December 31, 2019 held significance for Tesla, as it marked the end of another quarter. The day determined if the company could follow its momentum from Q3 2019 and turn in another profit. It also marked the final day when the $1875 federal tax credit could be applied. Yet, perhaps more importantly, the end of 2019 marked the day when Tesla potentially gained thousands upon thousands of new supporters and future influencers.
On New Year’s Eve, numerous dedicated Tesla owners decided to help out the electric car maker in its push to deliver as many cars as possible. Some provided orientations to new owners about the basic features and functions of their new electric vehicles. Others provided pointers about configuring their Teslas. Just like the past year, Tesla’s end-of-year deliveries were powered, at least to some degree, by regular owners who just happen to be passionate about their vehicles.
In Fremont, for example, large groups of people gathered on New Year’s Eve to take delivery of their cars. Unfortunately, the DMV caused a delay with issuing out license numbers, creating a backlog for many would-be owners. As the wait times turned to hours, Tesla owner-volunteers stepped up. Tesla Raj, a Model 3 owner who started a YouTube channel about his ownership experience, described how owner-volunteers contributed.
“We helped by pulling groups of people from the showroom to do orientations where we covered the car inside and out. This helped ease the stress and pain in the wait… Lots were very pleased that we were volunteering, and they were interested in who we are and why we were doing it. We had a member following customers to their car for 1-on-1 training, and I was in the lobby gathering groups of people for a walkthrough-orientation. They loved it. They felt a sense of the Tesla community and what we stand for,” Raj said.
True to his tweets, Tesla CEO Elon Musk also dropped by the Fremont site to help deliver cars to new owners. His mom, Maye, also paid a visit to the delivery center. Amidst all the waiting that resulted mostly from the DMV delay, Musk’s presence helped boost the morale of the Tesla employees. It also eased the patience of many owners looking to receive their cars. Arash Malek, a Model 3 owner-videographer who also volunteered his time on New Year’s Eve, described the atmosphere after the CEO’s arrival.
“Before Elon came, people were getting really frustrated. Some people had been waiting all day. But soon as Elon arrived, you could feel the energy change. I heard an employee behind me say, ‘This is why we love working for Tesla.’ It was pretty awesome and inspiring to see the CEO eager to help deliver cars. Raj and I along with other members of the (Tesla Owners) club were giving future Model 3 owners full tutorials on how to use their cars. Everyone was genuinely soo excited! I had some people ask me why am I volunteering to help on New Years’ Eve. I told them that if it was any other car company, I wouldn’t, but the Tesla community is so awesome that I felt honored to be able to help the mission,” Malek said.
Tesla would go on to deliver cars to new customers until the final moments of 2019, and reports from the community on social media suggested that deliveries happened even after midnight. Some have mentioned that their deliveries were pushed to the next few days as well. Yet, despite these challenges and tests of patience, the Tesla community did grow significantly on the 31st of December, and a lot of it was due to the thousands of volunteers who dedicated their time to help out newcomers to the Tesla community. Thousands, after all, saw a glimpse of the Tesla community and how it functioned, and that’s really what matters the most.
Seeing such a close-knit community of owners-enthusiasts and a driven CEO who spends a holiday with his employees is a pretty unique experience. Very few companies in the world have experienced something similar. The latest iPhones from Apple may invite long lines of waiting customers, but rarely does one see a longtime iOS user volunteering their time to help new owners with their devices. This is even more notable with other car brands. When was the last time avid Ford or GM enthusiasts volunteered at a dealership to help hand over cars? Such events would be difficult to recall.
From the Tesla volunteer-powered delivery push to Elon Musk’s contribution to the year-end deliveries, there is a good chance that a couple dozen of new owners in Fremont were inspired enough to be passionate community members themselves. Perhaps some would start their own Tesla-themed YouTube channels. Maybe some with start Tesla aftermarket businesses. Perhaps some will love their car enough to the point where they recommend Tesla to their close friends and family members. This is pretty much how the Tesla community has grown over the years. It’s just happening now at a far quicker rate, with the adoption of higher-volume vehicles like the Model 3.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
