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Rocket Lab briefly catches Electron booster with a helicopter on first try

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In a significant achievement, public launch provider Rocket Lab has – with a few caveats – successfully used a helicopter to catch the booster of its Electron rocket out of mid-air on the very first attempt.

The company began working on ways to recover and reuse the booster of its tiny Electron rocket in 2019, going back on a promise repeatedly made by founder and CEO Peter Beck in the years prior. Due to just how small the Electron rocket is, it was generally assumed that Beck wasn’t wrong to avoid attempting to recover or reuse its parts of it. However, that attitude quickly changed when the need to ramp up launch cadence became a leading priority. Soon after, Beck revealed that Rocket Lab engineers had looked more carefully at the problem and concluded that Electron booster recovery was more feasible than assumed.

Once the problem was no longer deemed insurmountable, the allure of reuse – intrinsically multiplying the effectiveness of any given production line if done right – was irresistible.

Catching a rocket booster out of mid-air has never looked easier. (Rocket Lab)

While the change in attitude made Rocket Lab the second company after SpaceX to begin seriously developing the ability to recover and reuse orbital-class liquid rocket boosters, the approach it would need to take for a rocket as small as Electron was almost nothing like that used by Falcon boosters. Instead of multiple in-flight engine ignitions, supersonic retropropulsion, steerable fins, and a propulsive landing, Electron would rely on several parachutes to slow itself down, use small thrusters (not unlike Falcon) for attitude control, and be actively captured out of mid-air by a crewed helicopter.

Ironically, demonstrating the sheer size gap between Electron and Falcon 9, Electron booster recovery more closely resembles Falcon 9 fairing recovery. Weighing in at around one ton (~2200 lb) per half, or about as heavy as an entire Electron rocket booster, each fairing half mainly just controls its attitude with cold-gas thrusters while passively reentering Earth’s atmosphere. Fairing halves then deploy a GPS-guided parafoil and gently splash down on the ocean surface before being fished out of the water by a waiting ship.

That is exactly how Rocket Lab trialed Electron recovery on several prior attempts, fishing intact boosters out of the Pacific Ocean after gentle ocean landings. For a while, SpaceX even attempted to catch fairings out of mid-air – albeit with a highly-modified ship and net instead of a helicopter and hook. However, when the company realized it could easily reuse fairing halves that landed in the ocean, it fully abandoned catch attempts.

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In Electron’s case, it’s no surprise that Rocket Lab still pursued catch-based recovery while SpaceX was simultaneously giving up on the practice. Put simply, it would be incredibly difficult to reliably and affordably reuse a liquid rocket booster – and liquid rocket engines especially – after dunking them in saltwater.

That’s also why the success of Rocket Lab’s first operational catch attempt has caveats. While the company did successfully catch the booster out of mid-air, the pilot – who holds final authority for the sake of safety – observed unusual behavior not seen during testing after hooking Electron and chose to release the booster early. Thankfully, it still managed a soft landing in the ocean and was recovered by ship, but despite statements from Beck to the contrary, that seawater exposure will almost certainly make it impossible to fully reuse. To call the attempt a total success, the helicopter would have needed to drop the booster off on the recovery ship’s deck, fully avoiding a bath.

Above all else, even if the catch didn’t last, Rocket Lab successfully launched 34 small satellites and payloads into orbit for several paying customers and briefly caught the booster that launched them with a helicopter. The attempt was arguably far more successful than not and likely leaves Rocket Lab just a little more practice and a few small optimizations away from a perfect recovery. Then the company can shift its focus to the next goal: the first Electron booster reuse.

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla scrambles after Musk sidekick exit, CEO takes over sales

Tesla CEO Elon Musk is reportedly overseeing sales in North America and Europe, Bloomberg reports.

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Credit: Tesla

Tesla scrambled its executives around following the exit of CEO Elon Musk’s sidekick last week, Omead Afshar. Afshar was relieved of his duties as Head of Sales for both North America and Europe.

Bloomberg is reporting that Musk is now overseeing both regions for sales, according to sources familiar with the matter. Afshar left the company last week, likely due to slow sales in both markets, ending a seven-year term with the electric automaker.

Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports

Afshar was promoted to the role late last year as Musk was becoming more involved in the road to the White House with President Donald Trump.

Afshar, whose LinkedIn account stated he was working within the “Office of the CEO,” was known as Musk’s right-hand man for years.

Additionally, Tom Zhu, currently the Senior Vice President of Automotive at Tesla, will oversee sales in Asia, according to the report.

It is a scramble by Tesla to get the company’s proven executives over the pain points the automaker has found halfway through the year. Sales are looking to be close to the 1.8 million vehicles the company delivered in both of the past two years.

