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Anti-Elon Tesla sticker maker confirms some customers don’t disapprove of Musk

Some of Hiller’s customers may not necessarily disapprove of Elon Musk’s politics or his work with the Trump administration.

Published

10 months ago

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Credit: MarkMeuser/X

Amidst the ongoing controversies and campaigns against Tesla CEO Elon Musk, Hawaii-based entrepreneur Matthew Hiller has made a killing. Hiller is the man behind some of the most popular anti-Elon Musk stickers that have been spotted in Teslas over the past months.

But in a recent comment to NPR, Hiller shared something rather interesting—some of his customers are purchasing stickers even if they do not necessarily disapprove of Elon Musk. 

Business Boom

In a comment to NPR, Hiller, who also works at an aquarium in Hawaii, noted that he listed his first anti-Musk sticker in his online shop MadPufferStickers in 2023. The sticker read, “I bought this before we knew Elon was crazy.” At the time, Hiller noted that Musk was “sort of becoming a bully and sort of pushing disinformation.” While Hiller actually considered buying his own Tesla in the past, Musk’s actions ended up disillusioning him from the company. 

“I thought they were very cool. I liked the tech. I liked the fact that they were good for the environment… I mean, some things are more important than just tech, you know, like, I just don’t want to support someone who is so against who I am and what I believe. It was a choice and I didn’t want to be just confused for someone who supported him or agreed with him,” Hiller stated.

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The entrepreneur’s sticker business saw a notable boost in recent months, especially following the election of U.S. President Donald Trump. Hiller has since expanded his sticker lineup, with popular ones like “Anti Elon Tesla Club,” “Elon is a dogebag,” and “Elon killed my resale value.” Hiller has sold about 70,000 stickers, magnets, and clings across his online shops on Amazon, Etsy, Redbubble, and eBay so far.

Surprising Clientele

With his business rising, Hiller noted that he has received orders from across the globe, allowing him to reach sales of $100,000 in one month. This was no surprise as Musk has become a controversial figure, not just in the United States but in several countries across Europe as well. When Musk performed his controversial gesture in January alone, Hiller recorded 500 sales in one day.

Most surprisingly, however, some of Hiller’s customers may not necessarily disapprove of Elon Musk’s politics or his involvement with the Trump administration through his work with the Department of Government Efficiency (DOGE). Hiller shared a transaction on his Etsy store to NPR, which involved a sticker that was ordered by a father to his son, who lived in Los Angeles.

“Occasionally, I get people on my Etsy store, they buy a sticker as a gift, and then they get to write a little note along with the gift to the recipient. And occasionally I read the notes and I see one that says like, ‘Happy birthday, from dad. This is to protect you on the mean streets of L.A.,’” Hiller noted.

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The customer’s note is not surprising considering that Teslas have been subjected to a wave of vandalism attacks from people or activists who are critical of Elon Musk. The Tesla vandalism incidents, as well as Molotov and shooting attacks on Tesla stores, have been condemned by the Trump administration.

Not a Full-Time Gig

Despite his business boom, Hiller noted that he does not intend to leave his aquarium job yet, nor does he intend to sell stickers full-time. Thus, even if the Elon Musk controversies ended tomorrow, the entrepreneur noted that he would be fine. 

“If it ended tomorrow, I’m totally fine. You know, I didn’t set out to do this. And it’s certainly not my business plan going forward. I mean, it’s not a really good business plan to bank on a billionaire just annoying people forever,” Hiller stated.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla Full Self-Driving set to get an awesome new feature, Elon Musk says

Published

15 hours ago

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February 21, 2026

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Credit: Teslarati

Tesla Full Self-Driving is set to get an awesome new feature in the near future, CEO Elon Musk confirmed on X.

Full Self-Driving is the company’s semi-autonomous driving program, which is among the best available to the general public. It still relies on the driver to ultimately remain in control and pay attention, but it truly does make traveling less stressful and easier.

However, Tesla still continuously refines the software through Over-the-Air updates, which are meant to resolve shortcomings in the performance of the FSD suite. Generally, Tesla does a great job of this, but some updates are definitely regressions, at least with some of the features.

Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency

Tesla and Musk are always trying to improve the suite’s performance by fixing features that are presently available, but they also try to add new things that would be beneficial to owners. One of those things, which is coming soon, is giving the driver the ability to prompt FSD with voice demands.

For example, asking the car to park close to the front door of your destination, or further away in an empty portion of the parking lot, would be an extremely beneficial feature. Adjusting navigation is possible through Grok integration, but it is not always effective.

Musk confirmed that voice prompts for FSD would be possible:

Tesla Full Self-Driving is a really great thing, but it definitely has its shortcomings. Navigation is among the biggest complaints that owners have, and it is easily my biggest frustration with using it. Some of the routes it chooses to take are truly mind-boggling.

Another thing it has had issues with is being situated in the correct lane at confusing intersections or even managing to properly navigate through local traffic signs. For example, in Pennsylvania, there are a lot of stop signs with “Except Right Turn” signs directly under.

This gives those turning right at a stop sign the opportunity to travel through it. FSD has had issues with this on several occasions.

Parking preferences would be highly beneficial and something that could be resolved with this voice prompt program. Grocery stores are full of carts not taken back by customers, and many people choose to park far away. Advising FSD of this preference would be a great advantage to owners.

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Cybertruck

Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Published

16 hours ago

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February 21, 2026

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Credit: Tesla

Elon Musk has clarified what he meant by his comment on X yesterday that seemed to indicate that Tesla would either do away with the new All-Wheel-Drive configuration of the Cybertruck or adjust the price.

The response was cryptic as nobody truly knew what Musk’s plans were for the newest Tesla Cybertruck trim level. We now have that answer, and fans of the company are responding in a polarizing fashion.

On Thursday night, Tesla launched the Cybertruck All-Wheel-Drive, priced competitively at $59,990. It was a vast improvement from the Rear-Wheel-Drive configuration Tesla launched last year at a similar price point, which was eventually cancelled just a few months later due to low demand.

Tesla launches new Cybertruck trim with more features than ever for a low price

However, Musk said early on Friday, “just for 10 days,” the truck would either be available or priced at $59,990. We can now confirm Tesla will adjust the price based on more recent comments from the CEO.

Musk said the price will fluctuate, but it “depends on how much demand we see at this price level.”

Some are defending the decision, stating that it is simply logical to see how the Cybertruck sells at this price and adjust accordingly.

Others, not so much.

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Demand will look strong because people want to lock in this price. The price will inevitably go up, and demand for the trim will likely fall a bit because of the increased cost.

Many are arguing Musk should have kept this detail internal, but transparency is a good policy to have. It is a polarizing move to confirm a price increase in just a week-and-a-half, but the community is obviously split on how to feel.

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Cybertruck

Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says

It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”

Published

2 days ago

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February 20, 2026

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(Credit: Tesla)

Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”

Musk could mean the price, which is $59,990, or the availability of the trim altogether.

Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.

Tesla launches new Cybertruck trim with more features than ever for a low price

It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.

Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.

With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”

Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.

If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?

Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.

The decision to axe the car just ten days after making it available seems like a true head-scratcher.

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