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Here’s what SpaceX’s first Starlink satellite rideshare mission looks like [photo]

SpaceX is about to debut a potentially game-changing Starlink rideshare strategy, enabling 'unbelievable' launch costs for smallsat customers. (SpaceX)

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By way of customer Planet, SpaceX has published the first view of its inaugural Starlink satellite rideshare mission, revealing three mini fridge-sized Earth imaging satellites perched on a stack of dozens of Starlink spacecraft.

Scheduled to launch no earlier than (NET) 5:21 am (09:21 UTC) on June 13th, SpaceX’s eighth launch of Starlink v1.0 satellites (Starlink V1 L8) could usher in a revolutionary new way for smallsat operators to get their spacecraft in orbit. The company’s first Starlink rideshare customer has become a vocal supporter in the days before the first launch, praising unprecedentedly low launch costs SpaceX is able to offer. In fact, executives of Planet – now the world’s second most prolific satellite launcher after SpaceX – were so surprised at the prices the launch company was charging that they “could not believe what [they] were looking at”.

To account for the mass added by three Planet SkySats (~350 kg or 770 lb), SpaceX revealed earlier today that it had removed two Starlink satellites – each weighing ~260 kg (570 lb) – from the original stack of 60 spacecraft. Aside from confirming that Falcon 9 is balancing at the very edge of its performance envelope to launch ~16 metric tons (~35,000 lb) of satellites while still enabling booster recovery, the removal of two Starlink satellites to make way for rideshare payloads hints at an incredible level of flexibility available to SpaceX.

Three SkySat Earth imaging satellites perch atop a stop of 58 Starlink satellites ahead of SpaceX’s first internal rideshare mission. (SpaceX)

For customers of the fledgling small satellite rideshare program interested in procuring launch services directly, Planet’s SkySats are almost perfectly sized to extract the most bang for the buck from SpaceX’s current pricing system. Planet likely spent a bit more to have SpaceX build it a custom adapter and deployment mechanism for two launches, but the company’s launch costs for six SkySats – split between two June 2020 Starlink missions – could be as low as $6 million based on SpaceX’s own calculator. Due to the general secrecy of launch prices, it’s hard to accurately compare, but Planet would have had to pay upwards of $40 million – almost seven times as much – to launch six SkySats on dedicated Rocket Lab Electron rockets.

Rocket Lab’s Electron rocket is dedicated to launching small satellites. (Rocket Lab)

In return for $5-30+ million dollars in savings, Planet’s six new SkySats will have to work to raise their orbits from around 300 to 450 kilometers (190-280 mi) after deploying from SpaceX’s Starlink satellite stack. That work will expend a significant portion of their propellant reserves, likely cutting several months (up to several years) off of their operational lifespans. Believed to cost around $3-5 million each, however, the money Planet has saved by launching SkySats with SpaceX could potentially pay for an entirely new batch of six more satellites (or more).

With cost savings like that at hand, it’s no wonder that Planet’s Mike Safyan – Vice President of Launch – described SpaceX’s Starlink rideshare program as “incredibly competitive” and “one of the more significant programs for the smallsat industry”. Having overseen the launch of hundreds of Planet’s Dove and SkySat satellites over the last nine years, it would be hard to find a more qualified industry voice on the subject. Indeed, the rest of the smallsat industry is also responding positively to SpaceX’s new offering, with dozens of commercial spacecraft already assigned to future rideshare launches.

60 Starlink v1.0 satellites prepare for flight. (SpaceX)

At this point, SpaceX plans to offer rideshare opportunities on Starlink missions every month for the indefinite future, all while charging as little as a $1 million per slot. Thanks to third-party launch services companies like Spaceflight and Exolaunch, much smaller cubesats and nanosats will also have ways to get into orbit on SpaceX rockets for much less than the company’s base price. Meanwhile, scheduled to launch no earlier than June 22nd, SpaceX’s very next Starlink launch – V1 L9 – is expected to include three more Planet SkySats and two similar BlackSky imaging satellites.

If SpaceX can maintain the impressive inertia of its Starlink launch and rideshare efforts, it’s safe to say that the company is going to be a towering presence in the smallsat launch industry for the foreseeable future.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla scrambles after Musk sidekick exit, CEO takes over sales

Tesla CEO Elon Musk is reportedly overseeing sales in North America and Europe, Bloomberg reports.

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Credit: Tesla

Tesla scrambled its executives around following the exit of CEO Elon Musk’s sidekick last week, Omead Afshar. Afshar was relieved of his duties as Head of Sales for both North America and Europe.

Bloomberg is reporting that Musk is now overseeing both regions for sales, according to sources familiar with the matter. Afshar left the company last week, likely due to slow sales in both markets, ending a seven-year term with the electric automaker.

Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports

Afshar was promoted to the role late last year as Musk was becoming more involved in the road to the White House with President Donald Trump.

