Lifestyle
Elon Musk’s ‘Cyberpunk’ Tesla Pickup Truck: Go, Tesla, Go! Or Why, Elon, Why?
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The Tesla Truck reveal is only a month away now, and a few more specifics about what it looks like have been revealed by Elon Musk. We already expected something cyberpunk, but now we also are to expect a military-styled armored personnel carrier as part of its inspiration. This all sounds very cool as a concept vehicle, perhaps, but will it sound cool to a large enough consumer base to be worth the time and effort to put in on the market?
Actually, another question has started to creep into my mind: What exactly is the point of the Tesla Truck?
Whereas other Tesla vehicles were designed to directly take on ICE cars and revolutionize the EV market in their own sporty or practical way, the pickup truck market seems to be more particular about what converts a potential customer into an actual customer. That said, a cyberpunk beast is an odd choice for a company that has proven so many EV myths false and arguably inspired a lot of legislation to be aimed squarely at legacy manufacturers. If Tesla can do it, regulators seem to say, so can you. But one area EVs really need to take on to truly be a completely mainstream option is pickup trucks.
That’s where Rivian seemed to be coming in, albeit their starting prices are a bit on the high side for the mainstream truck customer. It could all be proven completely worth the expense down the line, but when Tesla fired shots with an “under $50k” potential truck price tag, it certainly seemed like there was going to be a real shakeup that put an affordable and all-electric work truck on the road soon. The more I hear about the style of the Tesla Truck, though, the more I scratch my head. Yes, Rivian did their own style thing with the piggy-nose headlights, but that was really just one feature people have started to warm up to. The point of it was also so they would be very recognizable and distinguished as their brand. An entire vehicle going against the grain is a different matter entirely.
I know Musk has his mantra of aiming to design a vehicle that he would personally want to buy, and I respect the logic behind that. However, there’s also the other angle about him that doesn’t jive with Harrison Ford being behind the wheel of this kind of Tesla in a Hollywood production: Making EVs mainstream.
Sure, the Model S and even Model X aren’t really practical purchases for more fiscally-limited consumers (i.e., most of them). There’s an argument to be made for them, though. After proving that EVs could be amazing, the improvements that went into their manufacturing has now translated into the mass market Model 3. There’s already an existing parallel in the ICE world on this as well via racing. The US gas company Sonoco exemplifies this with their motto that their gas is the “official fuel of NASCAR” despite regular car fuel being totally different from racing car fuel. The thought is that if they know how to manufacture super performance gas, their fuel will have an overall higher level of refinement technology that your car will benefit from. I have no idea if it actually does, but that’s the message.
That said, maybe the Tesla Truck is supposed to be this beast that has amazing specs which inspire customers to crave a “normal” looking truck from Tesla to eventually be produced. The next question will be whether enough buyers will go along with the cyberpunk thing and justify the expense from all the tweaks that will inevitably be necessary to develop a mass market pickup truck to follow. The Model S was very expensive, but it was still a traditionally designed sedan which appealed to a large enough consumer base to help fund Tesla’s next developments.
The Tesla Truck is kind of an outlier on this thinking, too. It will be a somewhat inexpensive truck with an even smaller consumer base. Or, does Musk hope to change what people think of in terms of a pickup truck? I am a staunch doubter on this, period. If there’s one thing the pickup market doesn’t seem to be very open to, it’s that sort of radical change. I’ll gladly be proven wrong, but until that day comes, I can’t really entertain this possibility.
Maybe Musk isn’t going for a mass market pickup at all. Maybe he just wants to prove that he can make a truck, make it cheaper, and make it better.
Then again, the Taycan also wasn’t supposed to be a true Tesla competitor, either, yet here we are. Plaid Mode is capturing headlines and significant interest in the EV community. Would we be hearing about it so soon without the Taycan reveal? I have my doubts, but who really knows?
Lifestyle
Tesla hit by Iranian missile debris in Israel
A Tesla in Israel absorbed a direct hit from missile debris, and the glassroof held.
