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BMW will tout all-electric iX SUV during Super Bowl following seven-year absence

Credit: BMW

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BMW will bring an all-electric iX SUV to its star-studded Super Bowl advertising campaign during the most-watched sporting event in the United States. The commercial will portray legendary bodybuilder and former California governor Arnold Schwarzenegger as Zeus, who decides to retire and move to Palm Springs. It is the first time since 2015 BMW is putting on a Super Bowl advertisement; the last time was for an electric vehicle, too.

The all-electric iX becomes a gift from Semla Hayek, who portrays Hera, the Goddess of Women. Zeus accepts his new ride, an EV, and the two drive away while karaoke-ing Eddy Grant’s “Electric Avenue.”

While the details (the corny ones, at that) are not really too important, what is important is BMW is paying for its first Super Bowl airtime in seven years to show off its brand new iX SUV, which begins deliveries next month. Its 2015 Super Bowl ad was also for an all-electric vehicle: the BMW i3, which the automaker recently announced it would stop producing at its plant in Leipzig.

The iX packs 516 horsepower and 324 miles of range in all three of its trims: the Convenience, starting at $88,050, Premium at $93,175, and Sport at $94,325. 0-60 MPH acceleration tops out at just 4.4 seconds, which is about nine-tenths of a second slower than the Tesla Model Y Performance. Tesla’s fastest variant for the all-electric crossover will get you to 60 MPH from a standstill in just 3.5 seconds.

CNBC says the ad was produced by San Francisco’s Goodby Silverstein & Partners agency.

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With increasing consumer sentiment that electric vehicles are becoming more widely accepted as a form of passenger transportation, it only makes sense for the automakers that set aside billions on advertising to reach out during the biggest day in American sports. The U.S. automotive market is slowly but surely becoming more concentrated with EVs. While the percentage may be small, it only shows that automakers are planning to attempt to woo over consumers with comedic and playful commercials because EVs are finally here.

While we will still see plenty of gas-powered car commercials during the big game, BMW’s escape from its seven-year hiatus is only more indication that electric cars are the primary focus of automakers when millions of sets of eyes will be glued to their TV sets to see Joe Burrow duel against Matt Stafford.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Model Y L has two distinct features for luxurious comfort

This is not to say the other interior additions are not factors in the Model Y becoming a more luxurious and premium vehicle, but the two mentioned in this article are particularly pertinent in that conversation.

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Credit: Tesla

Tesla’s new Model Y L has two distinct features that are geared toward giving occupants a taste of luxury with guaranteed comfort.

These two features should definitely be part of the company’s future lineup, and they could prove to be massive upgrades to the Model Y’s interior, which is certainly premium but is missing some things that truly tailor to a “luxury” feel of an automobile.

This is not to say the other interior additions are not factors in the Model Y becoming a more luxurious and premium vehicle, but the two mentioned in this article are particularly pertinent in that conversation.

Tesla Model Y L might not come to the U.S., and it’s a missed opportunity

Power-Adjustable Thigh Supports

In the front seats of the Model Y L, there are power-adjustable thigh supports that will enable some additional comfort on the legs:

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Most might think that these thigh supports are simply a feature that makes the ride more comfortable, which is true. However, they have benefits for the ride and after you exit the car.

Providing proper lift on the legs and thighs can be beneficial for people with back problems or posture issues. The lower back takes an increased amount of stress during long car rides, especially as the legs are fixed in the chosen seating position.

Tesla Model Y L officially launched: price, features, and more

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Adding some support to the thighs can help reduce pressure on the lower back and hips, and distribute weight more evenly, taking stress off pressure points.

It can also contribute to better spinal alignment. They also have safety benefits, as some riders could have an improved seatbelt position thanks to the thighs being in this position.

Second-Row Mechanical Armrest

Tesla also added mechanical, one-touch armrests to the Model Y L’s second row, a nice and premium touch for the riders in the middle of the vehicle:

Add the additional space the Model Y L provides to riders, and it already gets more comfortable. However, the addition of the mechanical armrests gives a good option of comfort for those who are seated in the second row.

