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How other industries see Tesla Motors
This what industry players are having a hard time seeing, how a startup focuses on vision instead of cash flow profit and the mundane.


I caught my second glimpse of Elon’s Roadster at a car event where I saw the charging cord daisy chain here.
The latest wild swings in the Tesla news fueled by New Jersey’s infamous closing of its doors on allowing the company to sell directly, has had greater repercussions than anticipated. Our original $5B Gigafactory and how Tesla will disrupt more than carmakers article, written on March 4th on how disruptive its Gigafactory will be, has gained a lot of traction. Since then, the investment world seems to take Tesla Motors a little more seriously, even the articles on Seeking Alpha are becoming favorable to the company. We are happy to see the specialized press also acknowledging the potential Tesla is, not just as a cheerleader for electric cars, with GreenCarReports writing about how much more than a carmaker the company is. And yes, Panasonic is not the only battery maker wondering where this whole Gigafactory is going and what it means to their business model. I wrote a similar article on CarNewsCafe.
Tesla Motors is.. a lifestyle statement!
Tesla Motors really boils down to two fundamental trends. It is part of the answer many want to see, a different future than the one presented by most companies and what mainstream carmakers are satisfied with. It’s also about one entrepreneur’s vision of wanting a fun electric car to drive, Elon Musk. Doing only what an entrepreneur does best with a startup, it begins with a clean slate. It is extremely nimble and capable of tackling far greater changes than an established company. Tesla Motors has never been, will never be and can never be defined as a carmaker. It is much more than that with Superchargers, soon a battery factory, an indirect solar energy company, and much more. This is what traditional carmakers and investors were having a hard time understanding, the whole picture and how out of the box the Tesla business model is.
If we are blessed and cursed with ADD and always wanting more, this can be a great fuel for innovations, but it can also frighten companies focused on keeping a steady cash flow. Startups need to continuously innovate and at some point, they too become established companies, see Apple and Google, for example. Certain established companies rekindled their original drive and unique DNA, such as IBM going back to consulting, dropping manufacturing out of the equation. That is the only way for a startup to survive in the long run, leaving the rest to linger.
Tesla will continue to innovate, as long as it keeps focusing on what matters. What matters is what we all want, a change, a real change away from the mundane. Tesla answers this and will continue to disrupt more than carmakers, as we noted in our March 4th article.
Solar City and the challenges it faces
Solar City is one of the outlets where Tesla Motors can surprise us the next few years. The company made solar panels a household name, but it faces the entrepreneur’s dilemma, how to go forward and continue innovating.
Solar City is good at one thing, leasing photovoltaic (PV) panels with a promise to cut your electric bill by at least $25. Since then, it has done little more than that. Today, Solar City virtually sits on most rooftops, making it one of the biggest energy maker in the U.S. It will need to move beyond the leasing model, which really isn’t that economical for the long term. Solar City, through Elon Musk’s vision should be where the next Tesla Motors saga will reveal its next strategic move. The Gigafactory will use solar energy and should indirectly motivate Solar City to move beyond simply leasing. It could morph into an energy management company. This is what happened to Coulomb Technology as it spun off its manufacturing process to ChargePoint and got into the management aspects of the business, much like IBM. Solar City is the last company Elon Musk hasn’t reworked yet. It is fully poised to reap the benefits of its energy management before the government runs out of patience with it. With the Superchargers in place, this juggernaut has a complete portfolio for energy management.
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SpaceX aces Starship test flight 10 with successful payload deployment
The mission began at 6:30 p.m. local time in Starbase, Texas, when the launch of Starship initiated. After about eight minutes, stage separation was completed, and the Super Heavy Booster headed back down to Earth for a planned splashdown in the Indian Ocean:

