The United Auto Workers (UAW) has successfully agreed on tentative contracts with Ford, General Motors (GM) and Stellantis after over six weeks of strikes. However, the union’s president now says that the next round of contract negotiations will include more than just the Big Three, highlighting desires to unionize other automakers like Tesla, Toyota, Volkswagen and others.
UAW President Shawn Fain said on Sunday that the next round of bargaining, set for 2028 when contracts expire again, will include more than just the Big Three, instead including a “Big Five or Big Six,” as detailed in a report from Bloomberg. The statements came after it has been widely speculated that Fain and the UAW might target Tesla next now that the union has come to tentative agreements with Ford, Stellantis and GM.
“One of our biggest goals coming out of this historic contract victory is to organize like we’ve never organized before,” Fain said. “When we return to the bargaining table in 2028, it won’t just be with a Big Three, but with a Big Five or Big Six.”
Earlier this month, Fain also called workers at Tesla, Toyota, Honda and others “UAW members of the future,” highlighting his ambitions to boost membership to include the automakers.
UAW President: Tesla workers are union “members of the future”
Tesla and other automakers, such as Toyota and Volkswagen, have U.S. facilities, though the UAW does not represent workers at those sites. Tesla is not a surprise target for the UAW, being the world’s most valuable automaker and the dominant market leader in electric vehicles (EVs), along with employing tens of thousands of U.S. workers in California, Texas, Nevada and New York.
According to a person familiar with the matter in the Bloomberg report, Tesla’s factory in Fremont, California, has a UAW organizing committee, and its members are actively talking to workers about the benefits of unionization and collective bargaining. The person also said that the UAW has shared its commitment to offering any needed resources for that campaign.
However, past unionization attempts at Tesla have failed, and CEO Elon Musk has been outspoken about his disdain for unions on many occasions. Last year, Musk invited the UAW to hold a vote at its Fremont factory, though it never took place.
A union is just another corporation. Far better for many companies to compete for your skills, so that you have maximum optionality.
— Elon Musk (@elonmusk) May 26, 2022
Labor efforts in other industries show that the landscape has changed since one Tesla worker at the Fremont factory went public with attempts to have the UAW unionize the plant in 2017. At the time, Musk also opposed the attempt, calling the union drive “morally outrageous,” and the campaign faded away after a few years.
“The UAW would love to get into Tesla, but I don’t think they have a chance,” said former Fremont employee Mark Eberley, who worked on a UAW drive at Tesla prior to his departure in 2020.
Others who previously worked at Tesla told Bloomberg that corruption scandals at the UAW and the switch to become a non-union factory when the automaker purchased the plant in 2010 were both viewed as liabilities to a unionization effort. In 2020, former UAW President Dennis Williams pleaded guilty to conspiracy to embezzle union funds after serving as the group’s leader from 2014 to 2018.
Despite the scandal, Fain and the UAW’s success in coming to a tentative agreement with the Big Three comes at a time when several other labor efforts have also taken shape. Additionally, Gallup data shows that the U.S. public has shifted in its views on unions since the last unionization efforts at Tesla. While just over half of Americans reported approving of labor unions in 2016, that number has risen to roughly 67 percent in 2023.
“Any effort to organize Tesla would be a battle royale,” said Seth Harris, President Joe Biden’s former deputy director at the National Economic Council. “The UAW is showing itself to be a militant, well-organized force.”
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
News
Tesla Model Y L gets new entertainment feature
Beyond audio quality, Immersive Sound X aligns with Tesla’s ecosystem of over-the-air updates, potentially allowing future refinements.
Tesla is including a new entertainment feature in the Model Y L, improving the vehicle even further and making it what appears to be the best configuration of the all-electric crossover globally.
Unfortunately, we in the U.S. do not yet have access to the vehicle, and the plans for it to enter the market remain up in the air, as CEO Elon Musk has said it could appear late this year. However, there is nothing concrete at this time.
Tesla’s latest enhancement to the Model Y L is a new Immersive Sound X feature, exclusive to the Model Y L.