On March 30, 2026, Lara Shusterman was in Netanya, Israel when Iranian ballistic missiles triggered air raid sirens across the city. While she remained in safety, her 2024 Tesla Model Y did not escape untouched. A heavy piece of missile debris struck the car’s massive glass roof, leaving a deep crater but without shattering. In a Facebook post to the Tesla Israel community the following morning, Shusterman described what happened: “The glass did not shatter into dangerous shards. She stopped the damage and pushed the metal part to the ground.” She closed by thanking Elon Musk and the Tesla team for building what she called “security and a sense of trust even in extreme situations.”
Netanya is a coastal city in central Israel, roughly 18 miles north of Tel Aviv and has been among the areas most frequently struck during Iran’s ongoing missile campaign, following coordinated U.S. and Israeli strikes on Iranian military infrastructure. Falling shrapnel from intercepted missiles is a common occurrence.
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- Tesla Model Y glass roof shattered from a piece of falling Iranian missile debris
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- A piece of Iranian missile debris that struck Lara Shusterman’s Tesla Model Y in Netanya, Israel on March 30, 2026, after being intercepted by Israeli air defenses.
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- Tesla Model Y glass roof shattered from a piece of falling Iranian missile debris
Source: Tesla Israel Facebook Group
The incident is a testament to Tesla’s structural engineering. Tesla’s glass roof is designed to support over four times the vehicle’s own weight. That strength has shown up in real-world accidents too. In 2021, a Model Y in California was struck by a falling tree during a storm, with the glass roof holding firm and the cabin remaining intact. In another widely reported incident, a Tesla Model Y plunged 250 feet off the cliff at Devil’s Slide in California in January 2023, with all four occupants, including two young children, surviving.
Disturbing details about Tesla’s 250-foot cliff drop emerge amid initial investigation
Tesla officially launched sales in Israel in early 2021 and captured over 60 percent of Israel’s EV market in the first year. The brand’s foothold in Israel remains significant. Tens of thousands of Teslas are now on Israeli roads, making incidents like Shusterman’s easy to corroborate. On the same week her Model Y took the hit, the U.S. Space Force awarded SpaceX a $178.5 million contract to launch missile tracking satellites, a separate but fitting reminder of how intertwined the Musk ecosystem has become with the realities of modern conflict.
Elon Musk
NASA sends humans to the Moon for the first time since 1972 – Here’s what’s next
NASA’s Artemis II launched four astronauts toward the Moon on the first crewed lunar mission since 1972.
NASA’s Space Launch System rocket launches carrying the Orion spacecraft with NASA astronauts Reid Wiseman, commander; Victor Glover, pilot; Christina Koch, mission specialist; and CSA (Canadian Space Agency) astronaut Jeremy Hansen, mission specialist on NASA’s Artemis II mission, Wednesday, April 1, 2026, from Operations and Support Building II at NASA’s Kennedy Space Center in Florida. NASA’s Artemis II mission will take Wiseman, Glover, Koch, and Hansen on a 10-day journey around the Moon and back aboard SLS rocket and Orion spacecraft launched at 6:35pm EDT from Launch Complex 39B. (NASA/Bill Ingalls)
NASA launched four astronauts toward the Moon on April 1, 2026, marking the first crewed lunar mission since Apollo 17 in December 1972. The Artemis II mission lifted off from Kennedy Space Center aboard the Space Launch System rocket at 6:35 p.m. EDT, sending commander Reid Wiseman, pilot Victor Glover, mission specialist Christina Koch, and Canadian astronaut Jeremy Hansen on a 10-day journey around the far side of the Moon and back.
The mission does not include a lunar landing. It is a test flight designed to validate the Orion spacecraft’s life support systems, navigation, and communications in deep space with a crew aboard for the first time. If the crew reaches the planned distance of 252,000 miles from Earth, they will set a new record for the farthest any human has ever traveled, surpassing even the Apollo 13 distance record.
