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Elon Musk has already “won” Mars by changing Boeing’s conversation

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Interplanetary Transport System by SpaceX

Boeing vs. SpaceX? Hmm.

In the Mel Brooks film, “Robin Hood: Men in Tights”, there’s an amusing scene wherein the Sheriff of Rottingham challenges Robin Hood to a duel after he and his men crash Prince John’s party. After uttering the challenge, the Sheriff proceeds to slap Robin across the face with his metro-sleek leather glove. In response, Robin picks up a heavy, metal-armored knight glove and whacks him across the face to accept.

Elon as Robin Hood on a Mission to Mars

Not a perfect metaphor, but close enough for our purposes. Credit: Web Summit, with clip art addition and filters.

I guess you see where I’m going with this. Now that I’ve introduced the topic visually…

Boeing Brings Out the (Leather) Mars Glove

When I saw headlines claiming that Boeing would “beat” SpaceX to Mars, I had two thoughts:

  • Well isn’t that nice of Boeing to officially throw their hat in the ring after they helped take us to the moon? And…
  • Wasn’t this the entire point of SpaceX’s push for Mars in the first place?

I definitely understand the need for competition to drive innovation among the general human population. I also certainly understand that it was the “space race” against the Soviets that took us to the moon, so overstating a competition is more PR move than reality; however, given the non-aggressive nature Elon has taken towards developing the technology to get us to the elusive red planet (i.e., more focused on getting us there than saying much about the competition), I was expecting to have missed something from SpaceX judging by the sudden grandiose claims. Did I overlook a Google Alert on something Elon said that caused Boeing to bite back?

Er, okay. Maybe Elon’s prior non-complimentary remarks on Boeing’s approach to surface landing wasn’t given or received in the most cooperative spirit. Technology designers are allowed to disagree, right? I’m sure the comment only helped fuel the fires of speculation. That, along with the fact that we are a tabloid-minded species that likes to understand the world through the lens of “us vs. them”, and we see boxing-style headlines on the Mars missions rather than the shoulder shrug, head-nod variety of mutual goal pursuit.

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Alternatively, the Boeing step-up could have just been a result of their new guy (CEO/Chairman/President) at the helm. Along with an engineering background and having spent his entire career at Boeing, Dennis Muilenburg actually has some spunk. He seems like a cool dude, pretty inspired by Boeing’s history, confident in its future, and quite honestly, I wish he would don a long-haired wig and give us a Zaphod Beeblebrox number for Halloween. Seriously. Watch his recent AtlanticLIVE interview, and then watch Hitchhiker’s Guide to the Galaxy (2005). You’ll see what I mean (at 1:51 specifically). That’s got to be a winning combination, no?

[P.S. I am in no way implying that you are not allowed to have a full brain to be the head of Boeing.]

Elon Has Already “Won” Mars

In terms of accomplishment (and his own standards), Elon has already done what he set out to do with SpaceX originally. With an anticipated success rate of “less than 10%” for the company, he was already okay with the company closing up shop after a good try in the hopes that someone else would “pick up the baton”. Getting a 100-year old curmudgeon tech company on the bandwagon for interplanetary travel? That’s a “win” right there if I’ve ever seen one.

Elon already beat Boeing to Mars

The best part about all of this Mars chatter? It’s officially moved into the zone of potential realities. Where Mars habitation was only the stuff of science fiction in the past, now “…success is one of the possible outcomes,” to quote Elon’s exact words.

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Considering all the considerables (including Elon’s own mention of multiple companies heading for Mars being a good thing), there really isn’t a big race for Boeing to chomp at here. Whether SpaceX is first with Falcon Heavy or Boeing gets there with its Space Launch System, everybody wins. #teamHuman

Of course, I think having coffee shops and movie theaters for the journey is way more awesome than an oversized capsule, but until I have some $200k in pocket cash for a ticket, that’s none of my business.

Onwards.

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Elon Musk

SpaceX targets 150Mbps per user for upgraded Starlink Direct-to-Cell

If achieved, the 150Mbps goal would represent a significant jump from the current performance of Starlink Direct-to-Cell.

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Credit: SpaceX/X

SpaceX is targeting peak download speeds of 150Mbps per user for its next-generation Direct-to-Cell Starlink service. The update was shared by SpaceX Spectrum & Regulatory Affairs Lead Udrivolf Pica during the International Telecommunication Union’s Space Connect conference.

“We are aiming at peak speeds of 150Mbps per user,” Pica said during the conference. “So something incredible if you think about the link budgets from space to the mobile phone.”

If achieved, the 150Mbps goal would represent a significant jump from the current performance of Starlink Direct-to-Cell.

Today, SpaceX’s cellular Starlink service, offered in partnership with T-Mobile under the T-Satellite brand, provides speeds of roughly 4Mbps per user. The service is designed primarily for texts, low-resolution video calls, and select apps in locations that traditionally have no cellular service.

