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Exclusive: A talk with Derek Jenkins, VP of Design at Lucid Motors
The following post comes courtesy of NextMobility.co
I recently had a chance to talk with Lucid Motors VP of Design, Derek Jenkins, about the design philosophy behind the company’s ultra-luxurious Lucid Air. The Silicon Valley-based electric car startup founded in 2007 as Atieva has raised over $130M to date and on the precipice of achieving something no other electric car company within this space, outside of Tesla, has been able to do at scale – float a beautifully executed vision of the not-so-distant future that the greater electric vehicle community actually believes will come to fruition. And, they absolutely can’t wait for it.
Development of Lucid’s electric car platform has been well underway since the beginning of the company, but it wasn’t until 2015 that the first vehicle: the Air, began to take shape. Jenkins, an industry veteran who joined the startup in 2015, is leading the design team at Lucid Motors.
Lucid is aiming directly at the German automakers that historically have dominated the luxury car market. “From the beginning, we were very much focused on a luxury product; we felt like there is still a big opportunity at that end of the market,” says Jenkins. Lucid believes that there will still be a significant amount of time before German luxury auto manufacturers introduce electric vehicles in a meaningful way. “There was a lot of open opportunity to do something that is more forward-facing and less based on tradition, that is kind of the foundation,” said Jenkins.
Lucid says they are taking full advantage of the electric powertrain and the “miniaturization” of the electric motors in their design process, customizing the platform to meet the needs of their design. Lucid’s electric motors, transmission, and differential are all “very compact” compared to the vehicle’s relative power output.
Jenkins tells me that their team rearranged the lithium ion cells in the battery pack to utilize two separate modules, as a way to put more emphasis on opening up interior space. Some areas of Lucid Air’s 130 kWh battery pack is double-stacked, which allowed their designers to maximize interior space by removing certain sections of the vehicle’s floor. The design of the battery pack is a far departure from the single “skateboard” style pack used by Tesla.
Jenkins tells me that they wanted the interior experience of the car to feel very open, airy, and light. They made the dashboard less bulky, decreased the weight of the doors and focused on letting more air into the car, hence arriving at the name ‘Air’.
Designing for an Autonomous Future
“It’s hard to say whether we will reach full level 5 autonomy in the life cycle of this vehicle.” Jenkins and the Lucid design team made the driver’s area focused on ergonomics. All touch screens are easily within reach and the vehicle is clearly designed with an incredible focus on passenger comfort.
“We’re designing the interior for a dual purpose. I look at that center screen to be used way more in autonomous mode so I can dive into my email or watch TV. You need to create something that someone can be more relaxed in autonomous mode.” – Derek Jenkins, VP of Design at Lucid Motors
Lucid decided not to integrate a fold-away steering wheel, something that other electric car makers are looking to integrate. “We still want the Air to be an amazing driving vehicle, something thoroughly enjoyable to drive and feel physically connected to the car,” says Jenkins.
One design feature that Jenkins highlighted was the Air’s use of brushed aluminum trim that is said to come with a big wow-factor. Designing a vehicle for the future while making it appealing to current customers was a constant balancing act for the Lucid design team.
Still, Lucid reemphasizes Air’s target market will be the typical German luxury sedan buyer. Jenkins says that the Air is designed to have an overall vehicle size of a mid-size luxury sedan (E-Class), but with the luxurious interior of a large luxury sedan (S-Class), and the driving performance and design of a coupe class (CLS-Class). “This is the redefinition of luxury in a real modern sense”.
Making the leap to Lucid Motors
Derek Jenkins, VP of Design at Lucid Motors
Jenkins joined Lucid Motors in July of 2015 and was previously Director of Design at Mazda North America. Jenkins has nearly 25 years of design experience from Audi, VW, and Mazda, and lead the design of many vehicles, including the new 2016 Mazda Miata, VW Scirocco Concept, and Mazda 6. Jenkins, an industry design leader, took a huge risk jumping from a leadership position at Mazda to a Silicon Valley startup, but has no regrets.
“I had been in the industry designing cars for over 20 years… I was sensing a lot of change in the horizon towards electrification; I witnessed the success at Tesla… It was just too attractive to pass up,” said Jenkins.
Lucid expects to attract customers that expect to have an ultra-luxurious interior in the form of a “private jet on wheels“, and new focus on technology and an advanced powertrain. While many are quick to jump to the conclusion that Lucid will have an uphill battle in a market dominated by Tesla, Jenkins says that they didn’t design the Air to be a “Tesla killer”. Rather, the company aims to produce a vehicle that is fundamentally different than Tesla’s offerings.
Jenkins notes that Lucid has been able to keep their headcount low during the development of the vehicle, so they can easily collaborate with other areas within the company and form quick divisions. “It’s a huge advantage, it’s really much more of a form and function exercise, for me as a designer. At the big companies, you are really styling over a given architecture. Here we are actually working together to create a great piece of design and engineering. That’s a big difference.”
First production of Lucid Air is expected in 2019. The company has been raising capital to fund development on a planned $700 million electric vehicle factory in Casa Grande, Arizona.
Elon Musk
Tesla’s Elon Musk shares optimistic teaser about FSD V14: “Feels sentient”
FSD V14 is arguably the second biggest update to Tesla AI/Autopilot after the release of V12, Musk wrote.
Tesla CEO Elon Musk has provided a rather exciting teaser about the capabilities of Full Self-Driving’s (FSD) upcoming V14 update.
As per Musk, V14 is arguably the second biggest update to Tesla AI/Autopilot after the release of V12, which started its initial rollout to Tesla employees way back November 2023.
