Wedbush analyst Dan Ives maintained his optimistic outlook on Tesla (NASDAQ:TSLA) following the company’s recently-held AI Day recruitment event. In a note, Ives mentioned the potential of innovations such as Project Dojo, as well as the company’s focus on Full Self-Driving. He did, however, share some caution about Elon Musk’s “sci-fi” projects such as the Tesla Bot. Despite his reservations, however, Ives still maintained his “Outperform” rating for the company, as well as a $1,000 12-month price target.
Tesla’s AI Day was a recruitment event, and in this light, it was undoubtedly successful. With extremely detailed and technical discussions surrounding how FSD is being developed and trained, the event was a great showcase of the projects that the company is currently working on. It would not be surprising if Tesla received a good number of applications for its AI Team following the event.
Ives, for his part, was particularly impressed by Dojo, which is being created to process vast amounts of camera imaging data much faster than existing computer systems. With the newly-unveiled D1 chip, Tesla could vastly improve its AI performance, allowing the company to gain more control over its hardware and software operations down the road.
“The holy grail for Tesla is all about FSD and differentiating the company’s technology vs. increasing competition in the autonomous and self-driving space. In theory, the AI capabilities that Tesla is working on will enhance and improve its FSD with hopes that Dojo will be operational next year. To this point, with Tesla under major scrutiny for safety issues on FSD and a new US probe now underway, clearly Tesla recognizes there are deficiencies in its current process that must be significantly improved through real-time AI to reach the eventual aspirational goal of true FSD over the coming years,” Ives wrote.
The Wedbush analyst also shared some of his reservations about the Tesla Bot, which Ives describes as a “sci-fi project for Musk.” While the Tesla Bot has potential in the way that it could help perform repetitive and low-level tasks, Ives stated that such a project would likely agitate investors in the near term since the company is currently facing some challenges.
“The robots will use the same chips and sensors that Tesla’s cars use for self-driving features. Unfortunately, as we have seen with robotaxis and other future sci-fi projects for Musk, we view this Tesla Bot as an absolute head-scratcher that will further agitate investors at a time (when) the Street is showing growing concern around rising EV competition and safety issues for Tesla. While we appreciate Musk’s longer term technology vision, a Tesla Bot is not what investors want to see with instead much more focus on chips, FSD, and reaccelerating China EV demand in this key market at a critical juncture.
“In a nutshell, last night showcased the massive AI technology underway at Tesla and speaks to a company which is much more than a traditional auto company. That said, the Street wants Musk to focus on driving near-term battery technology enhancements, capacity buildout (in Berlin and Austin), and fending off rising EV competition from all angles globally and not humanoid robots. We continue to believe Tesla is further building out its technology stronghold on EVs, however focusing on course-correcting the current issues (China demand, safety issues, and chip shortages) is the key task at hand for Musk and the stock,” Ives wrote.
Disclaimer: I am long TSLA.
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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