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Tesla opens Germany’s largest sales & service center

(Credit: Tesla via teslamag.de)

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Tesla has opened its largest sales and service center in Germany to date. Apart from operating as a sales and service center, the all-electric car manufacturer’s new location will handle deliveries as well, making the site a multi-purpose facility for current and future Tesla customers.

According to TeslaMag, the EV maker’s newest sales center is located in Hamburg, Germany. Its floor area is about 69,970 sq ft (about 6,500 sqm), making it Tesla’s largest sales center in Germany at the moment. The company has two other sales and service centers in Germany: one located in Hanover and the other in Cologne.

Tesla’s new Hamburg location seems to follow a similar model as its Integrated Experience Centers in China, which function as showrooms, as well as service and delivery facilities. TeslaMag reported that Tesla has closed some of its stores and showrooms in prime city locations.

The closures seem to be in conjunction with the opening of the new integrated sales centers in strategic locations. Tesla may be opting to open multi-purpose facilities for customers, which might be more efficient as it continues to grow.

Credit: KBA

Tesla’s Hamburg sales center is strategically located and might help drive the EV manufacturer’s growth further in the future. Hamburg happens to be the home of the second-largest harbor in Europe and the biggest seaport in Germany. About 8,000 ships dock at Port of Hamburg a year, reported its official website.

As Tesla’s market share in Germany continues to increase, more sales and service centers will be needed to cater to customers, both old and new. The addition of Tesla’s Hamburg sales center may reflect the all-electric car maker’s growing customer base in Germany.

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According to a chart released by the KBA, Tesla’s sales in Germany have been growing this year despite the ongoing pandemic. The KBA chart shows that Tesla has delivered a total of 11,217 vehicles to customers in Germany from January to September of 2020. So far, Tesla has stood as the outlier among carmakers operating in the country, all of which have exhibited negative growth this year.

Tesla’s presence in Germany is expected to expand even more after Gigafactory Berlin starts production on the Model Y in mid-2021. Giga Berlin’s construction has been steadily picking up pace in the past few months and seems to be on schedule. In Q2, Tesla did announce that Gigafactory Berlin’s construction was going smoothly. Images and drone flyovers of the site show numerous structures such as the Body-in-White building and the Paint Shop coming together quickly as well.

As per recent updates from CEO Elon Musk, Gigafactory Berlin’s Tesla Model Y will be made with the company’s custom 4680 cells and structural battery pack, which were unveiled during the company’s Battery Day. The vehicle will also be using a single-piece front and rear cast. As such, the European Model Y will likely be more energy-efficient and possibly even be more affordable than its current counterparts in the United States.

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

Elon Musk

Elon Musk’s Neuralink posts massive update with new milestone

This is the first time Neuralink has successfully implanted two patients in a single day.

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neuralink link device with white background
(Credit: Neuralink)

Elon Musk’s Neuralink has posted a massive update with a new milestone that puts the company’s progress into perspective. Over the past few years, we have seen tremendous strides in Neuralink’s capabilities.

Now, the company has completed a new first, bringing more hope to the future of this revolutionary technology.

Neuralink’s third brain chip patient shares first video edited with BCI

Neuralink revealed in an update on Monday morning that it has officially completed two implants in a single day, with Patients 8 and 9 both receiving devices over the past weekend.

“Both participants are recovering well and in great spirits,” the company said in the short update. It did not disclose which day the surgeries were completed, but it did state explicitly that they both occurred on the same day:

Musk said that Neuralink’s capabilities could do “life-changing good for ultimately millions, maybe billions, of people.” Right now, it is being used to help combat life-altering diseases, such as ALS, also known as Lou Gehrig’s Disease, as well as cervical spinal cord injuries.

Eventually, Neuralink could resolve things like anxiety, depression, and blindness, among many other ailments.

Its Link device also received FDA recognition for speech restoration earlier this year, marking a significant bit of progress in the program as it explores ways to cure ailments of various natures.

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Elon Musk

Elon Musk gives key update on plans for Tesla Diner outside of LA

More Tesla Supercharger Diners are on the way, Elon Musk says, as long as the initial one is successful.

