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Waymo launches its AI research model for self-driving operations

Credit: Waymo

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Waymo, the driverless ride-hailing arm of Google parent company Alphabet, has now launched a new AI research model for its self-driving operations.

In a pair of press releases on its approach to AI and its new end-to-end multimodal model for autonomous driving, dubbed EMMA, Waymo has shared details about its plans for the AI research model going forward. The company says it is still using the EMMA model in research stages, rather than in operational vehicles, and the approach comes as an alternative that looks a lot like Tesla’s Full Self-Driving (FSD) and other end-to-end model approaches.

“EMMA is research that demonstrates the power and relevance of multimodal models for autonomous driving,” said Drago Anguelov, VP and Head of Research at Waymo. “We are excited to continue exploring how multimodal methods and components can contribute towards building an even more generalizable and adaptable driving stack.”

Waymo says the EMMA model uses real-world knowledge based on its Gemini language model, while the end-to-end approach is expected to eventually let autonomous vehicles operate directly from sensor data and real-time driving scenarios. The company has also highlighted its use of Large Language Models (LLMs) and Vision-Language Models (VLMs), calling its architecture the Waymo Foundation Model.

Hear the company’s executive detail the Waymo research and AI program more below.

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EMMA research and criticisms

In the announcement press release about EMMA, Waymo lays out the following as key aspects of the research program:

  1. End-to-End Learning: EMMA processes raw camera inputs and textual data to generate various driving outputs including planner trajectories, perception objects, and road graph elements.
  2. Unified Language Space: EMMA maximizes Gemini’s world knowledge by representing non-sensor inputs and outputs as natural language text.
  3. Chain-of-Thought Reasoning: EMMA uses chain-of-thought reasoning to enhance its decision-making process, improving end-to-end planning performance by 6.7% and providing interpretable rationale for its driving decisions.

“The problem we’re trying to solve is how to build autonomous agents that navigate in the real world,” says Srikanth Thirumalai, Waymo VP of Engineering. “This goes far beyond what many AI companies out there are trying to do.”

Still, some have cast doubt on the large-scale end-to-end model, saying that it may be too risky to utilize generative AI models without including significant safeguards.

“It’s bandwagoning around something that sounds impressive but is not a solution,” said Sterling Anderson, Aurora Innovation’s Chief Product Officer, in a statement to Automotive News.

Mobileye CTO Shai Shalev-Shwartz called end-to-end approaches “a huge risk,” especially regarding the verification of decision-making process for vehicles operating on the model. It’s also worth noting that Waymo is currently only researching the approach, and it doesn’t currently have any plans to make it commercially available.

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The news comes after Waymo recently closed on a $5.6 billion funding round, effectively bringing the company’s valuation up past $45 billion. The company is also working on its next generation of self-driving vehicles based on the Hyundai Ioniq 5, built at a new factory in Georgia.

Waymo hires former Tesla Executive 

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla dominates in the UK with Model Y and Model 3 leading the way

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Credit: Tesla China

Tesla is dominating in the United Kingdom so far through 2025, and with about two weeks left in the year, the Model Y and Model 3 are leading the way.

The Model Y and Model 3 are the two best-selling electric vehicles in the United Kingdom, which is comprised of England, Scotland, Wales, and Northern Ireland, and it’s not particularly close.

According to data gathered by EU-EVs, the Model Y is sitting at 18,890 units for the year, while the Model 3 is slightly behind with 16,361 sales for the year so far.

The next best-selling EV is the Audi Q4 e-tron at 10,287 units, lagging significantly behind but ahead of other models like the BMW i4 and the Audi Q6 e-tron.

The Model Y has tasted significant success in the global market, but it has dominated in large markets like Europe and the United States.

For years, it’s been a car that has fit the bill of exactly what consumers need: a perfect combination of luxury, space, and sustainability.

Both vehicles are going to see decreases in sales compared to 2024; the Model Y was the best-selling car last year, but it sold 32,610 units in the UK. Meanwhile, the Model 3 had reached 17,272 units, which will keep it right on par with last year.