SpaceX aced its tenth Starship test flight on Tuesday night after multiple delays pushed the mission back to this evening. Originally scheduled for Sunday night, SpaceX had two delays push the flight back to Tuesday, which ultimately provided ideal conditions for a launch attempt.
The tenth test flight of Starship had several objectives, including a successful splashdown of the booster in the Gulf of America, the deployment of eight Starlink simulation modules from the PEZ dispenser, and a splashdown of the ship in the Indian Ocean.
SpaceX successfully achieved all three of these objectives, making it one of the most successful test flights in the Starship program. There was no attempt to catch the booster this evening, as the company had been transparent about it ahead of the launch.
The mission began at 6:30 p.m. local time in Starbase, Texas, when the launch of Starship initiated. After about eight minutes, stage separation was completed, and the Super Heavy Booster headed back down to Earth for a planned splashdown in the Indian Ocean:
Super Heavy has splashed down in the Gulf pic.twitter.com/LGozUAmLt8
— SpaceX (@SpaceX) August 26, 2025
Starship was then the main focus of the rest of the broadcast as it completed its ascent burn and coasted through space, providing viewers with spectacular views as the mission headed toward new territory, including the deployment of Starlink simulators. This would be the first time SpaceX would attempt a payload deployment.
The deployment works like a PEZ dispenser, as the simulators were stacked on top of one another and would exit through a small slit one at a time.
This occurred roughly 20 minutes into the mission:
Open the pod bay door, HAL
Starship deploying @Starlink simulator sats pic.twitter.com/3CSOyulzcJ
— SpaceX (@SpaceX) August 26, 2025
An hour and six minutes into the flight, Starship reached its final destination, which was the Indian Ocean. A successful splashdown would bring closure to Starship’s tenth test flight, marking the fifth time a test flight in the program’s history did not end with vehicle loss.
It was also the first of four test flights this year that will end with Starship being recovered.
Splashdown confirmed! Congratulations to the entire SpaceX team on an exciting tenth flight test of Starship! pic.twitter.com/5sbSPBRJBP
— SpaceX (@SpaceX) August 27, 2025
SpaceX is expected to launch Starship again in approximately eight weeks, pending the collection of data and other key metrics from this flight.
News
WATCH: SpaceX attempts Starship’s tenth test flight after two delays
This evening, SpaceX has already stated that conditions appear to be approximately 45 percent favorable for launch. This is ten percent less than last night, when the mission was eventually scrapped around 7 p.m. local time.

SpaceX is set to launch Starship tonight, provided the weather cooperates and everything with the ship goes smoothly.
This is SpaceX’s third attempt to launch Starship for its tenth test flight, with Sunday’s and Monday’s attempts both being scrapped due to a leak and unfavorable weather conditions on the respective days.
This evening, SpaceX has already stated that conditions appear to be approximately 45 percent favorable for launch. This is ten percent less than last night, when the mission was eventually scrapped around 7 p.m. local time.
Propellant load of the upper stage and Super Heavy booster is already underway, and the launch is expected to occur at 6:30 p.m. in Starbase, Texas.
You can watch the tenth test flight of Starship below via SpaceX:
Watch Starship’s tenth flight test → https://t.co/UIwbeGoo2B https://t.co/BFrpQPQFUw
— SpaceX (@SpaceX) August 26, 2025
News
Tesla one-ups Waymo once again with latest Robotaxi expansion in Austin
Tesla’s new Robotaxi geofence measures roughly 171 square miles of Austin’s downtown and suburbs. This is more than double the size of Waymo’s geofence, which measures 90 square miles.

Tesla’s expansion of the Robotaxi geofence on Tuesday morning was a one-up on Waymo once again, as the automaker’s service area growth helps eclipse its rival in an intense back-and-forth.
A lot of conversation has been made about Tesla’s rivalry with Waymo in terms of the capabilities of its driverless ride-sharing service in Austin, Texas.
The two companies have sparred with one another, answering each other’s expansion, and continuing to compete, all to the benefit of consumers in the region.
Tesla expanded the geofence of Robotaxi once again this morning, and it is another growth that catapults it past Waymo’s service area in Austin — this time by a considerable margin.
Comparison of Tesla’s vs Waymo’s Robotaxi geofence map in Austin, Texas.
Today, @Tesla again massively expanded their geofence area, making it significantly bigger than Waymo’s. pic.twitter.com/tHLJ2qabZJ
— Sawyer Merritt (@SawyerMerritt) August 26, 2025
Tesla’s new Robotaxi geofence measures roughly 171 square miles of Austin’s downtown and suburbs. This is more than double the size of Waymo’s geofence, which measures 90 square miles.
On July 14, Tesla officially overtook Waymo in terms of service area in Austin. But just a few days later, Waymo had responded with a bold statement, expanding from 37 square miles to 90 square miles.
Sarfraz Maredia, Global Head of Autonomous Mobility & Delivery at Uber, said the move “unlock[ed] another key milestone in Austin as our operating territory with Waymo expands from 37 to 90 square miles, which means that even more riders can experience Waymo’s fully autonomous vehicles through the Uber app.”
Tesla did not respond immediately, but it took its time with validation vehicle testing in the Austin suburbs, as we reported yesterday:
Tesla looks to expand Robotaxi geofence once again with testing in new area
Today’s expansion is perhaps the biggest step Tesla has taken in its efforts to continue to grow its Robotaxi platform. This is not only because the company has significantly expanded the size of the geofence, but also because it has ventured into suburban areas and even included Gigafactory Texas in its service area.
Waymo could come up with another timely response as it did when Tesla expanded in late July. We’ll wait to see what it comes up with, as this awesome competition between the two companies is accelerating innovation.
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