Afshar, whose LinkedIn account stated he was working within the “Office of the CEO,” was known as Musk’s right-hand man for years.

Additionally, Tom Zhu, currently the Senior Vice President of Automotive at Tesla, will oversee sales in Asia, according to the report.

It is a scramble by Tesla to get the company’s proven executives over the pain points the automaker has found halfway through the year. Sales are looking to be close to the 1.8 million vehicles the company delivered in both of the past two years.

Tesla is pivoting to pay more attention to the struggling automotive sales that it has felt over the past six months. Although it is still performing well and is the best-selling EV maker by a long way, it is struggling to find growth despite redesigning its vehicles and launching new tech and improvements within them.

The company is also looking to focus more on its deployment of autonomous tech, especially as it recently launched its Robotaxi platform in Austin just over a week ago.

Tesla officially launches Robotaxi service with no driver

However, while this is the long-term catalyst for Tesla, sales still need some work, and it appears the company’s strategy is to put its biggest guns on its biggest problems.

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Tesla upgrades Model 3 and Model Y in China, hikes price for long-range sedan

Tesla’s long-range Model 3 now comes with a higher CLTC-rated range of 753 km (468 miles).

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Credit: Tesla China

Tesla has rolled out a series of quiet upgrades to its Model 3 and Model Y in China, enhancing range and performance for long-range variants. The updates come with a price hike for the Model 3 Long Range All-Wheel Drive, which now costs RMB 285,500 (about $39,300), up RMB 10,000 ($1,400) from the previous price.

Model 3 gets acceleration boost, extended range

Tesla’s long-range Model 3 now comes with a higher CLTC-rated range of 753 km (468 miles), up from 713 km (443 miles), and a faster 0–100 km/h acceleration time of 3.8 seconds, down from 4.4 seconds. These changes suggest that Tesla has bundled the previously optional Acceleration Boost for the Model 3, once priced at RMB 14,100 ($1,968), as a standard feature.

Delivery wait times for the long-range Model 3 have also been shortened, from 3–5 weeks to just 1–3 weeks, as per CNEV Post. No changes were made to the entry-level RWD or Performance versions, which retain their RMB 235,500 and RMB 339,500 price points, respectively. Wait times for those trims also remain at 1–3 weeks and 8–10 weeks.

Model Y range increases, pricing holds steady

The Model Y Long Range has also seen its CLTC-rated range increase from 719 km (447 miles) to 750 km (466 miles), though its price remains unchanged at RMB 313,500 ($43,759). The model maintains a 0–100 km/h time of 4.3 seconds.

Tesla also updated delivery times for the Model Y lineup. The Long Range variant now shows a wait time of 1–3 weeks, an improvement from the previous 3–5 weeks. The entry-level RWD version maintained its starting price of RMB 263,500, though its delivery window is now shorter at 2–4 weeks.

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Tesla continues to offer several purchase incentives in China, including an RMB 8,000 discount for select paint options, an RMB 8,000 insurance subsidy, and five years of interest-free financing for eligible variants.

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Tesla China registrations hit 20.7k in final week of June, highest in Q2

The final week of June stands as the second-highest of 2025 and the best-performing week of the quarter.

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Credit: Tesla China

Tesla China recorded 20,680 domestic insurance registrations during the week of June 23–29, marking its highest weekly total in the second quarter of 2025. 

The figure represents a 49.3% increase from the previous week and a 46.7% improvement year-over-year, suggesting growing domestic momentum for the electric vehicle maker in Q2’s final weeks.

Q2 closes with a boost despite year-on-year dip

The strong week helped lift Tesla’s performance for the quarter, though Q2 totals remain down 4.6% quarter-over-quarter and 10.9% year-over-year, according to industry watchers. Despite these declines, the last week of June stands as the second-highest of 2025 and the best-performing week of the quarter. 

As per industry watchers, Tesla China delivered 15,210 New Model Y units last week, the highest weekly tally since the vehicle’s launch. The Model 3 followed with 5,470 deliveries during the same period. Tesla’s full June and Q2 sales data for China are expected to be released by the China Passenger Car Association (CPCA) in the coming days.

https://twitter.com/piloly/status/1939897310328111556
https://twitter.com/Tslachan/status/1939955521970147756

Tesla China and minor Model 3 and Model Y updates

Tesla manufactures the Model 3 and Model Y at its Shanghai facility, which provides vehicles to both domestic and international markets. In May, the automaker reported 38,588 retail sales in China, down 30.1% year-over-year but up 34.3% from April. Exports from Shanghai totaled 23,074 units in May, a 32.9% improvement from the previous year but down 22.4% month-over-month, as noted in a CNEV Post report.

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Earlier this week, Tesla introduced minor updates to the long-range versions of the Model 3 and Model Y in China. The refreshed Model 3 saw a modest price increase, while pricing for the updated Model Y Long Range variant remained unchanged. These adjustments come as Tesla continues refining its China lineup amid shifting local demand and increased competition from domestic brands.

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