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Nikola can ‘easily’ do all-electric trucks like Tesla Semi, says exec in interview
New Nikola Motor president Mark Russell recently provided some updates on the company’s efforts to establish its hydrogen refueling stations across the United States, as well as his thoughts about rivals like the Tesla Semi and other hybrid trucks like the modified Kenworth-Toyota T680 long-hauler that debuted at the Consumer Electronics Show in Las Vegas last January.
Russell, who used to serve as Worthington Industries’ president and chief operating officer, notes that Nikola is notably different from other ventures that he had been involved with in the past, thanks in part to the trucking startup’s pace. “We get so much done; it’s just dizzying,” he said.
Nikola Motor had changed directions several times over the past years. At one point, the company had announced plans for the production of a truck powered by hydrogen and natural gas, before shifting to an initiative aimed at developing hybrid battery-electric and fuel cell hydrogen long-haulers. Most recently, Nikola announced that it would also be producing battery-electric trucks, placing its vehicles in even more direct competition with the Tesla Semi, a vehicle that is expected to begin production late 2019 or sometime next year.
Speaking with trucking publication FreightWaves, Russell explained that the Tesla Semi would not be competing with its long-haul vehicles like the Nikola One, due to the Semi’s limited battery range. The Tesla Semi is offered at 300-mile and 500-mile variants, though Elon Musk has teased that improvements to the vehicle’s design will place the truck’s range closer to 600 miles per charge. This is impressive for a pure-electric truck, but still less than the range of the hydrogen-powered Nikola One, which is expected to have a range of over 1,000 miles. The Nikola President notes that the Tesla Semi is rather simple, and it is a vehicle that the trucking startup could easily do.
“Their truck is our truck with a bigger battery, and we can easily do that. It Nikola’s recent electric vehicle announcement is not as big a deal as people are making it out to be. It’s not a strategy shift. Our model is still attacking the long haul market. We will sell battery electric vehicles based on the same design, and they’ll be great vehicles for those applications. If Tesla can produce their truck and meet the specs, we’ll be competing with them in that market. Tesla doesn’t have anything to compete with us in long-haul,” he said.
Russell also asserted that Nikola would be producing all its hydrogen from renewable resources. The exec further added that the use of hydrogen, provided that it is drawn from renewable energy, is even more environmentally-friendly than the use of batteries to store energy.
“That’s the problem with renewables; they only generate when the wind blows, or the sun shines, and what do you do with them when you don’t need it? You have to store it. One solution is to buy expensive batteries that consume commodities scarce on this planet and then have hazardous waste when they are done. Or you can make hydrogen. Once you’ve made hydrogen and stored it, it can sit there forever. It doesn’t degrade. It doesn’t leak. And when you turn it back into electricity, it becomes water. It’s an elegant, beautiful, simple solution for storing energy, so much better than batteries. You break down water; you put it back together,” he said.
With regards to other hybrid trucks that have been unveiled recently, such as the modified Kenworth-Toyota T680 long-hauler that debuted at the CES, Russell proved mostly unimpressed, stating that such projects are more like a Frankenstein monster that’s cobbled together from existing components. The executive explained that Nikola’s trucks would be designed from the ground up to be environmentally-friendly vehicles, and this is something that will make them truly unique.
Nikola has a tendency to be quite protective of its vehicles. Last year, the trucking startup filed a lawsuit against Tesla claiming that the Semi’s design was copied from the Nikola One. Neither Nikola nor Tesla has issued an official update about the case so far. Nikola Motor is currently preparing for its Nikola World Exhibition this coming April 16-17, where the company is expected to showcase its vehicles like the Nikola Two daycab and the Nikola Tre, a vehicle designed for European markets.
In the world of autonomous ride-hailing, there are only a handful of names. Among those few companies lies a strategy play by each to keep the opposition on their toes. Tesla, on the other hand, already tipped its hand at where it is headed next.
Tesla has signaled its next major push in the autonomous ride-hailing market by filing for an Autonomous Vehicle Network Company permit in Nevada (Docket 26-05015). Through Tesla Robotaxi, LLC, the company seeks approval to operate up to 5,000 robotaxis in Clark County, including high-traffic areas like Las Vegas and Henderson airports, within the first 12 months of launch.
This filing builds on Tesla’s earlier testing approvals from the Nevada DMV in September 2025 and preparations such as maintenance hubs in the Las Vegas area. Nevada represents a strategic expansion into a major tourist destination, where high visitor volumes could drive strong utilization and showcase the reliability of unsupervised autonomy to a broad audience.
We’d have to assume this means Tesla is targeting Las Vegas, and it’s a great move from a business perspective.
Vegas is such a melting pot of people from all around the country and the world. It will expose people from all corners of the globe to Tesla’s autonomy capabilities https://t.co/Qz3fQmhULF pic.twitter.com/Du5pj2RyWC
— TESLARATI (@Teslarati) June 6, 2026
Approval would mark a significant step toward commercial operations in a new state, following progress in Texas.
Tesla’s shareholder decks and earnings calls have clearly outlined these ambitions. In the Q4 2025 shareholder deck, the company listed planned Robotaxi coverage for the first half of 2026, explicitly naming Las Vegas alongside Phoenix, Miami, Orlando, and Tampa, with Dallas and Houston already advancing. Austin was noted as “ramping unsupervised,” while the Bay Area remained in safety-driver mode.
By Q1 2026, the deck updated statuses to reflect launches in Dallas and Houston, with “preparations underway” for the remaining cities, including Las Vegas. Paid Robotaxi miles nearly doubled sequentially in Q1, underscoring momentum even as broader timelines adjusted slightly for regulatory and operational readiness.
