

News
Elon Musk says Rivian’s priority should be solving financials ‘or they’re doomed’
Tesla CEO Elon Musk knows a thing or two about struggling through the toughest financial circumstances when starting an electric vehicle company. He recently described some of his thoughts on Rivian, an EV startup that is struggling with the early manufacturing and financial woes that are synonymous with the early days of owning an electric vehicle maker.
Rivian came onto the scene several years ago when it unveiled the R1T pickup, which was set to be the most high-tech and advanced truck on the market. Deliveries started late last year and the truck surely did not disappoint owners, as build quality and the truck’s utility were enough to give the R1T early promise. Meanwhile, Rivian is fending off a struggling performance on the stock market, manufacturing growing pains, and figuring out affordability with its products in its early days.
Recently, the company scrambled some of its executives by parting with the VP of Manufacturing, Charly Mwangi. CEO RJ Scaringe stated in an email to employees that “This is an important time for our growing business, all of which is happening in an extremely challenging environment. We are well-positioned for long-term success, but we must continuously evaluate how we operate.”
The changeup saw Frank Klein assume the role of Manufacturing VP while also performing the duties of his traditional role of COO. The changes are not out of the ordinary for an EV startup, but other events in Rivian’s recent history have given the indication that they’re still working through growing pains.
In March, Rivian hiked prices on R1T and R1S vehicles and stated that finalized orders would not be affected. This sent customers who placed but didn’t finalize their orders into a frenzy because the price hikes applied to their vehicles. Prices increased by at least 17 percent before Rivian backtracked and honored orders placed on or before March 1.
Despite the company being in its early phases and still having monumental financial support from backers like Amazon, Musk offered a few words of advice when discussing the affordability threshold for producing cars with Tesla Owners Silicon Valley and others.
“That affordability threshold is very important,” Musk said. “It must both be a good value for money and be affordable in order to achieve good unit volumes. And where car companies can get, kind of, painted into a corner of doom is: If the cost of a car is so high that they have to raise the price of the car to the point where the price of the car is…and Rivian, I think, has this problem, you know, they’re going to need to fix it, or they’re in deep trouble…they raise the price to the point where only a very small number of people can afford the car, no matter how desirable it is. Then, at that point, if you cannot achieve a unit volume that covers your fixed costs, you’re screwed.”
Musk previously offered advice to Rivian when reports of a second factory in the United States began to develop. Musk advised the company to ramp manufacturing at its first facility before committing to a second factory, but Rivian moved forward with plans to build a plant in Georgia, which has faced backlash from several groups.
I’d recommend they get their first plant working. It’s insanely difficult to reach volume production at affordable unit cost.
— Elon Musk (@elonmusk) August 11, 2021
Despite Musk’s want for Tesla to be on top, he realizes more than one company will be needed to continue with the EV transition. Musk’s advice may fall of deaf ears, but it is certainly known within Rivian that the struggles may continue through this growth period. Staying resilient could pay dividends, and the company could one day become profitable and amongst the best EV brands on Earth.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
News
Mazda adopts Tesla’s North American Charging Standard (NACS) in Japan
Mazda’s decision to adopt Tesla’s standard is intended to provide more convenience to customers.

Japanese automaker Mazda Motor Corporation has announced that it has reached an agreement with American electric car maker Tesla to adopt the North American Charging Standard (NACS) for its EVs.
The update was shared by Mazda in a press release.
Mazda’s NACS Commitment
As per Mazda in its press release, NACS will be adopted for battery electric vehicles that will be launched in Japan from 2027 onward. This is quite interesting as Tesla’s NACS system will be used by Mazda within Japan. As per the automaker, its decision to adopt Tesla’s standard is intended to provide more convenience to customers.
“Mazda adopted NACS to provide customers with greater convenience by a broader range of charging options. This will provide Mazda BEV customers with access to Tesla Superchargers across Japan. Mazda BEVs will be compatible with other charging standards besides NACS with the use of adapters,” Mazda wrote in its press release.
Not the Only Japanese NACS Adopter
Interestingly enough, Mazda is not the first Japanese automaker to adopt NACS to take advantage of Tesla’s Supercharger Network in Japan. In September last year, Sony Honda Mobility announced that it was adopting NACS for its AFEELA electric vehicles. While AFEELA’s EVs are expected to be initially available in the United States in 2025, the vehicles will also be coming to Japan later on.
Mazda’s adoption of Tesla’s charging standard was praised by Tesla Director of Charging Max de Zegher, who noted that it is only a matter of time before NACS becomes the standard in Japan and other countries. NACS has so far been adopted widely by electric car makers in the United States.
“NACS becoming the standard in Japan (and South Korea) seems like only a matter of time now. It’s also great to see other fast-charging networks starting to install NACS in Japan. Tesla Charging is accelerating the transition to NACS, for the industry to get clarity faster. Vehicle manufacturers also don’t want to build market-specific variants— like CHAdeMO just for Japan or CCS1 just for South Korea,” the Tesla executive wrote in a post on X.
Elon Musk
Tesla proves once more that its factories are its best product
Tesla’s factories are the company’s biggest products–literally.

