Audi PB18 e-tron, for one, comes with a 95 kWh battery pack, which the company states will give the vehicle 500 km (310 miles) of range per charge. The next-generation Tesla Roadster, on the other hand, is equipped with a 200 kWh battery pack that gives the vehicle a range of 1000 km (620 miles) per charge. That said, Audi’s upcoming all-electric supercar is also capable of 350 kW charging, which should make up for the vehicle’s otherwise average range.
Tesla’s next-generation Roadster. (Photo: Tesla)
Performance figures aside, the Audi PB18 e-tron would likely be priced higher than the Tesla Roadster. With a limited production of just 50 vehicles, Audi could charge top dollar for its all-electric supercar. Thus, it would not be surprising if the PB18 e-tron ends up commanding a price closer to the Rimac C_Two (also a low-volume all-electric supercar priced at $2.1 million) than its Silicon Valley-bred rival. In this sense, the next-generation Tesla Roadster would still be far more attainable than the PB18 e-tron, considering the vehicle’s starting price of $200,000 for the base variant.
Elon Musk notes that the next-generation Tesla Roadster is a supercar designed to take away the halo effect that gas cars have in the performance segment. In classic Elon Musk form, though, the Tesla CEO has announced some pretty crazy ideas for the upcoming vehicle, including a “SpaceX package” that would allow the Roadster to have “hovering” abilities. The base version of the next-gen Tesla Roadster already boasts a 0-60 mph time of 1.9 seconds and a top speed above 250 mph. With the SpaceX package, the vehicle’s specs would likely look, quite literally, out of this world.
Watch Audi’s teaser for the PB18 e-tron supercar in the video below.
https://youtu.be/el-4dupoIWg
Elon Musk
SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history
AT&T, T-Mobile, and Verizon just joined forces for one reason: Starlink is winning.
America’s three largest wireless carriers, AT&T, T-Mobile, and Verizon, announced on On May 14, 2026 that they had agreed in principle to form a joint venture aimed at pooling their spectrum resources to expand satellite-based direct-to-device (D2D) connectivity across the United States in what can be seen as a direct response to SpaceX’s Starlink initiative. D2D, in plain terms, is technology that lets a standard smartphone connect directly to a satellite in orbit, the same way it connects to a cell tower, with no extra hardware required.
The alliance is widely seen as a means to slow Starlink’s rapid expansion in the satellite internet and mobile markets. SpaceX’s Starlink Mobile service launched commercially in July 2025 through a partnership with T-Mobile, starting with messaging before expanding to broadband data. SpaceX secured access to valuable wireless spectrum through its $17 billion deal with EchoStar, paving the way for significantly faster satellite-to-phone speeds.
SpaceX was not shy about its reaction. SpaceX president and COO Gwynne Shotwell responded on X: “Weeeelllll, I guess Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David.” SpaceX’s VP of Satellite Policy David Goldman went further, flagging potential antitrust concerns and asking whether the DOJ would even allow three dominant competitors to coordinate in a market where a new rival is actively entering.
Weeeelllll, I guess @Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David 🙂 https://t.co/5GzS752mxL
— Gwynne Shotwell (@Gwynne_Shotwell) May 14, 2026
Financial analysts at LightShed Partners were blunt, saying the announcement showed the three carriers are “nervous,” and pointed to the timing: “You announce an agreement in principle when the point is the announcement, not the deal. The timing, weeks ahead of the SpaceX roadshow, was the point.”
As Teslarati reported, SpaceX’s next generation Starlink V2 satellites will deliver up to 100 times the data density of the current system, with custom silicon and phased array antennas enabling around 20 times the throughput of the first generation. The carriers’ JV, which has no definitive agreement, no financial structure, and no deployment timeline yet, will need to move quickly to matter.
Elon Musk’s SpaceX is targeting a Nasdaq listing as early as June 12, aiming for what would be the largest IPO in history. With Starlink now serving over 9 million subscribers across 155 countries, holding 59 carrier partnerships globally, and now powering Air Force One, the carriers’ joint venture announcement landed at exactly the wrong time to look like anything other than a defensive move.
Tesla just raised Model Y prices for the first time in two years, with the largest increase being $1,000.
The move signals shifting dynamics in the competitive electric vehicle market as the company continues to work on balancing demand, profitability, and accessibility.
The new pricing affects premium trims while leaving entry-level options unchanged. The Model Y Premium Rear-Wheel Drive (RWD) now starts at $45,990, a $1,000 increase.
The Model Y Premium All-Wheel Drive (AWD)—previously referred to in the post as simply “Model Y AWD”—rises to $49,990, also up $1,000. The top-tier Model Y Performance sees a more modest $500 bump, bringing its starting price to $57,990.
