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Tesla Semi competitor Nikola Motor promotes custom OS, 3-yr production estimate
As it continues the development of its first hydrogen-electric truck, Tesla Semi rival Nikola Motor posted an update on the software development for its vehicles. In a post on Twitter, Nikola noted that its custom operating system has reached a point where it could be cold booted in seconds. The hydrogen-electric truck startup also provided what appears to be a brief update on its software’s rollout. In its post, Nikola mentioned that its software still has three years of optimization left before it enters production.
How awesome is Nikola's operating system and instrument cluster? We can cold boot the infotainment system and instrument cluster in less than 8 seconds from start! And we have 3 years optimization left before production!
— Nikola Corporation (@nikolamotor) February 3, 2019
While Nikola is yet to release details about the upcoming custom OS for its hydrogen-electric trucks, the company has teased a number of features centered around its software nonetheless. Among these is the Digital Cockpit, which allows drivers to control most of the trucks’ functions and through a center 21″ touchscreen, as well as a feature called Surround Vision, which gives operators a virtual aerial view of the area surrounding the truck in real time. This feature is made possible by using a suite of cameras, radar, sonar, and computing software, allowing truck drivers to fully cover their blind spots while driving. Nikola also notes that its vehicles are equipped with the necessary hardware to enable full autonomous safety and convenience features.
That said, Nikola does have quite a lot of work to do before it could market its hydrogen-electric trucks as a viable alternative to diesel and all-electric long-haulers like the Tesla Semi, which is expected to begin initial production sometime this year. Nevertheless, the hydrogen-electric truck startup has ambitious plans for its vehicles’ hydrogen refueling network, with the company aiming to set up an estimated 820 refilling stations operating across the United States by 2028.
The emergence of zero-emissions vehicles like the Nikola One and the Tesla Semi could herald the start of a new era for the trucking market. Considering their capabilities, vehicles like Nikola One could replace long-range diesel trucks, and all-electric units like the Tesla Semi could easily dominate the market for shorter-range routes. This particular point appears to be evident for Nikola Motor CEO Trevor Milton, who recently took to LinkedIn to invite former Tesla employees who were affected by the electric car maker’s recent round of layoffs, which affected 7% of the company’s workforce.
In his post, Milton noted that his invitation to former Tesla employees is not in any way throwing shade at the electric car maker. The Nikola CEO also stated that the hydrogen-electric truck maker has “large cash reserves” to support hundreds of new employees. Following is Milton’s LinkedIn invitation.
“Forward this on to all Tesla workers. Anyone who was affected by the #tesla layoffs, please let me know and I’ll try to get you in front of our HR to be reviewed. We have hired as many as fit our positions from the #faraday and #gm layoffs so this is not a bash on Tesla. We are hiring hundreds of positions and have large cash reserves with a great company culture. See our glass door. I am taking time out of my crazy schedule to try to help in these situations.
“I feel for everyone that goes through that especially with financial obligations. If #tesla could they would keep everyone but it’s the result in growing in a competitive market. I hope I can help all those affected. Please DM me directly WITH your resume attached. I don’t have time to email asking for it so please include it and I’ll try to help as much as I can. You can also email joe.pike@nikolamotor.com if you want direct contact to HR.”
Nikola is currently preparing for Nikola World 2019, a two-day event in April that would feature the unveiling of the pre-production models of its hydrogen-electric trucks. The hydrogen-electric truck startup is also planning to unveil a 2.3-megawatt H2 fueling station that serves as a model for Nikola’s upcoming network of refilling stations at the upcoming event.
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
