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Tesla Semi gets potential rival for short-range routes in Daimler’s eCascadia

(Photo: John Grinley and Daimler)

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6 years ago

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Daimler Trucks North America (DTNA) recently announced that it has completed the first two units of Freightliner’s eCascadia battery-electric truck. The two vehicles are part of Freightliner’s Electric Innovation Fleet and constructed to evaluate the integration of all-electric trucks into large-scale fleet operations. 

The Freightliner eCascadia is built on the Cascadia platform, one of Daimler’s best-selling Class 8 heavy-duty trucks currently available on the market. The all-electric eCascadias were designed and hand-built by 55 engineers and technicians, who utilized 1.5 miles worth of electrical wiring and a quarter mile’s worth of high-voltage cables to help create a truck that boasts an 80,000-pound gross combined weight rating. 

The eCascadia is powered by a hefty 550 kWh battery, which gives the electric truck a range of 250 miles per charge, making the vehicle ideal for short-range routes. The two eCascadias are still part of Freightliner’s testing fleet, but the trucks are expected to see real-world use by Penske and NFI in the near future. More deliveries are expected to follow over the following months as well. 

Roger Nielsen, president and CEO of DTNA, is optimistic about the vehicles. “This milestone in electric is important as both today and tomorrow’s technology is progressing. Our purpose is resolute – we build for our customers. Our team is incredibly proud to be leading the way for the industry, but prouder still to be working with our customers in a process of co-creation to make real electric trucks for real work in the real world,” he said. 

The eCascadia’s 250-mile range will likely put the vehicle in direct competition with other all-electric trucks that are expected to enter the market. Among these is the Tesla Semi, which will come in variants that have 300 and 500 miles of range per charge. It should be noted that Tesla has expressed plans for a dedicated charging infrastructure for the Semi, which will allow its trucks to tackle routes beyond their rated range. Daimler, for its part, is yet to announce a comparable initiative, though it has noted that the eCascadia can be recharged to around 80% within 90 minutes for an extra 200 miles of range. 

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Overall, the arrival of the eCascadia does provide some pressure to other upcoming all-electric trucks like the Tesla Semi. Daimler is a veteran in the trucking industry, after all, and it intends to start deliveries of the vehicle before Tesla’s all-electric trucks reach their first customers. Tesla, for its part, has two Semi prototypes undergoing real-world testing across the United States. Production of the vehicle was initially expected for 2019, though the company adjusted the truck’s target manufacturing date to 2020.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla’s advertising strategy takes a drastic turn, but some are questioning it

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1 hour ago

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October 14, 2025

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Credit: Tesla

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

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Tesla begins validating Robotaxi in a new area, hinting at expansion

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3 hours ago

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October 14, 2025

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Credit: Tesla

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.

Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:

Another unit was spotted in Tempe, Arizona:

These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.

However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.

The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.

Tesla Robotaxi heads to a new major Texas city for the first time

Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.

In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.

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Elon Musk

Tesla mulls revamping $25k car, strange report claims

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5 hours ago

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October 14, 2025

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Credit: Tine Rusc

Tesla is reportedly mulling the potential revamp of its $25,000 vehicle project, a strange report claims.

It seems unlikely, especially since Tesla launched two new, more affordable models last week with the Model 3 and Model Y Standard trims.

However, a report from European media outlet 36kr claims Tesla has started to advance two vehicle projects, internally codenamed E41 and D50, in China.

People familiar with the matter reportedly told the outlet that “some design and verification reports of the new projects are inherited from the current Model Y and Model 3.”

Tesla axed one of the Model Y’s best features in ‘Standard’ trims: here’s why

These new simplified models would be priced between $5,000 and $5,500 cheaper than what the new ‘Standard’ trims cost. The report also claims that these vehicles would be launched only if the new ‘Standard’ models “fall short of sales expectations.”

This report suggests that potentially more affordable models are being offered, but this seems unlikely, considering Tesla launched the two Standard models just last week, and the only truly affordable model it is working on will be the Cybercab.

However, there is potential for a car to launch that undercuts the newest configurations of the Model 3 and Model Y. As of now, it just seems as if it is something that is far-fetched.

When Tesla’s patent for the unboxed process was published just last month, it seemed more than obvious that the vehicle it would be used for was the Cybercab.

The language used in the patent itself was geared toward more streamlined and quality production and manufacturing, which Tesla must implement to meet the likely demand for the vehicle.

It will be easier to scale vehicles with the unboxed process, and the Cybercab has been routinely mentioned with the sub-$30,000 price tag, even by CEO Elon Musk.

He said during the Q3 2024 Earnings Call:

“I think having a regular 25K model is pointless. It would be silly. Like it would be completely at odds with what we believe…It’s fully considered cost per mile is what matters. And if you try to make a car that is essentially a hybrid, manual, or automatic car, it’s not going to be as good as a dedicated autonomous car. So, yes, Cybercab is just not going to have steering wheels and pedals.”

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