News
New survey compares demographic of Tesla Model X vs. Model S buyer

A new survey that polled nearly 500 Tesla owners, reservation holders, and enthusiasts found several key differences between Model S and Model X owners. This is my largest Tesla-focused study to date and is a follow up to last year’s 22-question owner’s satisfaction survey. The latest study finds both new interesting data and reaffirms Tesla’s high customer satisfaction rating, while also taking a peek at Model 3 demand.
Model X vs. Model S Owners
Differences in satisfaction between Model X and Model S owners show, Model X owners are 20% more likely to have had “non-routine” maintenance done. Despite this occurrence, 95% of Model X owners report that their vehicle “held up extremely well”. Both Model S and X owners alike rate the service department at 89% satisfied.
Overall, Model X owners spent on average 29% more on their vehicles than Model S owners, with the average price of their Model X purchase ringing in at $125,000 compared to $97,000 for Model S buyers. Both Model S and X owners had an average age of 53 years old. Model X owners showed a significant bump in household annual income versus Model S owners, ticking in at an average of $503,000 and $267,000 respectively.
Despite the fact that income levels of both Model S and X owners place them near the top 1% of household incomes in the United States, 94% of current owners claim that this is the most expensive vehicle they have ever purchased.
When asked how much one would pay for a 30% battery upgrade in 3 years, both Model S and X owners said they would pay over $5,900 for a battery upgrade. Assuming an average battery size of 83 kWh, based on the average of a 75 kWh and 90 kWh pack, we can assume a 30% increase in capacity would be somewhere on the level of 25 kWh. This would put the retail price for the upgrade at ~$235 per kWh, which seems reasonable given Tesla CEO Elon Musk’s prediction that battery costs could dip as low as $100 per kWh by 2020.
Model 3 Owners
Of Model 3 reservation holders, they expect to spend just over $48,000 on their Model 3. By comparison, preliminary data from crowdsourced database Model3Tracker.info shows that existing Tesla owners will spend 7% more than first time owners and pay an average price of $55,084, based on contributors intended Model 3 configurations.
Model 3 reservation holders held an 82.5% satisfaction rate with the reservation process.
The average age of a Model 3 reservation holder polled was 43 years, with an annual household income of $160,000. On average, Model 3 reservation holders indicated that they have been following Tesla for over 5 years.
Overall Results
Overall, 97% of respondents believed that Tesla is on the right track and 92% of owners believed that they will purchase a Tesla in the future. Additionally, 56% of owners plan on purchasing a Tesla Energy or SolarCity product in the next 2-3 years. This helps bring insight to the combined merger between SolarCity and Tesla that was completed in 2016.
To receive the full results of the survey you can message us on Facebook or follow our Facebook page where we will be dropping some additional results. If you would like to be included in future Tesla owners/fans studies, you can enroll yourself here.
Elon Musk
Elon Musk shares unbelievable Starship Flight 10 landing feat
Flight 10’s Starship upper stage demonstrated impressive accuracy when it came to its target landing zone.

SpaceX CEO Elon Musk recently shared an insane feat accomplished by Starship’s upper stage during its tenth test flight.
Despite the challenges it faced during its return trip to Earth, Flight 10’s Starship upper stage demonstrated impressive accuracy when it came to its target landing zone.
Against the odds
Musk’s update was shared on social media platform X. In a conversation about Starship upper stage’s return to Earth, Musk revealed that the upper stage splashed down just 3 meters (under 10 feet) from its intended target. Considering the size of the Starship upper stage and the ocean itself, achieving this accuracy was nothing short of insane.
Starship Flight 10 was a success as both the Super Heavy booster and Ship upper stage completed all their mission objectives. However, videos and images released by SpaceX showed the upper stage’s heat shield scorched golden-brown and parts of its aft skirt visibly missing. The flaps and other surfaces also bore signs of heavy stress from reentry.
SpaceX highlighted this in a post on X: “Starship made it through reentry with intentionally missing tiles, completed maneuvers to intentionally stress its flaps, had visible damage to its aft skirt and flaps, and still executed a flip and landing burn that placed it approximately 3 meters from its targeted splashdown point,” SpaceX noted.
A key milestone
The result stands in stark contrast to Starship’s earlier test flights this year, when all three prior upper-stage flights in 2025 ended in premature breakup before splashdown. Flight 10 not only marked the first successful splashdown of the year for the Starship upper stage, but it also delivered near-perfect precision despite its battered state, according to a Space.com report.
For SpaceX, this success is a critical proof point in developing a fully reusable launch system. A spacecraft capable of surviving severe reentry conditions and still landing within meters of its target underscores the robustness needed for future missions, including orbital payload deliveries and, eventually, landings on the Moon and Mars.
News
New Tesla Model Y Performance launches from Giga Berlin
The vehicle is produced at Gigafactory Berlin and is available to order now in Europe and the Middle East.

