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Toyota smells the coffee, wants a piece of Tesla’s market share but it’s too late

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Tesla’s Elon Musk and Toyota’s Akio Toyoda shaking hands in Palo Alto, CA cir. 2010. [Credit: Associated Press]

A new report coming out of the Nikkei, announced that Toyota is planning to enter the battery electric vehicle (BEV) business with development of  its own long range vehicle slated for mass production in 2020.

News that the world’s largest automaker has plans to produce a 300 km (186 mile) BEV could be a sign that the company shifted development focus away from its fuel-cell vehicles, in particular its hydrogen powered Mirai, in order to compete with Tesla and GM within the growing EV space.

According to the Nikkei Asian Review via Autoblog, Toyota’s plan to mass produce its first all electric vehicle by 2020 coincides with timing for the next 2020 Olympics to be held in Tokyo. Toyota is said to be a major sponsor of the Olympics so it would come as no surprise that the company will take stage and use the opportunity to unveil a new line of products.

The Nikkei reports that Toyota plans to “bolster development of batteries” through the company’s battery material research department but also acquire batteries from outside sources in order to keep costs of its future EV competitive. This is in sharp contrast to the Japanese automaker’s previous strong belief that EVs would never become mainstream due to the high cost of batteries and limited driving range.

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In a statement issued to Autoblog, Toyota states that any potential development in its BEV will happen in parallel with fuel-cell vehicles:

“We would like to refrain from commenting on such details, such as the schedule of development and production since it relates to our future product plan.

Toyota has made efforts in every direction on various powertrains, including electric vehicles (EVs), when it comes to the development of environmentally friendly vehicles. Toyota will continue to improve on the development of eco-cars, ranging from hybrids (HVs) and plug-in hybrids (PHVs), to electric and fuel-cell vehicles (FCVs), based on the advantages and capabilities of each powertrain.

We believe that environmentally friendly vehicles can only help to improve the environment if they become available to a large number of customers, and in relation to this, Toyota will consider introducing EVs to the market.

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We will consider the roll-out of EVs alongside Toyota’s FCV lineup, which are both zero emission vehicles, based on the advantages and capabilities of each, as well as the market conditions of each region/country, as we continue to closely monitor the corresponding situations.”

Toyota has finally seen the writing on the wall though it may be too late. With Tesla having already received 373,000 deposits on its affordable mass market Model 3, planned to go into production next year, and GM going to market with its new 2017 Chevrolet Bolt with an EPA-rated 238 miles of range, Toyota clearly has a lot of catching up to do, especially if it intends to be competitive within the electric vehicle space. Not to mention, Tesla has a significant advantage over other automakers because of its existing global network of  Supercharger stations.

 

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Tesla ships out an update for everyone that California caused

“This change only updates the name of certain features and text in your vehicle,” the company wrote in Release Notes for the update, “and does not change the way your features behave.”

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Credit: Tesla

Tesla has shipped out an update for its vehicles that was caused specifically by a California lawsuit that threatened the company’s ability to sell cars because of how it named its driver assistance suite.

Tesla shipped out Software Update 2026.2.9 starting last week; we received it already, and it only brings a few minor changes, mostly related to how things are referenced.

“This change only updates the name of certain features and text in your vehicle,” the company wrote in Release Notes for the update, “and does not change the way your features behave.”

The following changes came to Tesla vehicles in the update:

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  • Navigate on Autopilot has now been renamed to Navigate on Autosteer
  • FSD Computer has been renamed to AI Computer

Tesla faced a 30-day sales suspension in California after the state’s Department of Motor Vehicles stated the company had to come into compliance regarding the marketing of its automated driving features.

The agency confirmed on February 18 that it had taken a “corrective action” to resolve the issue. That corrective action was renaming certain parts of its ADAS.

Tesla discontinued its standalone Autopilot offering in January and ramped up the marketing of Full Self-Driving Supervised. Tesla had said on X that the issue with naming “was a ‘consumer protection’ order about the use of the term ‘Autopilot’ in a case where not one single customer came forward to say there’s a problem.”

It is now compliant with the wishes of the California DMV, and we’re all dealing with it now.

This was the first primary dispute over the terminology of Full Self-Driving, but it has undergone some scrutiny at the federal level, as some government officials have claimed the suite has “deceptive” names. Previous Transportation Secretary Pete Buttigieg was one of those federal-level employees who had an issue with the names “Autopilot” and “Full Self-Driving.”

Tesla sued the California DMV over the ruling last week.

