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Intel CEO believes autonomous driving data is the new oil
The LA Auto Show may be remembered more for its technologies than the actual cars it showcased. That’s because automakers and technology companies are no longer isolated; instead, they’re part of a new and fascinating picture in which, when it comes to the future of automobiles, “data is the new oil.”
Intel CEO Brian Krzanich, delivering a keynote address at the Automobility LA conference (as part of the LA Auto Show) on Nov. 15, described the confluence of automobiles, data dependence, and connectivity as being equally valuable as an integrated whole as automobiles currently are on oil. Krzanich stated,
“We are in a time when technology is valued not just for the devices it produces, but for the experiences it makes possible. Data has the potential to radically change the way we think about the driving experience: as consumers, as automakers, as technologists, and as citizens of our communities,”
Intel’s interest in self-driving vehicles has grown over the last year after acquiring machine vision company, Itseez, Inc. this past May. With Itseez in its portfolio, Intel is developing algorithms and implementations of computer vision around automobiles, among other applications. Additionally, a partnership with BMW and system-on-a-chip maker and ex-Tesla partner Mobileye may produce an open platform for designing autonomous vehicles.
“It’s not enough just to capture the data,” Krzanich argued. “We have to turn the data into an actionable set of insights to get the full value out of it. To do that requires an end-to-end computing solution from the car through the network and to the cloud — and strong connectivity.”
Krzanich’ keynote speech marks the first time that Intel, the semiconductor conglomerate, has ever had a prominent role at an automobile show. It follows an editorial that he wrote earlier in the year in which he outlined five key points to accelerate Intel’s transformation from a PC company to a company that powers the cloud and billions of smart, connected computing devices. According to Krzanich:
- The cloud is the most important trend shaping the future of the smart, connected world. Virtualization and software are increasingly defining infrastructure in the cloud and data center.
- The many “things” that make up the PC Client business and the Internet of Things are made much more valuable by their connection to the cloud. The Internet of Things encompasses all smart devices – every device, sensor, console and any other client device – that are connected to the cloud. Everything that a “thing” does can be captured as a piece of data, measured real-time, and is accessible from anywhere. The biggest opportunity in the Internet of Things is its ubiquity.
- Memory and programmable solutions such as FPGAs, which are integrated circuits that can be programmed in the field after manufacture, will deliver entirely new classes of products for the data center and the Internet of Things. Breakthrough innovations and products to the cloud and data center infrastructure are revolutionizing the performance and architecture of the data center, with growth for years to come.
- 5G will become the key technology for access to the cloud, providing computing power to a device and connecting it to the cloud makes it more valuable. The example of the autonomous vehicle, with its need for connectivity to the cloud alongside the cloud’s need for machine learning capabilities, requires the most up-to-date algorithms and data sets to allow the vehicle to operate safely. In this way, connectivity is fundamental to every one of the cloud-to-thing segments we will drive.
- Moore’s Law, in which Intel co-founder Gordon Moore in 1965 noticed that the number of transistors per square inch on integrated circuits had doubled every year since their invention, will continue. This concept has fueled the recent technology revolution.
Krzanich elaborated at the Automobility LA conference that autonomous cars may soon utilize sensors from LIDAR, sonar, and radar, as well as GPS and cameras. A single autonomous vehicle could generate approximately 4 terabytes (4,000 GB) of data daily. “Every autonomous car will generate the data equivalent of almost 3,000 people. Extrapolate this further and think about how many cars are on the road. Let’s estimate just 1 million autonomous cars worldwide — that means automated driving will be representative of the data of 3 billion people,” Krzanich said.
The keynote speech augmented an Intel press statement that its Capital division will invest $250 million over the next two years into developing technologies around autonomous vehicles, which are “areas where technology can directly mitigate risks while improving safety, mobility, and efficiency at a reduced cost; and companies that harness the value of the data to improve reliability of automated driving systems.”
Source: Brian Krzanich Editorial
Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.
The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.
It features graphics of Florida animals, like alligators:
Here’s a video of the graphics being installed on the Tesla Superchargers at this site: https://t.co/oIfEPNZjAH pic.twitter.com/ENWakZ2qT9
— TESLARATI (@Teslarati) November 20, 2025
Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:
“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.
Tesla launches new Supercharger program that business owners will love
The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.
The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:
“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”
It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.
Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.
Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.
Tesla recalls 6,197 Cybertrucks for light bar adhesive issue
The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”
Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.
Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:
The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.
However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”
The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.
This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.
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Tesla is already expanding its Rental program aggressively
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.
Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.
Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.
🚨🚨 If you look up details on the Tesla Rental program on Google, you’ll see a bunch of sites saying it’s because of decreasing demand 🤣 pic.twitter.com/WlSQrDJhMg
— TESLARATI (@Teslarati) November 10, 2025
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.
The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:
“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”
It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.
The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.
Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.
Tesla launches its new branded Supercharger for Business with first active station
Tesla reveals its Cybertruck light bar installation fix
