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Tesla is a wake-up call for rivals and their ‘awful’ software, says longtime finance host

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As Tesla stock (NASDAQ:TSLA) battled a fresh wave of criticism following the release of its Q1 2019 vehicle production and delivery report, the company saw a supporter from a rather unlikely place. During a segment on Fox Business Network‘s Mornings with Maria, one of the show’s panels boldly defended Tesla, calling for more support for the company due to its industry-changing innovations.

Tesla and Elon Musk’s court appearance with the SEC was the primary topic in the segment, and the show brought on ARK Invest analyst Tasha Keeney to get her insights on the electric car maker. ARK is among the most bullish supporters of Tesla, with the firm setting a $4,000 price target for the company’s stock provided that it enters the autonomous ride-sharing market. Speaking to the show’s hosts, the ARK analyst reiterated her firm’s stance on the company as a potential leader in the self-driving market.

Dagen McDowell, a longtime finance journalist and one of the panels in Mornings with Maria, pointed out that Tesla’s edge is evident even at its current state where it does not have a consumer-ready full self-driving suite. McDowell argued that among the prominent automakers today, Tesla is the leader when it comes to vehicle software, an emerging industry that could be worth up to $1.2 trillion by 2030.

“You don’t even need to look ahead to autonomous vehicles. I had this discussion with someone I’m close to over the weekend who works in Silicon Valley. Every other automaker, even luxury automakers in Germany, Japanese, and American, they are awful at software. There is no other car and no other car company that compares to a Tesla. We all, as drivers and consumers, ought to be rooting for this company. You don’t have to own stock in it, but you ought to root for them because hopefully, all these automakers will realize, ‘Oh, our software stinks,’” McDowell said.

There is no doubt that Tesla is still learning several key aspects of the vehicle manufacturing process. The company is only turning 16 years old this year, and over that time, it has transformed itself from a niche carmaker that made a very quick and expensive car for the rich to a company that is on the brink of disrupting the mass market auto industry. At its core, Tesla is still a young company, and its lack of expertise in areas such as fine manufacturing processes is understandable, especially considering the number of vehicles it is producing today.

What Tesla has mastery of is vehicle software. Since the days of the first-generation Model S, the company has proven to be far ahead of competitors. Keeney named Tesla’s free over-the-air updates as a prime example of this, since the company’s more experienced rivals are largely still unable to implement the same system on their own vehicles. McDowell proved bolder, flat-out stating that traditional automakers simply don’t know how to make tomorrow’s vehicles. “It’s because they’re dug in and they don’t know how to run a car company in the new century. That’s literally what these companies look like. I’m surprised that Apple and Google haven’t done more to try and manufacture a car or produce software for one,” she said.

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Tesla might be ending the week as volatile and polarizing as ever, but the company seems to be heading towards some calmer waters ahead. With the first quarter done, Tesla can now focus more on producing and delivering its vehicles in the second quarter. The over 10,000 vehicles in transit at the end of Q1 could actually work in Tesla’s favor in Q2, as the company will be starting the quarter with over 10,000 electric car sales.

Apart from this, Elon Musk and the SEC’s court hearing proved to be far less dramatic than what the company’s critics have wished. Prior to Musk’s appearance in court, speculations among Tesla skeptics pointed to the possibility that he would be stripped off the CEO’s title, and possibly even fired from the company. Over the course of the hearing, Judge Alison Nathan proved incredibly objective, asking the SEC to clarify if Musk would need to get approval for tweets that reiterated information that had already been disclosed. She also asserted that government lawyers must take all steps necessary to reach a resolution before invoking contempt.

At the end of the hearing, the judge urged Elon Musk and the SEC’s legal team to “take a deep breath, put your reasonableness pants on, and work this out.” Musk did not speak during the hearing, though he did state that he was “very impressed with Judge Nathan’s analysis” as he was leaving the courthouse.

As of writing, Tesla stock is trading +2.01% at $273.15.

Watch the recent Tesla segment in Fox Business Network‘s Mornings with Maria in the video below.

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Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla eyes supply partners for Optimus mass production

Tesla certified three Chinese suppliers for Optimus mass production, signaling its robot timeline is accelerating.

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Concept rendering of Tesla Optimus in mass production

Tesla’s robotics team traveled to Ningbo, in China’s Zhejiang province, on September 16 and spent the following day auditing component suppliers for Optimus, according to a Bloomberg report cited by RobotAIGeek. The visit moved three manufacturers from provisional status to certified mass production partners: Tuopu Group, which handles actuators and chassis components, Ningbo Joyson Electronic, a sensor supplier, and Zhejiang Sanhua Intelligent Controls, which builds thermal management systems. All three already supply parts to Tesla’s electric vehicles, and the audit reportedly came with fresh orders that supply chain reports put at an initial batch of roughly 5,000 units.

Tuopu, Joyson, and Sanhua built their manufacturing base serving the automotive industry, where tolerances and volume requirements are already close to what a mass produced humanoid robot demands. Sanhua in particular has history here. Teslarati reported last October that the company had received a roughly $685 million order for linear actuators tied to Optimus, a volume industry watchers estimated could cover around 180,000 robots once production ramped.

Supply chain reports tied to this week’s audit put Tesla’s near term production goal at about 1,000 Optimus units a week by late September, rising to 2,000 to 2,500 units a week by the end of the year. That pace would put real weight behind the timeline Tesla has been building toward since May, when it wound down Model S and Model X production at Fremont to convert that floor space into a dedicated Optimus line targeting one million units annually. JPMorgan analysts who toured the factory in August confirmed the conversion took roughly four months, a pace Musk has called unprecedented for a facility that size.

New drone video shows Tesla’s Optimus Factory reaching a turning point

Fremont is only the first phase. A second, larger Optimus plant is rising at Gigafactory Texas, where drone footage shared by Joe Tegtmeyer last week showed the structural steel nearing completion on the north end of the building. Tesla has said that facility is meant to eventually support production of up to 10 million units a year, though volume output there is not expected before 2027.

Commercial sales of Optimus are still targeted for the second half of 2027, but production is expected to start well before then. JPMorgan analyst Rajat Gupta has said Tesla’s “Optimus Academy” program, which uses early units to collect real world training data inside Tesla’s own facilities, is expected to be running later this year. Bloomberg Intelligence analyst Ian Ma described the Ningbo audits as “a positive commercialization signal for China’s humanoid supply chain,” noting that sentiment could improve further if the visit leads to confirmed supplier nominations and larger orders. The Solactive China Humanoid Robotics Index rose about 1.4% on the news, though it remains down roughly 30% for the year.

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New drone video shows Tesla’s Optimus Factory reaching a turning point

New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.

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Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.

Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.

Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.

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Tesla Giga Texas to feature massive Optimus V4 production line

The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.

Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.

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Tesla and SpaceX take “Terafab” Trademark fight to Federal Court

Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.

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SpaceX Terafab rendering

Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.

The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.

What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.

TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.

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Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.

The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.

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