It took some time, but the new Tesla Model Y Performance is finally here. The new Model Y Performance features a blend of aerodynamic improvements, upgraded interior comforts, and high range enabled by new battery cells.
The updated Model Y Performance is produced at Gigafactory Berlin and is available to order now in Europe and the Middle East. First deliveries are expected in 1-2 months.
Key Model Y Improvements
The new Model Y Performance sharpens the vehicle’s design and driving dynamics while adding subtle interior refinements. The revised variant now delivers 0–60 mph in 3.3 seconds, slightly quicker than its predecessor’s 3.5 seconds, while offering an EPA-estimated 308 miles of range, just about 1% less than the non-performance Dual Motor All Wheel Drive variant. Top speed is listed at 155 mph.
The exterior of the new Model Y Performance features new front and rear fascias, along with a carbon fiber spoiler designed for greater downforce and reduced drag. Staggered wheels and tires provide improved steering precision and grip, while high-performance brakes offer enhanced pedal feel and better heat management. The ride is supported by adaptive suspension that adjusts damping based on road conditions, paired with unique drive modes tailored for high-speed performance. Ground clearance is listed at 6.1 inches, and weight is listed at 2,033 kilograms (4,482 pounds).
Tech and Interior
Inside, Tesla has added carbon fiber decor, expanded ambient lighting in the footwells and door pockets, and upgraded seating. The first-row sport seats now include power recline, power tilt, heating, ventilation, and powered thigh extensions for added support during cornering. Rear passengers receive perforated heated seats with power recline. A new 16-inch QHD center touchscreen anchors the cabin’s technology suite.
Additional upgrades include eight exterior cameras, with the refreshed design introducing a new forward-facing unit. The high-density battery pack also boosts charge capacity but also helps maintain range despite the Performance model’s added power output.
Elon Musk
Elon Musk reveals when SpaceX will perform first-ever Starship catch
“Starship catch is probably flight 13 to 15, depending on how well V3 flights go,” Musk said.

Elon Musk revealed when SpaceX would perform the first-ever catch attempt of Starship, its massive rocket that will one day take life to other planets.
On Tuesday, Starship aced its tenth test flight as SpaceX was able to complete each of its mission objectives, including a splashdown of the Super Heavy Booster in the Gulf, the deployment of eight Starlink simulators, and another splashdown of the ship in the Indian Ocean.
It was the first launch that featured a payload deployment:
SpaceX Starship Flight 10 was so successful, it’s breaking the anti-Musk narrative
SpaceX was transparent that it would not attempt to catch the Super Heavy Booster, something it has done on three previous occasions: Flight 5 on October 13, 2024, Flight 7 on January 16, and Flight 8 on March 6.
This time, it was not attempting to do so. However, there are bigger plans for the future, and Musk detailed them in a recent post on X, where he discussed SpaceX’s plans to catch Starship, which would be a monumental accomplishment.
Musk said the most likely opportunities for SpaceX to catch Starship itself would be Flight 13, Flight 14, and Flight 15, but it depends on “how well the V3 flights go.”
The Starship launched with Flight 10 was a V2, which is the same size as the subsequent V3 rocket but has a smaller payload-to-orbit rating and is less powerful in terms of initial thrust and booster thrust. Musk said there is only one more V2 rocket left to launch.
Starship catch is probably flight 13 to 15, depending on how well V3 flights go
— Elon Musk (@elonmusk) August 27, 2025
V3 will be the version flown through 2026, as V4, which will be the most capable Starship build SpaceX manufactures, is likely to be the first company ship to carry humans to space.
Musk said that SpaceX planned to “hopefully” attempt a catch of Starship in 2025. However, it appears that this will likely be pushed back to 2026 due to timing.
SpaceX will take Starship catch one step further very soon, Elon Musk confirms
SpaceX would need to launch the 11th and 12th test flights by the end of the year in order to get to Musk’s expected first catch attempt of Flight 13. It’s not unheard of, but the company will need to accelerate its launch rate as it has only had three test flights this year.
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