Model YL has new sound system setting. Immersive Sound X. This is NOT on the new Y and 3 pic.twitter.com/7OpJuzyoGf
— Electric Future (@electricfuture5) March 16, 2026
It aims to transform the in-car listening experience into something truly cinematic. First introduced by Tesla China in October 2025, this advanced audio mode is now rolling out to deliveries in Australia and New Zealand, highlighting Tesla’s approach to region-specific premium upgrades.
At its core, Immersive Sound X leverages real-time sound extraction technology to create a customizable 3D soundstage. Using advanced algorithms, it analyzes audio tracks to separate direct sounds, such as vocals or lead instruments, from ambient elements like echoes and reverb.
The system then positions direct sounds front and center while diffusing ambient sounds to the side and rear speakers, simulating an expansive virtual environment. This results in a heightened sense of depth and spatial awareness, making listeners feel as if they’re in a concert hall or studio.
What sets Immersive Sound X apart from the standard Immersive Sound found in other Tesla models is its hardware dependency and enhanced processing. The Model Y L boasts an 18-speaker system with a subwoofer, compared to the 15-speaker setup, plus a subwoofer, in the Model Y Long Range’s previous premium audio configuration.
This upgrade provides more “kick” and precision, enabling finer control over the soundstage. Unlike traditional surround sound, which requires multi-channel mixes like Dolby Atmos, Immersive Sound X works with any stereo source from platforms like Spotify or Apple Music, so every owner will be able to use it.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
You can fine-tune the experience via an adjustable immersion slider, scaling the “size” of the virtual space to personal preferences. This caters to a more custom sound.
An Auto mode intelligently adapts based on media type, whether it’s music, podcasts, or videos, ensuring optimal immersion without manual tweaks. This feature is unavailable on standard Model Y variants (with 7 or 15 speakers) or Model 3 trims, underscoring Tesla’s strategy to differentiate higher trims through superior hardware and software integration.
Beyond audio quality, Immersive Sound X aligns with Tesla’s ecosystem of over-the-air updates, potentially allowing future refinements.
For audiophiles and casual listeners alike, it elevates mundane commutes into immersive journeys, proving Tesla’s commitment to blending cutting-edge tech with user-centric design.
Elon Musk
Elon Musk teases crazy outlook for xAI against its competitors
Musk’s response was vintage hyperbole, designed to rally supporters and dismiss doubters, something his responses on social media often do.
Elon Musk has never been one to shy away from crazy timelines, massive expectations, and outrageous outlooks. However, his recent plans for xAI and where he believes it will end up compared to its competitors are sure to stimulate conversation.
In a bold and characteristic response on X, Elon Musk fired back at a recent analysis that positioned his AI venture, xAI, as lagging behind industry frontrunners.
The post, from March 14, came as a direct reply to forecaster Peter Wildeford’s assessment, which drew from benchmarks and reporting to rank AI developers.
xAI will catch up this year and then exceed them all by such a long distance in 3 years that you will need the James Webb telescope to see who is in second place
— Elon Musk (@elonmusk) March 14, 2026
Wildeford placed Anthropic, Google, and OpenAI in a virtual tie at the top, with xAI and Meta trailing by about seven months. Chinese players like Moonshot, Deepseek, zAI, and Alibaba were estimated to be nine months behind, while France’s Mistral lagged by about a year and a half.
Musk’s response was vintage hyperbole, designed to rally supporters and dismiss doubters, something his responses on social media often do.
He claimed xAI would “catch up this year,” meaning by the end of 2026, erasing that seven-month deficit against the leaders. But he didn’t stop there.
Musk escalated his vision to 2029, predicting xAI would “exceed them all by such a long distance” that observers would need the James Webb Space Telescope, NASA’s orbiting observatory stationed about 930,000 miles from Earth, to spot whoever lands in second place. This analogy underscores Musk’s confidence in xAI’s trajectory, implying an astronomical lead that could redefine the AI landscape.
Breaking down these claims reveals Musk’s strategic optimism. First, the short-term catch-up: xAI, launched in 2023, has already released models like Grok, but recent benchmarks, including those for Grok 4.2, have shown it falling short in capabilities compared to rivals.
Anthropic’s Claude series, Google’s Gemini, and OpenAI’s GPT models dominate in areas like reasoning, coding, and multimodal tasks. Musk’s assertion suggests aggressive scaling in compute, talent, or architecture, perhaps leveraging xAI’s ties to Tesla’s Dojo supercomputers or Musk’s vast resources, to close the gap swiftly.
