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Fire that claimed original Tesla Roadsters ‘under investigation,’ Gruber Motors gives statement

Credit: JuliensLive.com

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A fire that claimed over thirty original 2008 Tesla Roadsters is now under investigation, according to new reports. The fire took place near Phoenix, Arizona, on October 16th at Gruber Motor Company, a haven that specializes in electric vehicle repairs and modifications. Peter Gruber, CEO of the shop, also gave a statement, indicating that he has reached out personally to the owner of each Roadster lost in the blaze.

Teslarati received tips from 998 Media, an automotive photography site. According to the source, Phoenix Fire Department Ladder 50 and Ladder 41 arrived on the scene shortly before 3 AM Saturday morning. Gruber Motor Company’s main Service Center was the site of the fire. After responding, crews realized the site of Gruber Motors likely housed many electric vehicles, as the shop has a reputation for specializing in engineering services for Tesla vehicles specifically. This triggered a balance of 2nd alarm defensive fires with Hazardous Materials due to the unknown number of lithium-ion batteries inside.

Crews worked to extinguish the fire from outside with multiple lines from multiple angles. The crews did knock down the main body of the fire rather quickly but did remain on-site through the morning to extinguish the hotspots that arose from the main body of fire. Crews indicate that there is no cause of fire determined at this time and it is under investigation. No injuries were reported.

Additionally, Peter Gruber gave an emotional statement to Roadster owners:

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“Each of the owners affected by our fire last night have been contacted. I personally reached out to each of you affected by a lost Roadster, rather than have you find out through the media. Talking to each of you, I am again reminded how cherished these cars are, how much they meant to you, and what a special place they carve out in automotive history. You all have my sincerest apologies and I feel your pain, having lost three in this mishap as well. I wish it was otherwise. We have three commercial buildings involved with Tesla vehicles, and the fire occurred in our main work in process Service Center. Early analysis by the first fire inspectors isolated the cause to an electrical panel failure, which of course will be investigated more thoroughly. Many other Roadsters survived, and each of you have been contacted as well. As with a previous fire we had in May of 2017, this fire again consumed the entire building and all its contents, which illustrate the potent nature of Lithium-Ion vehicles once they ignite. Our GMC expansion building, which has been under construction, is fully sprinkled. In the meantime, we are again relocating operations into one of our other buildings. Along with the entire Tesla community, we grieve the loss of over 30 Teslas that perished in our shop, which is dedicated to normally preserving and credited with saving hundreds of these rare and dying breed of first-generation EV’s.”

This is the second fire at Gruber Motor Company, the first being in May 2017 following an experimental repair that went wrong. This triggered a three-alarm fire which required gutting of the warehouse.

Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Cybertruck’s newest trim is nearing its first deliveries

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Credit: Joe Tegtmeyer | X

Tesla Cybertruck’s newest trim level is nearing its first deliveries just a few months after being offered for an incredible deal.

Back in February, Tesla officially launched a new trim of the Cybertruck, the All-Wheel-Drive, starting at just $59,990. It was a lot of truck for the money, especially considering what it offered the Rear-Wheel-Drive variant for last year, which was a total flop.

The $59,990 price that was offered initially was a deal due to its 325-mile range rating, powered tonneau, three bed outlets, Powershare capability, coil springs with adaptive damping for a refined suspension feel, Steer-by-Wire and four-wheel steering, a 6′ x 4′ composite bed, towing capacity of 7,500 pounds, and a powered frunk.

Tesla is now nearing deliveries of this trim, according to watcher Sawyer Merritt, as Tesla has officially started assigning VINs to people who ordered the vehicle initially:

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Earlier this month, we reported on units of the trim being spotted outside Gigafactory Texas by Joe Tegtmeyer.

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Tesla Giga Texas buzzing as new Cybertruck appears to enter production

This Cybertruck trim was interesting because it was released basically out of nowhere, priced incredibly well, and gathered many orders in a small amount of time. However, CEO Elon Musk noted just days afterward that the vehicle would only be priced at this bargain level for ten days.

