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Tesla plans to defend itself against California DMV false advertising claims. Tesla plans to defend itself against California DMV false advertising claims.

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Tesla plans to defend itself against California DMV false advertising claims.

Credit: Tesla

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Tesla plans to defend itself against California’s Department of Motor Vehicle’s claims of misleading customers about its Autopilot feature. According to a Reuters report, the company asked for a hearing to present its defense.

Tesla filed a notice with the State of California which was released earlier today. In that filing, the automaker and tech company said that it is seeking a hearing and will present a defense.

Earlier this month, the California CMV accused it of misleading its customers and had issues with the wording on Tesla’s website; calling it misleading. The DMV had “remedies” and a spokesperson told the LA Times that the DMV wants Tesla to advertise the capabilities of Autopilot and Full Self-Driving to consumers.

“The DMV will ask that Tesla will be required to advertise to consumers and better educate Tesla drivers about the capabilities of its ‘Autopilot’ and ‘Full Self-Driving’ features, including cautionary warnings regarding the limitations of the features, and for other actions as appropriate given the violations,” the spokesperson said.

Tesla is well known for its refusal to use traditional advertising methods to promote its products. If you see a Tesla in a television ad or a Superbowl ad, it was most likely paid for by either a competitor or a supporter.

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In June, CEO Elon Musk took to Twitter to share his thoughts about advertising informationally just so consumers could be educated about the features of the product such as its air purification system.

Tesla’s success has made it a phenomenal case study for those interested in marketing and business. It’s pretty rare for a company to not advertise yet have not only record levels of success but a devoted brand following. (Side note, I am one of those followers. I support Tesla’s mission.)

There doesn’t really seem to be a need for Tesla to buy traditional advertising considering how each move made by its CEO is scrutinized heavily by supporters, critics, and the media. For Tesla, the only benefits of advertising traditionally would most likely be a reduced amount of negative press.

Disclaimer: Johnna is long Tesla. 

Your feedback is important. If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1

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Tesla Semi factory receives giant production equipment

The massive machine was transported to the Semi factory using two diesel trucks and a triple trailer.

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Credit: @HinrichsZane/X

Tesla seems determined to kick off the production of the Tesla Semi sometime this year at its Nevada factory.

This was hinted at by the arrival of massive production equipment to the Semi’s manufacturing site near Giga Nevada.

New equipment

What appeared to be a massive stamping machine has been transported to the Giga Texas complex. Spotted by longtime drone operator and Tesla Semi advocate @HinrichsZane, the massive contraption is so large and heavy that a single semi truck and trailer were not enough to move it. Instead, the massive machine was shipped to the Semi factory using two diesel trucks and a triple trailer.

The machine was fully covered in the videos from Nevada, but based on its shape and size, it appears that it is a stamping press for the Class 8 all-electric truck. Tesla is a pioneer in the use of Megacasts in the automotive industry, so it makes sense for the company to use a Giga Press for the Semi’s production as well.

Ambitious goals

The Tesla Semi factory is expected to produce a whopping 50,000 units of the Class 8 all-electric truck annually when it is fully ramped. At that output, the facility would be one of the country’s highest-volume plants for semi trailers, electric or otherwise. In a video posted earlier this year, Dan Priestley, who leads the Semi program at Tesla, stated that the company is looking to achieve volume production over the coming quarters.

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This should allow the Tesla Semi factory to mass produce the vehicle by 2026. Tesla CEO Elon Musk reiterated this timeframe recently, when he responded to a post on social media platform X about Microsoft co-founder Bill Gates being bearish about battery electric semi trucks.  “Tesla Semi will be in volume production next year,” Musk said in his post, which also included a laughing emoji. 

Check out the drone operator’s recent footage of the Tesla Semi factory in the video below.

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Elon Musk argues lidar and radar make self driving cars more dangerous

The CEO is not just stating that using sensors like lidar is unnecessary to achieve self-driving.

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Credit: Tesla/YouTube

Elon Musk is taking a firmer stance in the vision vs lidar debate for autonomous driving. In his more recent comments, the CEO is not just stating that using sensors like lidar is unnecessary to achieve self-driving. 

Musk is stating that using lidar actually makes self-driving cars more dangerous. 

Uber CEO’s comments

During a recent interview, Uber CEO Dara Khosrowshahi shared his thoughts on the autonomy race. As per the CEO, he is still inclined to believe that Waymo’s approach, which requires outfitting cars with equipment such as lidar and radar, is necessary to achieve superhuman levels of safety for self-driving cars. 

“Solid state LiDAR is $500. Why not include lidar as well in order to achieve super human safety. All of our partners are using a combination of camera, radar and LiDAR, and I personally think that’s the right solution, but I could be proven wrong,” the Uber CEO noted.

Elon Musk’s rebuttal

In response to the Uber CEO’s comments, Elon Musk stated that lidar and radar, at least based on Tesla’s experience, actually reduce safety instead of improving it. As per the Tesla CEO, there are times when sensors such as lidar and radar disagree with cameras. This creates sensor ambiguity, which, in turn, creates more risk. Musk then noted that Tesla has seen an improvement in safety once the company focused on a vision only approach. 

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“Lidar and radar reduce safety due to sensor contention. If lidars/radars disagree with cameras, which one wins? This sensor ambiguity causes increased, not decreased, risk. That’s why Waymos can’t drive on highways. We turned off the radars in Teslas to increase safety. Cameras ftw,’ Musk wrote.

Musk’s comments are quite notable as Tesla was able to launch a dedicated Robotaxi pilot in Austin and the Bay Area using its vision-based autonomous systems. The same is true for FSD, which is quickly becoming notably better than humans in driving. 

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Tesla Model Y L sold out for September 2025

This was hinted at in Tesla China’s configurator for the all-electric crossover.

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Credit: Tesla China

It appears that the Tesla Model Y L has been sold out in China for September 2025. This was hinted at in Tesla China’s configurator for the all-electric crossover.

Model Y L deliveries

Since the Model Y L’s official launch earlier this month, Tesla has been pretty consistent in the idea that the extended wheelbase variant of its best-selling vehicle will see its first deliveries sometime in September. This was quite an impressive timeframe for Tesla, considering that the Model Y L has only been launched this August. 

Nevertheless, both Tesla China’s Model Y configurator and comments from company executives have noted that the vehicle will see its first customer deliveries in September. “Tesla cars are fun to drive alone, whether you have children or how many children, this car can meet all your needs. We will deliver in September and wait for you to get in the car,” Tesla China VP Grace Tao wrote on Weibo.

Credit: Tesla China

October 2025 deliveries

A look at Tesla China’s order page as of writing shows that the earliest deliveries for the Model Y L, if ordered today, would be October 2025 instead. This suggests that the six-seat Model Y variant has effectively been sold out for September. This bodes well for the vehicle, and it suggests that it is a variant that may be able to raise Tesla’s sales numbers in China, as well as territories where the Model Y L could be exported.

Rumors of the Model Y L’s strong sales have been abounding. After the vehicle’s launch, industry watchers estimated that Tesla China has received over 35,000 orders for the Model Y L in just one day. Later estimates suggested that the Model Y L’s orders have breached the 50,000 mark.

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