Connect with us

News

UPDATED: Mercedes-Benz throws in the towel on self-driving efforts: ‘We can no longer win’

The Mercedes-Benz F-015 concept. (Credit: Mercedes-Benz)

Published

on

Update: Head of Digital Transformation at Daimler AG Sascha Pallenberg has noted on Twitter that the report from RedaktionsNetzwerk Deutschland (RND) is false, and that Mercedes-Benz’s autonomous program is still ongoing. A quote previously misattributed to the Mercedes-Benz head has also been corrected.

***Original article follows.***

Five years ago, Mercedes-Benz made headlines when it unveiled the F-015 Luxury in Motion research vehicle, a stunning, futuristic concept car that could navigate itself without a human driver. The excitement brought by the vehicle was palpable, and at the time, it appeared that a future populated by driverless, autonomous cars was at hand. But since it was passed around during its debut, the F-015 disappeared.

And now, amidst the release of Tesla’s limited Full Self-Driving beta and the rollout of Waymo’s truly driverless ride-sharing service in Phoenix, Arizona, Mercedes-Benz has announced that it is throwing in the towel. Speaking with local media, a Mercedes-Benz spokesman noted that the company will no longer be competing in a race that it would lose. “We don’t compete in any race that we can no longer win,” the spokesman said.

The announcement was quite surprising, considering that the automaker has presented a pilot project in Stuttgart Airport that involved an S-Class searching for a parking space independent of its driver. It was an impressive demo, featuring maneuvers that seemed far above that of mass-release features like Tesla’s Smart Summon. As noted by the spokesman, however, Mercedes-Benz will be focusing on its finances for now.

Advertisement

“The conversion to a mobility provider is a thing of the past. We will move away from it again. You can’t make money with offers like car sharing. Our investors not only expect sales, but also above all profit,” the spokesman said.

Achieving these financial goals means that Mercedes-Benz would have to cut investments in research and development initiatives, among other things. This included a collaboration with BMW for the development of autonomous driving software, which was terminated by the company. In a way, such a development was unsurprising for trend researcher Mario Herger, who was skeptical about the two automakers’ collaboration. “Two companies that can’t (develop) software now want to develop software,” he said.

With the company unburdened by its autonomous driving program, Mercedes-Benz will now focus on things that it has mastered over the decades. These include strengthening its brand and emphasizing the luxurious aspects of its vehicles. For now, at least, the Stuttgart-based carmaker appears poised to return to its classic values as it attempts to weather the future.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

News

Tesla’s Supercharger Diner probably just secured more locations

Published

on

tesla diner
Credit: Tesla

Tesla’s Supercharger Diner in Los Angeles dominated the company’s global usage rankings after just one year, proving the concept is more than just a one-off novelty location that will fade away.

The performance could incite the company to build more locations, something that CEO Elon Musk has hinted at for some time.

Tesla’s Supercharger Diner delivered 21.2 GWh of energy in its first year of operation, the company’s head of Charging, Max de Zegher, revealed on X. Of the top 10 most utilized Supercharger locations in Tesla’s global infrastructure, the Diner in Los Angeles was the most used by drivers, and it wasn’t particularly close:

On its launch day one year ago, nobody was too sure what the Tesla Diner would be about. It seemed like an interesting concept, and considering it had been in the works for years, it was a highly anticipated launch that many were looking forward to.

Based on its success, we could see additional Diners with Superchargers built throughout the United States, and potentially beyond. Musk has said on several occasions that the company would be willing to bring the Diner idea to more markets.

Tesla makes major change at Supercharger Diner amid epic demand

Of the markets that Musk has mentioned, both Palo Alto and Austin have come to be perceived as ideal selections. However, there are no concrete plans as of now to build new Supercharger Diners anywhere; the location on Santa Monica Boulevard will remain the exclusive spot to pick up Tesla-inspired eats, at least for the time being.

Continue Reading

Investor's Corner

Tesla short sellers win big after shares fall after earnings

Published

on

A red Tesla Roadster driving around a turn
(Credit: Tesla)

Tesla short sellers won big following the company’s massive fall on Wall Street after it reported subpar Earnings on Wednesday.

Tesla short sellers collected about $4.12 billion in single-day profits on Thursday, according to BloombergShares fell as much as 15 percent during Thursday’s session. It closed as one of the worst days for Tesla on Wall Street in the past three years.

Investors sold off the stock after Tesla said it would aggressively direct its spending toward AI and its Optimus robot project. The company had record revenues, which were driven by one of the strongest quarters in terms of vehicle deliveries in company history.

However, it missed EPS estimates by reporting just $0.33, a far cry from the $0.53 analysts expected.

S3 Partners reported that about 3 percent of Tesla’s outstanding stock is sold short. Managing Director at S3, Ihor Dusaniwsky, provided the short seller’s potential profit, as well as another figure: shorts have likely had paper gains of $8.92 billion this year, as Tesla shares are down 30 percent in 2026.

Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue

Tesla has burned short sellers many times in the past, but the company’s latest Earnings Call was a chance for those skeptics to taste some payback. Although the company gave some very transparent information regarding future projects, the rollout of Robotaxi, Optimus, and Semi, many investors took their profits on Thursday.

Notable short sellers like Michael Burry have been transparent about their skepticism around Tesla shares. Burry just revealed three weeks ago that he had opened up a new short on the stock, stating he shorted Tesla shares at $416.22. “Happy it jumped back to this level,” he said in a blog post.

At the time of publication, Tesla shares were down about 3 percent and the stock was trading at $309.92.

Continue Reading

News

Tesla door handle saga gets its latest chapter and a big change is coming

Published

on

Credit: Tesla | Model 3 Owner's Manual

Tesla’s long-standing saga regarding its door handles and a manual release has entered its latest chapter, and as a result, a big change is coming.

On Friday, the National Highway Traffic Safety Administration (NHTSA) denied Tesla’s petition that was seeking a defect investigation into roughly 180,000 Model 3 vehicles for an issue involving the emergency mechanical door release.

NHTSA said that Tesla’s petition did not present evidence of a safety-related defect in the door handles or their emergency releases. Instead, the agency determined that it would rather solve the issue of the lack of labeling or location of emergency mechanical door releases and the federal safety rules that govern them.

Essentially, the NHTSA wants to create and enforce rules that would require automakers to make emergency door latch releases more clearly labeled in a car. Despite a Tesla having manual door releases on all four passenger doors, many people do not know they exist or how they work.

Tesla addresses door handle complaints with simple engineering fix

In recent times, Tesla has faced some criticism involving its door handles, specifically because some occupants have reported that they are unable to exit their vehicles after losing power. The door handles on a Tesla are electronically operated, but in the event that the 12V battery dies, there is a manual release that can be used.

The NHTSA only identified a single complaint involving the mechanical door releases: a 2022 Model 3 owner said the release was concealed and unlabeled after the vehicle lost power after a front-end collision. It has also already started to create a separate rulemaking process to make emergency door-egress systems more obvious.

It should be noted that all Teslas have mechanical emergency door releases, but they are placed in various locations as the vehicles have aged and been redesigned from year to year. Refer to the safety manual for your vehicle if you have any confusion about where the emergency releases are and how they work.

Continue Reading