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Tesla Semi competitor Nikola Motor promotes custom OS, 3-yr production estimate
As it continues the development of its first hydrogen-electric truck, Tesla Semi rival Nikola Motor posted an update on the software development for its vehicles. In a post on Twitter, Nikola noted that its custom operating system has reached a point where it could be cold booted in seconds. The hydrogen-electric truck startup also provided what appears to be a brief update on its software’s rollout. In its post, Nikola mentioned that its software still has three years of optimization left before it enters production.
How awesome is Nikola's operating system and instrument cluster? We can cold boot the infotainment system and instrument cluster in less than 8 seconds from start! And we have 3 years optimization left before production!
— Nikola Corporation (@nikolamotor) February 3, 2019
While Nikola is yet to release details about the upcoming custom OS for its hydrogen-electric trucks, the company has teased a number of features centered around its software nonetheless. Among these is the Digital Cockpit, which allows drivers to control most of the trucks’ functions and through a center 21″ touchscreen, as well as a feature called Surround Vision, which gives operators a virtual aerial view of the area surrounding the truck in real time. This feature is made possible by using a suite of cameras, radar, sonar, and computing software, allowing truck drivers to fully cover their blind spots while driving. Nikola also notes that its vehicles are equipped with the necessary hardware to enable full autonomous safety and convenience features.
That said, Nikola does have quite a lot of work to do before it could market its hydrogen-electric trucks as a viable alternative to diesel and all-electric long-haulers like the Tesla Semi, which is expected to begin initial production sometime this year. Nevertheless, the hydrogen-electric truck startup has ambitious plans for its vehicles’ hydrogen refueling network, with the company aiming to set up an estimated 820 refilling stations operating across the United States by 2028.
The emergence of zero-emissions vehicles like the Nikola One and the Tesla Semi could herald the start of a new era for the trucking market. Considering their capabilities, vehicles like Nikola One could replace long-range diesel trucks, and all-electric units like the Tesla Semi could easily dominate the market for shorter-range routes. This particular point appears to be evident for Nikola Motor CEO Trevor Milton, who recently took to LinkedIn to invite former Tesla employees who were affected by the electric car maker’s recent round of layoffs, which affected 7% of the company’s workforce.
In his post, Milton noted that his invitation to former Tesla employees is not in any way throwing shade at the electric car maker. The Nikola CEO also stated that the hydrogen-electric truck maker has “large cash reserves” to support hundreds of new employees. Following is Milton’s LinkedIn invitation.
“Forward this on to all Tesla workers. Anyone who was affected by the #tesla layoffs, please let me know and I’ll try to get you in front of our HR to be reviewed. We have hired as many as fit our positions from the #faraday and #gm layoffs so this is not a bash on Tesla. We are hiring hundreds of positions and have large cash reserves with a great company culture. See our glass door. I am taking time out of my crazy schedule to try to help in these situations.
“I feel for everyone that goes through that especially with financial obligations. If #tesla could they would keep everyone but it’s the result in growing in a competitive market. I hope I can help all those affected. Please DM me directly WITH your resume attached. I don’t have time to email asking for it so please include it and I’ll try to help as much as I can. You can also email joe.pike@nikolamotor.com if you want direct contact to HR.”
Nikola is currently preparing for Nikola World 2019, a two-day event in April that would feature the unveiling of the pre-production models of its hydrogen-electric trucks. The hydrogen-electric truck startup is also planning to unveil a 2.3-megawatt H2 fueling station that serves as a model for Nikola’s upcoming network of refilling stations at the upcoming event.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