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Tesla workers push back against Giga Berlin unionization

“IG Metall did not succeed in Giga Berlin‘s works council election earlier today. The union share was reduced from nearly 40% in 2024 to 31% in 2026! This is a clear message by the Giga Berlin team towards an independent co-determination! The list called Giga United, led by the current chairwoman, Michaela Schmitz, received the most votes with more than 40%! Good news for Giga Berlin!”

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Tesla workers pushed back against unionization efforts at Gigafactory Berlin, and over the past few years, there has been a dramatic decrease in interest to unionize at the German plant.

Gigafactory Berlin Plant Manager André Thierig announced on Wednesday that IG Metall, the European union group, saw its share reduce from 40 to 31 percent in 2026 as employees eligible to vote on the issue. Instead, the Giga Berlin team, known as Giga United, received the most votes with more than 40 percent.

Thierig gave specific details in a post on X:

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“IG Metall did not succeed in Giga Berlin‘s works council election earlier today. The union share was reduced from nearly 40% in 2024 to 31% in 2026! This is a clear message by the Giga Berlin team towards an independent co-determination! The list called Giga United, led by the current chairwoman, Michaela Schmitz, received the most votes with more than 40%! Good news for Giga Berlin!”

There were over 10,700 total employees who were eligible to vote, with 87 percent of them turning out to cast what they wanted. There were three key outcomes: Giga United, IG Metall, and other notable groups, with the most popular being the Polish Initiative.

The 37-seat council remains dominated by non-unionized representatives, preserving Giga Berlin as Germany’s only major auto plant without a collective bargaining agreement.

Thierig and Tesla framed the outcome as employee support for an “independent, flexible, and unbureaucratic” future, enabling acceleration on projects like potential expansions or new models. IG Metall expressed disappointment, accusing management of intimidation tactics and an “unfair” campaign.

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The first election of this nature happened back in 2022. In 2024, IG Metall emerged as the largest single faction with 39.4 percent, but non-union lists coalesced for a majority.

But this year was different. There was some extra tension at Giga Berlin this year, as just two weeks ago, an IG Metall rep was accused by Tesla of secretly recording a council meeting. The group countersued for defamation.

Tesla Giga Berlin plant manager faces defamation probe after IG Metall union complaint

This result from the 2026 vote reinforced Tesla’s model of direct employee-management alignment over traditional German union structures, amid ongoing debates about working conditions. IG Metall views it as a setback but continues advocacy. Tesla sees it as validation of its approach in a competitive EV market.

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This outcome may influence future labor dynamics at Giga Berlin, including any revival of expansion plans or product lines, which Musk has talked about recently.

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SpaceX President Gwynne Shotwell details xAI power pledge at White House event

The commitment was announced during an event with United States President Donald Trump.

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Credit: xAI

SpaceX President Gwynne Shotwell stated that xAI will develop 1.2 gigawatts of power at its Memphis-area AI supercomputer site as part of the White House’s new “Ratepayer Protection Pledge.” 

The commitment was announced during an event with United States President Donald Trump.

During the White House event, Shotwell stated that xAI’s AI data center near Memphis would include a major energy installation designed to support the facility’s power needs.

“As you know, xAI builds huge supercomputers and data centers and we build them fast. Currently, we’re building one on the Tennessee-Mississippi state line. As part of today’s commitment, we will take extensive additional steps to continue to reduce the costs of electricity for our neighbors… 

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“xAI will therefore commit to develop 1.2 GW of power as our supercomputer’s primary power source. That will be for every additional data center as well. We will expand what is already the largest global Megapack power installation in the world,” Shotwell said.

She added that the system would provide significant backup power capacity.

“The installation will provide enough backup power to power the city of Memphis, and more than sufficient energy to power the town of Southaven, Mississippi where the data center resides. We will build new substations and invest in electrical infrastructure to provide stability to the area’s grid.”

Shotwell also noted that xAI will be supporting the area’s water supply as well. 

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“We haven’t talked about it yet, but this is actually quite important. We will build state-of-the-art water recycling plants that will protect approximately 4.7 billion gallons of water from the Memphis aquifer each year. And we will employ thousands of American workers from around the city of Memphis on both sides of the TN-MS border,” she noted. 

The Ratepayer Protection Pledge was introduced as part of the federal government’s effort to address concerns about rising electricity costs tied to large AI data centers, as noted in an Insider report. Under the agreement, companies developing major AI infrastructure projects committed to covering their own power generation needs and avoiding additional costs for local ratepayers.

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