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tesla diner supercharger in los angeles california at night
Credit: Tesla

Elon Musk has given a key update on its plans for the Tesla Supercharger Diner, as the first location in Los Angeles is set to open today, July 21.

The idea for the Supercharger Diner, which resembles a 50s-style eatery with elements of futuristic technology, is seven years in the making. Many wondered whether Tesla would expand its idea for a Supercharger restaurant outside of LA, and now we have an answer directly from Musk.

Elon Musk confirms awesome new features at Tesla Diner Supercharger

The Tesla CEO said that the company will establish these types of experiences “in major cities around the world, as well as at Supercharger sites on long distance routes.”

The Supercharger Diner has plenty of ways to draw in customers, and although the food and merchandise sold at the location will not be a major contributor to Tesla’s balance sheet, where investors want to see it, it could pay off in other ways.

The Diner is not exclusive to Tesla owners, so those who drive gas cars can still stop in for a burger, fries, and a shake while roaming around Los Angeles. The features of the Diner, however, do require a Tesla vehicle.

In-car ordering and movie screens syncing to the center touchscreen are two things that Tesla owners will enjoy that other drivers will not. These might be trivial, but the experience on its own could be a way that some consider buying a Tesla.

It might sound crazy that a singular diner experience would flip someone to buy a car, but it’s not the most outlandish thing we’ve ever come across.

The question is where Tesla will plan to build these Supercharger Diners. Musk has already indicated that Starbase, Texas, will be one location, which fits with one of his other companies, SpaceX.

Austin could be an ideal location, but New York, Miami, Washington D.C., Boston, and plenty of other popular metro areas within the U.S. could see their own diners in the coming years.

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Investor's Corner

Tesla analyst says this stock concern is overblown while maintaining $400 PT

Tesla reported $2.763 billion in regulatory credit profits last year.

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Credit: Tesla

One Tesla analyst is saying that a major stock concern that has been discussed as the Trump administration aims to eliminate many financial crutches for EV and sustainable industries is overblown.

As the White House continues to put an emphasis on natural gas, coal, and other fossil fuels, investors are concerned that high-powered sustainability stocks like Tesla stand to take big hits over the coming years.

However, Piper Sandler analyst Alexander Potter believes it is just the opposite, as a new note to investors released on Monday says that the situation, especially regarding regulatory credits, is “not as bad as you think.”

Tesla stacked emissions credits in 2023, while others posted deficits

There have been many things during the Trump administration so far that have led some investors to consider divesting from Tesla altogether. Many people have shied away due to concerns over demand, as the $7,500 new EV tax credit and $4,000 used EV tax credit will bow out at the end of Q3.

The Trump White House could also do away with emissions credits, which aim to give automakers a threshold of emissions to encourage EV production and cleaner powertrains. Companies that cannot meet this threshold can buy credits from other companies, and Tesla has benefitted from this program immensely over the past few years.

As the Trump administration considers eliminating this program, investors are concerned that it could significantly impact Tesla’s balance sheet. Potter believes the issue is overblown:

“We frequently receive questions about Tesla’s regulatory credits, and for good reason: the company received ~$3.5B in ‘free money’ last year, representing roughly 100% of FY24 free cash flow. So it’s fair to ask: will recent regulatory changes threaten Tesla’s earnings outlook? In short, we think the answer is no, at least not in 2025. We think that while it’s true that the U.S. government is committed to rescinding financial support for the EV and battery industries, Tesla will still book around $3B in credits this year, followed by $2.3B in 2026. This latter figure represents a modest reduction vs. our previous expectation…in our view, there’s no need for drastic estimate revisions. Note that it’s difficult to forecast the financial impact of regulatory credits — even Tesla itself struggles with this — but the attached analysis represents an honest effort.”

Tesla’s regulatory credit profitability by year is:

  • 2020: $1.58 billion
  • 2021: $1.465 billion
  • 2022: $1.776 billion
  • 2023: $1.79 billion
  • 2024: $2.763 billion

Potter and Piper Sandler maintained an ‘Overweight’ rating on the stock, and kept their $400 price target.

Tesla shares are trading at $329.63 at 11:39 a.m. on the East Coast.

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