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Tesla’s race to full self-driving under pressure as GM Cruise gets $2.25B investment
In a press release on Thursday, General Motors announced that SoftBank would be investing $2.25 billion in the automaker’s self-driving unit, GM Cruise Holdings LLC. The Detroit-based auto giant would also be investing an additional $1.1 billion into its self-driving division. These investments are aimed at boosting the unit’s capability to reach commercialization at scale by next year.
GM Chairman and CEO Mary Barra lauded the additional investments into the company’s self-driving unit. Barra noted in the press release that the support from SoftBank adds an “additional strong partner” as the automaker pursues its “vision of zero crashes, zero emissions, and zero congestion.”
GM Cruise currently operates a fleet of autonomous Chevy Bolt EVs in San Francisco that provide autonomous ride-hailing services to its employees. Plans are also underway to develop a Chevy Bolt EV variant that is specifically designed to be fully autonomous, with the vehicle not having pedals or a steering wheel.
SoftBank’s $2.25 billion investment into GM Cruise will be made in two tranches. SoftBank Vision Fund will first invest $900 million at the closing of the transaction. Once GM Cruise’s autonomous vehicles are ready to hit the market, Vision Fund will release the second tranche of $1.35 billion. This will ultimately result in SoftBank Vision Fund commanding a 19.6% stake in GM Cruise.
The new investment brings GM Cruise’s valuation close to $11.5 billion. The investment also brings to light the arguable undervaluation of Tesla’s Autopilot system, which has been on the consumer market for several years and has more than 150,000 vehicles from around the world that’s collecting data.
Still, GM Cruise’s new financial backing puts tremendous pressure on Tesla, which has seen its fair share of scrutiny as it steadily improves its Autopilot software in the public eye. Despite having collected reservation deposits for its Full Self-Driving capability that is yet to be released, Autopilot continues to improve and pacing toward full autonomy, according to CEO Elon Musk.
During the Q4 2017 earnings call, Musk addressed the delays in the company’s planned coast-to-coast autonomous drive. The exhibition, which was set for December 2017, did not pan out, although Tesla could have accomplished the coast-to-coast trip, according to Musk. However, doing so would have required far too much “specialized code” that would only be fully effective on a particular route. During the earnings call, Musk stated that Tesla would likely conduct the autonomous coast-to-coast drive sometime this year.
One notable difference between Tesla and GM Cruise, and Google’s Waymo is the Tesla’s opposition to the utilization of LiDAR technology – a common fixture on self-driving cars. Instead of LiDAR, Tesla’s electric cars rely on a series of cameras, radar, and ultrasonic sensors to collect data on a vehicle’s surroundings. LiDAR, which is used in GM Cruise’s Chevy Bolt EVs and Waymo’s autonomous vehicles, boasts high spatial precision. Inasmuch as LiDAR can measure distances well, however, it performs poorly in bad weather.
Ultimately, Tesla’s ace-in-the-hole in the increasingly competitive self-driving car market could be its neural net and sharing of fleet data. There are roughly 150,000 AP2.0 vehicles on the road today, with each one providing valuable data to Tesla’s deep neural networks. Akin to the human brain, the more data that is available to train the neural network, the better its performance would be.
Ultimately, Tesla’s neural net could be the difference-maker when the company goes all-in and competes in the self-driving race. Until then, however, the electric car maker could soon be taking a backseat to companies like GM Cruise and Waymo, both of which are accelerating their efforts at rolling out consumer-ready autonomous vehicles in the near future.
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Tesla China January wholesale sales rise 9% year-on-year
Tesla reported January wholesale sales of 69,129 China-made vehicles, as per data released by the China Passenger Car Association.
Tesla China reported January wholesale sales of 69,129 Giga Shanghai-made vehicles, as per data released by the China Passenger Car Association (CPCA). The figure includes both domestic sales and exports from Gigafactory Shanghai.
The total represented a 9.32% increase from January last year but a 28.86% decline from December’s 97,171 units.
China EV market trends
The CPCA estimated that China’s passenger new energy vehicle wholesale volume reached about 900,000 units in January, up 1% year-on-year but down 42% from December. Demand has been pressured by the start-of-year slow season, a 5% additional purchase tax cost, and uncertainty around the transition of vehicle trade-in subsidies, as noted in a report from CNEV Post.
Market leader BYD sold 210,051 NEVs in January, down 30.11% year-on-year and 50.04% month-on-month, as per data released on February 1. Tesla China’s year-over-year growth then is quite interesting, as the company’s vehicles seem to be selling very well despite headwinds in the market.
Tesla China’s strategies
To counter weaker seasonal demand, Tesla China launched a low-interest financing program on January 6, offering up to seven-year terms on select produced vehicles. The move marked the first time an automaker offered financing of that length in the Chinese market.
Several rivals, including Xiaomi, Li Auto, XPeng, and NIO, later introduced similar incentives. Tesla China then further increased promotions on January 26 by reinstating insurance subsidies for the Model 3 sedan. The CPCA is expected to release Tesla’s China retail sales and export breakdown later this month.
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Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
Tesla’s Apple CarPlay ambitions appeared to be dead in the water after a large amount of speculation late last year that the company would add the user interface seemed to cool down after several weeks of reports.
However, it appears that CarPlay might make its way to Tesla vehicles after all, as a recent report seems to indicate that it is still being worked on by software teams for the company.
The real question is whether it is truly needed or if it is just a want by so many owners that Tesla is listening and deciding to proceed with its development.
Back in November, Bloomberg reported that Tesla was in the process of testing Apple CarPlay within its vehicles, which was a major development considering the company had resisted adopting UIs outside of its own for many years.
Nearly one-third of car buyers considered the lack of CarPlay as a deal-breaker when buying their cars, a study from McKinsey & Co. outlined. This could be a driving decision in Tesla’s inability to abandon the development of CarPlay in its vehicles, especially as it lost a major advantage that appealed to consumers last year: the $7,500 EV tax credit.
Tesla owners propose interesting theory about Apple CarPlay and EV tax credit
Although we saw little to no movement on it since the November speculation, Tesla is now reportedly in the process of still developing the user interface. Mark Gurman, a Bloomberg writer with a weekly newsletter, stated that CarPlay is “still in the works” at Tesla and that more concrete information will be available “soon” regarding its development.
While Tesla already has a very capable and widely accepted user interface, CarPlay would still be an advantage, considering many people have used it in their vehicles for years. Just like smartphones, many people get comfortable with an operating system or style and are resistant to using a new one. This could be a big reason for Tesla attempting to get it in their own cars.
Tesla gets updated “Apple CarPlay” hack that can work on new models
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
It holds one distinct advantage over Tesla’s UI in my opinion, and that’s the ability to read and respond to text messages, which is something that is available within a Tesla, but is not as user-friendly.
With that being said, I would still give CarPlay a shot in my Tesla. I didn’t particularly enjoy it in my Bronco Sport, but that was because Ford’s software was a bit laggy with it. If it were as smooth as Tesla’s UI, which I think it would be, it could be a really great addition to the vehicle.
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Tesla brings closure to Model Y moniker with launch of new trim level
With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.
Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.
Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.
The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.
Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.
There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.
“Standard” carried a negative connotation in marketing
Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.
Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.
Simplifying the overall naming structure for less confusion
The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.
Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.
Elevating brand perception and protecting perceived value
Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.
Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.
You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
