Elon Musk’s artificial intelligence (AI) startup xAI is set to launch its first model, Grok, according to multiple posts from the Tesla CEO this week.
In a post on X on Friday, Musk announced that the xAI Grok AI assistant would be included with X Premium Plus. He also reiterated the point in an additional post on Saturday, adding that users can subscribe to the upgrade tier of the social media platform tier for $16 a month.
The software is the first product to be launched by the company since Musk started xAI in July.
The @xAI Grok AI assistant will be provided as part of 𝕏 Premium+, so I recommend signing up for that.
Just $16/month via web. https://t.co/wEEIZNjEkp
— Elon Musk (@elonmusk) November 4, 2023
Later on Saturday, both Musk and xAI posted official announcements of the AI model, along with a page for Grok appearing on the company’s website.
Announcing Grok!
Grok is an AI modeled after the Hitchhiker’s Guide to the Galaxy, so intended to answer almost anything and, far harder, even suggest what questions to ask!
Grok is designed to answer questions with a bit of wit and has a rebellious streak, so please don’t use…
— xAI (@xai) November 5, 2023
Grok will have real-time access to the X platform, which Musk and the company have said is a huge advantage when compared with other generative AI models.
On the origin of the name “Grok,” Musk called one take early Saturday morning “accurate” after another user used GPT-4 to ask about the meaning of “grok,” to which the OpenAI foundation model responded that the word originates from the 1961 novel “Stranger in a Strange Land” by Robert A. Heinlein.
The book’s use of the term, according to the AI model, refers to a Martian word “that means to understand something or someone so completely that the observer becomes a part of the observed—to merge, blend, intermarry, lose identity in group experience. It’s a deep, almost metaphysical understanding.”
The rivaling language model also detailed the modern use of the word “Grok,” which has found a place in the tech world to “suggest a profound level of comprehension of software programming, technology, or a complex subject matter.”
Accurate
— Elon Musk (@elonmusk) November 4, 2023
Musk also said that Grok would have more of a sense of humor and sarcasm than other generative language models, even sharing a few screenshots from discussions with the AI. You can see his screenshots below.
Credit: Elon Musk | X Credit: Elon Musk | X

Musk also noted in a response to Whole Mars Blog that the threshold for what Grok will tell you, “if pushed, is what is available on the Internet via reasonable browser search.”
The Premium Plus tier on X comes as a range of tiers set to be offered on the platform, including two lower tiers called Basic and Basic Plus. The company also says on its support page for the tiers that pricing on Premium will start at $3 per month or $32 per year, based on localized pricing.
Although X and xAI are not the same company, it’s not abnormal for Musk’s businesses to work together. Some examples include the Boring Company’s use of Tesla vehicles in its underground loops and Musk’s previous hopes for utilizing OpenAI at Tesla.
Update 11/5/23: Added official release information from xAI.
Elon Musk’s X is seeing fewer downloads, but usage is hitting all-time highs: study
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
News
Tesla’s Supercharger Diner probably just secured more locations
Tesla’s Supercharger Diner in Los Angeles dominated the company’s global usage rankings after just one year, proving the concept is more than just a one-off novelty location that will fade away.
The performance could incite the company to build more locations, something that CEO Elon Musk has hinted at for some time.
Tesla’s Supercharger Diner delivered 21.2 GWh of energy in its first year of operation, the company’s head of Charging, Max de Zegher, revealed on X. Of the top 10 most utilized Supercharger locations in Tesla’s global infrastructure, the Diner in Los Angeles was the most used by drivers, and it wasn’t particularly close:
Tesla Diner opened exactly 1 year ago. Inspiring that futuristic places like this exist.
It’s our highest usage Supercharger in the world: 21.2 GWh delivered in a year, 1.6k sessions/day.
Top 10 Superchargers by energy delivered: https://t.co/9YvJ8lw696 pic.twitter.com/koB3AUJHws
— Max (@MdeZegher) July 21, 2026
On its launch day one year ago, nobody was too sure what the Tesla Diner would be about. It seemed like an interesting concept, and considering it had been in the works for years, it was a highly anticipated launch that many were looking forward to.
