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(Op-ed) A neutral look at Tesla’s upcoming Q1 2025 vehicle deliveries
Elon Musk affects Tesla, but his impact on the company’s raw vehicle sales may not be as notable as critics would suggest.
Tesla is such a volatile topic for many that it’s difficult to get a neutral image of the company and its fundamentals today. A look at Tesla news coverage shows this, as even dedicated electric vehicle blogs and tech publications seem to find it difficult to separate Tesla from Elon Musk, who is more polarizing than ever.
This is what I aim to cover in this op-ed. I will be exploring Tesla’s first quarter vehicle deliveries, why they might be underwhelming, the reasons behind them, and why I believe the sky is not necessarily falling.
A likely miss
Analyst consensus for Tesla’s Q1 2025 deliveries currently stands at 418,000 vehicles. That would suggest a year-over-year improvement of 8.06% from the 386,810 vehicles that Tesla was able to deliver in the first quarter of 2024. Considering Tesla’s sales in China and Europe over January and February, 418,000 deliveries seem to be a long shot for the first quarter of 2025.
It would not be surprising at all if Tesla ends up missing Wall Street’s consensus estimates, and by a pretty wide margin. Such is expected considering Tesla’s focus in the first quarter. But what is this focus, really? Elon Musk’s politics? Not necessarily.
A Model Y-shaped hole
Critics and negative Tesla news coverage would argue that the company’s steep drop in sales in several European markets and China is a sign that the company is finished, or that Elon Musk is doing global damage to the Tesla brand. However, Tesla’s sales decline this Q1 may actually be affected in no small part by the company’s transition from the Model Y classic to the new Model Y, which was launched across the United States, China, and Germany.
The Model Y is Tesla’s strongest seller, and it comprises a huge portion of the company’s deliveries every quarter. Considering that the Model Y classic quite literally became the world’s best-selling vehicle by volume in 2023 and 2024, it would not be an exaggeration to state that Tesla’s deliveries have been greatly carried by the all-electric crossover. What would happen then if Tesla implements a transition to the Model Y’s new version across its factories worldwide? Raw Model Y deliveries will go down, at least until Tesla starts deliveries of the revamped all-electric crossover. This is exactly what seems to be happening in China.
A look at Tesla China’s numbers from January and February will show that the company saw fewer registrations this year compared to last year. However, vehicle registrations have since picked up with the start of the new Model Y’s domestic deliveries. Similar trends may emerge in the United States and Europe, as well as territories supplied by Giga Shanghai, Giga Texas, the Fremont Factory, and Giga Berlin.
The Elon Musk factor
There is no doubt that Elon Musk is at his most polarizing today, but to credit Tesla’s low deliveries to the CEO’s political antics is very shortsighted. Yes, Elon Musk affects Tesla, but his impact on the company’s raw vehicle sales may not be as notable as critics would suggest. This could be seen in the results of a poll from German publication t-online, which initially concluded that 94% of Germans won’t buy a Tesla anymore. As it turned out, the survey would end up painting the complete opposite picture once more respondents took the poll. With more than 467,000 respondents on the survey, over 70% stated that they would buy a Tesla.
To state that Elon Musk’s political actions are not adversely affecting Tesla’s appeal to some consumers would not be accurate. There are evidently people who will not be purchasing a Tesla due to Elon Musk and his work with the Trump administration. The impact of the Musk factor, however, may not be as drastic as Tesla critics would suggest. It would not, for example, result in 94% of car buyers suddenly swearing off Tesla. The vast majority of consumers, after all, generally gravitate to the best products in the market, period. Assuming that this is true for most consumers today, Tesla’s vehicles definitely still have a fighting chance this year.
In conclusion
Considering Wall Street’s 418,000 vehicle delivery consensus, it almost seems certain that Tesla will miss this estimate by a notable margin. This would likely result in a wave of reports alleging that demand is drying up worldwide or Musk has completely tanked the brand’s appeal to consumers. With the new Model Y now starting its deliveries across the globe, however, Tesla’s real performance and a clearer view of Musk’s effect on the company’s demand, would likely become more evident in the coming quarters.
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
