Connect with us
New Study: Only 26% of U.S. households are familiar with EVs. New Study: Only 26% of U.S. households are familiar with EVs.

News

New Study: Only 26% of U.S. households are familiar with EVs.

Graph: Parks Associates

Published

on

A new study shows that only 26% of U.S. households are familiar with EVs but this is about to change. In the recent study by Parks Associates, it was noted that as Tesla became a household name, purchase intention for EVs has gone up 6%.

I wrote about this here, and Teslarati was invited to attend to the virtual session where Chris White, the senior analyst who conducted the study, led a virtual presentation.

According to the study,

“Only 26% of US broadband households report high familiarity with electric vehicles but that’s about to change. These sessions address the coming surge of EVs on the market, the potentially explosive EV growth in adoption, and the implications for consumers, the grid, and needed infrastructure.”

Electric Vehicles: A New Era for Consumers

Graph: Parks Associates

During the virtual session, Chris White explained some of the findings of the study. Some of these include current EV owner demographics, EV owner interest in clean energy, EV owners’ high-tech affinity, lack of knowledge of EV features, and how other issues such as the chip shortage are affecting both EV and non-EV markets.

The report was based on data from Q4 2021.

Advertisement

Understanding Current EV Owners

Current EV owners are young affluent and have dual incomes. Many are from a multifamily environment and use their EVs for work and school.

They use their vehicles regularly. It’s important to highlight since EVs have the image of a rare or exotic car that doesn’t have enough range. This is changing.

As the EV market continues to grow, the demographics of the current EV owners will most likely change. For now, there’s a 16% high intention of purchasing EVs among non-owners. Previous that was 10%.

That number didn’t include the current EV owners who either want to add a new EV or replace an old one.

EV Owners 3x likely to use renewable energy

Graph: Parks Associates

Chris White’s research showed that EV buyers are three times more likely to live in solar communities or have an interest in renewable energy powering their homes. They are also 2.5 to 5 times more willing to pay more for renewable energy.

The research shows that EV owners care about their carbon footprint and the impact on the environment.

Advertisement

EV owners are much more likely to own a security system or a smart home device than non-EV owners, according to the research

They xcare about technology and have a higher affinity for tech than non-EV owners.

Lack of familiarity with EV features.

Graph: Parks Associates

One of the key points in the study shows that although EVs are more popular today, there is a lack of familiarity with their features.

Chris pointed out that 18% of the consumers polled indicated familiarity with EV features. That isn’t a lot.

Features that many aren’t familiar with include EV charging at home minimizing cost when automatically charging during off-peak hours, auto insurance savings for EV owners, second-life EV batteries reused as a power source in disaster areas, and available tax incentives.

Second-life EV batteries are expected to reach over $34 billion by 2027 according to Research and Markets. You can read more about this here.

Advertisement

EV Features that could persuade non-owners to buy an EV

Graph: Parks Associates

The study included the top features that could persuade non-EV owners to switch to electricity. The number one feature was for an EV to run 400 miles or longer on a single charge.

During the session, Chris pointed out that this is still rare and that most EVs are in the 200-300 mile range.

Other features included widespread charging stations and electricity plans that make owning an EV more affordable than owning an ICE vehicle. These are coming and soon people will see for themselves that EVs meet the criteria they are looking for.

Purchase Inhibitors.

Graph: Parks Associates

The number one purchase inhibitor that non-EV owners are concerned about are the cost of an EV and charging.

The research showed that 51% of the consumers who participated in the study cited charging-related issues.

Another issue was the lack of trust in the design of EVs,

Issues that impact both EV and non-EV purchases

We often see issues such as the semiconductor chip shortage and critical minerals for EV batteries impacting the EV market. However, something that impacts both markets includes the chip shortage, Putin invading Ukraine, and the national gas prices being on the rise.

Advertisement

The latter can create pain at the pump which is something that encourages people to make the switch to EVs. Last month, I wrote about Dobson who purchased a Tesla due to several factors but especially high gas prices.

EVs will be everywhere soon.

Image credit: Park Associates

The research also revealed that soon, EVs will be everywhere.

Chris spoke about the Amazon and Rivian partnership, Walmart’s purchase of Canoo EVs, Revel’s fleet of Tesla taxis in New York, and the contract between NASA and Canoo.

And this is just on the commercial side. Other automakers are producing and marketing their own EVs to compete with Tesla.

Disclaimer: Johnna is long Tesla. 

I’d love to hear from you! If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1

Advertisement

Johnna Crider is a Baton Rouge writer covering Tesla, Elon Musk, EVs, and clean energy & supports Tesla's mission. Johnna also interviewed Elon Musk and you can listen here

Comments

News

Tesla new Model Y needs a telescope to see its closest competitor in China

With the new Model Y now being delivered to domestic customers, Tesla China’s new vehicle registrations have seen a notable rise.

Published

on

Credit: Tesla China

Tesla China’s vehicle sales saw a strong recovery once the new Model Y started customer deliveries. This could be seen in China’s rankings for premium battery electric SUVs priced from RMB 200,000 to RMB 300,000 during the week of March 10-16, 2025.

As per the week’s rankings, the new Model Y’s sales are so far ahead, it would need a telescope to see its closest competitor.

Tesla China’s February Results

A look at the mainstream news cycle would show that Tesla China saw a notable drop in February. During the month, Tesla sold 30,688 vehicles wholesale, a 51.47% decline from January’s 63,238 and a 49.16% slide from the 60,365 that were sold wholesale in February 2024. 

It should be noted that the new Model Y only started local deliveries in the final days of February. This meant that for the majority of the month, Tesla China was mostly clearing out its inventory of Model Y classic units. This essentially resulted in Tesla China’s strongest seller being throttled for most of February. This will likely not be the case this March.

New Model Y’s March Comeback

With the new Model Y now being delivered to domestic customers, Tesla China’s new vehicle registrations have seen a notable rise. During the week of March 10-16, 2025, Tesla China saw 15,300 new vehicle registrations, the highest for the quarter. These figures were bolstered by the new Model Y, whose local sales reached 9,451 units during the week. 

Advertisement

With 9,451 units sold during the week ending March 16, the new Model Y became China’s best-selling premium electric SUV priced from RMB 200,000 to RMB 300,000. This is a notable accomplishment for the new Model Y, especially since its closest competitor, the Zeekr 7X, was able to sell just 1,390 units during the same week. That’s just about 14% of the new Model Y’s sales.

Tesla China’s Potential Q1 Results

Considering that Tesla China did not start local deliveries of the new Model Y until late February, it would not be surprising if the electric vehicle maker’s first quarter delivery numbers show a year-over-year decline. A clearer view of the new Model Y’s overall effect on Tesla China’s local sales would likely become more evident in the coming quarters.

Continue Reading

News

Tesla to explore the limits of casting with Cybercab line

Tesla expects to produce 2 million units of the Cybercab per year.

Published

on

Credit: @serobinsonjr/X

Tesla tends to push the limit of automotive manufacturing processes. This was true for the Model Y and its front and rear megacasts, and it will likely also be true for the Cybercab, which is expected to start volume production sometime in 2026.

This was, at least, as per CEO Elon Musk during the company’s Q1 2025 All-Hands meeting.

Cybercab Potential

While the Model Y and Model 3 are already high-volume vehicles, Tesla expects to produce vastly more Cybercabs per year. During the Q3 2024 earnings call, the CEO explained that Tesla is aiming to produce at least 2 million Cybercabs annually

At 2 million units per year, Musk noted that the Cybercab will be produced in more than one factory. In 2026, however, expectations are high that the Cybercab will be produced in Gigafactory Texas

One Cybercab every 5 Seconds

Tesla has highlighted in its Q4 2024 Update letter that the Cybercab will be produced using the company’s revolutionary “unboxed” process, which is optimized for speed and efficiency. Musk highlighted this during the Q1 2025 All-Hands meeting, when he stated that the Cybercab’s lines don’t even look like a regular automotive production line. 

Advertisement

“We do want to scale up production to new heights obviously with the Cybercab. Cybercab is not just revolutionary car design. It’s also a revolutionary manufacturing process. So I guess we probably don’t talk about that enough, but if you’ve seen the design of the Cybercab line, it doesn’t look like a normal car manufacturing line. It looks like a really high-speed consumer electronics line. 

“In fact, the line will move so fast that that actually people can’t even get close to it. I think it’ll be able to produce a car ultimately in less than 5 seconds. Can you imagine a car coming off the line in less than 5 seconds? That’s like, ‘Whoa.’ Which means casting’s got to happen fast. I mean we got to jam the the liquid metal in and cool it down real fast,” Musk said.

The Limits of Casting

Hitting an insane target such as one Cybercab every 5 seconds would require Tesla to completely rethink vehicle production. During the All-Hands meeting, Musk noted that Tesla would probably require even larger casting machines that would be capable of producing multiple components at once. Overall, the CEO seemed excited about the idea, as he noted that it would be fun to see just how big casting machines could be.

“I guess maybe we need to just get even bigger casting machines? Sure why not, you know, I’m down. 50,000 tons. Cause then we could do like five at a time or something. I’m trying to think like how do you scale castings, because you got liquid metal, metal’s got to cool, and you’ve got to automate getting all the bits and pieces off the casting so it’s usable?

“And that’s actually kind of how they do it in small-volume castings. They have a casting block that’ll make, you know, 100 Matchbox cars at a time. Maybe we can just make that real big. I mean, we have the Cathedral of Castings back there. So yeah, let’s do that. I mean, let’s see what is the limit of physics of how big can a casting machine be. Let’s find out. I’m down. Let’s have some fun here, push the limits of technology,” Musk stated.

Advertisement
Continue Reading

News

Tesla pauses FSD free trial in China as it waits for regulatory approval

Tesla has halted its FSD free trial in China. New autonomous driving rules may slow things down, and U.S.-China tensions aren’t helping.

Published

on

Credit: @MexicoTesla/X

Tesla paused its Full Self-Driving (FSD) free trial offer in China while awaiting regulatory approval.

Earlier this month, Tesla China announced it would offer customers a free FSD trial from March 17 until April 16, 2025. The limited-time offer would be available to Chinese customers whose cars were compatible with Tesla FSD’s hardware and software and had the newest version of navigation maps.

However, on Monday, March 24, Tesla received complaints stating that the company had temporarily paused its FSD free trial offer, reported Reuters.

“All parties are actively advancing the relevant process, and we will push it to you as soon as it is ready. We are also looking forward to it, please wait patiently,” responded Tesla’s customer support on Weibo.

Advertisement

Tesla has not officially provided a reason for the pause. However, a few factors might have contributed to Tesla’s decision to pause its FSD free trial offer.

In February, China’s Industry Ministry issued new rules for autonomous driving that might have affected Tesla’s free trial FSD offer. The new rules state that over-the-air updates related to autonomous driving are subject to regulatory approval. The Industry Ministry’s new rules for autonomous driving updates would likely slow down the release of Tesla FSD and autonomous driving features from other companies in China as well.

Besides the new rules, Tesla FSD is still awaiting regulatory approval in China. Rising tensions between the United States and the Chinese governments might delay Tesla FSD’s approval.

“Then China, which is a gigantic market, we do have some challenges because they weren’t — they currently allow us to transfer training video outside of China. And then the US government won’t let us do training in China. So, we’re in a bit of a there. It’s like a quandary,” Musk commented during the last TSLA earnings call.

China’s strict data laws have led Tesla to find other ways to train FSD. Tesla is working with the Chinese tech company Baidu to help FSD learn and navigate the roads in China.

Advertisement
Continue Reading

Trending