Investor's Corner
Tesla’s online-only sales model defended by used car dealer Carvana CEO
Tesla’s decision to adopt an online-only model to sell its electric cars was recently defended by Carvana CEO Ernie Garcia, who went on CNBC’s Squawk Alley to discuss the electric car maker’s new sales strategy. Garcia noted that while Tesla will face challenges resulting from the shift in its sales model, the company’s return policy will likely be a difference maker for some buyers.
“I think every business has its challenges, but they’ve done a pretty good job overall. I wouldn’t be betting against them. I think when you buy a new car, questions are different, but the return policy is enormously powerful like it is on the used side. A customer knows they can return it,” the CEO said.
Garcia added that he does not see Tesla’s move to an internet-based sales strategy as a threat to his business, since Carvana only deals with used cars. The CEO even pointed out that Tesla’s shift can actually be good for Carvana. “Tesla has an incredible megaphone,” he said.
Garcia’s views on Tesla is coming from a well-established position, as Carvana currently stands as one of the United States’ premier online used car dealers. Carvana sells, finances, and buys back used cars through its website, and its growth has been so impressive that the company ranked as 5th in Forbes‘s list of America’s Most Promising Companies in 2015. The online used car dealer even went public in April 2017.
Garcia’s views on Tesla is coming from a well-established position, as Carvana currently stands as one of the United States’ premier online used car dealers. Carvana sells, finances, and buys back used cars through its website. Its growth has been impressive over the years, with the company ranking as 5th in Forbes‘ list of America’s Most Promising Companies in 2015. The online used car dealer even went public in April 2017.
Tesla’s shift to an online-only sales model has proved to be a polarizing decision for the company. Tesla stock (NASDAQ:TSLA) has remained volatile since the change was announced last week, and some analysts from the Street have expressed their reservations about the new strategy. Among them was Barclays analyst Brian Johnson, who mocked Tesla by stating that the company’s adoption of an online-only model was its “un-iPhone” moment.
Other analysts were more optimistic. Toni Sacconaghi from Bernstein wrote in a research note that Tesla’s sales figures in 2018 seem to validate the company’s online-only sales strategy. “The move to direct sales is bold, though we are comforted that 70%+ of Tesla buyers in 2018 did *not* test drive prior to purchase,” Sacconaghi wrote.
Tesla’s online-only sales model is a way for the company to accelerate the rollout of the $35,000 Model 3, a vehicle that is considered as the company’s first true mass market car. Addressing the press during a call Thursday last week, Musk explained that the shift will result in a reduction of the company’s headcount, but it will be also offer a way to reduce the production costs of its vehicles by 5-6%. “We will be closing some stores, and there will be a reduction in headcount. Unfortunately, there’s no way around it. We’re sort of in a binary choice. Reduce headcount and sell the $35,000 car and have fewer people, or not provide a $35,000 car,” Musk said.
Watch Carvana CEO Ernie Garcia’s segment on CNBC’s Squawk Alley in the video below.
Elon Musk
SpaceX’s biggest test yet arrives this week and it’s not a rocket launch
SpaceX will report second quarter results after the market closes on Tuesday, August 4, marking the first time the company has opened its books to the public since its record IPO in June. Management will host a live audio only webcast at 4:30 p.m. ET, streamed on X, with no dial in option.
The debut carries more weight than a typical first quarter as a public company. Two trading days after the release, on August 6, the first tranche of SpaceX’s lockup expires, freeing roughly 911.5 million insider and employee shares, worth well over $100 billion at current prices and the largest such release in Wall Street history. A second, larger tranche tied to the stock trading 30 percent above its $135 IPO price never triggered, since shares have spent most of July trading below that price.
Wall Street’s models point to revenue near $6.9 billion for the quarter, up sharply from the $4.69 billion SpaceX reported in the first quarter, with a narrower per share loss than the $1.27 posted three months earlier, according to estimates compiled by Motley Fool. Those numbers will be the first look at how SpaceX’s three segments, Starlink, launch and AI, are performing independently.
SpaceX scores another massive Pentagon deal to support military satellites
Investors heading into the call have a specific list of questions. How many net new Starlink subscribers did SpaceX add after ending March with 10.3 million, and is average revenue per user holding up as the service expands into lower income markets. How much of the AI segment’s revenue reflects contract signings with Anthropic, Google and Reflection AI this year, deals that combined could annualize to nearly $28 billion if fully ramped. Whether capital expenditures, which nearly doubled in the AI segment alone between 2024 and 2025, are still accelerating or starting to plateau. And whether management offers any forward guidance at all, something SpaceX has never done publicly.
