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Top 3 reasons why having to pay for Tesla Supercharger use won’t deter buyers
The “will they or won’t they?” argument over Tesla providing free-for-life unlimited Supercharger use is finally receiving more clarity. The company announced that it will provide roughly 1,000 free miles of energy before charging a fee for Supercharger use on cars ordered after January 1, 2017.
But is this the end for Tesla? Will people be lining up in throngs to cancel their Model 3 reservations? Boycotting Tesla and running to buy another car? Nope, not even a little bit. Here are some of the top reasons why this new announcement won’t deter buyers.
1. Pay less for your Tesla
I’ll jump right into arguably the best reason first. The vast majority of new cars buyers have a budget. That reality means having to choose carefully on the options to equip your Tesla with. By decoupling Supercharger use from the price of the vehicle, Tesla is theoretically able to reduce the price barrier to entry.
Plus, you wouldn’t necessarily want to incur a pre-estimated Supercharger energy cost, charged by Tesla, on a vehicle that may not see its fair share of long distance travel and Supercharger use.
Tesla is anticipated to publish details for its new Supercharging program by year end. But regardless of what will be announced, crowdsourced Model 3 reservation data captured through Model3Tracker.info suggests that it won’t even matter. Nearly 80% of Model 3 reservation holders said they were willing to pay an extra fee for access to the Supercharger network. This is even prior to Tesla announcing that it would begin charging for Supercharger use after the allotted 400 kWh cap (~1,000 miles).
2. You have to pay for fuel either way
The Tesla team knew and has repeatedly said that in order to further the adoption of sustainable transport, they had to make a car at least as compelling as its gasoline-powered counterpart. Since the Model 3 will be at least as compelling as a comparable gasoline car, would-be buyers aren’t going to ditch a vehicle that will require paying for fueling in favor of another vehicle that, too, will incur a cost on fuel. This is especially true when the majority of your charging can be done at home, which is infinitely more convenient, and more cost effective, than stopping at a gas station.
Charging at home, in most markets, is very favorable to the cost of gas. Charging on the Supercharger network beyond your free credits will also be favorable and “cost less than the price of filling up a comparable gas car”, according to Tesla. Mix that in with a growing destination program and I’m confident your Tesla road trips will still be economical.
3. Supercharger Credits can be rewarded
When I conceded that Supercharger credits may work after all, I talked about how Tesla could have fun with it. It’s your 1 year anniversary of ownership, take a trip on us! It’s Nikola Tesla’s birthday… You just reached 50,000 gasoline free miles… Aside from the ability to award additional free credits at will, Tesla could also decide to increase the amount of free credits they give per year. I truly believe Tesla is a good company that does right by its customers. For that reason, I think they aimed a bit low with the credit amounts to ensure they can afford to meet the promised amount. I also believe that if they use data to analyze the costs (they will) and find out that they can afford more than they are giving, they’ll do that too.
And remember …
At the end of the day, there’s no free lunch. Reasonable buyers know the truth. Free for life was not sustainable and a bit too good to be true. Model 3 is shaping up to be about the coolest and most important car of our lifetimes. For those of us stateside, an ode to the fighting spirit of America. Supporting a little, unknown company fighting against all odds – especially in light of current events – and completely upending an entire industry is worth every penny.
Tesla launched a new configuration of the Model Y this week, bringing more complexity to its lineup of the vehicle and adding a new, lower entry point for those who require an All-Wheel-Drive car.
However, the broadening of the Model Y lineup in the United States could signal a somewhat uncomfortable reality for Tesla fans and car buyers, who have been vocal about their desire for a larger, full-size SUV.
Tesla has essentially moved in the opposite direction through its closure of the Model X and its continuing expansion of a vehicle that fits the bill for many, but not all.
Tesla brings closure to Model Y moniker with launch of new trim level
While CEO Elon Musk has said that there is the potential for the Model Y L, a longer wheelbase configuration of the vehicle, to enter the U.S. market late this year, it is not a guarantee.
Instead, Tesla has prioritized the need to develop vehicles and trim levels that cater to the future rollout of the Robotaxi ride-hailing service and a fully autonomous future.
But the company could be missing out on a massive opportunity, as SUVs are a widely popular body style in the U.S., especially for families, as the tighter confines of compact SUVs do not support the needs of a large family.
Although there are other companies out there that manufacture this body style, many are interested in sticking with Tesla because of the excellent self-driving platform, expansive charging infrastructure, and software performance the vehicles offer.
Additionally, the lack of variety from an aesthetic and feature standpoint has caused a bit of monotony throughout the Model Y lineup. Although Premium options are available, those three configurations only differ in terms of range and performance, at least for the most part, and the differences are not substantial.
Minor Expansions of the Model Y Fail to Address Family Needs for Space
Offering similar trim levels with slight differences to cater to each consumer’s needs is important. However, these vehicles keep a constant: cargo space and seating capacity.
