

News
Toyota & BMW slammed for misleading ads and lobbying in hacked billboard campaign
Toyota and BMW were called out by climate activists this weekend during the Brussels Motor Show. In the spring of 2022, Toyota said that it might stop manufacturing in the UK due to a government policy mandating a rapid switch to fully electric vehicles. However, the automaker recently invested in UK manufacturing for an engine plant to support the start of its European production of its fifth generation of a hybrid electric powertrain.
Toyota’s president, Akio Toyoda, has been vocal about his thoughts regarding electric vehicles and has even compared Tesla to a kitchen without a chef noting that it didn’t have a real business. However, the legacy automaker has been changing its EV strategy to compete with Tesla and BYD.
BMW’s CEO Oliver Zipse also cautioned against an electric-only strategy. “When you look at the technology coming out, the EV push, we must be careful because, at the same time, you increase dependency on very few countries,” he said.
“If someone cannot buy an EV for some reason but needs a car, would you rather propose he continues to drive his old car forever? If you are not selling combustion engines anymore, someone else will,” he added.
The stance of these two automakers toward electric vehicles is what inspired activists to hijack over 400 advertising billboards, and bus stops in the UK, Germany, Belgium, and France timed with the Brussels Motor Show.
The ads, designed by several artists and featuring images of Toyota and BMW vehicles, were installed by climate activities from Subvertisers International, Brandalism, and Extinction Rebellion. The activists demand robust policies from governments to regulate the advertising of environmentally harmful products and the prevention of misleading ‘green’ campaigns from large polluters.
Brandalism spokesperson, Tona Merriman, gave the following statement:
“Toyota has pushed their ‘Beyond Zero’ sustainability adverts whilst lobbying governments around the world to weaken air quality plans and threatening legal action to protect their profits over a liveable climate. Their adverts are duplicitous.”
Teslarati reached out to the three groups for additional comments. Brandalism’s Tona Merriman gave an idea of a solution that Toyota and BMW could implement to improve. She said:
“We actually feel that encouraging everyone to have their own private car is part of the problem. There just isn’t the space for them in our cities, especially the oversized SUVs that all the car brands are pushing. We need new forms of urban mobility based on clean, affordable public transport and decent infrastructure for walking and cycling, as in the Netherlands and Denmark.”
“However, within the framework of being for-profit companies, both Toyota and BMW should set Science-Based Targets for ending their production of ICE cars by 2030. They should also stop marketing SUVs to urban consumers, whether ICE or electric.”
Teslarati also obtained photos of the advertisements, and you can view them in the gallery below.
[rl_gallery id=”228599″]
Disclosure: Johnna is a $TSLA shareholder and believes in Tesla’s mission.
Your feedback is welcome. If you have any comments or concerns or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.
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Elon Musk
Tesla mulls revamping $25k car, strange report claims

Tesla is reportedly mulling the potential revamp of its $25,000 vehicle project, a strange report claims.
It seems unlikely, especially since Tesla launched two new, more affordable models last week with the Model 3 and Model Y Standard trims.
However, a report from European media outlet 36kr claims Tesla has started to advance two vehicle projects, internally codenamed E41 and D50, in China.
People familiar with the matter reportedly told the outlet that “some design and verification reports of the new projects are inherited from the current Model Y and Model 3.”
Tesla axed one of the Model Y’s best features in ‘Standard’ trims: here’s why
These new simplified models would be priced between $5,000 and $5,500 cheaper than what the new ‘Standard’ trims cost. The report also claims that these vehicles would be launched only if the new ‘Standard’ models “fall short of sales expectations.”
$TSLA 🇺🇸 BREAKING 🚨 Tesla is reportedly restarting work on its NV91 and NV93 projects for models smaller than the Model Y 💥
The NV91 project refers specifically to the $25,000 vehicle that CEO Elon Musk had mentioned, a model that was halted in Feb.2024 despite being… pic.twitter.com/L8TDvzmNwm
— Ming (@tslaming) October 14, 2025
This report suggests that potentially more affordable models are being offered, but this seems unlikely, considering Tesla launched the two Standard models just last week, and the only truly affordable model it is working on will be the Cybercab.
However, there is potential for a car to launch that undercuts the newest configurations of the Model 3 and Model Y. As of now, it just seems as if it is something that is far-fetched.
When Tesla’s patent for the unboxed process was published just last month, it seemed more than obvious that the vehicle it would be used for was the Cybercab.
The language used in the patent itself was geared toward more streamlined and quality production and manufacturing, which Tesla must implement to meet the likely demand for the vehicle.
It will be easier to scale vehicles with the unboxed process, and the Cybercab has been routinely mentioned with the sub-$30,000 price tag, even by CEO Elon Musk.
He said during the Q3 2024 Earnings Call:
“I think having a regular 25K model is pointless. It would be silly. Like it would be completely at odds with what we believe…It’s fully considered cost per mile is what matters. And if you try to make a car that is essentially a hybrid, manual, or automatic car, it’s not going to be as good as a dedicated autonomous car. So, yes, Cybercab is just not going to have steering wheels and pedals.”
Elon Musk
SpaceX aces Starship’s 11th launch with success in every mission objective

