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Alta Motors sees electric motorcycle demand soar 18X, hires CRO

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After seeing demand for their line of electric motorcycles soar, California-based Alta Motors is adding Matthew Work to their executive team as Chief Revenue Officer. Alta Motors saw its sales increase 18X in 2017 and added 36 new distributors to their dealership network.

Matthew Work joins the company after nearly two decades of experience in the technology industry, ranging from several SaaS companies to guiding Dice.com to a successful IPO. Work also has a strong passion for motorcycles, having owned more than 50 motorcycles in the past. He’s been advising Alta Motors for the past 18 months and his move to the management team speaks to the company’s fast growth in 2017.

Alta Motors raised a $27M Series B round this summer, with a total of ~$44M in funding.

Matthew Work, Alta Motors’ New Chief Revenue Officer

“Work’s combined high-tech and motorcycle expertise will be a boon to Alta,” said Alta Motors CEO, Marc Fenigstein. Work’s combined background in technology and his interest in motorcycles will help Alta Motors scale even faster as they prepare for 2018.

Alta Motors was founded in late 2010 and has a strong management team that has developed the powertrain and battery technology in-house. Alta’s battery system boasts one of the highest energy densities in the industry and provides the bikes with incredible performance, according to the company.

One of Alta’s newest customers, Ben Atkinson, a long-time motorbike rider, describes the bike as his favorite out of all the bikes he owns. After having his interest in riding on trails and parks constrained by noise issues with his other bikes, Atkinson fell in love with Alta’s bike near-silent riding experience combined with the superior performance from the bike’s electric motor.

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“I’m becoming a better rider, just because I’m able to ride it a lot more!” Atkinson said in an interview with Teslarati.

“You hear your tires scrubbing the ground… I can focus on other things. I can concentrate on my riding style… hitting different lines, you can hear your rear tire spin and scrub. I think you have just one more indication of how you are hooking up, so I think it’s a better riding experience. You are more in tune with the bike,” Atkinson said.

Alta has seen significant demand from their dealer network and in the midst of working through its order backlog. “We’ve sold more Alta bikes this year than any other single model,” said Scott Bannick, sales manager of Colorado-based Elite Motorsports, a dealership that began carrying Alta’s bikes in November 2016.

Bannick told us about a recent customer that was interested in the Alta Redshift, largely due to all of the action taking place in the electric vehicle segment. “He called me back and knew everything about those two vehicles and he knew everything about Alta and electric vehicles in general. He went from being a lifelong gas dirtbike rider who drives gas cars and rides gas motorcycles to being someone fully bought into the idea (of electric vehicles),” Bannick said.

Bannick also described other potential customers that happened to be Tesla owners and were seeking the electric motorcyles that offered comparable performance and reliability to Teslas.

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“The success we’ve seen was unimaginable a year ago, but now not so surprising. The coolest thing to witness after encouraging a customer to try the electric bike, is seeing that customer return at the end of the day with eyes the size of dinner plates. It’s priceless,” Bannick said.

Alta Motors added 36 dealers to their network this year, bringing it to a total of 41 dealers in 18 states. “After demonstrating the Redshift’s ability to compete head to head with combustion, we’re excited to scale our dealership base across the U.S., offering more riders the opportunity to hop on for an initial joy ride,” said Alta Motors CEO, Marc Fenigstein.

I recently spoke with Fenigstein last month on the NextMobility Podcast. The episode was most popular episode in Season 1. You can listen below or subscribe to the podcast here.

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Christian Prenzler is currently the VP of Business Development at Teslarati, leading strategic partnerships, content development, email newsletters, and subscription programs. Additionally, Christian thoroughly enjoys investigating pivotal moments in the emerging mobility sector and sharing these stories with Teslarati's readers. He has been closely following and writing on Tesla and disruptive technology for over seven years. You can contact Christian here: christian@teslarati.com

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Tesla Model S Plaid battles China’s 1500 hp monster Nurburgring monster, with surprising results

There is just something about Tesla’s tuning and refinement that makes raw specs seem not as game-changing.

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Credit: Carwow/YouTube

The Tesla Model S Plaid has been around for some time. Today, it is no longer the world’s quickest four-door electric sedan, nor is it the most powerful. As per a recent video from motoring YouTube channel Carwow, however, it seems like the Model S Plaid is still more than a match for some of its newer and more powerful rivals. 

The monster from China

The Xiaomi SU7 Ultra is nothing short of a monster. Just like the Model S Plaid, it features three motors. It also has 1,548 hp and 1,770 Nm of torque. It’s All Wheel Drive and weighs a hefty 2,360 kg. The vehicle, which costs just about the equivalent of £55,000, has been recorded setting an insane 7:04.957 at the Nurburgring, surpassing the previous record held by the Porsche Taycan Turbo GT.

For all intents and purposes, the Model S Plaid looked outgunned in Carwow’s test. The Model S Plaid is no slouch with its three motors that produce 1,020 hp and 1,420 Nm of torque. It’s also a bit lighter at 2,190 kg despite its larger size. However, as the Carwow host pointed out, the Model S Plaid holds a 7:25.231 record in the Nurburgring. Compared to the Xiaomi SU7 Ultra’s record, the Model S Plaid’s lap time is notably slower. 