Tesla Model Y prices just went up:
New prices:
🚗 Model Y Premium RWD: $45,990 – up $1,000
🚗 Model Y AWD: $49,990 – up $1,000
🚗 Model Y Performance: $57,990 – up $500 https://t.co/e4GhQ0tj4H pic.twitter.com/TCWqr3oqiV— TESLARATI (@Teslarati) May 16, 2026
Base models remain untouched to preserve affordability. The entry-level Model Y RWD holds steady at $39,990, and the base Model Y AWD stays at $41,990. This selective approach keeps the crossover accessible for budget-conscious buyers while extracting more revenue from higher-margin configurations.
After years of aggressive price cuts to stimulate volume amid slowing EV adoption and rising competition from rivals like BYD, Ford, and GM, Tesla appears confident in underlying demand. Recent lineup refreshes for the 2026 Model Y, including refreshed styling and efficiency gains, have helped maintain its status as America’s best-selling EV.
By protecting base prices, Tesla avoids alienating price-sensitive customers while improving margins on the more popular variants.
Tesla Model Y ownership review after six months: What I love and what I don’t
For consumers, the changes are relatively modest—under 3% on affected trims—and still position the Model Y competitively against gas-powered SUVs in the same class. Federal tax credits and potential state incentives may further offset costs for eligible buyers.
This marks a subtle but notable shift from the deep discounting era that defined much of 2024 and 2025. As the EV market matures into 2026, Tesla’s pricing strategy will be closely watched for clues about production ramps, new variants like the rumored longer-wheelbase Model Y, and broader profitability goals.
In short, today’s adjustment reflects a company that remains dominant yet pragmatic—willing to test higher pricing where demand supports it. It is unlikely to deter consumers from choosing other options.
Elon Musk cannot be fired from SpaceX, and there’s a reason for that.
In a blunt post on X on Friday, Elon Musk confirmed plans to structurally shield his leadership at SpaceX, ensuring he cannot be fired while tying a potential trillion-dollar compensation package to the company’s long-term goal of establishing a self-sustaining colony on Mars.
Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus!
Obviously, IF SpaceX succeeds in this absurdly difficult goal, it will be worth many orders of…
— Elon Musk (@elonmusk) May 15, 2026
The revelation stems from a Financial Times report detailing SpaceX’s intention to restructure its governance and compensation framework. The moves are designed to protect Musk’s control and align his incentives with the company’s founding mission rather than short-term financial pressures. Musk’s reply left no ambiguity:
“Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus!”
He added that success in this “absurdly difficult goal” would generate value “many orders of magnitude more than the economy of Earth,” though he cautioned that the journey will not be smooth. “Don’t expect entirely smooth sailing along the way,” Musk wrote.
The strategy reflects Musk’s deep concerns about how public-market expectations could derail SpaceX’s core objective. Founded in 2002, SpaceX has repeatedly stated its purpose is to reduce the cost of space travel and ultimately make humanity a multiplanetary species.
Unlike Tesla, which went public in 2010 and has faced repeated battles over Musk’s compensation and board influence, SpaceX remains privately held. Musk has long resisted taking the rocket company public precisely to avoid the quarterly earnings treadmill that forces most CEOs to prioritize short-term stock performance over ambitious, high-risk projects.
By embedding protections against his removal and linking any outsized pay package to verifiable milestones—such as a functioning Mars colony—SpaceX aims to insulate its leadership from activist investors or board members who might demand faster profits or safer bets.
Musk has referenced past experiences, including his ouster from OpenAI and shareholder lawsuits at Tesla, as cautionary tales. In those cases, he argued, external pressures risked diluting the original vision.
Critics may view the arrangement as excessive, especially given Musk’s already substantial voting power and wealth. Supporters, however, argue it is a necessary safeguard for a company pursuing goals measured in decades rather than quarters. Achieving a Mars colony would require sustained investment in Starship development, orbital refueling, life-support systems, and in-situ resource utilization—technologies that may deliver no immediate financial return.
Musk’s post underscores a broader philosophical point: true breakthrough innovation often demands tolerance for volatility and a willingness to ignore conventional business wisdom. As SpaceX prepares for increasingly ambitious Starship test flights and eventual crewed missions, the new governance structure signals that the company’s North Star remains unchanged—humanity’s expansion beyond Earth.
Whether the trillion-dollar package materializes depends on execution, but Musk’s message is clear: SpaceX exists to reach the stars, not to chase the next earnings beat. For investors or employees who share that vision, the protections are not a perk—they are a prerequisite for success.
SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history
Tesla Model Y prices just went up for the first time in two years
