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Tesla owner shares FSD purchase concerns after vandals set Model X on fire
When Tesla owner Den Dal plugged his family’s 2018 Model X Long Range at a public charger during a recent business trip to Düsseldorf, Germany, he had no idea that it would be the start of a grueling ordeal. Twenty-four hours after plugging in his Tesla, Dal was left with a burned Model X, an FSD purchase that seemed to be up in the air, and a plausible arson incident that seemingly targeted the all-electric SUV.
Den Dal had rented an apartment for his business trip to Düsseldorf which was close to a row of public chargers that his Model X could be plugged in. Unfortunately, all of the public charger’s stalls were being blocked by fossil fuel cars on that day. This resulted in the Tesla owner plugging his Model X at another public charger, which was farther away, about 600 meters from the rented apartment.
The rates of the station were notably higher than Tesla’s charges for its Supercharger Network, but the location at least had a free stall for the all-electric SUV. Dal plugged in his vehicle and went back to his rented apartment, expecting to find his Model X charged and ready to go the next morning.
What he saw was not what he expected at all. To the Tesla owner’s shock, he found his Model X torched, and the burns on the vehicle suggested that it had been deliberately set on fire. A note from the police was placed on the windshield of the all-electric SUV, notifying the Tesla owner that he should head over to the station as soon as possible.
Unfortunately for the Tesla owner, his vehicle did not have a USB drive that was linked to its Sentry Mode feature. Thus, while Sentry Mode was active during the incident, no videos were retrieved from the Model X. The police also stated that there were no local cameras around the public charging station. No other Teslas were in the area either, which may have helped if they were running Sentry Mode as well.
Based on the specifics of the incident, it does appear that the Model X was singled out and deliberately burned. In the street where the vehicle was charging, there were more than 60 cars, some of which were premium vehicles and most of which were from German automakers, yet none were touched. Dal later found out that before his Model X was set on fire, another bike parked in the same area had been torched as well. Local firefighters who responded to the scene also saw where the flames started.
Quite amazingly, the Model X remained drivable despite being burned, which suggested that the vehicle’s batteries and powertrain were still intact after the incident. Describing the vehicle’s status in a message to Teslarati, Dal noted that the interior smelled particularly bad since chemicals of the cooling system seemed to have entered the cabin, as per observations from a Tesla Service Center. Tesla has not provided an update to the Model X owner yet, though there is a pretty good chance that the vehicle may be a total loss.
Dal is a supporter of Tesla and the company’s mission of transitioning the world to sustainable energy, and he purchased Enhanced Autopilot and the Full Self-Driving suite for his Model X despite knowing that the systems’ full features will be rolled out at a later time. That being said, Dal has notable concerns about his FSD purchase after his Model X was set aflame.
The Tesla owner had purchased FSD at a time when Tesla had a discount for the suite, and as such, the system was not insured with the vehicle. From this standpoint, it appears that while the Model X may be insured, its Full Self-Driving system was not. Dal is thus concerned that his FSD purchase will not be carried over if he does purchase another Tesla, which is unfortunate considering that he has not really been able to use much of what Autopilot and Full Self-Driving have to offer yet.
Dal resides in Europe, a region where regulations have forced Tesla to essentially cripple some key features of its Autopilot and Full Self-Driving suite. This results in key FSD capabilities such as Navigate on Autopilot with automatic lane changes and Smart Summon being practically impossible to roll out unless revisions are implemented in the region’s regulations. Tesla is doing what it can to address these regulations, but in the meantime, owners such as Dal, who have purchased FSD with their vehicle, are in a limbo of sorts.
Adding insult to injury, the Tesla owner has unfortunately been subjected to some online attacks from the electric car maker’s critics since posting about his experience online. Some have accused Dal of simply trying to attract attention, while others were insisting that the Model X’s batteries combusted on their own. The former point simply lacks basic empathy, while the latter seems farfetched considering that the Model X remained drivable even after it was torched.
For now, Dal is simply hoping that Tesla could provide a resolution for his vehicle and his FSD purchase. The Tesla owner noted that he would like to acquire another Model X if his SUV is totaled, though he looks forward to hearing about an update from the electric car maker soon.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