Larger families need something that would compete with vehicles like the Chevrolet Tahoe, Ford Expedition, or Cadillac Escalade, and while the Model X was its largest offering, that is going away.
Tesla could fix this issue partially with the rollout of the Model Y L in the U.S., but only if it plans to continue offering various Model Y vehicles and expanding on its offerings with that car specifically. There have been hints toward a Cyber-inspired SUV in the past, but those hints do not seem to be a drastic focus of the company, given its autonomy mission.
Model Y Expansion Doesn’t Boost Performance, Value, or Space
You can throw all the different badges, powertrains, and range ratings on the same vehicle, it does not mean it’s going to sell better. The Model Y was already the best-selling vehicle in the world on several occasions. Adding more configurations seems to be milking it.
The true need of people, especially now that the Model X is going away, is going to be space. What vehicle fits the bill of a growing family, or one that has already outgrown the Model Y?
Not Expanding the Lineup with a New Vehicle Could Be a Missed Opportunity
The U.S. is the world’s largest market for three-row SUVs, yet Tesla’s focus on tweaking the existing Model Y ignores this. This could potentially result in the Osborne Effect, as sales of current models without capturing new customers who need more seating and versatility.
Expansions of the current Model Y offerings risk adding production complexity without addressing core demands, and given that the Model Y L is already being produced in China, it seems like it would be a reasonable decision to build a similar line in Texas.
Listening to consumers means introducing either the Model Y L here, or bringing a new, modern design to the lineup in the form of a full-size SUV.
Elon Musk
Elon Musk reiterates Tesla Optimus’ most sci-fi potential yet
Musk shared his comments in a series of posts on social media platform X.
Elon Musk recently reiterated one of the most ambitious forecasts for Tesla’s humanoid robot, Optimus, stating it could become the first real-world example of a Von Neumann machine. He also noted once more that Optimus would be Tesla’s biggest product.
Musk shared his comments in a series of posts on social media platform X.
Optimus as a von Neumann machine
In response to a post on X that pondered on sci-fi timelines becoming real, Musk wrote that “Optimus will be the first Von Neumann machine, capable of building civilization by itself on any viable planet.” In a separate post, Musk wrote that Optimus will be Tesla’s “biggest product ever,” a phrase he has used in the past to describe the humanoid robot’s importance to the electric vehicle maker.
A Von Neumann machine is a class of theoretical self-replicating systems originally proposed in the mid-20th century by the mathematician John von Neumann. In his concept, von Neumann described machines that could travel to other worlds, use local materials to create copies of themselves, and carry out large-scale tasks without outside intervention.
Elon Musk’s broader plans
Considering Musk’s comments, it appears that Optimus would eventually be capable of performing complex work autonomously in environments beyond Earth. If Optimus could achieve such a feat, it could very well unlock humanity’s capability to explore locations beyond Earth. The idea of space exploration becomes more than feasible.
Elon Musk has discussed space-based AI compute, large-scale robotic production, and the role of SpaceX’s Starship in transporting hardware and materials to other planets. While Musk did not detail how Optimus would fit with SpaceX’s exploration activities, his Von Neumann machine comments suggest he is looking at Tesla’s robotics as part of a potential interplanetary ecosystem.
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Tesla China January wholesale sales rise 9% year-on-year
Tesla reported January wholesale sales of 69,129 China-made vehicles, as per data released by the China Passenger Car Association.
Tesla China reported January wholesale sales of 69,129 Giga Shanghai-made vehicles, as per data released by the China Passenger Car Association (CPCA). The figure includes both domestic sales and exports from Gigafactory Shanghai.
The total represented a 9.32% increase from January last year but a 28.86% decline from December’s 97,171 units.
China EV market trends
The CPCA estimated that China’s passenger new energy vehicle wholesale volume reached about 900,000 units in January, up 1% year-on-year but down 42% from December. Demand has been pressured by the start-of-year slow season, a 5% additional purchase tax cost, and uncertainty around the transition of vehicle trade-in subsidies, as noted in a report from CNEV Post.
Market leader BYD sold 210,051 NEVs in January, down 30.11% year-on-year and 50.04% month-on-month, as per data released on February 1. Tesla China’s year-over-year growth then is quite interesting, as the company’s vehicles seem to be selling very well despite headwinds in the market.
Tesla China’s strategies
To counter weaker seasonal demand, Tesla China launched a low-interest financing program on January 6, offering up to seven-year terms on select produced vehicles. The move marked the first time an automaker offered financing of that length in the Chinese market.
Several rivals, including Xiaomi, Li Auto, XPeng, and NIO, later introduced similar incentives. Tesla China then further increased promotions on January 26 by reinstating insurance subsidies for the Model 3 sedan. The CPCA is expected to release Tesla’s China retail sales and export breakdown later this month.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
Elon Musk reiterates Tesla Optimus’ most sci-fi potential yet