As Teslarati reported, SpaceX holds a central role in what comes next. The Starship Human Landing System is under contract to carry astronauts to the lunar surface for Artemis IV, now targeting 2028, after NASA restructured its mission sequence due to delays in Starship’s orbital refueling demonstration. Before any Moon landing happens, SpaceX must prove it can transfer propellant between two Starships in orbit, something no rocket program has done at this scale.
The last time humans left Earth’s orbit was 53 years ago. Gene Cernan and Harrison Schmitt of Apollo 17 were the final people to walk on the Moon, a record that stands to this day. Elon Musk has long argued that returning is not optional. “It’s been now almost half a century since humans were last on the Moon,” Musk said. “That’s too long, we need to get back there and have a permanent base on the Moon.”
The Artemis program involves 60 countries signed onto the Artemis Accords, and this mission sets several firsts beyond distance. Glover becomes the first person of color to travel beyond low Earth orbit, Koch the first woman, and Hansen the first non-American astronaut to reach the Moon’s vicinity. According to NASA’s live mission updates, the spacecraft’s solar arrays deployed successfully after liftoff and the crew completed a proximity operations demonstration within the first hours of flight.
Artemis II is step one. The Moon landing and the permanent lunar base come later. But after more than five decades, humans are heading back.
Elon Musk
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
Tesla’s Optimus robot left the Hollywood Diner within months of opening. Now Musk is planning its return with a bigger role and a major Gen 3 upgrade underway.
![Tesla Optimus Gen 3 [Credit: Tesla]](https://www.teslarati.com/wp-content/uploads/2026/03/tesla-optimus-gen3-diner.jpg)
Tesla’s Optimus robot was one of the most talked-about features when the Tesla Diner opened on Santa Monica Boulevard in Hollywood on July 21, 2025. Dubbed “Poptimus” by Tesla fans, the Gen 2 robot stood upstairs at the retro-futuristic, drive-in theater and Tesla Supercharging station, scooping popcorn into bags and handing them to guests with a wave.
The diner itself had been years in the making. Elon Musk first floated the idea in 2018 with a tweet about building an “old-school drive-in, roller skates & rock restaurant” at a Hollywood Supercharger. What eventually opened was a unique two-story neon-lit space, with 80 EV charging stalls, and Optimus serving as a live demonstration of where Tesla’s ambitions were headed.
If our retro-futuristic diner turns out well, which I think it will, @Tesla will establish these in major cities around the world, as well as at Supercharger sites on long distance routes.
An island of good food, good vibes & entertainment, all while Supercharging! https://t.co/zmbv6GfqKf
— Elon Musk (@elonmusk) July 21, 2025
But Optimus did not stay long, and was gone by December 2025.
Now, the robot is set to return with a more demanding job. Musk has ambitions for Optimus to take on a food runner role in 2026, delivering meals directly to cars at the Supercharger stalls. While the latest Gen 3 Optimus is likely to initially take on its previous popcorn-serving role, it wouldn’t be out of the question for Optimus to see a quick promotion. With improved hand dexterity that features 50 total actuators and 22 degrees of freedom per hand, and significantly more powerful processing through Tesla’s latest AI5 chip that includes Grok-powered voice interaction, Musk described Optimus at the Abundance Summit on March 12, 2026, as “by far the most advanced robot in the world, Nothing’s even close.”
Back to work
See you at Tesla Diner tomorrow pic.twitter.com/H3tTajrUbu
— Tesla Optimus (@Tesla_Optimus) March 30, 2026
That confidence is backed by a major manufacturing shift. At the Q4 2025 earnings call in January, Musk announced Tesla would discontinue the Model S and Model X and convert those Fremont production lines to build Optimus. “It’s time to basically bring the Model S and X programs to an end,” he said, calling for a pivot that reflects where the Tesla’s future lies.
Tesla hit by Iranian missile debris in Israel
Elon Musk calls out $2 trillion SpaceX IPO valuation as ‘BS’