The longer-term dominance by 2029 paints an even more audacious picture. Musk envisions xAI not just parity but supremacy, outpacing competitors in innovation speed and model sophistication.
This could involve breakthroughs in energy-efficient training, real-world integration, like Tesla’s robotics, or ethical AI alignment, aligning with Musk’s stated goal of “understanding the universe.”
Critics, however, point to parallels with Tesla’s Full Self-Driving delays; one reply highlighted Musk’s 2023 promise of FSD readiness. Musk has made this promise for many years, and although the system has been strong and improving, it is still a ways off from the completely autonomous operation that was expected by now.
Tesla Full Self-Driving v14.2.2.5 might be the most confusing release ever
Musk’s comment highlights the intensifying U.S.-centric AI race, with xAI challenging the “three-way” dominance noted by Wharton professor Ethan Mollick, whom Wildeford quoted. As geopolitical tensions rise—evident in the Chinese firms’ lag—Musk’s tease could spur investment and talent wars.
Yet, it also invites scrutiny: Will xAI deliver, or is this another telescope-needed mirage? In an industry where timelines slip but stakes soar, Musk’s words keep the spotlight on xAI’s ambitious path forward.
Elon Musk
Tesla Terafab set for launch: Inside the $20B AI chip factory that will reshape the auto industry
Tesla set to launch “Terafab Project: A vertically integrated chip fabrication effort combining logic processing, memory, and advanced packaging.
Tesla is making one of the boldest bets in its history. On March 14, Elon Musk posted on X that the “Terafab Project launches in 7 days,” pointing to March 21, 2026 as the start date for what he has described as a vertically integrated chip fabrication effort combining logic processing, memory, and advanced packaging.
Tesla first confirmed Terafab on its January 28, 2026 earnings call, where Musk told investors the company needs to build a chip fabrication facility to avoid a supply constraint projected to materialize within three to four years. But the seeds were planted even earlier. At Tesla’s annual general meeting last year, Musk warned that even in the best-case scenario for chip production from their suppliers, it still wouldn’t be enough, and declared that building a “gigantic chip fab” simply had to be done.
While there has been no official announcement on where Tesla plans to break ground on the massive Terafab, all signs point to the North Campus of Giga Texas in Austin.
Months of speculation has surrounded Tesla’s North Campus expansion at Giga Texas, where drone footage captured by observer Joe Tegtmeyer revealed massive construction site preparation just north of the existing factory on a scale that rivals the original Giga Texas footprint itself.
Samsung’s Tesla AI5/AI6 chip factory to start key equipment tests in March: report
The project is projected to produce 100–200 billion AI and memory chips annually, targeting 100,000 wafer starts per month, at an estimated cost of $20 billion. Tesla is targeting 2-nanometre process technology and anticipated to be the most advanced node currently in commercial production. Dubbed the Tesla AI5 chip, the chip will pack 40x–50x more compute performance and 9x more memory than AI4, and will be among the first products Terafab factory is set to produce. This highly optimized, and massively powerful inference chip is designed to make full self-driving (FSD) and Tesla’s Optimus robots faster, safer, and with full autonomy.
(Credit: Tesla)
This is where Terafab becomes a genuine game-changer. If Tesla successfully builds a 2nm chip fab at scale, it becomes one of only a handful of entities that’s capable of producing AI silicon in-house, with competitive implications that extend far beyond Tesla’s own vehicles, and potentially positioning Tesla as a chip supplier or licensor to other industries.
Credit: @serobinsonjr/X
The next-gen Tesla AI chips will power advancements in Full Self-Driving software, the Cybercab Robotaxi program, and the Optimus humanoid robot line. Musk’s projections for Optimus require chip volumes that no existing external supplier can commit to on Tesla’s timeline.Competitors like Waymo and GM’s Cruise remain dependent on third-party silicon, leaving them exposed to the same supply chain vulnerabilities Tesla is now working to eliminate entirely.
The Terafab launch this week may not mean a factory opens its doors overnight, but it signals Tesla is serious about owning the entire AI stack, from software to silicon.
Tesla Model Y L gets new entertainment feature
Elon Musk teases crazy outlook for xAI against its competitors