The report will also land days after Elon Musk publicly denied a Wall Street Journal report describing internal planning to separate Tesla’s China business ahead of a potential Tesla-SpaceX merger. Whether Musk or SpaceX executives address that speculation on the call, even indirectly, maybe something investors will be listening for on Tuesday.
As Teslarati reported after Musk’s own warning to short sellers last week, the CEO has made clear he expects skeptics to be proven wrong over time. Tuesday will be the first chance for the numbers themselves to make that case.
Elon Musk
Tesla AI boss reveals how big Optimus is going to get
Tesla’s Optimus chief corrected himself on X, confirming a staggering 10 million robot production target.
Tesla’s Optimus program has a new number attached to it, after Ashok Elluswamy, the executive who has run the humanoid robot program since June 2025, posted a three word correction on X Thursday, “Correction, 10 million robots.”
The line clarifies the long term annual capacity Tesla is building toward its planned second Optimus production line at Gigafactory Texas, a figure Musk has cited repeatedly since last year’s shareholder meeting.
The scale is worth noting, because ten million robots a year would mean Tesla building more units annually than most countries sell in new cars. Tesla has framed this as a second line, not the first. The buildout is happening in two phases: a roughly one million unit per year line inside Tesla’s Fremont factory, installed on the floor space vacated when Model S and Model X production ended earlier this year, and a much larger dedicated facility under construction at Giga Texas that broke ground on its first steel structure in May. That Texas facility is the one Elluswamy’s correction refers to, and is expected to reach volume production sometime in 2027.
Correction, 10 million robots https://t.co/0z4nyQNTzp
— Ashok Elluswamy (@aelluswamy) July 30, 2026
Tesla Optimus project fires up as Musk sees production line progress
Elluswamy took over Optimus from Milan Kovac last summer and has spent the months since talking up the program’s trajectory. Elon Musk has also floated the ten million figure at Tesla’s 2025 shareholder meeting.
Ending Model S and Model X production to make room for the first Optimus line was one of the more consequential manufacturing decisions in the company’s recent history, retiring two flagship vehicles in favor of a robot that has yet to enter mass production. Musk has previously estimated per unit production costs at $20,000 to $25,000 once Tesla reaches a million units a year, though he hasn’t said what that cost looks like at ten times the volume.
Elon Musk
SpaceX scores another massive Pentagon deal to support military satellites
SpaceX just picked up another $1.6 billion from the Pentagon, with the U.S. Space Force awarding two task orders worth $1.6 billion to fly 18 Falcon 9 missions from Vandenberg Space Force Base in California through the end of 2027. The launches will carry satellites for the Space Based Sensing and Targeting portfolio, a set of programs meant to help the military detect and track airborne threats and relay that information across forces in near real time.
The award falls under National Security Space Launch Phase 3 Lane 1, the Space Force’s faster, commercial style procurement track for missions that do not require the military’s most demanding certification process. It is also the largest single order publicly disclosed under that program so far, and the first task order issued since the Space Force nearly tripled Lane 1’s contract ceiling from $5.6 billion to $17 billion on July 17.
SpaceX to become America’s Military data backbone for missiles, drones, and warfighters
Eric Zarybnisky, the Space Force’s acting portfolio acquisition executive for space access, said the entire process, from identifying the requirement to signing the contract, took about two months, including a month set aside for companies to prepare proposals.
SpaceX is not just launching these satellites. It already holds the contracts to build two of the programs within the same portfolio, $4.16 billion for the Space Based Airborne Moving Target Indicator system and $2.29 billion for the Space Data Network Backbone, which Teslarati covered in May. That means SpaceX is now responsible for both building key pieces of the military’s next generation sensing network and getting them into orbit.
With this latest award, SpaceX’s Pentagon contract total for 2026 alone tops $8 billion, adding to a defense portfolio that already includes the Golden Dome missile defense software group SpaceX joined in April and a string of GPS launches it inherited after ULA’s Vulcan rocket ran into a booster anomaly, which we detailed in March.
Lane 1’s vendor pool technically includes seven companies: SpaceX, ULA, Blue Origin, Rocket Lab, Stoke Space, Impulse Space, and Relativity Space. In practice, SpaceX remains the only provider with the combination of launch cadence, flight proven Falcon 9 hardware, and West Coast infrastructure to support a campaign requiring roughly one Vandenberg launch a month for the next year and a half.
Some lawmakers have flagged the growing concentration of national security launches with one company as a risk worth watching. For now, the Space Force keeps backing SpaceX, with it being the company that shows up ready to launch.

