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Tesla’s Battery Strategy Receives Little Discussion, But It Should

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Tesla released news last month that its new Roadster battery pack upgrade would use cells manufactured by South Korea-based LG Chem, instead of Panasonic, its long-standing battery cell provider and investor in the Gigafactory.

The automotive media riffed on a possible “controversy” between Panasonic and Tesla Motors, as it headed into 2016. After all, LG Chem sells batteries to a lot of companies notably GM for its Volt and upcoming Bolt vehicle.

What gets lost in the post-Model X reveal and Autopilot frenzy is that Tesla’s battery strategy is spot on, much like that of Nissan’s partnership with NEC (also known as Automotive Energy Supply Company). The way to shave cell and battery pack costs in 2015, and going forward, is vertical manufacturing for lithium-ion battery chemistry. And, this seems to get lost lately with all the talk around self-driving vehicles and forward guidance on sales numbers.

GM Strides

During Tesla's latest earning's call, Musk and JB Straubel commented on the recent claim by GM that they would have an "industry-leading" $145 per kWh cell cost.

Musk said:

“I mean we're constantly agonizing about cell cost and pack cost, and we don't think anyone is on a path to be even close to us. If they are, I would be the first to congratulate them.”

Sounds like confidence with his team and battery strategy, and it resonates with me. Battery chemistry break-throughs for automotive use seems to be a long way off, with most new battery materials still being tested in the lab and no pilots really anywhere.

Argonne National Laboratory, outside of Chicago, recently released the “mid-term” results of its battery program to create “a game-changing next generation battery to transform the transportation sector” but there’s nothing on the cusp for advancement in battery chemistry. Their R&D has given insight to how dendrites behave, and how batteries degrade over time, but no breakthroughs on battery chemistry half-way through its five year study.

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Getting back to Tesla, they hired lithium-ion battery researcher and professor Jeff Dahn, from Dalhousie University in Nova Scotia earlier this year. According to Fortune, Dahn is currently working on a project funded by 3M and the Natural Sciences and Engineering Research Council of Canada to develop longer-lasting, lower cost lithium-ion battery cells. Dahn will joint Tesla Motors in June of 2016.

The race is on to make lithium-ion cheaper but it sure doesn’t look like there’s any “other” battery chemistry on the backstretch. While the battery breakthrough hype has died down, it comes down to two automakers (maybe GM too) committed to reducing battery costs by vertically integrating it into their manufacturing footprint. To my knowledge some automakers haven’t committed yet, like Volkswagen and Toyota. Wonder how that will play out?

"Grant Gerke wears his Model S on his sleeve and has been writing about Tesla for the last five years on numerous media sites. He has a bias towards plug-in vehicles and also writes about manufacturing software for Automation World magazine in Chicago. Find him at Teslarati

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Tesla rolls out most aggressive Model Y lease deal in the US yet

With the promotion in place, customers would be able to take home a Model Y at a very low cost.

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(Credit: Tesla)

Tesla has rolled out what could very well be its most aggressive promotion for Model Y leases in the United States yet. With the promotion in place, customers would be able to take home a Model Y at a very low cost.

Zero downpayment leases

The new Model Y lease promotion was initially reported on X, with industry watcher Sawyer Merritt stating that while the vehicles’ monthly payments are still similar to before, the cars can now be ordered with a $0 downpayment. 

Tesla community members noted that this promotion would cut the full payment cost of Model Y leases by several thousand dollars, though prices were still a bit better when the $7,500 federal tax credit was still in effect. Despite this, a $0 downpayment would likely be appreciated by customers, as it lowers the entry point to the Tesla ecosystem by a notable margin.

Premium freebies included

Apart from a $0 downpayment, customers of Model Y leases are also provided one free upgrade for their vehicles. These upgrades could be premium paint, such as Pearl White Multi-Coat, Deep Blue Metallic, Diamond Black, Quicksilver or Ultra Red, or 20″ Helix 2.0 Wheels. Customers could also opt for a White Interior or a Tow Hitch free of charge.

A look at Tesla’s Model Y order page shows that the promotion is available for all the Model Y Premium Rear-Wheel Drive and the Model Y Premium All-Wheel Drive. The Model Y Standard and the Model Y Performance are not eligible for the $0 downpayment or free premium upgrade promotion as of writing. 

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Tesla is looking to phase out China-made parts at US factories: report

Tesla has reportedly swapped out several China-made components already, aiming to complete the transition within the next two years.

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(Source: Tesla)

Tesla has reportedly started directing its suppliers to eliminate China-made components from vehicles built in the United States. This would make Tesla’s US-produced vehicles even more American-made.

The update was initially reported by The Wall Street Journal.

Accelerating North American sourcing

As per the WSJ report, the shift reportedly came amidst escalating tariff uncertainties between Washington and Beijing. Citing people reportedly familiar with the matter, the publication claimed that Tesla has already swapped out several China-made components, aiming to complete the transition within the next two years. The publication also claimed that Tesla has been reducing its reliance on China-based suppliers since the pandemic disrupted supply chains.

The company has quietly increased North American sourcing over the past two years as tariff concerns have intensified. If accurate, Tesla would likely end up with vehicles that are even more locally sourced than they are today. It would remain to be seen, however, if a change in suppliers for its US-made vehicles would result in price adjustments for cars like the Model 3 and Model Y.

Industry-wide reassessments

Tesla is not alone in reevaluating its dependence on China. Auto executives across the automotive industry have been in rapid-response mode amid shifting trade policies, chip supply anxiety, and concerns over rare-earth materials. Fluctuating tariffs between the United States and China during President Donald Trump’s current term have made pricing strategies quite unpredictable as well, as noted in a Reuters report. 

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General Motors this week issued a similar directive to thousands of suppliers, instructing them to remove China-origin components from their supply chains. The same is true for Stellantis, which also announced earlier this year that it was implementing several strategies to avoid tariffs that were placed by the Trump administration. 

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Tesla owners propose interesting theory about Apple CarPlay and EV tax credit

“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.

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Credit: Tesla Raj/YouTube

Tesla is reportedly bracing for the integration of Apple’s well-known iOS automotive platform, CarPlay, into its vehicles after the company had avoided it for years.

However, now that it’s here, owners are more than clear that they do not want it, and they have their theories about why it’s on its way. Some believe it might have to do with the EV tax credit, or rather, the loss of it.

Owners are more interested in why Tesla is doing this now, especially considering that so many have been outspoken about the fact that they would not use it in favor of the company’s user interface (UI), which is extremely well done.

After Bloomberg reported that Tesla was working on Apple CarPlay integration, the reactions immediately started pouring in. From my perspective, having used both Apple CarPlay in two previous vehicles and going to Tesla’s in-house UI in my Model Y, both platforms definitely have their advantages.

However, Tesla’s UI just works with its vehicles, as it is intuitive and well-engineered for its cars specifically. Apple CarPlay was always good, but it was buggy at times, which could be attributed to the vehicle and not the software, and not as user-friendly, but that is subjective.

Nevertheless, upon the release of Bloomberg’s report, people immediately challenged the need for it:

Some fans proposed an interesting point: What if Tesla is using CarPlay as a counter to losing the $7,500 EV tax credit? Perhaps it is an interesting way to attract customers who have not owned a Tesla before but are more interested in having a vehicle equipped with CarPlay?

“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.

Tesla has made a handful of moves to attract people to its cars after losing the tax credit. This could be a small but potentially mighty strategy that will pull some carbuyers to Tesla, especially now that the Apple CarPlay box is checked.

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