Tesla’s factories are not just the company’s biggest assets. They are also its best product. This is, at least, as per Tesla China’s recent post on social media platform Weibo.
Tesla China’s Weibo post was shared to celebrate Giga Shanghai’s changeover to the new Model Y, which is currently being delivered to consumers globally.
Tesla’s Best Product
In its post, Tesla China noted that Gigafactory Shanghai was able to complete its new Model Y production ramp up in just six weeks. This is a new record for Tesla, and it speaks to the company’s intense focus on efficiency. Tesla also highlighted the Cybercab’s production line in its Weibo post, stating that the upcoming vehicle will see “ultra-high levels of automation” when it gets produced.
“The factory is Tesla’s best product—Tesla Shanghai Super Factory completed the new Model Y production capacity ramp-up within 6 weeks, setting a record for the company’s fastest model production speed. In the future, the North American factory is expected to roll out a Tesla self-driving electric Cybercab every 5 seconds to subvert the vehicle production and manufacturing model. Adhering to the first principle of car manufacturing is Tesla’s core advantage that is difficult to copy,” Tesla China wrote in its post.
Tesla’s Factories
Tesla’s factories are among the best in the world. Tesla only operates four vehicle factories for its entire vehicle lineup today, which is quite impressive for a company that has so far sold up to 1.8 million vehicles per year. Tesla is expected to improve its factories’ output with its future vehicles as well, with Elon Musk stating during the company’s Q1 2025 All-Hands Meeting that the Cybercab’s factory will look more like a high-speed consumer electronics line than a car production line. These innovations, Musk noted, should allow Tesla to ramp the Cybercab’s production to 2 million units per year.
Musk highlighted the importance of Tesla’s factories in the first quarter earnings call as well. While discussing the Cybercab’s line, Musk noted that with Tesla, the factory is as much a product as its cars. “The factory is the product as much as the car is the product. So, this really is the first principles approach to manufacturing that will ultimately allow us, I think, to… achieve a cycle time, meaning a unit every five seconds or less, off a single line,” Musk stated.
News
Starlink to launch on United Airlines planes by May 15
Select United Airlines passengers will get free Starlink internet, with 200+ Mbps speeds. Early testers streamed MLB & live news with ease.

Starlink will launch on United Airlines planes by May 15, 2025, providing select passengers with free internet inflight.
Recently, Sean Cudahy from The Points Guy tried out United Airlines’ free Starlink Wi-Fi. The airline invited a few media to try out Starlink Aviation Wi-Fi before its official launch.
According to Cudahy, connecting to Starlink was easy. All he had to do was take out his phone and connect to the Unitedwifi.com network, which took him to a landing page. Once he clicked “get started” on the landing page, it opened the United mobile app on his phone.
The United app verified Cudahy’s status as a MileagePlus member. After that, all he had to do was click on “connect,” and he was all set. Starlink’s speed was reliable and just what passengers would need on a long flight.
“I ran a speed test, and it clocked the Wi-Fi at 217 Mbps of download speed, and 26.8 Mbps of upload speed,” noted Cudahy.
Cudahy added that connection to Starlink Wi-Fi on his other devices, like his tablet, was easier. All he had to do was scan a QR code on his phone from his tablet.
“United certainly isn’t exaggerating on the speed of the service: I was able to simultaneously watch a live news feed about the selection of a new Pope on one device, and stream a live Major League Baseball game on another,” The Points Guy noted in his review of Starlink Aviation.
United Airlines is offering Starlink services for free to MileagePlus members. Based on Cudahy’s experience, it’s best to download the United mobile app before your flight.
United Airlines expects to equip all 300 of its Embraer 175 planes with Starlink by the end of the year. It plans to install 40 regional jets with Starlink equipment every month.
Last month, the Federal Aviation Administration (FAA) approved United Airlines’ Starlink-equipped planes. United plans to roll out Starlink Wi-Fi across all its flights. It is currently working to receive FAA approval to install Starlink equipment on over 16 aircraft models.
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