Based on its success, we could see additional Diners with Superchargers built throughout the United States, and potentially beyond. Musk has said on several occasions that the company would be willing to bring the Diner idea to more markets.
Tesla makes major change at Supercharger Diner amid epic demand
Of the markets that Musk has mentioned, both Palo Alto and Austin have come to be perceived as ideal selections. However, there are no concrete plans as of now to build new Supercharger Diners anywhere; the location on Santa Monica Boulevard will remain the exclusive spot to pick up Tesla-inspired eats, at least for the time being.
Investor's Corner
Tesla short sellers win big after shares fall after earnings
Tesla short sellers won big following the company’s massive fall on Wall Street after it reported subpar Earnings on Wednesday.
Tesla short sellers collected about $4.12 billion in single-day profits on Thursday, according to Bloomberg. Shares fell as much as 15 percent during Thursday’s session. It closed as one of the worst days for Tesla on Wall Street in the past three years.
Investors sold off the stock after Tesla said it would aggressively direct its spending toward AI and its Optimus robot project. The company had record revenues, which were driven by one of the strongest quarters in terms of vehicle deliveries in company history.
However, it missed EPS estimates by reporting just $0.33, a far cry from the $0.53 analysts expected.
S3 Partners reported that about 3 percent of Tesla’s outstanding stock is sold short. Managing Director at S3, Ihor Dusaniwsky, provided the short seller’s potential profit, as well as another figure: shorts have likely had paper gains of $8.92 billion this year, as Tesla shares are down 30 percent in 2026.
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Tesla has burned short sellers many times in the past, but the company’s latest Earnings Call was a chance for those skeptics to taste some payback. Although the company gave some very transparent information regarding future projects, the rollout of Robotaxi, Optimus, and Semi, many investors took their profits on Thursday.
Notable short sellers like Michael Burry have been transparent about their skepticism around Tesla shares. Burry just revealed three weeks ago that he had opened up a new short on the stock, stating he shorted Tesla shares at $416.22. “Happy it jumped back to this level,” he said in a blog post.
At the time of publication, Tesla shares were down about 3 percent and the stock was trading at $309.92.
News
Tesla door handle saga gets its latest chapter and a big change is coming
Tesla’s long-standing saga regarding its door handles and a manual release has entered its latest chapter, and as a result, a big change is coming.
On Friday, the National Highway Traffic Safety Administration (NHTSA) denied Tesla’s petition that was seeking a defect investigation into roughly 180,000 Model 3 vehicles for an issue involving the emergency mechanical door release.
🚨 The NHTSA denied a petition from Tesla that would have thrown out concerns regarding its door handles.
NHTSA said Tesla’s petition did not present evidence of a safety-related defect warranting an investigation. The agency said a rulemaking process would be a better strategy. pic.twitter.com/j6PzUBM1mT
— TESLARATI (@Teslarati) July 24, 2026
NHTSA said that Tesla’s petition did not present evidence of a safety-related defect in the door handles or their emergency releases. Instead, the agency determined that it would rather solve the issue of the lack of labeling or location of emergency mechanical door releases and the federal safety rules that govern them.
Essentially, the NHTSA wants to create and enforce rules that would require automakers to make emergency door latch releases more clearly labeled in a car. Despite a Tesla having manual door releases on all four passenger doors, many people do not know they exist or how they work.
Tesla addresses door handle complaints with simple engineering fix
In recent times, Tesla has faced some criticism involving its door handles, specifically because some occupants have reported that they are unable to exit their vehicles after losing power. The door handles on a Tesla are electronically operated, but in the event that the 12V battery dies, there is a manual release that can be used.
The NHTSA only identified a single complaint involving the mechanical door releases: a 2022 Model 3 owner said the release was concealed and unlabeled after the vehicle lost power after a front-end collision. It has also already started to create a separate rulemaking process to make emergency door-egress systems more obvious.
It should be noted that all Teslas have mechanical emergency door releases, but they are placed in various locations as the vehicles have aged and been redesigned from year to year. Refer to the safety manual for your vehicle if you have any confusion about where the emergency releases are and how they work.