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Nikola can ‘easily’ do all-electric trucks like Tesla Semi, says exec in interview
New Nikola Motor president Mark Russell recently provided some updates on the company’s efforts to establish its hydrogen refueling stations across the United States, as well as his thoughts about rivals like the Tesla Semi and other hybrid trucks like the modified Kenworth-Toyota T680 long-hauler that debuted at the Consumer Electronics Show in Las Vegas last January.
Russell, who used to serve as Worthington Industries’ president and chief operating officer, notes that Nikola is notably different from other ventures that he had been involved with in the past, thanks in part to the trucking startup’s pace. “We get so much done; it’s just dizzying,” he said.
Nikola Motor had changed directions several times over the past years. At one point, the company had announced plans for the production of a truck powered by hydrogen and natural gas, before shifting to an initiative aimed at developing hybrid battery-electric and fuel cell hydrogen long-haulers. Most recently, Nikola announced that it would also be producing battery-electric trucks, placing its vehicles in even more direct competition with the Tesla Semi, a vehicle that is expected to begin production late 2019 or sometime next year.
Speaking with trucking publication FreightWaves, Russell explained that the Tesla Semi would not be competing with its long-haul vehicles like the Nikola One, due to the Semi’s limited battery range. The Tesla Semi is offered at 300-mile and 500-mile variants, though Elon Musk has teased that improvements to the vehicle’s design will place the truck’s range closer to 600 miles per charge. This is impressive for a pure-electric truck, but still less than the range of the hydrogen-powered Nikola One, which is expected to have a range of over 1,000 miles. The Nikola President notes that the Tesla Semi is rather simple, and it is a vehicle that the trucking startup could easily do.
“Their truck is our truck with a bigger battery, and we can easily do that. It Nikola’s recent electric vehicle announcement is not as big a deal as people are making it out to be. It’s not a strategy shift. Our model is still attacking the long haul market. We will sell battery electric vehicles based on the same design, and they’ll be great vehicles for those applications. If Tesla can produce their truck and meet the specs, we’ll be competing with them in that market. Tesla doesn’t have anything to compete with us in long-haul,” he said.
Russell also asserted that Nikola would be producing all its hydrogen from renewable resources. The exec further added that the use of hydrogen, provided that it is drawn from renewable energy, is even more environmentally-friendly than the use of batteries to store energy.
“That’s the problem with renewables; they only generate when the wind blows, or the sun shines, and what do you do with them when you don’t need it? You have to store it. One solution is to buy expensive batteries that consume commodities scarce on this planet and then have hazardous waste when they are done. Or you can make hydrogen. Once you’ve made hydrogen and stored it, it can sit there forever. It doesn’t degrade. It doesn’t leak. And when you turn it back into electricity, it becomes water. It’s an elegant, beautiful, simple solution for storing energy, so much better than batteries. You break down water; you put it back together,” he said.
With regards to other hybrid trucks that have been unveiled recently, such as the modified Kenworth-Toyota T680 long-hauler that debuted at the CES, Russell proved mostly unimpressed, stating that such projects are more like a Frankenstein monster that’s cobbled together from existing components. The executive explained that Nikola’s trucks would be designed from the ground up to be environmentally-friendly vehicles, and this is something that will make them truly unique.
Nikola has a tendency to be quite protective of its vehicles. Last year, the trucking startup filed a lawsuit against Tesla claiming that the Semi’s design was copied from the Nikola One. Neither Nikola nor Tesla has issued an official update about the case so far. Nikola Motor is currently preparing for its Nikola World Exhibition this coming April 16-17, where the company is expected to showcase its vehicles like the Nikola Two daycab and the Nikola Tre, a vehicle designed for European markets.
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Tesla CEO Elon Musk outlines expectations for Cybercab production
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.
Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.
Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised
This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.
However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.
With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.
With the important caveat that initial production is always very slow and follows an S-curve.
The speed of the production ramp is inversely proportionate to how many new parts and steps there are.
For Cybercab and Optimus, almost everything is new, so the early production…
— Elon Musk (@elonmusk) January 20, 2026
The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.
Musk said back in October 2024:
“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”
When April comes, we will find out exactly how things will move forward with Cybercab production.
Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.
Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.
This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.
Tesla states on its website for the offer:
“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”
Tesla says its one free upgrade offer on eligible U.S. inventory for the Model 3 and Model Y ends February 2.
With this incentive, buyers receive the most expensive paid option on the vehicle at no additional cost (up to $2k in savings). pic.twitter.com/IhoiURrsDI
— Sawyer Merritt (@SawyerMerritt) January 21, 2026
This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.
It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.
Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.
This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.
Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.
Tesla Full Self-Driving is getting an outrageous insurance offer with insanely cheap rates that will slash the cost of coverage by 50 percent.
Lemonade, a digital insurance company, has launched its first-of-a-kind product known as Lemonade Autonomous Car Insurance, and it is starting with an exclusive offer to FSD. The new offer will cut rates for FSD-engaged driving by “approximately 50 percent,” highlighting the data that shows a significantly safer driving environment when the suite is activated and engaged.
The company also said it plans to introduce even cheaper rates as Tesla continues to release more advanced FSD versions through software updates. Tesla has been releasing new FSD versions every few weeks, highlighting vast improvements for those who have the latest AI4 chip.
The announcement comes just a few months afterLemonade Co-Founder and President Shai Wininger said that he wanted to insure FSD vehicles for “almost free.” He said that Tesla’s API complemented Lemonade’s AI-based platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
In mid-December, Lemonade then offered Tesla owners in California, Oregon, and Arizona the opportunity to connect their vehicles directly to the company’s app, which would provide a direct connection and would require a separate telematics device, which is required with other insurance providers who offer rates based on driving behaviors.
This latest development between Lemonade and Tesla is something that Wininger believes will be different because of the advanced nature of FSD:
“Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He went on to say that the existing pay-per-mile product has given the company something that no traditional insurer has been able to offer. This comes through Lemonade’s “unique tech stack designed to collect massive amounts of real driving data for precise, dynamic pricing.”
The reputation FSD has gathered over the past few years is really impressive. Wininger backed this with some more compliments:
“Teslas driven with FSD are involved in far fewer accidents. By connecting to the Tesla onboard computer, our models are able to ingest incredibly nuanced sensor data that lets us price our insurance with higher precision than ever before.”
The product will begin its official rollout in Arizona on January 26. Oregon will get it a month later.
Tesla CEO Elon Musk outlines expectations for Cybercab production
Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon
