

News
Tesla’s new social media manager used a sheep to land the job
Tesla has a new social media manager, and fans of the all-electric car maker were recently privy to the most important, very public part of the position’s hiring process in the form of a Twitter laugh challenge with CEO Elon Musk. Not many job seekers begin their journey to employment this way, but not many people inspire Musk to swap his profile picture for something they’ve posted on the internet, either. The new hire’s name is Adam Koszary, and he starts his new job in July.
If you follow Elon Musk closely on the platform (or are an avid Twitter user in general), you may recognize Koszary’s work as Programme Manager and Digital Lead for The Museum of English Rural Life (The MERL). More specifically, you’ve probably seen an Exmoor Horn aged ram (i.e., a big sheep) show up on your Twitter feed in various meme-type forms if not in its original glory: “look at this absolute unit.”
The phrase “absolute unit” is used online to jokingly refer to anything that’s large in size or stature relevant to its nature.
In April last year, The MERL shared its now-famous sheep photo and caption on Twitter, and the post went viral shortly thereafter. Fast forwarding to this year, MIT’s Technology Review Twitter account used a similar meme strategy to direct attention to an article it published about the first flight of Stratolaunch, the world’s largest aircraft. “Look at the size of this absolute unit,” MIT wrote alongside a link to the piece.
Musk later replied to MIT’s tweet with The MERL’s sheep photo, saying “I’m an absolute unit too.” He then changed his account profile picture and bio to reference the same sheep, and The MERL responded in kind by changing its Twitter photo to an image of Musk. The museum also changed its name to The Muskeum of Elongish Rural Life temporarily. Adam Koszary was apparently behind those clever jokes sent from The MERL’s account, and they’ve now earned him the new job with Tesla.
Providing a source of amusement for Musk isn’t the only hiring qualification Koszary has, of course. His work with the museum’s social media account brought in some serious results in terms of engagement with an online audience. Before the museum’s sheep tweet went viral, its Twitter account had around 9700 followers. Today, that count is up to 133,000.
Tesla and Musk’s position on product advertising is clear – they don’t do it. Keeping that in mind, hiring on a social media manager with a proven track record of audience generation looks to be a smart move for the brand. Also, it’s just fun to see in action. While Koszary’s position is said to start in July, Tesla’s corporate Twitter account has already been warming up its audience for his style of social media engagement.
Earlier this month, the car maker began tweeting with a notable level of wit, sass, humor, and tons of attitude not previously demonstrated. Rather than keeping to its usual professional tone and business-oriented subject matters, tweets and responses were suddenly sharp and sarcastic in ways reminiscent to how Wendy’s Twitter account handles its social media platform. The response to the change from Tesla’s audience was overwhelmingly positive, and by bringing Koszary on board, it looks like the new voice of the company is here to stay.
Koszary’s creds for social media management were further on display in a column he published on Medium last November wherein several points of advice were offered to any institution looking to repeat MERL’s type of success on Twitter or other platforms. “If you want people to have a conversation with you, you’re going to have to have a bit more personality. This doesn’t mean being funny. This means being more relaxed in how you address and discuss things with people so they feel like they’re talking to a real person,” he recommended in the piece. “Social media is social, so be social.”
Overall, if the Twitter affair with Elon Musk was Koszary’s interview for his new position as Tesla’s social media manager, his post on Medium could be considered a type of work sample attached to his resume. All things considered, the parties look like a good matchup for an amusing and engaging ride ahead for everyone.
News
Grok 3 by xAI Rolls Out on Azure AI Foundry with Free Trial
Grok 3 is now on Azure AI Foundry with a free preview until early June. From code to vision, Grok joins a growing roster of powerhouse models.

xAI’s Grok 3 model is now available on Microsoft’s Azure AI Foundry Models, launching with a free preview to drive AI innovation. The collaboration marks a significant step in making advanced AI accessible to developers worldwide.
Grok 3 became available on Microsoft’s Azure AI Foundry Models on May 19, 2025. Developers can explore xAI’s Grok 3 at no cost through early June. After the free trial period, Grok 3 prices will be as follows:

“Microsoft and xAI are thrilled to unveil the availability of Grok 3 into the Azure AI Foundry Models, marking a significant milestone in AI accessibility and innovation,” Microsoft stated in its announcement.
The partnership integrates xAI’s cutting-edge model with Azure’s secure, scalable infrastructure, enabling enterprise scenarios in reasoning, coding, and visual processing. Grok 3 is accessible via Azure AI Foundry’s catalog, alongside models from OpenAI, Meta, Cohere, NVIDIA, and Hugging Face, reflecting Microsoft’s commitment to a diverse AI ecosystem.
“The addition of xAI’s Grok 3 underscores Microsoft’s commitment to support an open, diverse AI ecosystem, rather than relying on a single model provider,” the company noted.
Like other AI models in Azure, developers can easily discover and deploy Grok 3’s model card. Grok 3 is also available for testing on GitHub models.
Microsoft provides two flexible deployment options for integrating xAI’s Grok 3 into applications: Standard Pay-Go or Provisioned Throughput Units (PTUs). The Standard Pay-Go option allows pay-per-token API calls for quick scaling. Meanwhile, the PTUs are better for reserved capacity with predictable latency.
“For production scenarios where you expect steady high volume or need strict latency, provisioning Grok 3 with PTUs can be cost-effective and reliable,” Microsoft advised.
The launch of Grok 3 on Azure AI Foundry empowers developers to build intelligent assistants, process large documents, or explore new AI applications. As xAI and Microsoft combine innovation with robust tools, Grok 3’s arrival signals a new era of AI development, inviting creators to leverage its capabilities and shape the future of technology.
Elon Musk
Tesla Robotaxi deemed a total failure by media — even though it hasn’t been released
Nearly two weeks before it is even set for its planned rollout, Tesla Robotaxi has already been deemed a failure — even though it is not even publicly released.

