Tesla’s factory in Grünheide, Germany officially opened last year, and the site has since accumulated around 11,000 workers. According to a new post from Tesla’s Recruiting account on X, the automaker has also hired as many as 60 deaf people to work at the Gigafactory outside of Berlin.
The Brandenburg Gigafactory has so far hired 60 deaf employees, many of whom are Ukrainians who fled the ongoing Russian invasion, according to the new Tesla Recruiting account on X in a post on Sunday. The post includes a video introducing viewers to a few of the factory’s deaf employees, including Amaliia, Ihor and Andrii.
At Tesla, everyone can have meaningful impact, no matter their background or disability.
To date, 60 deaf employees are part of the Giga Berlin team—a large portion being Ukrainians who fled the war.
→ https://t.co/KZM7yOtpqz pic.twitter.com/GD0oe4WxP1
— Tesla Recruiting (@TeslaRecruiting) September 24, 2023
The video also includes excerpts from some of the non-deaf employees about their experiences having deaf coworkers on the team.
“We don’t just talk about inclusion and diversity, we simply live it,” says general assembly supervisor Holger in the video. “For me there are no employees with disabilities, they are simply employees.”
One associate manager in the drive unit, Juri, says that the process of recruiting deaf employees began when he was asked if he could integrate five people who were deaf. After starting with just one employee who was deaf, that employee told a number of other deaf people about the job who would later go on to join the team.
Amaliia, a drivetrain production associate who is deaf, says she brought her family from Ukraine when the war began. Her family was invited to Germany by a friend of her husband’s who already worked at Tesla, and the friend also asked her to join the team at Giga Berlin. She says the team has been welcoming and describes Tesla’s team spirit as “fantastic.”
Other deaf employees featured in the video include Ihor, a production associate in the drive unit department of the factory, and Andrii, a production associate in general assembly. Andrii says he was recruited by the general assembly supervisor, Rene, who personally recruited many of the Ukrainian colleagues.
The video also includes a moment with the drive unit supervisor Simone, who says that many of the company’s non-deaf employees have already learned a few words in sign language.
One user in the X thread said that he had previously been interviewed at Tesla’s Gigafactory Texas, though the company shared concerns that a deaf person wouldn’t be able to hear production line sound systems. The user followed up in the thread, asking if he would be able to have another shot at interviewing for a different area of the Austin, Texas factory.
Tesla debuted its Recruiting page on X earlier this month, and this post is only the account’s second, following a repost of a video from the company’s Optimus account.
The post also included a link to Tesla’s Giga Berlin web page, and you can find Tesla’s open positions at the factory here.
The news comes just a few days after a German minister called Tesla the “driving force” behind economic growth in the state of Brandenburg, primarily due to Giga Berlin and its production ramp-up. It also comes after some criticism has been lodged against Giga Berlin by German union IG Metall, with the union most recently alleging that workers were being forced to work excessive hours.
Tesla is currently in the process of gaining approval for expansions at Giga Berlin, set to boost production capacity from 50 GWh to 100 GWh.
Tesla Giga Berlin promotes its free “Giga Train” shuttle for its employees
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
