Volkswagen has announced that it has started series production of the ID.4, its first all-electric SUV that will compete with the Tesla Model Y. The vehicle, which is being built at the company’s Zwickau plant in Germany, is the second model based on Volkswagen’s modular electric drive matrix, or MEB, platform.
“With the ID.4, Volkswagen is adding an all-electric vehicle to its offering in the compact SUV class, the world’s largest growth segment”, CEO of the Volkswagen, Ralf Brandstätter, said. “Following the ID.3, this is already the second model based on the modular electric drive matrix (MEB).”
The German automaker is planning to build the ID.4 in Europe, China, and the United States, with purchasing options being made available to consumers in all markets. “That is how we are scaling the MEB platform globally and laying the economic foundations for the success of our ID. family,” Brandstätter added.
The ID.4 is Volkswagen’s response to the Tesla Model Y, which is the Silicon Valley-based automaker’s first compact SUV. The Model Y started deliveries in March 2020 and has contributed to Tesla’s continuing dominance in the EV sector. Volkswagen has wanted a piece of the pie, and their support for Tesla’s mission is evident. Now, their new fleet of ID. vehicles will attempt to compete with Tesla’s widely popular EVs.
Volkswagen announced in 2019 that it would begin transitioning to a fully-electric fleet of cars in an attempt to contribute to the reduction of pollution-emitting carbon through passenger transportation.
The ID.4 is the next step in Volkswagen’s transition to sustainable transportation. With 1.5 million electric cars expected to roll off of the German automaker’s production lines in 2025, the next five years will be spent focusing on improving and solving the puzzle that is building a functional electric car.
“We are right on schedule with the Volkswagen brand’s transformation process to e-mobility,” Thomas Ulbrich, a board member for the company’s E-Mobility division, said. “The ID.3 is now being followed by the ID.4. Given the major societal challenges of recent months, the successful start of ID.4 series production is an exceptional achievement, so my appreciation and thanks go especially to the Volkswagen team in Saxony and all members of the ID team.”
To accelerate the company’s push toward sustainability, Volkswagen’s German plants are being transitioned to provide efficient and cost-effective manufacturing processes of electric vehicles.
In late June, Volkswagen announced that its Zwickau plant had built its final internal combustion engine vehicle and would only produce EVs. Other plants, like Volkswagen’s Emden facility, is also in the process of being transitioned to make way for EV manufacturing.
Volkswagen is making a strong push toward the development of its fleet of electric cars. With the production of its second battery-powered vehicle underway, Volkswagen’s transition is moving along, and competition within the EV sector is growing, which is always a good thing.
Volkswagen’s press release on the production of the ID.4 is available here.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
