Munro Live has become a channel where car expert Sandy Munro can educate the public on the inner workings of vehicles. In his latest video, Munro doesn’t hold back and spits out truths about the US government’s approach towards improving the local auto industry and its chosen champions in the fight to dominate the global car market.
Munro drives home two main points in his video. First, American EV maker Tesla doesn’t get the recognition or credit it deserves, particularly regarding their technological advancements like its artificial intelligence development. Second, legacy OEMs such as General Motors and Ford don’t have the technology to beat Chinese automakers in the global car market, specifically when talking about autonomous driving technologies.
Munro’s Tesla AI Day Review
Munro seemed very impressed by the technology and progress Tesla revealed during its AI day event. In his video, he particularly focused on Tesla’s D1 chip, which was developed in-house.
“It defies the imagination. One chip, one chip that Tesla has developed in recent history here could take the place of pretty much any major computer that might’ve been hanging around in the early 2000’s. These advancements are things that will save lives. Lots of lives,” he said.
While Tesla AI Day seemed to be a success by Munro’s standards, the government’s reaction to Tesla incurred his ire. He noticed that the same week Tesla AI Day took place, both the NHTSA and US Congress started investigating the EV maker’s Autopilot system.
To put things in perspective, Munro spit out some facts about vehicle safety. He shared that 212,500 vehicles fires were responsible for 560 civilian deaths in 2018. Teslarati was able to confirm Munro’s numbers on vehicle fires with National Fire Protection Association (NFPA).
In 2018, a little over 17 million vehicles were sold in the United States, and EVs only made up 2% of total vehicle sales. A total of about 360,000 electric vehicles were sold in 2018, and 38% of that number was just the Tesla Model 3.
Over the years, Tesla vehicles and fires have been a mainstay in mainstream media (MSM). With regards to EV fires, Munro pointed out that gasoline burns easier than batteries and even invited people to try it out—although his video editors warned people against doing so at home. According to the NFPA, collisions were the main cause of vehicle fires that resulted in death.
Munro’s Rant
After spitting some facts about electric vehicle safety. Munro drove his point home. “I’ve driven almost every self-driving car or even autopilot car and it’s crap,” Munro said about the progress legacy OEMs have made with autonomous technology. He chided the government for continuously praising traditional automakers for their “participation” in self-driving development while continuously bashing Tesla for making actual progress in the field.
He also noted that Tesla was the only US car company that still made true, blue American vehicles that could trump the main competition in the global autonomous car market: China’s upcoming EV makers that are just as focused on tech as Tesla.
“The Chinese are creating [self-driving] systems right now that are equivalent or better than anything GM, VW, BMW, Daimler, Toyota, Honda, Kia, Ford, and anybody else that’s out there is gonna be making, and we’re crushing the only source of real American ingenuity? Are you kidding me?” Munro remarked.
Overall, Munro’s message was clear: veteran OEMs in the United States and the traditional auto sector in general are on track to be overtaken by fast-moving, upstart automakers in China that prioritize tech and innovation in their vehicles. Tesla is ahead of the pack right now, but if the company slows down due to continued resistance from the powers-that-be, then it would not be surprising if China’s champions like NIO and Xpeng become the golden standard for in-car tech and autonomous driving in the near future.
Watch Sandy Munro’s self-described “rant” in the video below.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
