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Tesla’s EV dominance in US looks secure despite rising competition

Credit: @flybrandenburg

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The electric vehicle market may be saturated with entries from veteran and new carmakers today, but Tesla’s grip on the United States’ EV sector remains firm.

Tesla did not create the first modern electric car — that honor goes to General Motors and its short-lived EV1. However, It was Tesla that truly put all its cards on EVs and pioneered the modern electric vehicle movement with the original Roadster and the Model S sedan.

Since then, the market share of EVs in the United States has grown. Electric vehicle registrations in the United States have doubled over the past year to about 5% of all new vehicles. Consumers now have a healthy number of EV choices across numerous carmakers as well.

Credit: Baidi Wang/Axios

Axios predicts that the shift away from gasoline-powered vehicles will take years to play out in the United States. And using monthly vehicle registration data from S&P Global Mobility, it is evident that EV adoption is growing, especially in states like California and some cities in the Northeast, Florida, and Texas.

Based on vehicle registration data, one thing remains evident — Tesla’s dominance of the electric vehicle sector seems secure. The company’s vehicles account for about 61% of all electric cars registered in the United States in April, the last month with available data.

The race is not close, at least for now. Tesla’s closest competition is Ford, which accounted for 8% of the market; Hyundai, which accounted for 6%; and Kia, which also accounted for 6%. Even popular EVs from legacy automakers such as the Ford Mustang Mach- E and F-150 Lightning are yet to make a dent, thanks to limited production.

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The Tesla Model Y alone, with its 14,152 orders in April, had four times the orders of the Mustang Mach-E, which had 3,287.

But while Tesla’s dominance seems extremely evident, Tesla is facing some risks. This is because the company is essentially holding off an entire wave of competition with only two vehicles — the Model 3 sedan and the Model Y crossover. Other cars in its lineup such as the Model S and Model X are yet to fully ramp since their refresh in early 2021, and projects such as the Cybertruck, Semi, and Roadster are delayed.

The Tesla Cybertruck, Roadster, and Semi have seen several delays. (Credit: @FutureJurvetson/ Twitter)

That being said, Tom Libby, an S&P Global Mobility analyst, believes that Tesla has a “halo around the brand that is extraordinary and unique.” Apart from this, competing electric vehicles from rival carmakers are just “not setting the world on fire,” Libby noted.

This could be seen in vehicles like the Hummer EV, which is in limited supply. Volkswagen’s ID.4, a potential rival to the Model Y, has been pretty underwhelming. Potential heavy-hitters like the VW ID. Buzz are yet to arrive on US shores. Rivals from new companies such as Rivian, on the other hand, have run into bottlenecks due to chip shortages and supply chain issues.

Considering the momentum of the EV sector in the United States, consulting firm AlixPartners estimated that the market share of electric vehicles in the country could accelerate to 28% by 2028 and up to 59% by 2035.

Disclaimer: I am long TSLA.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla CEO Elon Musk sends final warning to Bill Gates over short position

“If Gates hasn’t fully closed out the crazy short position he has held against Tesla for ~8 years, he had better do so soon,” Musk said.

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Tesla CEO Elon Musk sent a final warning to former Microsoft CEO Bill Gates over his short position, which he confirmed he held to Musk directly several years ago.

Gates has been a skeptic of Tesla for some time, but he has also tried to work with Musk on philanthropic opportunities several years ago, which was coincidentally when he admitted to the company’s frontman that he held a short position.

Musk was, in turn, “super mean” to Gates, according to Walter Isaacson’s biography about the Tesla CEO. Gates had put $500 million against Tesla, shorting the stock and hoping to profit from its failure.

Elon Musk explains Bill Gates beef: He ‘placed a massive bet on Tesla dying’

A short position essentially means Gates is betting Tesla shares will go down, which would make him money. However, shares have gone up over six percent this year and increased nearly 150 percent over the past five years.

At the recent Annual Shareholder Meeting, Musk made many claims about Tesla’s future projects and how they could manage to disrupt various industries. He also recently had a massive $1 trillion compensation package approved, which will be awarded in twelve tranches, all of which combine a company valuation goal and an individual goal related to a product.