Tesla fans were not happy.

However, the issues with the pricing strategy have blown over since the February unveiling event, and now that deliveries are near, Tesla fans are anticipating the truck making its way to their driveways soon.

The truck is currently priced at $69,990, and deliveries for new orders are slated for between August and September 2026.

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Tesla ships new feature that silences neighborhood Supercharger complaints

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Credit: Tesla

Tesla is shipping a new feature that silences neighborhood Supercharger complaints, prompting drivers to be aware of those who might be impacted by excessive noise nearby.

Tesla is now rolling out a new location-specific “Quiet Charging Zone” that prompts drivers to lower their vehicle’s audio volume in an effort to make things comfortable for everyone, even those who are not Tesla owners.

This is an impactful feature that will resolve many complaints from those who are living nearby.

When a Tesla plugs into this Supercharger and its media volume exceeds a certain level, the vehicle’s central touchscreen displays a polite notification: “Could you turn the volume down? Please be mindful of our neighbors.”

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Accompanying the message is a prominent “Lower” button. One tap automatically reduces the audio to a more considerate level. Physical “Quiet Charging Zone” signs posted at the station reinforce the request, creating a cohesive experience that blends digital nudges with on-site reminders.

This feature highlights Tesla’s unique advantages. Unlike traditional automakers, Tesla owns both the vehicle software and the charging infrastructure.

Engineers can detect the precise location via GPS, trigger context-aware prompts, and deploy changes fleet-wide in hours or days without recalls or dealer visits. No public release notes highlighted the change, suggesting it was a quiet, site-specific rollout designed to test effectiveness before potential expansion.

These are usually referred to as “Undocumented Changes.”

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Beyond immediate noise reduction, the initiative underscores Tesla’s customer- and community-focused ethos. While EVs are inherently quieter than combustion-engine vehicles, auxiliary behaviors like loud infotainment can still create friction in dense cities. Tesla’s rapid response turns potential conflict into an opportunity to demonstrate thoughtful engineering.

As Tesla expands its Supercharger network, which is now open to other EVs in many places, features like location-based quiet modes could become standard tools for harmonious integration into neighborhoods.

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Ferrari unveils its Luce EV, and its reception has been a disaster

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Credit: Ferrari

Ferrari unveiled its Luce EV over the weekend, and so far, its reception has been an absolute disaster, gathering negative reactions from a wide variety of people, including former executives.

The stock even took a hit on its first day of trading following the unveiling, dropping over 7 percent at one point.

Ferrari moving to EVs from its traditional V12s and mid-engine sports cars is a massive move. It was designed by Sir Jony Ive and Marc Newsom’s LoveFrom studio, which is known for design work for tech giant Apple. “Luce” means “light” in Italian, so Ferrari drew inspiration for its name from its sleek design, characterized by a smooth, sculpted body with rounded edges.

But its reception has been far from what Ferrari expected. The overall design has drawn some harsh criticism since its reveal, and it is simply stunning that such a storied company, with a rich history of beautiful, powerful cars has revealed a design that many are not a fan of.

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Responses to the design were widely negative, with some saying, “Enzo is rolling in his grave,” and “This looks like a Nissan LEAF with a bad body kit.”

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Former Ferrari Chairman Luca di Montezemolo said:

“If I said what I really think, I’d harm Ferrari. We’re risking the destruction of a myth, I’m very sorry about that. I hope they at least remove the Prancing Horse from that car.”

Ferrari has scaled back EV commitments in the past, primarily in response to weaker-than-expected demand for its electric powertrains.

Priced at roughly $640,000 in the U.S., it is tough to see how this car will ever truly live up to the massive expectations many had for it. It almost feels like, to a certain extent, Ferrari is looking for a way to get out of building EVs.

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