News
Tesla, Ford, GM, and a “Made in America” EV ad that gets the message right with the wrong car
United States President Joe Biden recently posted a new ad for the US government’s electric vehicle initiative and its efforts to promote cars that are made in the USA. It was a great ad, and it covered several pertinent programs of the current administration that would go a long way into ensuring that electric vehicles become mainstream in the near future. Ironically enough, the ad featured a vehicle that did not even make it to the Top 90 Most American cars in the United States.
The US government’s ad featured EPA Chief Gina McCarthy and Energy Secretary Jennifer Granholm casually talking about the administration’s efforts to promote locally-made electric cars, including its initiative to establish a network of 500,000 EV chargers across the country. The EPA chief and Energy Secretary also spoke about the need to transition the transportation sector to electric cars considering the segment’s overall emissions.
Folks, I’m a car guy – and I firmly believe the future is electric. Gina McCarthy and Secretary Granholm hit the road to talk about the Bipartisan Infrastructure Framework’s historic investments in electric vehicles and how we’re going to ensure the future is made in America. pic.twitter.com/xZDXu7BpXr
— President Biden Archived (@POTUS46Archive) July 1, 2021
“Folks, I’m a car guy – and I firmly believe the future is electric. Gina McCarthy and Secretary Granholm hit the road to talk about the Bipartisan Infrastructure Framework’s historic investments in electric vehicles and how we’re going to ensure the future is made in America,” Biden wrote.
Interestingly enough, the video heavily featured a Chevy Bolt, a car that is, at least according to Cars.com‘s American-Made Index, is not that American at all. The 2021 American-Made Index was published last month, and it featured the Tesla Model 3 and Model Y in its No.1 and No.3 spots. This meant that among the cars produced in the country, the all-electric sedan and its crossover sibling are as American as they come.
Granted, the government’s new ad featured a Chevy Bolt that is part of the federal fleet, which could explain why the vehicle was chosen. However, the Chevy Bolt is hardly a good poster child for the US electric car revolution, considering that the vehicle has not necessarily been a best-seller in GM’s lineup. It’s a shame too, as the Bolt is a pretty solid car that sells for great prices in the second-hand market.
Even if the US government were intentionally avoiding the use of a Tesla for one strange reason or another, other electric vehicles from American legacy automakers might have been a better choice for the recent ad. The Ford F-150 Lightning comes to mind, especially considering that US President Biden himself has driven the vehicle in the past. The Lightning is also a pickup truck, and it is built in the United States. Such a vehicle, with its newer specs and performance, would likely promote the government’s message better than the Bolt.
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Elon Musk
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said.
Tesla could add the Cybercab and Optimus humanoid robot to the production lineup at Giga Berlin, as per recent comments from CEO Elon Musk.
During a recent interview with Giga Berlin plant manager André Thierig, Musk identified the Cybercab as the most likely next major product for the German factory, with Optimus potentially following after.
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said. He added that there are also “possibilities of Tesla Optimus” being produced in the facility.
Tesla has already begun production of the Cybercab in Giga Texas, with volume production expected to ramp this year. Based on Musk’s comments, it appears that if conditions align in Europe, Giga Berlin could eventually join that effort.
The CEO’s comments about Optimus coming to Gigafactory Berlin are quite unsurprising too considering that Musk has mentioned in the past that the humanoid robot will likely be Tesla’s highest volume product in the long run.
Giga Berlin will likely be able to produce mass volumes of Optimus, as the Model S and Model X lines being converted to an Optimus line in the Fremont Factory are already expected to produce 1 million units of the humanoid robot annually.
Apart from his comments about the Cybercab and Optimus, Elon Musk also confirmed that Giga Berlin has started ramping battery cell production and will continue expanding Model Y output, particularly as supervised Full Self-Driving (FSD) gains regulatory approvals in Europe.
Taken together, the remarks suggest Berlin’s role could evolve beyond vehicle assembly into a broader multi-product manufacturing hub, not just a regional Model Y plant.
Energy
Tesla Powerwall distribution expands in Australia
Inventory is expected to arrive in late February and official sales are expected to start mid-March 2026.
Supply Partners Group has secured a distribution agreement for the Tesla Powerwall in Australia, with inventory expected to arrive in late February and official sales beginning in mid-March 2026.
Under the new agreement, Supply Partners will distribute Tesla Powerwall units and related accessories across its national footprint, as noted in an ecogeneration report. The company said the addition strengthens its position as a distributor focused on premium, established brands.
“We are proud to officially welcome Tesla Powerwall into the Supply Partners portfolio,” Lliam Ricketts, Co-Founder and Director of Innovation at Supply Partners Group, stated.
“Tesla sets a high bar, and we’ve worked hard to earn the opportunity to represent a brand that customers actively ask for. This partnership reflects the strength of our logistics, technical services and customer experience, and it’s a win for installers who want premium options they can trust.”
Supply Partners noted that initial Tesla Powerwall stock will be warehoused locally before full commercial rollout in March. The distributor stated that the timing aligns with renewed growth momentum for the Powerwall, supported by competitive installer pricing, consumer rebates, and continued product and software updates.
“Powerwall is already a category-defining product, and what’s ahead makes it even more compelling,” Ricketts stated. “As pricing sharpens and capability expands, we see a clear runway for installers to confidently spec Powerwall for premium residential installs, backed by Supply Partners’ national distribution footprint and service model.”
Supply Partners noted that a joint go-to-market launch is planned, including Tesla-led training for its sales and technical teams to support installers during the home battery system’s domestic rollout.
Elon Musk
Tesla Giga Berlin growth could stall if not “free from external influences”: Elon Musk
The comments were delivered in a pre-recorded video discussion.
Tesla CEO Elon Musk has reportedly warned that future expansion of Gigafactory Berlin could be jeopardized if the site does not remain “free from external influences.”
Musk’s comments were delivered in a pre-recorded video discussion with employees and came at a sensitive moment for the facility, where union representation has been a recurring issue.
According to reports from Handelsblatt and Der Spiegel, citing participants at the event, Musk suggested that if Giga Berlin is no longer “free from external influences,” further expansion would become unlikely. He did not, however, hint that the plant would shut down.
While Musk did not name IG Metall directly, his remarks were widely interpreted as referencing the union, which is currently the largest faction on the works council but does not hold a majority, as noted in an electrive report.
The video conversation was conducted between Musk in Austin and Grünheide plant manager André Thierig, then played back to the workforce in Germany. Works council elections are scheduled for early March, heightening the tension between management and organized labor.
The CEO has previously voiced concerns that stronger union influence could limit Tesla’s operational flexibility and long-term strategy in Germany.
Despite the warning on expansion, Musk praised the Giga Berlin site during the same address, describing it as one of the most advanced factories worldwide and highlighting its cleanliness and team culture.
The discussion also reportedly touched on battery cell production. According to attendees cited in German media, Musk indicated that Tesla has begun ramping cell production at the site. That would mark a notable shift from earlier expectations that large-scale cell manufacturing in Brandenburg would not begin until 2027.
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
Tesla Powerwall distribution expands in Australia