Tesla Robotaxi is among the biggest tech developments of the year, and its June launch date has not yet arrived.
This does not matter to skeptics of the company, as they have already deemed the rollout a “failure,” “an enormous mess,” and plenty of other adjectives. No matter what, several outlets are already leaning on biased opinions and a lack of true evidence that points in any direction.
Futurism posted an article this morning claiming that Robotaxi is “already an enormous mess,” citing the opinions of Dan O’Dowd, perhaps Full Self-Driving’s biggest critic. There is no mention of any of the excitement or prosperity that would come from the opposite side of the argument.
Instead, it included that O’Dowd felt it was a failure in an 80-minute drive around Santa Barbara.
This is fair to include: Full Self-Driving is not perfect, which is why Tesla will implement safeguards like teleoperation at first. However, it’s not like it’s so awful it isn’t even remotely close. Personally, my experience with FSD was incredibly successful, responsible, and it was something I still wish I had on my car to this day. I wish the article would have included a quote from someone who is as equally passionate about FSD, just from the other side of the argument.

Credit: Tesla
There is no mention of Tesla’s most recent Vehicle Safety Report, which showed Autopilot-enabled cars are nearly 10x less likely to be involved in an accident compared to the national average. This might not be the same as Full Self-Driving, but it is still a testament to what Tesla has achieved with its driver assistance systems.
To be fair, Tesla has been a company that has missed timelines, especially when it comes to FSD. I used to roll my eyes a bit when CEO Elon Musk would say, “We’ll have Full Self-Driving finished by the end of the year,” or “We’ll have a million robotaxis on the road next year.” I was always skeptical.
However, Tesla has handled things differently this year. They’ve admitted the Robotaxi rollout will be controlled at first, including a fleet of only 10-20 Model Y vehicles. It will be private at launch, and only the lucky invited will have the opportunity to experience it in Austin in June.
It might be less than a public rollout, which of course, for people like you and me, is disappointing. But let’s be real: if Tesla launched a full-blown Robotaxi platform with no regulations or small-batch testing, there would be criticism of that, too.
Some media outlets are pointing to the recent NHTSA request for more information on how Tesla’s tech will “assess the ability of Tesla’s system to react appropriately to reduced roadway visibility conditions.” This seems more than reasonable as Robotaxi will be among the first driverless ridesharing programs in the United States.
Tesla gets new information request from NHTSA on Robotaxi rollout
It’s no more than a request for information on how things will be handled and how the tech works.
It is sad to see so many outlets already deem something that could be the next big thing as a failure, despite there being no real indication of it being that or a success. Let’s be fair and give Tesla an opportunity to meet its June target and Robotaxi some time to operate and prove to be a reliable ride-share option.
News
Tesla confirms annoying Full Self-Driving feature has been fixed
Tesla has changed one of its driver monitoring features in a request from several owners.

Tesla has confirmed that an annoying Full Self-Driving feature has been fixed.
We reported last week that several owners reported changes in the feature, and now we have confirmation that it has been revised by Tesla.
Tesla Full Self-Driving (Supervised) does not require a driver’s hands to be on the steering wheel. However, eye movements and attentiveness are tracked through a cabin-facing camera, aiming to improve safety and limit loopholes in the system.
Tesla seems to have fixed one of Full Self-Driving’s most annoying features
If the system detects that your eyes are not on the road or you are not paying attention, FSD will nudge you to get them back on the road. Too many occurrences of the driver not paying attention will result in losing access to FSD for the remainder of the drive.
However, many drivers using FSD complained that the system was too quick to alert drivers of inattentiveness. Fixing things like the HVAC temperature or even Autopilot settings on the center touchscreen would get you a nudge, which seemed unreasonably fast. Many drivers said it was a seven-second limit, but it seemed faster than this.
🚨 This is really nice to hear. Tesla said they’d fix it! pic.twitter.com/lFIZGc6PQ5 https://t.co/JE4UFAWEZz
— TESLARATI (@Teslarati) May 15, 2025
In my experience, FSD nudged me to pay attention to the road when I was adjusting the speed offset, which gives the vehicle permission to travel over the speed limit by a percentage. For example, a 10% offset in a 50 MPH zone would let the car travel 55 MPH.
The nudging seemed to be too fast and annoying, and many other Tesla drivers agreed. CEO Elon Musk had even noted that the nudge was too fast and drivers were right to be annoyed with it, especially considering that, in theory, it would be safer to adjust these settings on FSD and not while operating the car manually.
Tesla took the criticism drivers had and turned it into a much-needed and notable change that has now been confirmed by Ashok Elluswamy, Head of AI and Autopilot for the company:
Was much needed
— Ashok Elluswamy (@aelluswamy) May 16, 2025
The change seems to be initiated on vehicles with Hardware 4. It is certainly a welcome change as the nudge was just a tad sensitive and could have been much more reasonable.
The adjustment made by Tesla came just a week after owners truly started becoming more vocal about the issue.
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