News
Tesla audio partner DSP Concepts discusses noise cancellation tech & the future of sound in autonomous cars
Sound might play a bigger role in the auto industry with the advent of the electric cars and the age of autonomous vehicles dawning. Tesla’s audio partner DSP Concepts (DSPC) knows a lot about sound and how big of a role it plays in everyday life. Teslarati spoke with part of the DSP Concepts team, who revealed the significance of sound in vehicles, especially as the electric car revolution starts to hit its stride.
“It turns out a car is your most complicated audio product,” said Chin Beckmann, the co-founder and CEO of DSP Concepts. Beckmann described all the ways audio and sound play a part in how people interact with their vehicles, like phone calls, voice commands, or simple in-car communication from driver to passenger and vice versa.
Engine noise cancellation is a feature that interests traditional cars owners as well. Inversely, for electric car owners, engine noise enhancements or noisemakers have become a sought after feature, particularly in the United States where it is mandatory for EVs.
Tesla probably contributed to the popularity of noisemakers in vehicles with its recently-released Boombox feature, which allows drivers to play sounds through an external speaker. Funnily enough, EV owners seeking to increase the noise coming out of their vehicles, may also be looking for ways to decrease the sounds coming into their cars.
“There’s a lot of interest in road noise cancellation from EVs,” said Dr. Paul Beckmann, founder and CTO of DSP Concepts.
Last month, DSP Concepts announced that Audio Weaver would port Bose’s QuietComfort Road Noise Control (RNC) technology into its platform. The collaboration meant that car companies using the Audio Weaver platform, like Tesla, Porsche, or BMW, could offer Bose’s QuietComfort RNC to their vehicles.
Dr. Beckmann clarified, however, that some hardware needs to be integrated into the vehicle for the Bose QuietComfort RNC to work.
“The way the RNC works is it uses microphones inside the car to listen. It’s kind of like those active noise cancelling headphones. The headphones have microphones close by your ears. So [for] the retrofit, you’d have to put microphones, maybe, by the headrest or somewhere close to your ears,” he shared with Teslarati.
Dru Wynings, Sr. Director of Marketing at DSP Concepts, added that some sensors would probably be needed in the car’s chassis as well. He also talked about the complexities of bringing Bose’s QuietComfort RNC to vehicles.
“There’s a huge hardware component to it in terms of how much computation is needed, in terms of what their audio sound system is…all of that could take a toll. So, [automakers are] planning on what could actually fit on this specific chip to run this software,” said Wynings.
DSP Concepts did not reveal any details about Bose RNC coming to Tesla vehicles. There’s really no telling what features Tesla will roll out to its vehicles at the end of the day.
However, the possibility is very high. It isn’t too far-fetched to think that Tesla might have already equipped its vehicles with the necessary hardware for features like Bose’s QuietComfort RNC, especially considering the upcoming release of the much-anticipated Model S and Model X refresh. The company already did something similar with its in-cabin camera. The hardware for the camera feature was equipped well before it was enabled via an OTA software update.
Road noise cancellation seems like a premium feature that could be available for Tesla’s top-tier vehicles, like the Model S and Model X. Or Tesla may roll out the Bose RNC feature to its entire fleet in a later update. After all, the Model 3 just had a refresh as well.
Sound in Autonomous Vehicles
Aside from Tesla, DSP Concepts works with an array of automakers in the industry, both old and new companies. The company’s main goal is to bring audio engineering into the 21st century with the help of Audio Weaver.
When it comes to the auto industry, DSPC seems very aware of how audio in cars will evolve as autonomy enters the industry. It has become evident that car companies, both legacy and startups, have started producing more tech-savvy vehicles.
Tesla vehicles might be the most tech-savvy cars on the market. The EV manufacturer’s cars incorporate technology that people might look for in their vehicles now, like Netflix, Spotify, or even Caraoke. Yes, these features might not be necessary, but the same argument could be made for phones, laptops, or other devices.
People can do much more than call others with their phones now. They can watch their favorite shows, listen to music, search the internet and much, much more. People seem to want their tech to be well-rounded, so why not their vehicles?
Other car makers seem to be following Tesla’s footsteps. In addition to making more tech-oriented vehicles, more auto companies are also exploring autonomous cars.
With autonomy in the picture, features like Tesla Theater or Tesla Arcade will be more utilized and with that comes the significance of sound. DSP Concepts understands that people might start looking for better sound quality in their autonomous vehicles as more entertainment options are offered by car companies.
The Teslarati team would appreciate hearing from you. If you have any tips, email us at tips@teslarati.com or reach out to me at maria@teslarati.com.
Lifestyle
Elon Musk jokes he will join Mr Beast’s “100 Men vs 1 Gorilla” challenge
It’s a good sign, if any, that the overworked Musk is becoming a bit more lighthearted again.
Following the first quarter Tesla earnings call, CEO Elon Musk seems to have become a bit more relaxed—relaxed enough to joke about fighting a gorilla with 99 other people, at least.
It’s a good sign, if any, that the overworked Musk is becoming a bit more lighthearted again and not too busy picking fights with politicians on social media.
The Viral 100 Men vs 1 Gorilla Challenge
Over the weekend, a post on social media platform X went viral. The post itself was quite simple, with user @DreamChasnMike stating that he thinks 100 men could beat one gorilla. “Everybody just gotta be dedicated to the sh*t,” the X user joked. The post exploded on the platform, garnering 284 million impressions as of writing.
The silly question also triggered a massive debate about whether 100 men would really stand a chance against a literal gorilla. Some users even lamented that the premise was a sign of male hubris. Nevertheless, the question proved to be a fun topic on X, with some more dedicated users even posting simulated videos of what the “100 Men vs 1 Gorilla Challenge” could look like.
