December 31, 2019 held significance for Tesla, as it marked the end of another quarter. The day determined if the company could follow its momentum from Q3 2019 and turn in another profit. It also marked the final day when the $1875 federal tax credit could be applied. Yet, perhaps more importantly, the end of 2019 marked the day when Tesla potentially gained thousands upon thousands of new supporters and future influencers.
On New Year’s Eve, numerous dedicated Tesla owners decided to help out the electric car maker in its push to deliver as many cars as possible. Some provided orientations to new owners about the basic features and functions of their new electric vehicles. Others provided pointers about configuring their Teslas. Just like the past year, Tesla’s end-of-year deliveries were powered, at least to some degree, by regular owners who just happen to be passionate about their vehicles.
In Fremont, for example, large groups of people gathered on New Year’s Eve to take delivery of their cars. Unfortunately, the DMV caused a delay with issuing out license numbers, creating a backlog for many would-be owners. As the wait times turned to hours, Tesla owner-volunteers stepped up. Tesla Raj, a Model 3 owner who started a YouTube channel about his ownership experience, described how owner-volunteers contributed.
“We helped by pulling groups of people from the showroom to do orientations where we covered the car inside and out. This helped ease the stress and pain in the wait… Lots were very pleased that we were volunteering, and they were interested in who we are and why we were doing it. We had a member following customers to their car for 1-on-1 training, and I was in the lobby gathering groups of people for a walkthrough-orientation. They loved it. They felt a sense of the Tesla community and what we stand for,” Raj said.
True to his tweets, Tesla CEO Elon Musk also dropped by the Fremont site to help deliver cars to new owners. His mom, Maye, also paid a visit to the delivery center. Amidst all the waiting that resulted mostly from the DMV delay, Musk’s presence helped boost the morale of the Tesla employees. It also eased the patience of many owners looking to receive their cars. Arash Malek, a Model 3 owner-videographer who also volunteered his time on New Year’s Eve, described the atmosphere after the CEO’s arrival.
“Before Elon came, people were getting really frustrated. Some people had been waiting all day. But soon as Elon arrived, you could feel the energy change. I heard an employee behind me say, ‘This is why we love working for Tesla.’ It was pretty awesome and inspiring to see the CEO eager to help deliver cars. Raj and I along with other members of the (Tesla Owners) club were giving future Model 3 owners full tutorials on how to use their cars. Everyone was genuinely soo excited! I had some people ask me why am I volunteering to help on New Years’ Eve. I told them that if it was any other car company, I wouldn’t, but the Tesla community is so awesome that I felt honored to be able to help the mission,” Malek said.
Tesla would go on to deliver cars to new customers until the final moments of 2019, and reports from the community on social media suggested that deliveries happened even after midnight. Some have mentioned that their deliveries were pushed to the next few days as well. Yet, despite these challenges and tests of patience, the Tesla community did grow significantly on the 31st of December, and a lot of it was due to the thousands of volunteers who dedicated their time to help out newcomers to the Tesla community. Thousands, after all, saw a glimpse of the Tesla community and how it functioned, and that’s really what matters the most.
Seeing such a close-knit community of owners-enthusiasts and a driven CEO who spends a holiday with his employees is a pretty unique experience. Very few companies in the world have experienced something similar. The latest iPhones from Apple may invite long lines of waiting customers, but rarely does one see a longtime iOS user volunteering their time to help new owners with their devices. This is even more notable with other car brands. When was the last time avid Ford or GM enthusiasts volunteered at a dealership to help hand over cars? Such events would be difficult to recall.
From the Tesla volunteer-powered delivery push to Elon Musk’s contribution to the year-end deliveries, there is a good chance that a couple dozen of new owners in Fremont were inspired enough to be passionate community members themselves. Perhaps some would start their own Tesla-themed YouTube channels. Maybe some with start Tesla aftermarket businesses. Perhaps some will love their car enough to the point where they recommend Tesla to their close friends and family members. This is pretty much how the Tesla community has grown over the years. It’s just happening now at a far quicker rate, with the adoption of higher-volume vehicles like the Model 3.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