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Tesla announces major milestone in the United Kingdom

Tesla sold 50,090 units in the market last year, and it’s about 8,000 units shy of last year’s pace. It also had a stronger market share last year with 13.2 percent of the sales in the market. With two weeks left in 2025, Tesla has a 9.6 percent market share, leading Volkswagen with 8 percent.

The company likely felt some impact from CEO Elon Musk’s involvement with the Trump administration and, more specifically, his role with DOGE. However, it is worth mentioning that some months saw stronger consumer demand than others. For example, sales were up over 20 percent in February. A 14 percent increase followed this in June.

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Tesla Insurance officially expands to new U.S. state

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

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Credit: Tesla Insurance

Tesla Insurance has officially expanded to a new U.S. state, its thirteenth since its launch in 2019.

Tesla has confirmed that its in-house Insurance program has officially made its way to Florida, just two months after the company filed to update its Private Passenger Auto program in the state. It had tried to offer its insurance program to drivers in the state back in 2022, but its launch did not happen.

Instead, Tesla refiled the paperwork back in mid-October, which essentially was the move toward initiating the offering this month.

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

It has expanded to new states since 2019, but Florida presents a particularly interesting challenge for Tesla, as the company’s entry into the state is particularly noteworthy given its unique insurance landscape, characterized by high premiums due to frequent natural disasters, dense traffic, and a no-fault system.

Tesla partners with Lemonade for new insurance program

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Annual average premiums for Florida drivers hover around $4,000 per year, well above the national average. Tesla’s insurance program could disrupt this, especially for EV enthusiasts. The state’s growing EV adoption, fueled by incentives and infrastructure development, aligns perfectly with Tesla’s ecosystem.

Moreover, there are more ways to have cars repaired, and features like comprehensive coverage for battery damage and roadside assistance tailored to EVs address those common painpoints that owners have.

However, there are some challenges that still remain. Florida’s susceptibility to hurricanes raises questions about how Tesla will handle claims during disasters.

Looking ahead, Tesla’s expansion of its insurance program signals the company’s ambition to continue vertically integrating its services, including coverage of its vehicles. Reducing dependency on third-party insurers only makes things simpler for the company’s automotive division, as well as for its customers.

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Tesla Full Self-Driving gets sparkling review from South Korean politician

“Having already ridden in an unmanned robotaxi, the novelty wasn’t as strong for me, but it drives just as well as most people do. It already feels like a completed technology, which gives me a lot to think about.”

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Credit: Soyoung Lee | X

Tesla Full Self-Driving got its first sparkling review from South Korean politician Lee So-young, a member of the country’s National Assembly, earlier this week.

Lee is a member of the Strategy and Finance Committee in South Korea and is a proponent of sustainable technologies and their applications in both residential and commercial settings. For the first time, Lee was able to utilize Tesla’s Full Self-Driving technology as it launched in the country in late November.

Her thoughts on the suite were complimentary to the suite, stating that “it drives just as well as most people do,” and that “it already feels like a completed technology.”

Her translated post says:

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“Finally, today I got to experience Tesla FSD in Seoul. Thanks to the Model S sponsored by JiDal Papa^^, I’m truly grateful to Papa. The route was from the National Assembly -> Mangwon Market -> Hongik University -> back to the National Assembly. Having already ridden in an unmanned robotaxi, the novelty wasn’t as strong for me, but it drives just as well as most people do. It already feels like a completed technology, which gives me a lot to think about. Once it actually spreads into widespread use, I feel like our daily lives are going to change a lot. Even I, with my license gathering dust in a drawer, don’t see much reason to learn to drive a manual anymore.”

Tesla Full Self-Driving officially landed in South Korea in late November, with the initial launch being one of Tesla’s most recent, v14.1.4.

It marked the seventh country in which Tesla was able to enable the driver assistance suite, following the United States, Puerto Rico, Canada, China, Mexico, Australia, and New Zealand.

It is important to see politicians and figures in power try new technologies, especially ones that are widely popular in other regions of the world and could potentially revolutionize how people travel globally.

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