Mr. Beast and Elon Musk Join In
The premise is quite similar to other viral videos from noted YouTube creator Mr. Beast, so it was no surprise that edited images of Mr. Beast YouTube thumbnails with “100 Men vs a Gorilla” also started spreading on the social media platform. Mr. Beast, who tends to be game to such silly ideas, actually reposted the edited image, joking “Need 100 men to test this, any volunteers?”
In true Elon Musk fashion, the Tesla and SpaceX CEO noted that he would join the challenge. “Sure, what’s the worst that could happen” Musk wrote in his post on X. Musk’s reply triggered quite a few laughs on X, with some stating that the world probably still needs the CEO.
While silly, Musk’s comment and his recent, more frequent posts about his companies’ products like Starlink and Grok have been received well by his supporters. Over the past months, after all, Musk has been very political and quite confrontational on social media. With Musk soon taking a step back from the Department of Government Efficiency’s (DOGE) daily operations, however, it seems like X will soon get a more tempered and lighthearted Elon Musk once more.
News
Big Tesla win? Sec Lutnick says cars with 85% domestic content will face zero tariffs
That’s a big competitive advantage for Tesla’s best-selling vehicle.
It appears that Tesla may see itself with a notable advantage in the United States.
This is, at least, as per recent comments from United States Commerce Secretary Howard Lutnick.
Lutnick’s Comments
In recent comments to reporters, Lutnick stated that vehicles finished in the United States with 85% domestic content will have no tariff applied, as noted in a report from The Guardian. Automakers that meet this threshold stand to gain an advantage in the U.S. auto sector, especially considering the Trump administration’s aggressive tariffs.
As per Lutnick, the administration’s auto tariffs will apply to foreign carmakers that are building their vehicles in the United States. “This is ‘finish your cars in America and you win’,” Lutnick stated.
Big Tesla Advantage
Lutnick’s comments were received positively by Tesla watchers on social media, many of whom noted that the threshold would probably be met only by the electric vehicle maker’s cars. Teslas that are sold in the United States are built in the United States, and they have consistently ranked among the most American cars in the country for several years running.
Back in December, for example, American University’s Kogod School of Business released its Made in America Auto Index, which explores the total domestic content of vehicles that are available for purchase today. In its rankings, only three vehicles received a total domestic content score of 85% or higher—the Tesla Model Y, Model Y Long Range, and the Model 3 Performance.
The two Model Y variants received a total domestic content score of 85%, while the Model 3 Performance had a total domestic content of 87.5%. If Secretary Lutnick’s comments are any indication, these three vehicles would be subjected to zero tariffs. This bodes well for Tesla, as the Model Y is the company’s best-selling vehicle by a notable margin.
Elon Musk
Tesla reveals Semi fleet data, shows off new feature and infrastructure plans
The Tesla Semi is one of the company’s most-anticipated releases, and it could be getting even better as things move toward mass production.
Tesla revealed some new Semi fleet data, as well as a new feature the truck will have, and expanded on plans for infrastructure at the ACT Expo today in Los Angeles.
The Tesla Semi is one of the company’s most anticipated releases, and although it has already made its way into several company fleets, other companies are waiting for the automaker to fulfill their orders.
Tesla recently reaffirmed its mass production date of late 2025, hoping to build 50,000 Semi units annually at a new factory in Reno, Nevada.
At the ACT Expo, Tesla revealed some new details about the truck, including current fleet data, a new feature that will be a big selling point for many companies interested in the vehicle, and future infrastructure plans.
Fleet Data
Tesla has already accumulated over 7.9 million miles across its test fleet, the company said at the event. This includes 26 vehicles with over 100,000 miles on them, an impressive feat considering they are only taking regional runs, as of now.
The most notable companies with the vehicle are PepsiCo. and Frito Lay, both of which have spoken highly of the Semi’s ability to handle longer days. Drivers have reported that the Semi has helped them complete 1,000-mile travel days.
Tesla has more than 26 @tesla_semi with over 100,000miles on them
Cumulatively 7.9 million miles across the Semi test fleet
Full presentation going up soon ⚡️ pic.twitter.com/3TEpseb29i
— Kyle Conner (@itskyleconner) April 29, 2025
The first phase of production units will be integrated into Tesla’s logistics operations for real-world testing, which is something that has already been done.
Customer deliveries are expected to begin next year, something that was reiterated during the company’s most recent earnings call.
Tesla Semi’s New Feature
The semi will equip a 25-kilowatt electric Power Take-Off system that will help companies power auxiliary features like refrigeration, hydraulic systems, compressors, and more.
This is a massive feature, especially for companies that will be transporting perishable goods using the Semi. This will become especially important as it starts making cross-country runs and more companies begin taking delivery of the vehicle as production ramps up.
Cool! @tesla_semi will feature a 25kW e-PTO system to power any loads needed such as a refrigerated trailer pic.twitter.com/Hncwzi6AA8
— Kyle Conner (@itskyleconner) April 29, 2025
Expansion to Public and Private Charging Infrastructure
The Semi utilizes the Megacharger for its charging needs, and many sites have been installed already. Frito-Lay is expanding its Megacharger infrastructure by building eight new piles at its Bakersfield, California, factory.
We reported on that earlier this month:
Tesla Semi fleet from Frito-Lay gets more charging at Bakersfield factory
However, Tesla has many more megawatt-level sites that are under construction for public Semi charging: 46, to be exact.
It also said it has more fleet sites that are underway, one of them being the Bakersfield factory’s infrastructure.
Elon Musk jokes he will join Mr Beast’s “100 Men vs 1 Gorilla” challenge
Big Tesla win? Sec Lutnick says cars with 85% domestic content will face zero tariffs
Tesla reveals Semi fleet data, shows off new feature and infrastructure plans
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