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DeepSpace: Rocket Lab nails third Electron launch of 2019 as next rocket heads to launch pad

Rocket Lab's Electron rocket lifts off from Mahia Peninsula on June 29th for the company's third launch of 2019. (Rocket Lab)

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6 years ago

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Welcome to the latest edition of DeepSpace! Each week, I’ll hand-craft this newsletter to give you a breakdown of what’s happening in the space industry and tell you what you need to know. 

On June 29th, startup Rocket Lab completed its third successful Electron rocket launch this year, placing roughly half a dozen small(ish) satellites in orbit as part of a dedicated mission for Seattle-based startup Spaceflight Industries.

Technically speaking, with three launches under its belt, Rocket Lab has now reached orbit more times this year than the United Launch Alliance’s (ULA) Atlas V and Delta IV rockets combined, despite the fact that the company conducted its first commercial launch just seven months ago. In other words, Rocket Lab is finding its stride with Electron at an unprecedented speed and may be able to complete its tenth successful orbital launch less than two years after the company first reached orbit (January 2018). June 29th’s launch is just the latest in a string of impressive successes for Rocket Lab and the company doesn’t appear to be slowing down any time soon.

Electron Flight 7: “Make It Rain”

  • A tongue-in-cheek reference to the stereotype that it rains constantly in Seattle, home of launch contractor Spaceflight Industries, Electron Flight 7 was a commercial rideshare mission that included six publicly manifested satellites and at least one classified payload.
    • Altogether, the payload mass was reported by Rocket Lab to be roughly 80 kg (175 lb). Aside from marking the orbital debut of Australia’s Melbourne Space Program, Flight 7’s main passenger – manifested via SpaceX – was BlackSky’s ~56 kg (125 lb), dishwasher-sized Global 3 satellite, the third of its kind to reach orbit.
    • BlackSky’s ultimate goal is to build a full constellation of at least 60 Global satellites, each capable of delivering >1000 images with an impressive resolution of ~1m/pixel. The first four (including Global 3) were actually built by Spaceflight itself, but the 60-satellite constellation is to be produced at LeoStella’s recently-inaugurated Seattle factory and replaced every few years.
 

Attached above black, rectangular cubesat dispensers is BlackSky’s minifridge-sized Global 3 satellite (top), encapsulated inside Electron’s carbon fiber fairing soon after (left). Electron lifted off (right) on June 28th (June 29th local time) and was greeted by a spectacular sunset-lit view of its launch site, located on New Zealand’s Mahia Peninsula. (Rocket Lab)
  • It can be all but guaranteed that BlackSky (or LeoStella) will return to Rocket Lab for future Global satellite launch contracts, perhaps flying 2-3 spacecraft at a time to expedite constellation completion and lower the overall cost of getting it into orbit.
  • Carrying a price tag of roughly $6M, Electron is capable of placing 150 kg (330 lb) into a 500 km (310 mi) sun-synchronous orbit (SSO). 3 Global satellites would likely push Electron to its limits, while 2 would leave plenty of space for additional copassenger spacecraft and thus opportunities to lower the overall cost to BlackSky.
  • Some 50 minutes after lifting off from New Zealand, Electron’s third stage – a “kick stage” powered by a custom-built Curie engine – ignited and burned for about 45 seconds, circularizing its orbit. A few minutes later, all 6-7+ spacecraft were successfully deployed, leaving the kick stage to once again lower its orbit to facilitate a quick and controlled reentry, minimizing space debris.

Onto the next one

  • Pictured at the bottom of the gallery above, Rocket Lab – much like SpaceX – completed a full static fire test of Flight 8’s Electron upper stage, the last major test milestone standing in the way of Electron’s next launch. Located in Auckland, NZ, the upper stage will now be shipped around 300 mi (500 km) south to Rocket Lab’s Mahia Peninsula-based Launch Complex 1 (LC-1).
  • According to Rocket Lab’s website, Electron Flight 8 is scheduled no earlier than (NET) August 2019, although the company’s Flight 7 webcast host indicated that it could happen as early as July.
    • Either way, it appears that Rocket Lab is well on its way to achieving a bimonthly average launch cadence this year.
    • The company’s goal is to reach a monthly launch cadence by the end of the year, roughly halving its current 2019 average of ~50 days between launches.
  • Ultimately, Rocket Lab’s future continues to look brighter month by month. As the only commercial smallsat launch operator currently serving customers, the company is essentially early to the party and has the market cornered by simply being first. Every launch will provide experience and get the company closer to profitability and even greater launch cadences, perhaps as high as 2-3x per month by the end of 2020.
Thanks for being a Teslarati Reader! Become a member today to receive an issue of DeepSpace in your inbox every Tuesday.

– Eric
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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Semi program Director teases major improvements

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5 hours ago

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December 18, 2025

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Credit: Tesla

Tesla Semi Program Director Dan Priestly teased the major improvements to the all-electric Class 8 truck on Thursday night, following the company’s decision to overhaul the design earlier this year.

