News
SpaceX competitor ULA CEO still questions the economic value of reusable rockets
SpaceX has made a name for itself for being one of the only private space companies today to deploy a fleet of rockets that are capable of being reused for multiple missions. Elon Musk has sworn by the economics of rocket reusability, and this is shown by SpaceX’s launch prices compared to competitors that use expendable rockets. Yet for Tory Bruno, the CEO of ULA, the economic sense behind reusable rockets like the Falcon 9 is still questionable.
Interestingly enough, the ULA is poised to use Blue Origin’s BE-4 engines for the first stage of its expendable Vulcan rocket. Like SpaceX, Blue Origin’s vision of spaceflight involves rockets that can be reused multiple times before they are retired. ULA, for its part, notes that it may decide to recover and reuse the Vulcan’s BE-4 engines down the road, using a system that disengages the units after launch and having them fall back through the atmosphere while being protected by an inflatable hypersonic shield.
A helicopter would then be positioned to catch the engine section midair while it makes its descent. ULA has come up with a noteworthy name for this system: the Sensible Modular Autonomous Return Technology, or SMART approach. In a statement to Aviation Week, ULA CEO Tory Bruno explained the strategy behind the company’s SMART strategy.

“It does not impact, in any significant way, the overall performance of the launch vehicle because you don’t have to save fuel to fly home with. You still get to burn up all your fuel, separate your engine, which is the most expensive piece, and recover it,” Bruno said.
Elaborating further, the ULA CEO mentioned that ultimately, he believes that the economics of reusable rockets is still up for question. Bruno argued that it is still difficult to ensure that using reusable rockets instead of expendable machines actually saves money.
“We have not really changed our assessment over the last couple of years because we have yet to see the other forms of reusability—flyback or propulsive return to Earth—demonstrate economic sustainability on a recurring basis. It’s pretty darn hard to make that actually save money… We’ve seen nothing yet that changes our analysis on that,” the ULA CEO said.
The ULA CEO’s points about the possible lack of savings on reusable rockets put him in stark contrast with other noteworthy leaders in the space industry. Apart from SpaceX CEO Elon Musk, fellow billionaire Jeff Bezos of Blue Origin is also intently focused on using reusable rockets. Even Rocket Lab CEO Peter Beck, whose company designs and launches small rockets, has embraced the idea of reusing previously-flown boosters.

In a statement in August 2019, for example, Beck noted that he actually had to “eat his hat” when it came to reusing his company’s rockets. “For a long time, I said we weren’t going to do reusability. This is one of those occasions where I have to eat my hat,” the Rocket Lab CEO said.
That being said, the fact that the ULA CEO is considering reusing the Vulcan’s BE-4 engines may be considered as a small win for reusable rockets. Perhaps in the near future, Bruno would see exactly why SpaceX has grown so much over the years, and why the company is practically launching its Starlink satellite internet system at a minimal cost.
“We view (rocket reuse) as sort of a journey. We’re going to start with the engines because we’re pretty sure we can save money with that and pass those savings on right away. As we learn more by doing, we’ll continue to assess other valuable parts of the rocket, and we may discover that we can do that there as well.
“There is one funny thing about reusability. As you make your rocket less expensive, and you make parts of your rocket less expensive, it’s harder to close a business case on reuse because the thing you’re recovering isn’t as valuable. There’s a balance there,” Bruno said.
Energy
Tesla VP hints at Solar Roof comeback with Giga New York push
The comments hint at possible renewed life for the Solar Roof program, which has seen years of slow growth since its 2016 unveiling.
Tesla’s long-awaited and way underrated Solar Roof may finally be getting its moment. During the company’s Q3 2025 earnings call, Vice President of Energy Engineering Michael Snyder revealed that production of a new residential solar panel has started at Tesla’s Buffalo, New York facility, with shipments to customers beginning in the first quarter of 2026.
The comments hint at possible renewed life for the Solar Roof program, which has seen years of slow growth since its 2016 unveiling.
Tesla Energy’s strong demand
Responding to an investor question about Tesla’s energy backlog, Snyder said demand for Megapack and Powerwall continues to be “really strong” into next year. He also noted positive customer feedback for the company’s new Megablock product, which is expected to start shipping from Houston in 2026.
“We’re seeing remarkable growth in the demand for AI and data center applications as hyperscalers and utilities have seen the versatility of the Megapack product. It increases reliability and relieves grid constraints,” he said.
Snyder also highlighted a “surge in residential solar demand in the US,” attributing the spike to recent policy changes that incentivize home installations. Tesla expects this trend to continue into 2026, helped by the rollout of a new solar lease product that makes adoption more affordable for homeowners.
Possible Solar Roof revival?
Perhaps the most intriguing part of Snyder’s remarks, however, was Tesla’s move to begin production of its “residential solar panel” in Buffalo, New York. He described the new panels as having “industry-leading aesthetics” and shape performance, language Tesla has used to market its Solar Roof tiles in the past.
