

News
Elon Musk shares Tesla’s advertising strategy
Elon Musk shared Tesla’s advertising strategy on X recently.
Musk received some flak for his comments on interest rates during the latest earnings call. Analysts dropped their TSLA price targets a smidgen after hearing Musk and other Tesla executives’ concerns about Giga Mexico . A few Tesla bulls shared their thoughts on the subject and think advertising might help the company’s future in sales.
One such Tesla supporter, James Stephenson, shared his thoughts on the company’s products and the role awareness plays in its growth.
“Tesla’s ‘Master Plan’ since the beginning has been to make its cars more and more affordable over time, a strategy that has proven successful. But making products people love and reducing their prices can only drive buyer interest so far if awareness is low,” Stephenson wrote.
I said we would advertise. We are doing so at small scale and will do so at larger scale as we figure what works best.— Elon Musk (@elonmusk) October 23, 2023
Elon Musk replied to Stephenson and shared that Tesla is actively advertising. However, Tesla plans to advertise in small doses until it determines the best strategies for large-scale advertisements.
During the Q3 2023 earnings call, Musk shared a different take on advertising than in the past.
“We are advertising. I think there is something to be gained on the advertising front,” Musk said.
In the past, Musk has been reluctant to release Tesla advertisements because he saw ads as deceptive. However, he has since changed his tune—it seems. In May 2023, Musk relented and announced Tesla would start launching advertisements for its products. Shortly after the announcement, Tesla released its first video ad featuring a Tesla Model 3 owner.
By June, Tesla released at least 18 Google ads. The company advertised its all-electric vehicles and energy products on Google. And earlier this month, an ad for the Tesla Model Y was spotted in an airport in Japan.
Musk’s thoughts on advertising have changed. However, he also believes Tesla should focus on making its vehicles more affordable.
“…informing people of a car that is great but they cannot afford doesn’t really help. So, that is really the thing that must be sold, is to make the car affordable, or the average person cannot buy it for any amount of money,” the Tesla CEO added.
The Tesla CEO discussed rising interest rates and their effects on the EV manufacturer’s future plans, including the impact on the construction of Gigafactory Mexico. Tesla’s next factory in Nuevo León is expected to produce the $25,000 next-generation car, a big step for the company.
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Elon Musk
Elon Musk says this essential Tesla Robotaxi feature will be here soon
Tesla will work to solve automatic parking at available Supercharger stalls with future updates.

Elon Musk reiterated that one feature, which is ultimately an essential part of the operation of the Tesla Robotaxi platform, will be here soon.
Tesla released a new video of its longest Full Self-Driving demo yesterday, showing off a zero-intervention drive from San Francisco to Los Angeles. The drive is roughly seven hours and 360 miles long, and not a single need for the driver to touch the wheel was recorded.
Tesla flexes its most impressive and longest Full Self-Driving demo yet
There was one question that was brought up by an owner that brings up an interesting point. Tesla still needs to solve the vehicle’s ability to pull into Superchargers automatically, something that does not currently have a high success rate, at least for the owner who got a response from CEO Elon Musk.
Musk assured him that a Tesla’s ability to pull into open parking spaces at Superchargers would be more reliable with future software updates. Owners can see how many and which exact stalls are available before traveling to a Supercharger, so Teslas should be able to identify these stalls and pull in automatically:
Yeah, it will work essentially perfectly with future software updates
— Elon Musk (@elonmusk) August 12, 2025
This is a small part of what will be imperative for the charging experience when Robotaxi launches in the coming years. Tesla plans to enable customer-owned cars to potentially enter the Robotaxi fleet and become an autonomous ride-sharing vehicle by next year.
However, it still needs to figure out autonomous charging. There are two parts to that process: pulling into the spot and charging without human need to connect the Supercharger to the vehicle.
Tesla used to consider a robotic snake-arm charger for this, but it has talked about induction charging more recently. Wireless charging seems to be the route that Tesla plans to go, but it might take some time to resolve the energy loss issue and make it an efficient charging method.
Tesla flexes Robotaxi wireless charging — autonomy from top to bottom
Tesla has said its wireless charging efficiency is “well above 90 percent.”
Nevertheless, Tesla is still working toward figuring out all of the edge cases of Robotaxi operation. Figuring out charging without the need of a human is just one part of the puzzle it still has yet to solve, but with its improvements over the past few years, there’s no doubt Tesla will find the missing piece.
News
Tesla Superchargers get massive nod in new study showing reliability
It showed Tesla Superchargers had the highest score on the 1,000-point scale with 709. They also had the highest reliability, as respondents reported they only had failed charging visits at Tesla Superchargers four percent of the time.

