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Tesla owner shares FSD purchase concerns after vandals set Model X on fire
When Tesla owner Den Dal plugged his family’s 2018 Model X Long Range at a public charger during a recent business trip to Düsseldorf, Germany, he had no idea that it would be the start of a grueling ordeal. Twenty-four hours after plugging in his Tesla, Dal was left with a burned Model X, an FSD purchase that seemed to be up in the air, and a plausible arson incident that seemingly targeted the all-electric SUV.
Den Dal had rented an apartment for his business trip to Düsseldorf which was close to a row of public chargers that his Model X could be plugged in. Unfortunately, all of the public charger’s stalls were being blocked by fossil fuel cars on that day. This resulted in the Tesla owner plugging his Model X at another public charger, which was farther away, about 600 meters from the rented apartment.
The rates of the station were notably higher than Tesla’s charges for its Supercharger Network, but the location at least had a free stall for the all-electric SUV. Dal plugged in his vehicle and went back to his rented apartment, expecting to find his Model X charged and ready to go the next morning.
What he saw was not what he expected at all. To the Tesla owner’s shock, he found his Model X torched, and the burns on the vehicle suggested that it had been deliberately set on fire. A note from the police was placed on the windshield of the all-electric SUV, notifying the Tesla owner that he should head over to the station as soon as possible.
Unfortunately for the Tesla owner, his vehicle did not have a USB drive that was linked to its Sentry Mode feature. Thus, while Sentry Mode was active during the incident, no videos were retrieved from the Model X. The police also stated that there were no local cameras around the public charging station. No other Teslas were in the area either, which may have helped if they were running Sentry Mode as well.
Based on the specifics of the incident, it does appear that the Model X was singled out and deliberately burned. In the street where the vehicle was charging, there were more than 60 cars, some of which were premium vehicles and most of which were from German automakers, yet none were touched. Dal later found out that before his Model X was set on fire, another bike parked in the same area had been torched as well. Local firefighters who responded to the scene also saw where the flames started.
Quite amazingly, the Model X remained drivable despite being burned, which suggested that the vehicle’s batteries and powertrain were still intact after the incident. Describing the vehicle’s status in a message to Teslarati, Dal noted that the interior smelled particularly bad since chemicals of the cooling system seemed to have entered the cabin, as per observations from a Tesla Service Center. Tesla has not provided an update to the Model X owner yet, though there is a pretty good chance that the vehicle may be a total loss.
Dal is a supporter of Tesla and the company’s mission of transitioning the world to sustainable energy, and he purchased Enhanced Autopilot and the Full Self-Driving suite for his Model X despite knowing that the systems’ full features will be rolled out at a later time. That being said, Dal has notable concerns about his FSD purchase after his Model X was set aflame.
The Tesla owner had purchased FSD at a time when Tesla had a discount for the suite, and as such, the system was not insured with the vehicle. From this standpoint, it appears that while the Model X may be insured, its Full Self-Driving system was not. Dal is thus concerned that his FSD purchase will not be carried over if he does purchase another Tesla, which is unfortunate considering that he has not really been able to use much of what Autopilot and Full Self-Driving have to offer yet.
Dal resides in Europe, a region where regulations have forced Tesla to essentially cripple some key features of its Autopilot and Full Self-Driving suite. This results in key FSD capabilities such as Navigate on Autopilot with automatic lane changes and Smart Summon being practically impossible to roll out unless revisions are implemented in the region’s regulations. Tesla is doing what it can to address these regulations, but in the meantime, owners such as Dal, who have purchased FSD with their vehicle, are in a limbo of sorts.
Adding insult to injury, the Tesla owner has unfortunately been subjected to some online attacks from the electric car maker’s critics since posting about his experience online. Some have accused Dal of simply trying to attract attention, while others were insisting that the Model X’s batteries combusted on their own. The former point simply lacks basic empathy, while the latter seems farfetched considering that the Model X remained drivable even after it was torched.
For now, Dal is simply hoping that Tesla could provide a resolution for his vehicle and his FSD purchase. The Tesla owner noted that he would like to acquire another Model X if his SUV is totaled, though he looks forward to hearing about an update from the electric car maker soon.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
