News
(Op-ed) A neutral look at Tesla’s upcoming Q1 2025 vehicle deliveries
Elon Musk affects Tesla, but his impact on the company’s raw vehicle sales may not be as notable as critics would suggest.
Tesla is such a volatile topic for many that it’s difficult to get a neutral image of the company and its fundamentals today. A look at Tesla news coverage shows this, as even dedicated electric vehicle blogs and tech publications seem to find it difficult to separate Tesla from Elon Musk, who is more polarizing than ever.
This is what I aim to cover in this op-ed. I will be exploring Tesla’s first quarter vehicle deliveries, why they might be underwhelming, the reasons behind them, and why I believe the sky is not necessarily falling.
A likely miss
Analyst consensus for Tesla’s Q1 2025 deliveries currently stands at 418,000 vehicles. That would suggest a year-over-year improvement of 8.06% from the 386,810 vehicles that Tesla was able to deliver in the first quarter of 2024. Considering Tesla’s sales in China and Europe over January and February, 418,000 deliveries seem to be a long shot for the first quarter of 2025.
It would not be surprising at all if Tesla ends up missing Wall Street’s consensus estimates, and by a pretty wide margin. Such is expected considering Tesla’s focus in the first quarter. But what is this focus, really? Elon Musk’s politics? Not necessarily.
A Model Y-shaped hole
Critics and negative Tesla news coverage would argue that the company’s steep drop in sales in several European markets and China is a sign that the company is finished, or that Elon Musk is doing global damage to the Tesla brand. However, Tesla’s sales decline this Q1 may actually be affected in no small part by the company’s transition from the Model Y classic to the new Model Y, which was launched across the United States, China, and Germany.
The Model Y is Tesla’s strongest seller, and it comprises a huge portion of the company’s deliveries every quarter. Considering that the Model Y classic quite literally became the world’s best-selling vehicle by volume in 2023 and 2024, it would not be an exaggeration to state that Tesla’s deliveries have been greatly carried by the all-electric crossover. What would happen then if Tesla implements a transition to the Model Y’s new version across its factories worldwide? Raw Model Y deliveries will go down, at least until Tesla starts deliveries of the revamped all-electric crossover. This is exactly what seems to be happening in China.
A look at Tesla China’s numbers from January and February will show that the company saw fewer registrations this year compared to last year. However, vehicle registrations have since picked up with the start of the new Model Y’s domestic deliveries. Similar trends may emerge in the United States and Europe, as well as territories supplied by Giga Shanghai, Giga Texas, the Fremont Factory, and Giga Berlin.
The Elon Musk factor
There is no doubt that Elon Musk is at his most polarizing today, but to credit Tesla’s low deliveries to the CEO’s political antics is very shortsighted. Yes, Elon Musk affects Tesla, but his impact on the company’s raw vehicle sales may not be as notable as critics would suggest. This could be seen in the results of a poll from German publication t-online, which initially concluded that 94% of Germans won’t buy a Tesla anymore. As it turned out, the survey would end up painting the complete opposite picture once more respondents took the poll. With more than 467,000 respondents on the survey, over 70% stated that they would buy a Tesla.
To state that Elon Musk’s political actions are not adversely affecting Tesla’s appeal to some consumers would not be accurate. There are evidently people who will not be purchasing a Tesla due to Elon Musk and his work with the Trump administration. The impact of the Musk factor, however, may not be as drastic as Tesla critics would suggest. It would not, for example, result in 94% of car buyers suddenly swearing off Tesla. The vast majority of consumers, after all, generally gravitate to the best products in the market, period. Assuming that this is true for most consumers today, Tesla’s vehicles definitely still have a fighting chance this year.
In conclusion
Considering Wall Street’s 418,000 vehicle delivery consensus, it almost seems certain that Tesla will miss this estimate by a notable margin. This would likely result in a wave of reports alleging that demand is drying up worldwide or Musk has completely tanked the brand’s appeal to consumers. With the new Model Y now starting its deliveries across the globe, however, Tesla’s real performance and a clearer view of Musk’s effect on the company’s demand, would likely become more evident in the coming quarters.
TESLARATI Premium Membership
$19.99 USD
The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