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By comparison, Ookla data shows median 5G download speeds of approximately 309Mbps for T-Mobile and 172Mbps for AT&T in the United States, as noted in a PCMag report. While 150Mbps would still trail the fastest terrestrial 5G networks, it would place satellite-to-phone broadband much closer to conventional carrier performance, even in remote areas. 

Pica indicated that the upgraded system would support “video, voice, and data services, clearly,” moving beyond emergency connectivity and basic messaging use cases.

To reach that target, SpaceX plans to upgrade its existing Starlink Direct-to-Cell satellites and add significant new capacity. The company recently acquired access to radio spectrum from EchoStar, which Pica described as key to expanding throughput. 

“More spectrum means a bigger pipeline, and this means that we can expand what we can do with partners. We can expand the quality of service. And again, we can do cellular broadband basically, cellular broadband use cases, like AI or daily connectivity needs,” he stated.

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SpaceX has also requested regulatory approval to deploy 15,000 additional Direct-to-Cell satellites, beyond the roughly 650 currently supporting the system. The upgraded architecture is expected to begin rolling out in late 2027.

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Elon Musk

Microsoft partners with Starlink to expand rural internet access worldwide

The update was shared ahead of Mobile World Congress.

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Credit: Starlink/X

Microsoft has announced a new collaboration with Starlink as part of its expanding digital access strategy, following the company’s claim that it has extended internet connectivity coverage to more than 299 million people worldwide.

The update was shared ahead of Mobile World Congress, where Microsoft detailed how it surpassed its original goal of bringing internet access to 250 million people by the end of 2025.

In a blog post, Microsoft confirmed that it is now working with Starlink to expand connectivity in rural and hard-to-reach regions.

“Through our collaboration with Starlink, Microsoft is combining low-Earth orbit satellite connectivity with community-based deployment models and local ecosystem partnerships,” the company wrote.

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The partnership is designed to complement Microsoft’s existing work with local internet providers and infrastructure companies across Africa, Latin America, and India, among other areas. Microsoft noted that traditional infrastructure alone cannot meet demand in some regions, making low-Earth orbit satellite connectivity an important addition.

Kenya was cited as an early example. Working with Starlink and local provider Mawingu Networks, Microsoft is supporting connectivity for 450 community hubs in rural and underserved areas. These hubs include farmer cooperatives, aggregation centers, and digital access facilities intended to support agricultural productivity and AI-enabled services.

Microsoft stated that 2.2 billion people globally remain offline, and that connectivity gaps risk widening as AI adoption accelerates.

Starlink’s expanding constellation, now numbering more than 9,700 satellites in orbit, provides near-global coverage, making it one of the few systems capable of delivering broadband to remote regions without relying on terrestrial infrastructure. 

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Starlink is expected to grow even more in the coming years as well, especially as SpaceX transitions its fleet to Starship, which is capable of carrying significantly larger payloads compared to its current workhorse, the Falcon 9.

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Elon Musk

Elon Musk denies Starlink’s price cuts are due to Amazon Kuiper

“This has nothing to do with Kuiper, we’re just trying to make Starlink more affordable to a broader audience,” Musk wrote in a post on X.

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Credit: Starlink

Elon Musk has pushed back on claims that Starlink’s recent price reductions are tied to Amazon’s Kuiper project.

In a post on X, Musk responded directly to a report suggesting that Starlink was cutting prices and offering free hardware to partners ahead of a planned IPO and increased competition from Kuiper.

“This has nothing to do with Kuiper, we’re just trying to make Starlink more affordable to a broader audience,” Musk wrote in a post on X. “The lower the cost, the more Starlink can be used by people who don’t have much money, especially in the developing world.”

The speculation originated from a post summarizing a report from The Information, which ran with the headline “SpaceX’s Starlink Makes Land Grab as Amazon Threat Looms.” The report stated that SpaceX is aggressively cutting prices and giving free hardware to distribution partners, which was interpreted as a reaction to Amazon’s Kuiper’s upcoming rollout and possible IPO.

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In a way, Musk’s comments could be quite accurate considering Starlink’s current scale. The constellation currently has more than 9,700 satellites in operation today, making it by far the largest satellite broadband network in operation. It has also managed to grow its user base to 10 million active customers across more than 150 countries worldwide. 

Amazon’s Kuiper, by comparison, has launched approximately 211 satellites to date, as per data from SatelliteMap.Space, some of which were launched by SpaceX’s Falcon 9 rocket. Starlink surpassed that number in early January 2020, during the early buildout of its first-generation network.

Lower pricing also aligns with Starlink’s broader expansion strategy. SpaceX continues to deploy satellites at a rapid pace using Falcon 9, and future launches aboard Starship are expected to significantly accelerate the constellation’s growth. A larger network improves capacity and global coverage, which can support a broader customer base.

In that context, price reductions can be viewed as a way to match expanding supply with growing demand. Musk’s companies have historically used aggressive pricing strategies to drive adoption at scale, particularly when vertical integration allows costs to decline over time.

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