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tesla fremont factory in northern california where the model 3 and model y are manufactured tesla fremont factory in northern california where the model 3 and model y are manufactured

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Why Tesla’s Fremont Factory needed to reopen, with or without permission

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It was imperative for Tesla to reopen its Fremont factory.

Before I dive into my personal thoughts on Tesla’s reopening of its Fremont factory, I just want to reinforce that this is my opinion, and I know this may rub some people the wrong way, but that’s not the intent.

I really encourage anyone who reads this to E-Mail or Tweet me if you have a strong opinion that either agrees or disagrees with my point of view. I won’t take any of the other thoughts personally, as I think a massive part of being a better person is to look at varying points of view, especially ones that differ from my own.

With that being said, let’s get started.

Tesla “reopened” Fremont last Sunday, with some workers telling local media by sunrise on that following Monday morning that they had just completed a 12-hour shift at the plant. How Tesla managed to do this, I don’t know. I found it quite impressive that they were able to fly under the radar for as long as they did.

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Elon Musk had been in a heavy sparring session with Alameda County. After Gavin Newsom, the Governor of California, stated a collection of facilities would be able to reopen, Tesla immediately started making plans. And why shouldn’t they? Newsom’s orders applied to manufacturing businesses, among others. Last I checked, Tesla is an automotive manufacturer.

However, Alameda County wasn’t ready to give in. They wouldn’t let Tesla reopen, even though the Governor said it was okay as long as the business maintained health and safety standards. We already know Tesla is more than capable of doing that, considering Giga Shanghai has been up and running since February 10. China was the world epicenter of the virus, and the proper precautions were taken at the Tesla facility in Shanghai. This has led to the facility not only producing new variants and customizable features for the Model 3, but it seems they could be just half a year away from having Phase 2 complete. This would make the Model Y available in China very soon.

Then Tesla released the “Return to Work Playbook.” 38-pages of information that would lead to a safe and healthy work environment for the 10,000 people working at Fremont. Not only would it get Tesla back to cranking out electric vehicles, but it would help people get back to work.

I know that unemployment is available, and I know that people were not losing their benefits, but people do need to work. Tesla is still relatively young, and if the company didn’t start making cars again, people would lose benefits, their pay, and their jobs altogether.

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But the impact of closing Tesla’s doors because of a lack of production is much more significant than 10,000 people losing their jobs in Fremont. We’re talking about Tesla employees across the world losing their jobs. Bigger than that, the fight for sustainable transportation and energy would also be set back once again, perhaps ten years or more.

It was evident to me (and Elon Musk) that drastic measures needed to be taken. Musk took it upon himself to call people back to work, and people who wanted to be there could. People that needed to stay home for their health were also allowed to do so.

This is how it should be during a pandemic. Things have seemed to settle down from what I understand, and there is probable cause to believe that figures may be skewed to an extent. However, there is no confirmation that this is the case, and we’ll probably never have one. But why not give people the option to go to work if they choose? This country thrived on businesses running and people working.

Despite all of the evidence that Tesla knew what it was doing, Alameda County did not want the factory to reopen. Musk took it in his own hands and opened the facility himself. This eventually led to some controversy, and people believed the automaker was getting preferential treatment.

Preferential treatment? How? This is the same company that was told it couldn’t open its doors just a day after the Governor said it could. How is that preferential treatment? Tesla literally had to take a huge gamble and open the factory under its own terms just to get some attention.

Look what happened. Tesla reopened, Alameda responded, Tesla gave the County its safety plan, and they’re going to open next week. They are slightly above “Minimum Basic Operations” currently, but next week it appears Tesla will be back to producing its industry-leading electric vehicles.

I know this is going to ruffle some feathers, but Tesla had to make a drastic move to get the County’s attention. They couldn’t be swept under the rug anymore, and they couldn’t continue to have their startup date pushed back. The future of the Earth depends on having these vehicles built.

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TSLAQ might say, “It is just a ploy for Elon to put money in his pocket.” Well, news flash, he’s got plenty of it. I think he’s more concerned about the well-being of his employees at this point. He’s more concerned about saving the world from utter destruction if electric cars don’t become the “norm” of transportation soon.