“We also began production of our Tesla residential solar panel in our Buffalo factory, and we will be shipping that to customers starting Q1. The panel has industry-leading aesthetics and shape performance and demonstrates our continued commitment to US manufacturing,” Snyder said during the Q3 2025 earnings call.
Snyder did not explicitly name the product, though his reference to aesthetics has fueled speculation that Tesla may finally be preparing a large-scale and serious rollout of its Solar Roof line.
Originally unveiled in 2016, the Solar Roof was intended to transform rooftops into clean energy generators without compromising on design. However, despite early enthusiasm, production and installation volumes have remained limited for years. In 2023, a report from Wood Mackenzie claimed that there were only 3,000 operational Solar Roof installations across the United States at the time, far below forecasts. In response, the official Tesla Energy account on X stated that the report was “incorrect by a large margin.”
News
Tesla VP explains why end-to-end AI is the future of self-driving
Using examples from real-world driving, he said Tesla’s AI can learn subtle value judgments, the VP noted.
Tesla’s VP of AI/Autopilot software, Ashok Elluswamy, has offered a rare inside look at how the company’s AI system learns to drive. After speaking at the International Conference on Computer Vision, Elluswamy shared details of Tesla’s “end-to-end” neural network in a post on social media platform X.
How Tesla’s end-to-end system differs from competitors
As per Elluswamy’s post, most other autonomous driving companies rely on modular, sensor-heavy systems that separate perception, planning, and control. In contrast, Tesla’s approach, the VP stated, links all of these together into one continuously trained neural network. “The gradients flow all the way from controls to sensor inputs, thus optimizing the entire network holistically,” he explained.
He noted that the benefit of this architecture is scalability and alignment with human-like reasoning. Using examples from real-world driving, he said Tesla’s AI can learn subtle value judgments, such as deciding whether to drive around a puddle or briefly enter an empty oncoming lane. “Self-driving cars are constantly subject to mini-trolley problems,” Elluswamy wrote. “By training on human data, the robots learn values that are aligned with what humans value.”
This system, Elluswamy stressed, allows the AI to interpret nuanced intent, such as whether animals on the road intend to cross or stay put. These nuances are quite difficult to code manually.
Tackling scale, interpretability, and simulation
Elluswamy acknowledged that the challenges are immense. Tesla’s AI processes billions of “input tokens” from multiple cameras, navigation maps, and kinematic data. To handle that scale, the company’s global fleet provides what he called a “Niagara Falls of data,” generating the equivalent of 500 years of driving every day. Sophisticated data pipelines then curate the most valuable training samples.
Tesla built tools to make its network interpretable and testable. The company’s Generative Gaussian Splatting method can reconstruct 3D scenes in milliseconds and model dynamic objects without complex setup. Apart from this, Tesla’s neural world simulator allows engineers to safely test new driving models in realistic virtual environments, generating high-resolution, causal responses in real time.
Elluswamy concluded that this same architecture will eventually extend to Optimus, Tesla’s humanoid robot. “The work done here will tremendously benefit all of humanity,” he said, calling Tesla “the best place to work on AI on the planet currently.”
News
Tesla is releasing a modified version of FSD v14 for Hardware 3 owners: here’s when
Tesla is releasing a modified version of the Full Self-Driving (Supervised) version 14 suite for Hardware 3 owners, the company announced during the Q3 Earnings Call earlier this week.
Perhaps one of the most pertinent issues for Tesla owners right now is that those owners who have purchased vehicles before 2024 have been stuck with an older version of the company’s self-driving chip, known as Hardware 3 or AI3.
Owners with Hardware 3 vehicles have been stuck in a strange limbo for some time, wondering whether they should wait for the company’s official plans to upgrade them to the newer AI4 or even the to-be-released AI5 chip, or if they should purchase a new vehicle altogether. The upgrade would give them access to the latest Full Self-Driving suite releases, but it would likely cost a good bit of money.
For a while, these owners have been waiting for Tesla to give some sort of update on its plans, as the company has, in a way, danced around the issue by stating it would “take care” of those owners. The problem is, the definition of “take care” is subjective, and nobody knows if that means an upgrade or a free Tesla t-shirt.
Nevertheless, many owners finally got a tad bit more color earlier this week during the Earnings Call, when company executives finally outlined the beginning of a concrete plan to “take care” of HW3 vehicles.
Chief Financial Officer Vaibhav Taneja gave the first bit of the answer, as it is a personal issue to him. He also said that the vehicle he drives is a HW3 car, so it is impacted by the lack of upgrades.
He said:
“We have not completely given up on HW3. These customers are very important. They are early adopters. We will definitely take care of you guys.”
However, Tesla’s Head of AI, Ashok Elluswamy, gave some additional color, revealing that Tesla plans to launch v14 Lite for HW3 cars, and it will be released in Q2 of next year, tentatively:
“Once the v14 release series is fully done, we are planning on working on a v14 Lite version for hardware three. Probably expected in Q2 next year.”
This is somewhat of an answer, but some owners have already voiced discontent with this solution because HW3 will more than likely not be capable of what will be the “feature complete” version of FSD.
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