Priestley said he drove the Semi on Thursday, and the improvements appear to be welcomed by one of the minds behind the project. “Our customers are going to love it,” he concluded.

The small detail does not seem like much, but it is coming from someone who has been involved in the development of the truck from A to Z. Priestley has been involved in the Semi program since November 2015 and has slowly worked his way through the ranks, and currently stands as the Director of the program.

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Tesla Semi undergoes major redesign as dedicated factory preps for deliveries

Tesla made some major changes to the Semi design as it announced at the 2025 Annual Shareholder Meeting that it changed the look and design to welcome improvements in efficiency.

Initially, Tesla adopted the blade-like light bar for the Semi, similar to the one that is present on the Model Y Premium and the Cybertruck.

Additionally, there are some slight aesthetic changes to help with efficiency, including a redesigned bumper with improved aero channels, a smaller wraparound windshield, and a smoother roofline for better aero performance.

All of these changes came as the company’s Semi Factory, which is located on Gigafactory Nevada’s property, was finishing up construction in preparation for initial production phases, as Tesla is planning to ramp up manufacturing next year. CEO Elon Musk has said the Semi has attracted “ridiculous demand.”

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The Semi has already gathered many large companies that have signed up to buy units, including Frito-Lay and PepsiCo., which have been helping Tesla test the vehicle in a pilot program to test range, efficiency, and other important metrics that will be a major selling point.

Tesla will be the Semi’s first user, though, and the truck will help solve some of the company’s logistics needs in the coming years.

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Tesla dominates in the UK with Model Y and Model 3 leading the way

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16 hours ago

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December 18, 2025

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Credit: Tesla China

Tesla is dominating in the United Kingdom so far through 2025, and with about two weeks left in the year, the Model Y and Model 3 are leading the way.

The Model Y and Model 3 are the two best-selling electric vehicles in the United Kingdom, which is comprised of England, Scotland, Wales, and Northern Ireland, and it’s not particularly close.

According to data gathered by EU-EVs, the Model Y is sitting at 18,890 units for the year, while the Model 3 is slightly behind with 16,361 sales for the year so far.

The next best-selling EV is the Audi Q4 e-tron at 10,287 units, lagging significantly behind but ahead of other models like the BMW i4 and the Audi Q6 e-tron.

The Model Y has tasted significant success in the global market, but it has dominated in large markets like Europe and the United States.

For years, it’s been a car that has fit the bill of exactly what consumers need: a perfect combination of luxury, space, and sustainability.

Both vehicles are going to see decreases in sales compared to 2024; the Model Y was the best-selling car last year, but it sold 32,610 units in the UK. Meanwhile, the Model 3 had reached 17,272 units, which will keep it right on par with last year.

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Tesla announces major milestone in the United Kingdom

Tesla sold 50,090 units in the market last year, and it’s about 8,000 units shy of last year’s pace. It also had a stronger market share last year with 13.2 percent of the sales in the market. With two weeks left in 2025, Tesla has a 9.6 percent market share, leading Volkswagen with 8 percent.

The company likely felt some impact from CEO Elon Musk’s involvement with the Trump administration and, more specifically, his role with DOGE. However, it is worth mentioning that some months saw stronger consumer demand than others. For example, sales were up over 20 percent in February. A 14 percent increase followed this in June.

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Tesla Insurance officially expands to new U.S. state

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

Published

19 hours ago

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December 18, 2025

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Credit: Tesla Insurance

Tesla Insurance has officially expanded to a new U.S. state, its thirteenth since its launch in 2019.

Tesla has confirmed that its in-house Insurance program has officially made its way to Florida, just two months after the company filed to update its Private Passenger Auto program in the state. It had tried to offer its insurance program to drivers in the state back in 2022, but its launch did not happen.

Instead, Tesla refiled the paperwork back in mid-October, which essentially was the move toward initiating the offering this month.

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

It has expanded to new states since 2019, but Florida presents a particularly interesting challenge for Tesla, as the company’s entry into the state is particularly noteworthy given its unique insurance landscape, characterized by high premiums due to frequent natural disasters, dense traffic, and a no-fault system.

Tesla partners with Lemonade for new insurance program

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Annual average premiums for Florida drivers hover around $4,000 per year, well above the national average. Tesla’s insurance program could disrupt this, especially for EV enthusiasts. The state’s growing EV adoption, fueled by incentives and infrastructure development, aligns perfectly with Tesla’s ecosystem.

Moreover, there are more ways to have cars repaired, and features like comprehensive coverage for battery damage and roadside assistance tailored to EVs address those common painpoints that owners have.

However, there are some challenges that still remain. Florida’s susceptibility to hurricanes raises questions about how Tesla will handle claims during disasters.

Looking ahead, Tesla’s expansion of its insurance program signals the company’s ambition to continue vertically integrating its services, including coverage of its vehicles. Reducing dependency on third-party insurers only makes things simpler for the company’s automotive division, as well as for its customers.

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