They can also be retracted with the touch of a button, allowing for those in the third row to exit the vehicle easily.

One con to the mechanical portion of these armrests is that it is another moving part, and, of course, that puts it at risk of having issues.

However, it is certainly more premium than a manual armrest, and the flashy carbuyers will appreciate this small but mighty addition.

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Tesla’s NHTSA probe is already on its way to being resolved

The problem the NHTSA had with Tesla’s reporting is already on its way to being resolved, as the agency and the company have been in communication.

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Credit: Tesla

Tesla is being probed by the National Highway Traffic Safety Administration (NHTSA) for not reporting accidents in a timely manner, the agency said on Thursday.

It is already well on its way to being resolved, the agency said.

The agency’s Office of Defects Investigation (ODI) identified numerous instances in which Tesla reported crashes that “occurred several months or more before the dates of the reports.”

The Standing General Order in place by the agency requires crash reports to be submitted within five days of Tesla receiving the notice of an accident.

The investigation states Tesla submitted crashes in one of two ways:

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“Many of the reports were submitted as part of a single batch, while others were submitted on a rolling basis.”

The problem the NHTSA had with Tesla’s reporting is already on its way to being resolved, as the agency and the company have been in communication.

Tesla has already been in contact with the agency’s ODI and stated that the timing of the reports was an issue with its data collection. The issue has been resolved, Tesla told them.

The NHTSA said the initiation of the probe against Tesla is a “standard process for reviewing compliance with legal requirements, to evaluate the cause of potential delays in reporting, the scope of any such delays, and the mitigations that Tesla has developed to address them.”

It is the latest NHTSA probe into Tesla, as it has also been investigating the company for accidents during Full Self-Driving operation in reduced visibility conditions.

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The agency also sought information on the rollout of Robotaxi a few months ago, and how Tesla planned to handle low-visibility conditions in its driverless ride-hailing service.

The NHTSA was interested in knowing how Tesla planned to assess the ability of FSD’s engineering controls, whether any other similar FSD crashes had occurred in low visibility, and if modifications to FSD software would impact its performance in these conditions.

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Tesla rolls out minor but significant improvement to Robotaxi service

As per Tesla, Robotaxis will now arrive at their pickup locations with their doors locked.

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Credit: @AdanGuajardo/X

Tesla has rolled out a minor but significant improvement to its Robotaxi service. The update was shared by the Tesla community on social media platforms such as X. 

New Robotaxi App update

As observed by the electric vehicle community on social media, Tesla has started rolling out the Robotaxi App’s Version 25.8.5 (6074) to users. The update seems to be quite minor, though Tesla mentioned something quite notable the update’s “What to Test” section.

As per Tesla, Robotaxis will now arrive at their pickup locations with their doors locked. Customers would not need to unlock the Robotaxis manually, however, as the vehicles would automatically unlock as they approach the car. “You ride now arrives locked and will automatically unlock as you walk up. Just ensure your app has Bluetooth access enabled,” Tesla wrote.

While this update is minor, it does improve the safety of the vehicles themselves. It also provides another layer of convenience for users of the driverless ride-hailing service. The fact that Tesla is already refining the Robotaxi App’s features this early bodes well for the program. It suggests, if any, that the service will already be fairly refined when it starts being opened to more users.

Robotaxi praised for its safety

Tesla is following a deliberate and cautious rollout strategy for its Robotaxi rollout, though early reviews of the system have been quite positive. Some reviewers have also dubbed Tesla’s Robotaxi service as a safer alternative to more conventional ride-hailing services such as Uber.

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This was highlighted by auto reviewer Scotty Reiss in a post on A Girl’s Guide to Cars.

“I like the personal safety factor. No driver to threaten or harass you. You control the locking and unlocking of the car. You can change the pickup location at any time. The car will wait for you. You can call the support desk if you need help. You can change your destination if the drop-off area seems sketchy. All of it together makes me feel safer getting a car home from the airport at midnight or into the city after dark, and I definitely feel safer having my daughters take a self-driving rideshare when they go out to meet friends for dinner,” Reiss wrote in her post.

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