On earnings calls, CEO Elon Musk and executives have emphasized a phased rollout prioritizing safety. Unsupervised operations in Texas have shown strong results with no reported accidents or injuries in the program. Tesla continues groundwork in additional major U.S. metros through testing and permitting, positioning it to scale quickly once approvals clear.
This Nevada move aligns with Tesla’s vision of transforming from an EV maker into an AI and robotics leader. The forthcoming Cybercab, which started production at Giga Texas in April, is expected to eventually dominate the fleet, replacing many Model Y vehicles and driving down costs to enable affordable rides.
For investors and the industry, this signals Tesla’s intent to dominate key Sun Belt and tourist markets where weather, regulations, and demand favor rapid scaling. Success in Las Vegas could validate the model for denser urban and high-tourism environments, accelerating the shift toward a future where robotaxis generate meaningful revenue.
Las Vegas will also expand knowledge among the general public at Tesla’s capabilities, helping people experience driverless ride-hailing from several companies during their time on The Strip.
Investor's Corner
Tesla just did something in South Korea that no foreign carmaker has ever done
Tesla’s Model Y just became South Korea’s best-selling car, beating every domestic model in May.
Tesla did something last month that no foreign car has ever done in South Korea by outselling every vehicle in the country, domestic or imported, finishing the month with Model Y as the single best-selling car across the entire Korean market. According to data from the Korea Automobile Importers and Distributors Association released on June 4, the Model Y recorded 8,762 units sold in May, pushing the Kia Sorento into second place at 7,836 units and the Hyundai Grandeur into third at 5,183 units. It is the first time an imported vehicle has outsold every domestic model on a single-month basis.
Tesla imported 10,866 cars into South Korea in May, making it the top import brand for the fourth consecutive month. BMW followed at 6,555 units, less than two-thirds of Tesla’s total, while BYD registered just 1,032 units. The combined domestic sales of GM Korea, Renault Korea, and KG Mobility last month totaled just 7,019 units, meaning a single Tesla model outsold three Korean automakers combined.
Tesla FSD earns high praise in South Korea’s real-world autonomous driving test
South Korea has historically been one of the hardest markets for foreign automakers to crack. Hyundai and Kia together control close to 70% of the overall market and carry deep consumer loyalty built over decades. Tesla’s path into this market was an uphill battle due to high import duties, limited service infrastructure, and early skepticism about charging networks. In 2024, the Model Y was the best-selling imported car in South Korea with 18,717 units for the full year. By 2025, after the Juniper refresh, it cleared 50,000 units and took the top spot among all EVs.
Year to date, Tesla has a 250.8% increase in the country over the same period last year, and now holds a 30.8% share of the entire imported car segment for 2026. EVs as a category represented 48.6% of all imported passenger car registrations in May. As Teslarati has reported, the Juniper refresh brought meaningful improvements to range, interior quality, and ride refinement that addressed the most common criticisms of earlier Model Y versions. Those upgrades appear to be resonating in markets like South Korea where buyers compare Tesla directly against high end domestic competitors.
The Tesla Model 3’s cheapest trim level just got a major accolade, as Edmunds just revealed the Rear-Wheel-Drive trim of the all-electric sedan is the most efficient EV that is currently in production.
The 2026 Tesla Model 3 Rear-Wheel-Drive not only beat its EPA-estimated range by 30 miles, but it also bested its efficiency mark by 13.2 percent. The Model 3 tested by Edmunds traveled 393 miles, beating its EPA rating by 8.3 percent, while it returned 21.7 kWh per 100 miles, or 4.61 mi/kWh.
Beating those two metrics is especially pertinent when it comes to EV ownership and driving down the cost of ownership from ICE counterparts across the board. The real money savings come from driving down the cost of driving per mile, especially when it comes to high-mileage driving.
Edmunds stated in its report and review that the process it uses to test EV efficiency is aimed at giving “the most accurate representation of a car’s real-world range.” The assessment uses a strict route that features 60 percent city and 40 percent highway driving, and an average speed of 40 MPH across the trip.
It also drives each car within 5 MPH of all posted speed limits, and the climate control is set on Auto at 72 degrees to ensure even testing. In other words, Edmunds does not use methods to maximize efficiency, and instead tries to make it reasonable to achieve the same ratings yourself.
In comparison to other EVs, it beat the 2026 Mercedes-Benz CLA 350, which went 385 miles, as well as the 2026 Audi A6 Sportback E-tron Prestige AWD, which traveled 392 miles. Only the Mercedes-Benz CLA 250+ traveled farther, making it an impressive 434 miles on a charge.
However, the Tesla Model 3 RWD’s efficiency is “unmatched” because of its incredibly low energy usage per mile.
🚨 Tesla Model 3 RWD:
-At $36,990, it is $9,000 cheaper than the average transaction price for a new car ($46,023 via KBB)
-Was 13.2% more efficient than its EPA estimate
-Traveled 393 miles on a charge despite its 363-mile EPA range https://t.co/Grov2hXqpa pic.twitter.com/Zl8rnZZLIB
— TESLARATI (@Teslarati) June 8, 2026
The Model 3 Rear-Wheel-Drive might be the best bang-for-your-buck EV if you’re looking to buy new and want access to features like Full Self-Driving, while also being aware of efficiency. This trim of the Model 3 is also priced over $9,000 cheaper than what Kelley Blue Book says the average transactional price for a new car was in May 2026, which sits at $46,023.
If you’re looking for something with more speed, an All-Wheel-Drive drivetrain, or more premium features, the Premium trims of the Model 3 currently come with one year of Free Supercharging.
Tesla tipped its hand at where Robotaxi is heading next
Tesla just did something in South Korea that no foreign carmaker has ever done
