Connect with us

News

Anti-Elon Tesla sticker maker confirms some customers don’t disapprove of Musk

Some of Hiller’s customers may not necessarily disapprove of Elon Musk’s politics or his work with the Trump administration.

Published

on

Credit: MarkMeuser/X

Amidst the ongoing controversies and campaigns against Tesla CEO Elon Musk, Hawaii-based entrepreneur Matthew Hiller has made a killing. Hiller is the man behind some of the most popular anti-Elon Musk stickers that have been spotted in Teslas over the past months.

But in a recent comment to NPR, Hiller shared something rather interesting—some of his customers are purchasing stickers even if they do not necessarily disapprove of Elon Musk. 

Business Boom

In a comment to NPR, Hiller, who also works at an aquarium in Hawaii, noted that he listed his first anti-Musk sticker in his online shop MadPufferStickers in 2023. The sticker read, “I bought this before we knew Elon was crazy.” At the time, Hiller noted that Musk was “sort of becoming a bully and sort of pushing disinformation.” While Hiller actually considered buying his own Tesla in the past, Musk’s actions ended up disillusioning him from the company. 

“I thought they were very cool. I liked the tech. I liked the fact that they were good for the environment… I mean, some things are more important than just tech, you know, like, I just don’t want to support someone who is so against who I am and what I believe. It was a choice and I didn’t want to be just confused for someone who supported him or agreed with him,” Hiller stated.

Advertisement

The entrepreneur’s sticker business saw a notable boost in recent months, especially following the election of U.S. President Donald Trump. Hiller has since expanded his sticker lineup, with popular ones like “Anti Elon Tesla Club,” “Elon is a dogebag,” and “Elon killed my resale value.” Hiller has sold about 70,000 stickers, magnets, and clings across his online shops on Amazon, Etsy, Redbubble, and eBay so far.

Surprising Clientele

With his business rising, Hiller noted that he has received orders from across the globe, allowing him to reach sales of $100,000 in one month. This was no surprise as Musk has become a controversial figure, not just in the United States but in several countries across Europe as well. When Musk performed his controversial gesture in January alone, Hiller recorded 500 sales in one day.

Most surprisingly, however, some of Hiller’s customers may not necessarily disapprove of Elon Musk’s politics or his involvement with the Trump administration through his work with the Department of Government Efficiency (DOGE). Hiller shared a transaction on his Etsy store to NPR, which involved a sticker that was ordered by a father to his son, who lived in Los Angeles.

“Occasionally, I get people on my Etsy store, they buy a sticker as a gift, and then they get to write a little note along with the gift to the recipient. And occasionally I read the notes and I see one that says like, ‘Happy birthday, from dad. This is to protect you on the mean streets of L.A.,’” Hiller noted.

Advertisement

The customer’s note is not surprising considering that Teslas have been subjected to a wave of vandalism attacks from people or activists who are critical of Elon Musk. The Tesla vandalism incidents, as well as Molotov and shooting attacks on Tesla stores, have been condemned by the Trump administration.

Not a Full-Time Gig

Despite his business boom, Hiller noted that he does not intend to leave his aquarium job yet, nor does he intend to sell stickers full-time. Thus, even if the Elon Musk controversies ended tomorrow, the entrepreneur noted that he would be fine. 

“If it ended tomorrow, I’m totally fine. You know, I didn’t set out to do this. And it’s certainly not my business plan going forward. I mean, it’s not a really good business plan to bank on a billionaire just annoying people forever,” Hiller stated.

Advertisement

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

News

Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works

For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.

Published

on

Credit: Michał Gapiński/YouTube

Tesla’s Apple CarPlay ambitions appeared to be dead in the water after a large amount of speculation late last year that the company would add the user interface seemed to cool down after several weeks of reports.

However, it appears that CarPlay might make its way to Tesla vehicles after all, as a recent report seems to indicate that it is still being worked on by software teams for the company.

The real question is whether it is truly needed or if it is just a want by so many owners that Tesla is listening and deciding to proceed with its development.

Back in NovemberBloomberg reported that Tesla was in the process of testing Apple CarPlay within its vehicles, which was a major development considering the company had resisted adopting UIs outside of its own for many years.

Nearly one-third of car buyers considered the lack of CarPlay as a deal-breaker when buying their cars, a study from McKinsey & Co. outlined. This could be a driving decision in Tesla’s inability to abandon the development of CarPlay in its vehicles, especially as it lost a major advantage that appealed to consumers last year: the $7,500 EV tax credit.

Tesla owners propose interesting theory about Apple CarPlay and EV tax credit

Although we saw little to no movement on it since the November speculation, Tesla is now reportedly in the process of still developing the user interface. Mark Gurman, a Bloomberg writer with a weekly newsletter, stated that CarPlay is “still in the works” at Tesla and that more concrete information will be available “soon” regarding its development.

While Tesla already has a very capable and widely accepted user interface, CarPlay would still be an advantage, considering many people have used it in their vehicles for years. Just like smartphones, many people get comfortable with an operating system or style and are resistant to using a new one. This could be a big reason for Tesla attempting to get it in their own cars.

Tesla gets updated “Apple CarPlay” hack that can work on new models

For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.

It holds one distinct advantage over Tesla’s UI in my opinion, and that’s the ability to read and respond to text messages, which is something that is available within a Tesla, but is not as user-friendly.

With that being said, I would still give CarPlay a shot in my Tesla. I didn’t particularly enjoy it in my Bronco Sport, but that was because Ford’s software was a bit laggy with it. If it were as smooth as Tesla’s UI, which I think it would be, it could be a really great addition to the vehicle.

Continue Reading

News

Tesla brings closure to Model Y moniker with launch of new trim level

Published

on

Credit: Tesla

With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.

Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.

Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.

The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.

Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.

There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.

“Standard” carried a negative connotation in marketing

Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.

Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.

Simplifying the overall naming structure for less confusion

The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.

Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.

Elevating brand perception and protecting perceived value

Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.

Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.

You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:

@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper

Continue Reading

Elon Musk

Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal

Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.

Published

on

Credit: Tesla China

A prominent Tesla (NASDAQ:TSLA) bull has stated that the odds are rising that Tesla could eventually merge with SpaceX and xAI, following Elon Musk’s confirmation that the private space company has combined with his artificial intelligence startup. 

Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.

“In our view there is a growing chance that Tesla will eventually be merged in some form into SpaceX/xAI over time. The view is this growing AI ecosystem will focus on Space and Earth together…..and Musk will look to combine forces,” Ives wrote in a post on X.

Ives’ comments followed confirmation from Elon Musk late Monday that SpaceX has merged with xAI. Musk stated that the merger creates a vertically integrated platform that combines AI, rockets, satellite internet, communications, and real-time data.

Advertisement

In a post on SpaceX’s official website, Elon Musk added that the combined company is aimed at enabling space-based AI compute, stating that within two to three years, space could become the lowest-cost environment for generating AI processing power. The transaction reportedly values the combined SpaceX-xAI entity at roughly $1.25 trillion.

Tesla, for its part, has already increased its exposure to xAI, announcing a $2 billion investment in the startup last week in its Q4 and FY 2025 update letter.

While merger speculation has intensified, notable complications could emerge if SpaceX/xAI does merge with Tesla, as noted in a report from Investors Business Daily.

SpaceX holds major U.S. government contracts, including with the Department of Defense and NASA, and xAI’s Grok is being used by the U.S. Department of War. Tesla, for its part, maintains extensive operations in China through Gigafactory Shanghai and its Megapack facility. 

Advertisement
Continue Reading