SpaceX aces its eleventh Starship test launch on Monday evening, marking the company’s second consecutive takeoff that crossed off each of the planned mission objectives.
It was also the final launch of the V2 Starship rocket. The twelfth test flight will feature the larger V3 Starship rocket, followed by V4, which will eventually make the first trip to Mars.
The launch was overwhelmingly successful. In its 12th test flight, SpaceX was able to achieve every major mission objective, including the second successful deployment of Starlink satellite simulators and the relight of a Raptor engine while in space. The latter achievement demonstrated “a critical capability for future deorbit burns,” the company said.
The ship officially launched at 6:23 p.m. local time in Starbase, Texas, with all 33 engines igniting and sending the Ship to space.
Liftoff of Starship! pic.twitter.com/sbfmGAEPa6
— SpaceX (@SpaceX) October 13, 2025
Stage separation occurred just over eight minutes later, and Super Heavy started its descent back to the Gulf of America, where it successfully splashed down. The first part of the launch was complete.
Starlink simulators were deployed about twenty-one minutes after launch, as the Pez dispenser sent the faux-satellites out to space without any issue:
Starship has successfully deployed our @Starlink simulators pic.twitter.com/muNMalZkbT
— SpaceX (@SpaceX) October 13, 2025
Perhaps the most anticipated part of the launch was with Starship’s banking maneuver and subsequent splashdown in the Indian Ocean.
Prior to Starship 11’s launch and successful re-entry and splashdown, SpaceX had lost a few vehicles during this portion of the previous flights.
However, the company had made tremendous improvements and has now aced two consecutive launches. On Monday, its approach and splashdown were both overwhelmingly successful:
Splashdown confirmed! Congratulations to the entire SpaceX team on an exciting eleventh flight test of Starship! pic.twitter.com/llcIvNZFfg
— SpaceX (@SpaceX) October 14, 2025
The re-entry phase of this particular Starship launch aimed to gather data on the performance of the heatshield, SpaceX said. The heatshield was intentionally stressed to its limits to determine how much it could withstand without failing.
SpaceX will now turn its focus to the next vehicles, including V3, which is larger, more capable, and will help the company gather even more information about its launches into space:
SpaceX unveils Starship V3, the rocket built to finally reach MARS
The new design features Raptor 3 engines and massive grid fins
Musk says it’s leaner, meaner, and READY for Mars pic.twitter.com/Wj8fBuXPIa
— RT (@RT_com) October 14, 2025
CEO Elon Musk has said the third-generation Starship rocket will be built and tested by the end of the year.
News
Tesla launches new color from Gigafactory Berlin

Tesla has launched a new color at Gigafactory Berlin in Germany, home of the company’s “world-class paint shop,” as Elon Musk once called it.
Bringing a new color to Tesla’s Model Y, there are now five available colors for those who will receive a vehicle from Gigafactory Berlin, with four of them being colors offered in other markets.
However, there is now one distinct color that is only available in Germany: Marine Blue.
🚨 Tesla has launched “Marine Blue” in select European countries
It is the third shade of blue Giga Berlin produces. It costs $1,500 pic.twitter.com/pVDWdNeBSJ
— TESLARATI (@Teslarati) October 10, 2025
Priced at €1,300, Marine Blue will cost the same as both Diamond Black and Stealth Grey, while Quicksilver and Ultra Red are available for double the price.
It is the third shade of blue Tesla offers across its lineup, as Deep Metallic Blue and Glacier Blue are also offered, but in other markets.
Tesla has routinely flexed Giga Berlin for having the most advanced paint shop throughout its factories, and it has produced some interesting colors over the past few years, some of which were truly awesome.
Tesla Giga Berlin is getting a world-class paint shop, new color ‘layers’ to come
In 2020, Musk said, “Giga Berlin will have the world’s most advanced paint shop, with more layers of stunning colors that subtly change with curvature.”
He also detailed the company’s plans to upgrade the Fremont and Shanghai paint shops. Gigafactory Texas was not yet unveiled. Tesla has worked to improve those facilities, especially in Fremont.
It was able to roll out the new Diamond Black color earlier this year.
However, Giga Berlin seems to remain the standard in terms of paint for Tesla. It routinely offers new colors.
For example, back in 2022, Tesla rolled out its familiar Quicksilver color for the Model Y, while also introducing Midnight Cherry Red, a color close to burgundy. However, the company chose to discontinue the color after determining internally that customers no longer wanted to buy it.
Midnight Cherry Red was removed as an option earlier this year, likely to make way for the development of the new Marine Blue.
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