Tesla FSD V14
Elon Musk has been teasing the capabilities of FSD V14 in recent weeks. Earlier this month, the CEO shared that FSD V14 will feature a 10X higher parameter count, and it will also nag drivers significantly less than the system’s current iteration. While FSD V14 is not Unsupervised FSD, which is being used in the Austin Robotaxi pilot, it is expected to be a significant improvement nonetheless.
“The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less,” Musk wrote in his post.
“Feels sentient”
Musk recently shared some more details about FSD V14 on X. In response to a video of a William Blair analyst who mentioned that Tesla’s Robotaxi service felt a lot more like a person was driving it compared to Waymo’s robotic maneuvers, Musk noted that “Version 14 of Tesla self-driving fells sentient.”
Musk also clarified that the system that the William Blair analyst experienced was Version 13, so the system’s performance will definitely get even better. “He was just on version 13. Version 14 is the second biggest update to Tesla AI/Autopilot ever after V12. It feels alive,” Musk wrote in his post.
Musk’s comments bode well for the rollout of FSD V14. So far, FSD has reached a point where drivers and passengers have commented that the system already operates a vehicle in a very cautious and humanlike manner. Having a system that feels “sentient,” as the CEO noted, would most definitely be game-changing.
News
Tesla Model Y L attracts crowds across China stores
The Tesla Model Y L is shaping up to be a big hit in China.
Tesla has officially rolled out the Model Y L, a six-seat variant of its best-selling SUV, across all showrooms in China, and it is getting a lot of attention from potential buyers.
Images and videos from Tesla stores in China show crowds of people checking out the recently released extended wheelbase all-electric crossover.
Model Y L details
The vehicle, which carries a starting price of RMB 339,000 ($47,180), went live in Tesla China’s configurator this week. Deliveries are scheduled to begin in September, and early media reviews have already been released following the lifting of an embargo.
Unlike a full model refresh, the Model Y L is positioned as a new variant within the existing Model Y lineup. It joins the five-seat rear-wheel drive (RWD) and long-range all-wheel drive (AWD) Model Y variants currently available in China.
The six-seat Model Y L features dual-motor all-wheel drive, a 0–100 km/h time of 4.5 seconds, and an 82.0-kWh battery pack from LG Energy Solution. Its CLTC-rated range reaches 751 km, the highest among Tesla’s Model Y trims.
So far, the reception to the Model Y L appears to be very warm, with photos and videos of stores in locations such as Shanghai and Shenyang showing numerous people checking out the recently released vehicle. Reports from industry watchers in China also suggest that Tesla received about 35,000 orders for the Model Y L on its first day of release.
Market backdrop
The timing of the Model Y L’s release comes as Tesla faces headwinds in China’s competitive SUV segment. Between January and July, Model Y retail sales in the country reached 202,257 units, a 17.15 percent decline compared to the same period last year, according to data cited by CNEVPost. It should be noted, however, that a good portion of this decline was due to the retooling of Tesla’s factories to make way for the new Model Y.
Despite the slowdown, the Model Y remains one of Tesla’s strongest performers globally. By introducing a higher-range, six-seat option, Tesla appears to be positioning the Model Y L as a way to boost demand and appeal to new buyers in a market that was previously only accessible to the much more expensive Model X.
News
Tesla Model Y L gets disappointingly far production date in the United States
Fans of the extended wheelbase six-seater in the United States are in for a long wait.
The Tesla Model Y L is making a lot of waves in the electric vehicle community, but fans of the extended wheelbase six-seater in the United States are in for a long wait.
This was, at least, according to Tesla CEO Elon Musk, who provided a disappointingly long timeline for the Model Y L’s production in the United States.
The Model Y L
The Model Y L has received near universal acclaim from electric vehicle enthusiasts and auto reviewers in China alike. Priced at just RMB 339,000 ($47,180) and fitted with a spacious and comfortable cabin, the Model Y L seemed destined to become a segment killer. And since the vehicle is also produced in Tesla’s existing Model Y lines, it seemed like the vehicle would be released worldwide soon.
It was then no surprise that many Tesla community members were keen on asking if the Model Y L will be released in the United States anytime soon. Others also wondered why CEO Elon Musk was very quiet about the vehicle despite all the buzz it was generating. Eventually, Musk did share an update about the Model Y L, but it was not what many expected.
Elon Musk’s update
Amidst the conversations on X about the Model Y L, longtime FSD tester Whole Mars Catalog noted that Elon Musk would not be saying anything about the vehicle until its international release, likely because he would like to avoid an Osbourne Effect on the standard Model Y. Tesla’s sales today are still highly dependent on the standard Model Y, after all, as it is the company’s best-selling vehicle.
Musk responded to the FSD tester, stating that the Model Y L will not start production in the United States until the end of 2026. He also noted that the vehicle might not even make it in America at all, considering Tesla’s focus on self-driving. “This variant of the Model Y doesn’t start production in the US until the end of next year. Might not ever, given the advent of self-driving in America,” Musk wrote in his post.
Musk’s post was received with much disappointment from many X users, some of whom joked that the CEO was risking alienating families with three kids with his comments. The Model Y L, after all, is a legitimate family car that can comfortably seat six, and it seemed like a vehicle that Musk would prioritize considering his stance on people having bigger families. Of course, the CEO might still just be preventing an Osbourne Effect with his comments, but it’s difficult to deny that a 2026 U.S. production date for the Model Y L is still disappointing.
Tesla’s Elon Musk shares optimistic teaser about FSD V14: “Feels sentient”
Tesla Model Y L attracts crowds across China stores
Tesla Model Y L gets disappointingly far production date in the United States
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