Tesla Superchargers got a massive nod in a new study that showed reliability across EV charging suppliers as electric car ownership in the United States continues to grow.
J.D. Power’s 2025 U.S. Electric Vehicle Experience Public Charging Study aims to find the most (and least) reliable charging suppliers for EV owners.
While charging has become much more popular over the past few years, thanks to the increase in sales of electric vehicles, they are still not quite as plentiful as gas pumps for combustion engine cars.
Tesla is rolling out a new ‘Supercharger queue’ in an effort to end one issue
For this fact alone, it is imperative that EV charging companies offer a fast and reliable product that will enable confidence and peace of mind for car owners. There are quite a few companies out there, but Tesla has the most expansive charging network, not only in the U.S., but globally.
It also has the most reliable chargers, a fact that was reiterated in this year’s J.D. Power study, which was released today.
It showed Tesla Superchargers had the highest score on the 1,000-point scale with 709. They also had the highest reliability, as respondents reported they only had failed charging visits at Tesla Superchargers four percent of the time. This beat out Electrify America at six percent, Red E at 10 percent, and EVgo and 12 percent.
🚨 Tesla Superchargers also scored the highest in a 1,000-point customer satisfaction scale with a score of 709.
It dropped 22 points from last year, but the study showed most complaints came from non-Tesla owners who said processing and payments were not as streamlined as they… https://t.co/myv5kOLkgY
— TESLARATI (@Teslarati) August 13, 2025
These companies were the only ones to report failed charging visits below the average.
Tesla’s 709 score on the 1,000-point scale was a 22-point drop from last year, but the study said that most of the complaints came from non-Tesla owners.
Many non-Tesla EVs now have access to the company’s Supercharging Network, and the complaints came from those drivers as they stated the process and payment were not as streamlined for them.
Brent Gruber, Executive Director of the EV practice at J.D. Power, said:
“Tesla has facilitated an experience for its owners by creating an optimal technical environment that makes the charging process very easy to use and complete payments. That process isn’t quite as streamlined for non-Tesla owners.”
This likely came from the increased per-kilowatt-hour rate that non-Tesla owners are required to pay for having access to the company’s massive charging network.
For Tesla owners, reliability is not much of a concern. Apart from vandalism, it is pretty rare that a Supercharger stall is out of service, but, of course, it happens.
The important thing to note is that this study continues to show Tesla’s focus on keeping its charging network up and running, especially now that non-Tesla owners are able to utilize them.
Investor's Corner
Deutsche Bank boosts Tesla (TSLA) stake by 20.8% to over $2.6 billion
The German banking giant now owns 10,076,461 Tesla shares.

Deutsche Bank AG has significantly increased its position in Tesla (NASDAQ: TSLA), boosting its stake by 20.8% in the first quarter.
The German banking giant now owns 10,076,461 Tesla shares, an additional 1,733,531 shares compared to the previous quarter, valued at roughly $2.61 billion.
A top holding
As noted in a report from MarketBeat, Tesla now represents about 1% of Deutsche Bank’s overall investment portfolio, making it the firm’s 13th-largest holding. This also means that Deutsche Bank now owns 0.31% of the electric vehicle maker, at least as of its most recent SEC filing.
Tesla shares are typically volatile, and they are still being traded actively, with an average trading volume of 104.7 million. As of writing, Tesla has a market capitalization of around $1.11 trillion, making it the biggest automaker in the world by far.
Institutional investors
Deutsche Bank is not the only firm that has been increasing its stake in TSLA. Charles Schwab Investment Management raised its Tesla holdings by 4.9% in Q1, resulting in the firm now controlling over 18.17 million shares worth $4.71 billion. Evolution Wealth Advisors also increased its Tesla stake by 85.7% to over 13,000 shares.
Overall, institutional support for Tesla remains robust, with 66.2% of the company’s stock held by hedge funds and other large investors.
TSLA stock has been seeing some momentum as of late, amidst reports that the electric vehicle maker is making progress in several of its key initiatives. Tesla’s Robotaxi business in Austin and the Bay Area is expanding well, and Elon Musk recently announced that FSD V14 should be released soon to consumers. Tesla China is also expected to launch the Model Y L, a six-seat extended wheelbase version of its best-selling car, before the end of the third quarter.
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