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BMW pulls a Tesla by launching a subscription service — for heated seats

(Credit: BMW Media Group)

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BMW recently announced that it is adding another subscription service for its vehicles, just like how Tesla charges for Premium Connectivity in its all-electric cars. What is rather unique is that BMW will be asking its customers to subscribe to features that are already built in, such as heated seats and automatic high beams. 

The update was related by the German automaker in an announcement for its Operating System 7, which will be installed in new vehicles. According to the carmaker, it would be able to remotely update every line of code that makes its cars’ systems work. 

“BMW already offers its customers digital services and additional vehicle functions in the form of digital after-sales, some of which are deeply embedded in the vehicle’s software. In the US, BMW Drive Recorder is offered through a pilot program… In the near future, additional functions will be added that can access the vehicle’s existing hardware and software, such as certain comfort functions or driver assistance systems,” the announcement stated. 

In a statement to TechCrunch, a BMW spokesperson noted that the strategy would allow BMW owners to access features as they are needed, allowing customers to use functionalities in a flexible manner. This includes subscriptions to services on an annual basis, for example. 

“In the near future, we will not only be able to add more functions here, but we will also be able to add even more flexibility for our customers with temporary bookings so booking of options for three years, for one year, or even shorter periods of time, like a few months,” the spokesperson noted.

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BMW, of course, is not the only carmaker that is rolling out subscription services to its customers. Tesla, which has made a name for itself by introducing vehicles that function more like tech devices, is currently offering a Premium Connectivity package, which provides its EVs with 4G LTE connectivity. This allows vehicles to access live traffic updates, video streaming services, and software updates without a connection to a Wi-Fi network. 

However, it should be noted that built-in hardware such as heated seats are not being used for a subscription service by Tesla. The electric car maker did enable a paid upgrade for heated rear seats for the Model 3 Standard Range and Standard Range Plus, but that was a one time purchase, not a subscription. Other features that were mentioned by BMW, such as automatic high beams, are also included in Teslas by default. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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SpaceX calls off Starship 10 flight attempt once again

SpaceX is calling off a potential launch of Starship this evening, marking the second consecutive night the tenth test flight of the massive rocket will be delayed.

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Credit: SpaceX

SpaceX is calling off a potential launch of Starship this evening, marking the second consecutive night the tenth test flight of the massive rocket will be delayed.

Originally planning to launch on Sunday at 6:30 p.m. local time in Starbase, Texas, SpaceX was forced to delay the tenth launch of Starship due to a hardware issue.

“Ground side liquid oxygen leak needs to be fixed. Aiming for another launch attempt tomorrow,” CEO Elon Musk posted on the social media platform X.

Starship Flight 10 rescheduled as SpaceX targets Monday launch

The launch was then pushed to Monday night, and the launch window was set to start at the same time as Sunday. However, SpaceX would push it back to 6:44 p.m. due to some weather issues.

Eventually, Starship seemed like it was trending toward a launch, but weather continued to persist in the area, with thunder, rain, and lightning all threatening in the area.

At around 7:03 p.m., SpaceX decided to stand down once again, confirming weather was the culprit of yet another delay:

SpaceX will likely try again on Tuesday night, but the company has not yet confirmed if it will open another launch window.

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WATCH: SpaceX Starship Flight 10 launch

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Credit: SpaceX

SpaceX is set to launch its tenth test flight of the Starship program, with a launch window that will open at 6:44 p.m. local time, or 7:44 p.m. on the East Coast.

Starship’s tenth test flight was originally scheduled for launch yesterday with a one-hour window that opened at 7:30 p.m. ET, but it was called off 17 minutes before that window even had a chance to open.

Starship Flight 10 rescheduled as SpaceX targets Monday launch

SpaceX moved the flight to tonight. It was also originally scheduled to have a launch window at the same time as Sunday, but it was pushed back 14 minutes to around 6:30 p.m. ET. There are storms in the area, as well as clouds over Starbase, so there is the off chance for another launch delay.

There are several big objectives for this launch, including the expansion of the operating envelope for the Super Heavy booster. SpaceX says there are “multiple landing burn tests planned.”

The booster will also be performing a few in-flight experiments to help with data collection. Specifically, real-world performance data on future flight profiles and off-nominal scenarios will be on the list of things SpaceX will be looking for.

Starship itself will have a few in-flight objectives that include the deployment of eight Starlink simulators that are similar in size to the next-gen satellites for the internet service. SpaceX was set to test this with Starship’s seventh test flight, which occurred in January 2025. However, the task was abandoned as the vehicle was destroyed before deployment could occur.

Liftoff conditions are currently looking favorable, and SpaceX will be eager to improve upon its Starship launch program as CEO Elon Musk has big plans for it in the coming years.

You can watch the launch below via SpaceX:

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Tesla looks to expand Robotaxi geofence once again with testing in new area

It looks as if Tesla is preparing for its next expansion of the geofence, potentially moving toward a much larger service area that could eclipse 150 square miles.

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Credit: Joe Tegtmeyer | X

Tesla looks to be preparing for the potential expansion of the Robotaxi geofence once again, as the company was spotted testing the suite in an area well outside of the Austin service area.

After it first launched the Robotaxi platform on June 22, Tesla has managed to expand its geofence twice, essentially doubling the travel area both times.

The most recent expansion took the size of the geofence from 42 square miles to about 80 square miles, bringing new neighborhoods and regions of the city into the realm of where the driverless vehicles could take passengers.

However, it looks as if Tesla is preparing for its next expansion of the geofence, potentially moving toward a much larger service area that could eclipse 150 square miles.

Over the weekend, one fan noticed a Robotaxi validation vehicle testing in Bee Cave, Texas, which is roughly 25 minutes from the edge of the current geofence:

Tesla has been testing vehicles in the western suburbs of Austin for some time, and it seems the company is laying some groundwork to push its geofence expansion into Plaid Mode as competition with Waymo continues to be at the forefront of the conversation.

Waymo has been expanding with Tesla for some time, as the pace of expansion for the two companies has been relatively accelerated for the past couple of months.

Tesla’s expansions of the geofence sent a clear message to competitors and doubters, but it is still aiming to keep things safe and not push the envelope too quickly.

The geofence expansion is impressive, but Tesla is also focusing on expanding its vehicle fleet in both Austin and the Bay Area, where it launched a ride-hailing service in July.

Tesla Bay Area autonomous fleet to grow to over 100 units: Elon Musk

Still, safety is the priority at the current time.

“We are being very cautious. We do not want to take any chances, so we are going to go cautiously. But the service areas and the number of vehicles in operation will increase at a hyper-exponential rate,” CEO Elon Musk said during the Q2 Earnings Call.

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