That’s why his risky move to reopen Fremont in an unapproved setting was totally worth it. There is no reason anyone should have to stay home from work if they don’t think it is necessary. If you’re scared of the virus and believe you are in danger, then stay home, especially if you are given that option.

Tesla made the jump, and it worked out, and it may rub some people the wrong way. After all, not everyone is going to agree with you.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Elon Musk’s answer to Christopher Nolan’s Odyssey got way more specific

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Elon Musk escalated his monthslong feud with Christopher Nolan’s The Odyssey this week, pledging that his own AI video tool will produce a competing version before the year is out. Responding to a fan-made, AI-generated clip of the ancient epic, Musk wrote on X, “Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer.”

In June, Musk quoted an xAI-shared trailer built entirely with Grok Imagine Video 1.5, a two-minute-plus reimagining of The Odyssey styled after a 1970s classical Hollywood epic, and predicted “full movies by the end of the year,” as Teslarati reported at the time. That trailer, built from 36 consistent shots by a single creator, was Musk’s proof of concept. This week’s pledge turns that prediction into a specific commitment, tied directly to Homer’s text rather than a generic demo.


When a fan separately proposed that Musk fund a live-action alternative, to “give Mel Gibson $100 million to film an Odyssey adaptation with painstakingly historically accurate ships, armour, weapons, and casting, with all dialogue taken straight from the original poem and delivered in Homeric Greek,” Musk replied with two words: “I’m down.”

The Grok Imagine pledge lands as the tool’s underlying infrastructure has changed hands. Grok is no longer a standalone product, it folded into SpaceXAI after SpaceX’s acquisition of xAI closed in February, meaning the compute behind any Odyssey production traces back to the same Colossus supercomputers now bundled into SpaceX’s pitch to investors. Musk has separately said SpaceX’s own engineering data is being fed into the next major Grok training run, a two trillion parameter model he’s called the “2T run.”

Whether Grok Imagine can sustain a feature length narrative, rather than a series of impressive individual shots, remains the open question.

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Tesla Mobile App gets a new feature that wrap fans are going to love

Tesla’s Summer Update removes the USB drive step from customizing your car’s digital wrap design.

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Tesla’s latest 2026 Summer Update quietly closes out one of the more tedious steps in personalizing a Tesla’s digital appearance. Uploading a custom wrap design used to require a USB drive. Now it doesn’t.

The feature is listed in Tesla’s release notes as “Send Custom Wraps from Mobile App.” The company described it plainly: “Skip the USB drive and upload a custom wrap of your car from the mobile app. Instructions for creating a custom wrap here: github.com/teslamotors/custom-wraps.”

The digital wrap tool has been around since Tesla’s 2024 Holiday Update, when it launched for Cybertruck owners first, as Teslarati reported at the time. Getting a design onto the car meant formatting a USB drive, creating a folder named exactly “Wraps,” dropping in PNG files sized between 512×512 and 1024×1024 pixels and under 1 MB each, then plugging the drive in and applying the wrap through Toybox. Tesla expanded the tool to other models and renamed it from “Colorizer” to “Paint Shop” with the 2025 Holiday Update, while also adding license plate and window tint customization alongside the wraps.

The latest Summer Update removes the USB step from that process. Owners will be able to pull a design from wherever they saved it, whether that’s a download from social media or something built from Tesla’s own GitHub templates, and push it to the car directly through the app.

Tesla reveals 2026 Summer Update with crazy fixes to Nav and more

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It’s a small fix relative to the rest of this latest release, which also included expanded Grok voice commands, automatic navigation that learns regular routes, and self-driving stats inside the mobile app, all detailed in our rundown of the full Summer Update. The USB requirement was one of the more common complaints about Paint Shop since it launched. Tesla did not say when the wrap upload change would reach individual vehicles, only that the broader update is rolling out now in waves.

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Elon Musk

Tesla Diner is throwing a birthday party with a Franz-signed special treat

Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.

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tesla diner

Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.

One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”

Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions

 

What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.

As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.

If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.

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