Musk was able to complete his last approved pay package, but it was not awarded due to a ruling by a Delaware Chancery Court. Nevertheless, his track record of proving growth for Tesla shareholders is excellent, and investors are obviously very encouraged by his capabilities as a CEO, considering 76.6 percent of shareholders voted to approve his new compensation.

After it was revealed that the Gates Foundation dumped 65 percent of its Microsoft position for nearly $9 billion, Musk had one final message for him: drop your Tesla short position soon, or else.

Musk’s rivalry with Gates is mostly founded on the Tesla CEO’s discontent with the former Microsoft frontman’s short position. However, Musk might have a bit of a soft spot for Gates, considering he is giving him a warning of what is potentially to come. If he really wanted to do some damage to Gates, he would not give him any heads-up at all.

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Tesla rolls out most aggressive Model Y lease deal in the US yet

With the promotion in place, customers would be able to take home a Model Y at a very low cost.

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(Credit: Tesla)

Tesla has rolled out what could very well be its most aggressive promotion for Model Y leases in the United States yet. With the promotion in place, customers would be able to take home a Model Y at a very low cost.

Zero downpayment leases

The new Model Y lease promotion was initially reported on X, with industry watcher Sawyer Merritt stating that while the vehicles’ monthly payments are still similar to before, the cars can now be ordered with a $0 downpayment. 

Tesla community members noted that this promotion would cut the full payment cost of Model Y leases by several thousand dollars, though prices were still a bit better when the $7,500 federal tax credit was still in effect. Despite this, a $0 downpayment would likely be appreciated by customers, as it lowers the entry point to the Tesla ecosystem by a notable margin.

Premium freebies included

Apart from a $0 downpayment, customers of Model Y leases are also provided one free upgrade for their vehicles. These upgrades could be premium paint, such as Pearl White Multi-Coat, Deep Blue Metallic, Diamond Black, Quicksilver or Ultra Red, or 20″ Helix 2.0 Wheels. Customers could also opt for a White Interior or a Tow Hitch free of charge.

A look at Tesla’s Model Y order page shows that the promotion is available for all the Model Y Premium Rear-Wheel Drive and the Model Y Premium All-Wheel Drive. The Model Y Standard and the Model Y Performance are not eligible for the $0 downpayment or free premium upgrade promotion as of writing. 

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Tesla is looking to phase out China-made parts at US factories: report

Tesla has reportedly swapped out several China-made components already, aiming to complete the transition within the next two years.

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(Source: Tesla)

Tesla has reportedly started directing its suppliers to eliminate China-made components from vehicles built in the United States. This would make Tesla’s US-produced vehicles even more American-made.

The update was initially reported by The Wall Street Journal.

Accelerating North American sourcing

As per the WSJ report, the shift reportedly came amidst escalating tariff uncertainties between Washington and Beijing. Citing people reportedly familiar with the matter, the publication claimed that Tesla has already swapped out several China-made components, aiming to complete the transition within the next two years. The publication also claimed that Tesla has been reducing its reliance on China-based suppliers since the pandemic disrupted supply chains.

The company has quietly increased North American sourcing over the past two years as tariff concerns have intensified. If accurate, Tesla would likely end up with vehicles that are even more locally sourced than they are today. It would remain to be seen, however, if a change in suppliers for its US-made vehicles would result in price adjustments for cars like the Model 3 and Model Y.

Industry-wide reassessments

Tesla is not alone in reevaluating its dependence on China. Auto executives across the automotive industry have been in rapid-response mode amid shifting trade policies, chip supply anxiety, and concerns over rare-earth materials. Fluctuating tariffs between the United States and China during President Donald Trump’s current term have made pricing strategies quite unpredictable as well, as noted in a Reuters report. 

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General Motors this week issued a similar directive to thousands of suppliers, instructing them to remove China-origin components from their supply chains. The same is true for Stellantis, which also announced earlier this year that it was implementing several strategies to avoid tariffs that were placed by the Trump administration. 

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