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Tesla is bringing a machine gun to a knife fight using an ‘AK-47 disguised as a butter knife’

Credit: @JasemAsh via Tesla Owners Wisconsin/Twitter

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Just recently, Tesla received what could very well be one of its most bullish takes from Wall Street to date, with Canaccord Genuity analyst Jed Dorsheimer acknowledging the potential of the company’s battery business, among other things. During a segment at CNBC’s The Squawk, Dorsheimer noted that Tesla’s primary edge lies in the fact that it simply tackles problems in a way that is fundamentally different from the norm. 

And this, according to the analyst, is a crucial advantage—one that could help the EV maker keep its lead in the electric car sector. “Tesla is bringing a machine gun to a knife fight,” Dorsheimer noted

Credit: Tesla/YouTube

In a lot of ways, Dorsheimer’s statements ring true. CEO Elon Musk has noted that Tesla should be seen as a chain of about a dozen startups that are each working towards a specific goal. As Musk said, many of the “startups” under Tesla’s umbrella actually have little to no correlation with traditional automotive companies. These include the company’s energy business, which the CEO predicts would comprise a large portion of Tesla in the future. 

Despite this, few have looked at Tesla with such a lens. A look at the coverage of Tesla in the mainstream media over the years would show that numerous traditional auto analysts have been wrong about the stock, and even big bulls like Cathie Wood of ARK Invest do not typically cover Tesla’s potential in segments such as battery storage and residential solar. And this, at least for many of Tesla’s critics, has proven to be a costly misstep, as evidenced by TSLA shorts’ $38 billion loss last year. 

A group that may very well have acknowledged Tesla’s bigger picture could be retail investors, many of whom are not investing experts. Instead, they are category experts, mastering the unique niche that Tesla was carving for itself. Partly thanks to the emergence of such a group, Tesla’s mid-2019 to 2020 stock performance represented one of the largest transfers of wealth from Wall Street to Main Street investors to date. 

What is rather remarkable is that Tesla’s potential is hiding in plain sight. Its electric car business may not produce vehicles at the same volume as Toyota for now, but its numbers are growing massively every year. It only has a couple of functioning car factories today, but both are pushing out vehicles with frightening efficiency. Tesla’s battery storage and solar business may be easy to overlook as well, but its potential is vast as it exists in a sector that’s ripe for disruption. 

Credit: Tesla China/Twitter

Inasmuch as all the pieces of the Tesla puzzle are visible, however, it is very easy for someone with a narrow-minded lens—perhaps one focused on month-over-month vehicle deliveries in specific territories—to miss the forest for the trees. And in a way, this is partly due to Tesla’s strategy itself, which tends to keep things understated, despite Elon Musk’s Twitter habits. 

From its vehicles to its battery storage systems, Tesla’s entire lineup is designed with simplicity in mind. This was something that Top Gear presenter Chris Harris mentioned back in 2019 when he went behind the wheel of the Model 3 Performance. Harris sharply criticized the Model 3 for its unassuming look, but he was blown away by its performance, which included the vehicle walking all over the best of ICE on the track. Summing up his thoughts, Harris noted that the Model 3 was an “AK-47 disguised as a butter knife.”

This still pretty much applies to Tesla’s current lineup of products. From the Semi to Full Self-Driving to Autobidder, most of Tesla’s creations are designed to usher in a paradigm shift in their respective segments. They just typically come in packages that are easily judged and just as easily miscalculated. Fortunately, and considering the growing community of people well-versed in Tesla’s efforts, the company’s efforts will likely not remain unacknowledged. After all, if Canaccord Genuity analyst Jed Dorsheimer’s recent statements are any indication, it appears that even Wall Street is starting to appreciate the forest a little bit more. 

Don’t hesitate to contact us for news tips. Just send a message to tips@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

SpaceX announces new Starbase for ‘thousands of Starship launches annually’

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Credit: SpaceX

SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.

Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.

CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”

The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.

SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.

Environmental Responsibility

SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:

  • Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
  • Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
  • Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”

SpaceX shares rose about 2.5 percent on the news.

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Cybertruck

Tesla just made Cybertruck more expensive

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Credit: Tesla

Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.

Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.

Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.

The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.

Cybertruck Sales: Is It the Product or Pricing?

Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.

Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.

Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.

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I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.

If you’re interested in buying a Tesla vehicle, use my referral link.

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Energy

Tesla Semi factory is getting a celebration nobody expected

Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.

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Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.

While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.

The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.

Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.

The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

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