Real-world tests

As could be seen in Carwow’s drag races, however, Tesla’s tech wizardry with the Model S Plaid is still hard to beat. The two vehicles competed in nine races, and the older Model S Plaid actually beat its newer, more powerful counterpart from China several times. At one point in the race, the Xiaomi SU7 Ultra hit its power limit due to its battery’s temperature, but the Model S Plaid was still going strong.

The Model S Plaid was first teased five years ago, in September 2020 during Tesla’s Battery Day. Since then, cars like the Lucid Air Sapphire and the Xiaomi SU7 Ultra have been released, surpassing its specs. But just like the Model Y ended up being the better all-rounder compared to the BYD Sealion 7 and the MG IM6, there is just something about Tesla’s tuning and refinement that makes raw specs seem not as game-changing. 

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Check out Carwow’s Model S Plaid vs Xiaomi SU7 drag race video below.

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500-mile test proves why Tesla Model Y still humiliates rivals in Europe

On paper, the BYD Sealion 7 and MG IM6 promised standout capabilities against the Model Y.

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Credit: Tesla China

BYD is seeing a lot of momentum in Europe, so much so that mainstream media has taken every opportunity to argue that the Chinese automaker has beaten Tesla in the region. But while BYD sales this year in Europe are rising and Tesla’s registrations remain challenged, the raw capabilities of vehicles like the Model Y are difficult to deny. 

This was highlighted in a 500-mile challenge by What Car? magazine, which showed that the new Tesla Model Y is more efficient, cheaper to run, and more reliable than rivals like the BYD Sealion 7, and even the nearly 400 KW-charging MG IM6.

Range and charging promises

On paper, the BYD Sealion 7 and MG IM6 promised standout capabilities against the Model Y. The Sealion 7 had more estimated range and the IM6 promised significantly faster charging. When faced with real-world conditions, however, it was still the Model Y that proved superior.

During the 500-mile test, the BYD nearly failed to reach a charging stop, arriving with less range than its display projected, as noted in a CarUp report. MG fared better, but its charging speeds never reached its promised nearly-400 kW charging speed. Tesla’s Model Y, by comparison, managed energy calculations precisely and arrived at each stop without issue.

Tesla leads in areas that matter

Charging times from 25% to 80% showed that the MG was the fastest at 17 minutes, while Tesla and BYD were close at 28 and 29 minutes, respectively. Overall efficiency and cost told a different story, however. The Model Y consumed 19.4 kWh per 100 km, compared to 22.2 for MG and 23.9 for BYD. Over the full trip, Tesla’s charging costs totaled just £82 thanks to its supercharger network, far below BYD’s £130 and MG’s £119. 

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What Car? Magazine’s testers concluded that despite BYD’s rapid sales growth and the MG IM6’s seriously impressive charging speeds, Tesla remains the more compelling real-world choice. The Model Y just offers stability, efficiency, and a proven charging infrastructure through its Supercharging network. And as per the magazine’s hosts, the Model Y is even the cheapest car to own among the three that were tested.

Watch What Car? Magazine’s 500-mile test in the video below.

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Tesla Cybertruck slapped with world’s least intimidating ticket, and it’s pure cringe

One cannot help but cringe and feel second-hand embarrassment at the idea of a person just driving around with a stack of these babies.

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Credit: Ryan Torres/X

A Cybertruck parked at Stanford Shopping Center in California was recently hit with what might be the most try-hard piece of paper ever slipped under a wiper blade: a “fake citation” accusing the driver of supporting a “fascist car.” 

The note, shared on X by Tesla staff program manager Ryan Torres, quickly made the rounds on X, where it quickly gained attention as an example of how not to protest.

The world’s least intimidating ticket

According to the citation, the supposed “violation” was “driving a fascist car.” The remedial action? Take the bus, call an Uber, or ride a bike. The note also dubbed Elon Musk a “chainsaw-wielding Nazi billionaire.” Now, protests against Tesla and Elon Musk have become commonplace this year, but one cannot help but cringe and feel second-hand embarrassment at the idea of a person just driving around with a stack of fake anti-Tesla/Musk citations.

Torres pointed out the irony himself in his post on X. Tesla currently employs over 140,000 Americans, and SpaceX has put the U.S. firmly back at the top of space technology. As Torres put it, maybe the person behind the world’s least intimidating ticket should “read a book on innovation before vandalizing” other people’s property.

Peak performative clownery

Not to mention that the fake ticket’s logic collapses under its own weight. EVs like the Cybertruck are literally designed to reduce emissions, not “destroy the economy.” If anything, Tesla has bolstered the United States’ economy by fueling jobs in engineering, manufacturing, and clean energy. It’s not the first time a Tesla has been the target of vandalism or politically charged notes, but this one stands out for sheer cringe value. 

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Torres summed it up neatly: “Peak clownery.” On that point, at least, the citation earns full marks. In a way, though, perhaps cringe fake tickets are not as bad as the literal firebombs that were being thrown at Tesla stores and cars earlier this year because some critics were gleefully misinformed about Elon Musk.

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