Tesla is pivoting to pay more attention to the struggling automotive sales that it has felt over the past six months. Although it is still performing well and is the best-selling EV maker by a long way, it is struggling to find growth despite redesigning its vehicles and launching new tech and improvements within them.

The company is also looking to focus more on its deployment of autonomous tech, especially as it recently launched its Robotaxi platform in Austin just over a week ago.

Tesla officially launches Robotaxi service with no driver

However, while this is the long-term catalyst for Tesla, sales still need some work, and it appears the company’s strategy is to put its biggest guns on its biggest problems.

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Tesla upgrades Model 3 and Model Y in China, hikes price for long-range sedan

Tesla’s long-range Model 3 now comes with a higher CLTC-rated range of 753 km (468 miles).

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Credit: Tesla China

Tesla has rolled out a series of quiet upgrades to its Model 3 and Model Y in China, enhancing range and performance for long-range variants. The updates come with a price hike for the Model 3 Long Range All-Wheel Drive, which now costs RMB 285,500 (about $39,300), up RMB 10,000 ($1,400) from the previous price.

Model 3 gets acceleration boost, extended range

Tesla’s long-range Model 3 now comes with a higher CLTC-rated range of 753 km (468 miles), up from 713 km (443 miles), and a faster 0–100 km/h acceleration time of 3.8 seconds, down from 4.4 seconds. These changes suggest that Tesla has bundled the previously optional Acceleration Boost for the Model 3, once priced at RMB 14,100 ($1,968), as a standard feature.

Delivery wait times for the long-range Model 3 have also been shortened, from 3–5 weeks to just 1–3 weeks, as per CNEV Post. No changes were made to the entry-level RWD or Performance versions, which retain their RMB 235,500 and RMB 339,500 price points, respectively. Wait times for those trims also remain at 1–3 weeks and 8–10 weeks.

Model Y range increases, pricing holds steady

The Model Y Long Range has also seen its CLTC-rated range increase from 719 km (447 miles) to 750 km (466 miles), though its price remains unchanged at RMB 313,500 ($43,759). The model maintains a 0–100 km/h time of 4.3 seconds.

Tesla also updated delivery times for the Model Y lineup. The Long Range variant now shows a wait time of 1–3 weeks, an improvement from the previous 3–5 weeks. The entry-level RWD version maintained its starting price of RMB 263,500, though its delivery window is now shorter at 2–4 weeks.

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Tesla continues to offer several purchase incentives in China, including an RMB 8,000 discount for select paint options, an RMB 8,000 insurance subsidy, and five years of interest-free financing for eligible variants.

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Tesla China registrations hit 20.7k in final week of June, highest in Q2

The final week of June stands as the second-highest of 2025 and the best-performing week of the quarter.

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Credit: Tesla China

Tesla China recorded 20,680 domestic insurance registrations during the week of June 23–29, marking its highest weekly total in the second quarter of 2025. 

The figure represents a 49.3% increase from the previous week and a 46.7% improvement year-over-year, suggesting growing domestic momentum for the electric vehicle maker in Q2’s final weeks.

Q2 closes with a boost despite year-on-year dip

The strong week helped lift Tesla’s performance for the quarter, though Q2 totals remain down 4.6% quarter-over-quarter and 10.9% year-over-year, according to industry watchers. Despite these declines, the last week of June stands as the second-highest of 2025 and the best-performing week of the quarter. 

As per industry watchers, Tesla China delivered 15,210 New Model Y units last week, the highest weekly tally since the vehicle’s launch. The Model 3 followed with 5,470 deliveries during the same period. Tesla’s full June and Q2 sales data for China are expected to be released by the China Passenger Car Association (CPCA) in the coming days.

https://twitter.com/piloly/status/1939897310328111556
https://twitter.com/Tslachan/status/1939955521970147756

Tesla China and minor Model 3 and Model Y updates

Tesla manufactures the Model 3 and Model Y at its Shanghai facility, which provides vehicles to both domestic and international markets. In May, the automaker reported 38,588 retail sales in China, down 30.1% year-over-year but up 34.3% from April. Exports from Shanghai totaled 23,074 units in May, a 32.9% improvement from the previous year but down 22.4% month-over-month, as noted in a CNEV Post report.

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Earlier this week, Tesla introduced minor updates to the long-range versions of the Model 3 and Model Y in China. The refreshed Model 3 saw a modest price increase, while pricing for the updated Model Y Long Range variant remained unchanged. These adjustments come as Tesla continues refining its China lineup amid shifting local demand and increased competition from domestic brands.

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